market research sample report

Market analysis templates

Turn market research into insights

Save time, highlight crucial insights, and drive strategic decision-making

Last updated

22 July 2023

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To outlast competitors, your business needs to stay ahead of the curve. To do this, you need to have your finger on the pulse of the market.

Conducting a market analysis can provide you with detailed information about all areas of your industry and help guide decisions for the greatest growth potential.

Benefits of conducting a market analysis

A market analysis is one of the things a business can do that benefits nearly every facet of the business. From your marketing team to your product development manager, all the way up to the CEO, the insights provided by a market analysis will help to drive important decisions and push the business forward. 

Some of the ways in which it can do that are:

Identifying customer needs and preferences

Your reputation is made or broken by how well you meet the needs and preferences of your target customers. Market analysis gives you deep insights into those needs and preferences, allowing you to tailor your products, services, and marketing strategies to better meet them. You'll build better customer satisfaction and increase brand loyalty in the process.

Identifying competitors and market share

You don't just have to meet your customers' needs; you have to do a better job of it than your competitors. This will not be possible if you don't understand the strengths and weaknesses of those competitors. A market analysis can provide that information, giving you the data you need to set yourself apart from them.

Identifying market opportunities and threats

Markets aren't static. Your business can't be static, either. Through ongoing market analysis, you'll identify opportunities and threats as they occur, allowing you to pivot gracefully to best handle those situations. You'll be able to better predict opportunities for growth and better prepare for potential threats such as new competitors or changing market conditions.

Enhancing product development and innovation

With more information about customer needs and preferences and deeper insight into emerging market trends, you'll be positioned nicely for a more efficient product development process. You'll be able to make product decisions quickly based on the knowledge you've gained and develop products the market will love.

Supporting business planning and strategy

Data plays an important role in planning and decision-making from the very first days of a startup to a large corporation planning its next few years. A market analysis helps you identify target markets, build your value proposition, and set realistic goals and objectives. They can help guide the feasibility of new business ventures or business expansions.

Component of a market analysis

A market analysis consists primarily of three components. Although they overlap, each focuses the bulk of its intent on one specific area of analysis. 

Industry examination

This part of the analysis is focused on the specific industry you operate in or are hoping to expand into. It examines the trends, characteristics, and dynamics of the industry. 

To do so, it looks at the key players in the industry and its market size and growth rate. It also examines factors impacting entry into the market, such as technological barriers, regulatory requirements, supply chain logistics, and more.

The industry analysis can be broken down into the following steps:

Industry size and growth — Determine the market size and growth rate. For a complete picture, consider historical data and future projections.

Industry structure — Identify the key players, market segments, and distribution channels within the industry. When prudent, focus on the region you'll be working within.

Market trends — Analyze the current and emerging trends, innovations, and technologies influencing the industry. Look for opportunities to capitalize on those trends.

Competitive forces — Assess the competitive landscape. Look at the bargaining power of buyers and suppliers and competitive rivalry within the industry.

Regulatory and legal factors — Examine any policies, regulations, or laws that must be accounted for when entering the industry. When needed, consult with a lawyer familiar with the industry.

Market examination

The market examination focuses on understanding a specific target market within the industry.

When conducting a market analysis, you'll gather data about customers within the industry—their demographics, buying behavior, needs and preferences, and demand for products or services. This part of your analysis helps you identify your target audience and help you begin to form your value propositions.

Conducting the market examination portion of the market analysis consists of the following steps:

Target market segmentation — Segment customer segments based on characteristics such as demographics, psychographics, behavior, location, and other factors. This helps you decide which market segments are a good fit for you.

Customer analysis — For each segment, research the needs, preferences, motivations, and purchasing behavior of those customers. For this, you can limit yourself to only those market segments you're interested in appealing to.

Market size and growth — Gather detailed data on the market size. Examine the historical size of the market to identify any trends that might impact your perception of the market. Look at future predictions to see where the market will be in years after you've entered it.

Market trends — Examine customer behavior to determine what their needs and preferences are now, how they've changed in the future, and where they might be heading. Look also for customers' behavior in the market and the strength of their demand for products and services.

