High School
Hospitality services team decision making.
The Hospitality Services Team Decision Making Event services include marketing and management functions and tasks that can be applied in hotels, motels, lodging services, convention services, and food and beverage services.
Participants
Hospitality and tourism, written entry page limit, appear before a judge, 1 case study, second case study for finalists, interview time, sponsored by:.
Essential Elements
Related resources.
You are to assume the roles of the marketing manager and the reservations manager for a local JOY HOTEL location. The general manager (judge) wants you to determine how to entice business travelers to bookend their business trip with leisure stay.
You are to assume the roles of the general manager and the director of guest services for ACCESS. The owner of the hotel (judge) wants you to determine how the property can demonstrate exemplary customer service with nontraditional staffing.
The owner of the property (judge) wants you to determine if VIOLET BAY should discard the CRANFORD HOTELS franchise and become independent.
The chief marketing officer (CMO) of SQUARE SUMMIT WORLDWIDE (judge) has asked you to develop a special Cyber Monday promotion that focuses on SUMMIT HOTELS.
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DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
Case Study of the Week: Recommending Amenities and Services
Hospitality Services
You are to assume the role of a hospitality consultant. You have been hired by the president of Skyward Airlines, to recommend amenities and services for a new hotel being built exclusively for Skyward employees.
Skyward Airlines is one of the nation’s top three airlines and its hub is located in a large city. The airline employs over 100,000 staff in various capacities. Multiple times throughout the year, different groups of Skyward employees are called upon to meet in person for meetings, training and special events.
Skyward is about to begin plans for a 600-room hotel on the headquarters campus property that will be used exclusively for employees. Executives have no current plans to allow the property to be used for any outside engagements. Executives know that the property must have 600 guest rooms, a mix of kings and doubles, a variety of suites and a meeting space.
In addition to sleeping rooms and meeting space, the president of Skyward Airlines would like your recommendations on amenities and services to offer at the airline’s campus hotel. The president wants to ensure that Skyward employees desire to stay at the campus hotel and are not simply forced to stay there. The president also wants you to explain how your recommendations will foster positive working relationships among Skyward employees.
Randi Bibiano is DECA's competitive events specialist. In this role, she conceptualizes and authors role-play scenarios for the collegiate and high school division’s competitive events programs. She also manages DECA's online competitive events and serves as a liaison to volunteer efforts at DECA's educational conferences.
Discussion Questions
Classroom connection, career cluster:, instructional area(s):, performance indicators:.
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DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
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