Market gaps and opportunities — Armed with your data on customers and market trends, look for any gaps in the market that currently aren't being met by the existing players in the space. Explore each gap further to examine its market viability.

Competitor examination

The final area of the market analysis is the competitor examination.

During this part of the analysis, the focus is squarely on the competitors operating in the industry. A close look will be taken at their strengths and weaknesses and the strategies they use within the market. This helps you further refine your value proposition and set yourself apart from other market players.

For the competitor examination, follow these steps:

Competitive analysis — Identify key competitors in the industry and research them thoroughly. Analyze their market share, product offerings, pricing strategies, and marketing tactics. Look at their distribution and supply channels to better understand how they function in the industry.

SWOT analysis — A SWOT analysis assesses the strengths, weaknesses, opportunities, and threats posed by competitors. It tells you what you need to be wary of when dealing with your competitors and potential avenues for gaining a competitive advantage.

Differentiation — With the help of your SWOT analysis and the other data you've gathered, look for areas where gaps in the market mesh with weaknesses in the competitive landscape. These are areas you can focus on to differentiate yourself from your competition.

Competitive advantage — Understand the value proposition of your competitors, both as they state it and as customers perceive it. These factors will identify their competitive advantages. Develop a plan to work around these advantages or turn them in your favor.

8 market analysis templates

As you can see, there are many steps within the three areas of market analysis. Getting a template to guide you through the ones you're working on can save a lot of time.

Below, we've gathered eight quality templates for some of the most important aspects of market analysis. All of the companies linked provide a host of other templates to fit other aspects of the analysis as well.

1. Market research kit

2. market analysis.

This market analysis template streamlines business market research by utilizing secondary sources and analyzing market reports and industry data. It saves time, emphasizes key insights, and informs strategic decision-making.

3. SWOT analysis

This SWOT analysis template helps assess strengths, weaknesses, opportunities, and threats in a concise and organized manner. It will help facilitate strategic planning and decision-making.

4. Risk assessment 

This risk assessment template , integrated with market analysis, enables businesses to identify and evaluate potential risks associated with market dynamics and other potential barriers.

5. Competitive analysis 

This template helps to systematically evaluate the strengths and weaknesses of competitors. It provides a structured approach to research, and it analyzes its products, services, target market, marketing strategies, and financial performance.

6. Marketing SWOT analysis

This marketing SWOT analysis template allows for evaluating a company's marketing strategies. It helps identify strengths and weaknesses internally while analyzing opportunities and threats in the market. 

7. Market segmentation

This template aids in analyzing geographic, demographic, psychographic, and behavioral segments to better understand the target audience's preferences and needs. It enables effective targeting and messaging.

8. Market potential analysis

This market potential analysis template offers a comprehensive and customizable solution for analyzing market size, trends, segmentation, SWOT analysis, and new product launch strategy.

Here are 8 templates to analyze market reports, industry data, and other relevant documents.

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• Business Templates
• Sample Reports

Market Research Report Samples & Templates

What is market research ? Market research is an important component of a business strategy  that involves gathering of information about customers’ needs or references when it comes to the products and services that they want and need to use. Market research can be done in a number of ways that are applicable to the product or the service being dealt with. The right approach ensures accurate and useful results. The entire market research process, including the results or outcome of the research, are recorded and presented through a market research report. Here are sample reports that will help and guide you on how you can create your own market research report.

Market Research Report Samples

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• Google Docs

Size: 694 KB

Conducting a market research on a specific industry? Then you will need all the help that you can get to make the task easy for you to do. Here is an industry market research report sample that you can use to guide you with writing your report. This sample provides notes and instructions on how you can go about putting the contents of your report. It is also pleasant to the eyes with its light color scheme and includes illustrations that represent data.

This market research report sample focuses on the environment, specifically on the monitoring and software use by palm oil growers. This is a detailed and comprehensive market research report that consist of 24 pages in total and includes details like an executive summary , introduction, situational analysis, methodology, results, etc. The sample is also packed with bar graphs and charts to present data in an easier and more understandable manner.

• Executive Summary : A concise overview of the report’s main findings, conclusions, and recommendations, allowing readers to quickly grasp the essence of the research.
• Market Overview : Detailed information about the market size, growth trends, and potential, including historical data and future forecasts. You can also see more on Market Research & Analysis Report .
• Market Segmentation : Analysis of the market divided into categories such as age, gender, income, geography, or product type, offering insights into different consumer segments.
• Consumer Demographics and Behavior : Insights into who the consumers are, their behaviors, preferences, and purchasing patterns.
• Competitive Analysis : A review of key competitors in the market, their market share, strengths and weaknesses, and recent market strategies .
• Market Dynamics : Examination of factors driving and restraining market growth, including technological advancements, regulatory changes, and economic conditions.
• SWOT Analysis : A breakdown of the market’s strengths, weaknesses, opportunities, and threats, providing strategic insights. You can also see more on Weekly Research Report .
• Recommendations and Strategies : Based on the findings, this section offers actionable recommendations for market entry, positioning, pricing, and promotion strategies.

Size: 732 KB

In every report, a set of standards is often followed. These standards then become the basis of a report document that is used as a model that guides the making of all other types of report. One such document is this standard market research report template. With the use of this template, you will be able to produce a thoroughly written market research report that is based on the certain standards. Use it like you would other reports, like company monthly management report , which also follows a certain set of standards.

Size: 14 KB

A report template will make your task easier and more convenient to do because it already lays out or provides an sample outline of what must be included in your report. What is left for you to do is supplying the required information and detailing the methods used in the report as well as the results of the report. If you ever need one, you can always download this sample and breeze through your report. Just make sure that you have it proofread before you actually have it presented.

The “5 P’s” of market research often refer to a framework used to ensure comprehensive study of a product or service within its market. While the classic marketing mix includes the “5 P’s” of marketing (Product, Price, Place, Promotion, and People), in the context of market research, these components can be interpreted slightly differently to focus on gathering data:

• Product : Analyzing the product involves understanding its features, benefits, and usability, as well as how it compares to competitors’ offerings. Researching the product helps identify gaps in the market and opportunities for improvement or innovation. You can also see more on Business Research Report .
• Price : This involves studying how much customers are willing to pay for the product or service, the perceived value in the market, and how pricing compares to competitors. Price sensitivity tests and analyses of pricing strategies also fall under this category.
• Place : Research in this area focuses on distribution channels and locations. It includes where customers buy the product, the effectiveness of these channels, and the logistics of getting the product to the market.
• Promotion : This pertains to how the product is marketed and promoted. It involves analyzing which promotional strategies are most effective, how competitors are advertising, and the impact of different sales promotions and campaigns. You can also see more on Market Analysis .
• People : Often added as the fifth “P” in a more modern marketing mix, this aspect focuses on the target customers. It includes demographic studies, customer behavior analysis, and preferences. It also looks at customer service interactions and any other human element involved in the marketing process.

These five aspects are crucial for a holistic view of the market environment and can help businesses tailor their strategies to meet the needs and desires of their customers more effectively.

Reports can either be simple or complicated. You will always have a choice on the type of report that you want to make regardless if they are financial reports , business reports , or daily reports . In market research, you can make it a complicated report or a simple one just like the sample shown above. Check out the sample and get ideas on how you can make our report simpler but better. Bright ideas always come to those who explore new things.

This sample is a group market research on social media, specifically on the effects or attractiveness of Facebook as a medium used in advertising and how it can increase sales and profit. The sample makes a good sample reference for conducting a market research on other social media platforms, like Instagram, Twitter, Google, LinkedIn, Pinterest, Etsy, etc. It’s a lengthy report, but every page is worth it. If you need to make something similar, then we recommend that you use this sample as reference.

• Purchase from Market Research Firms : Organizations such as Gartner, Forrester, and Nielsen provide in-depth reports on a variety of industries. These can be purchased directly from their websites. You can also see more on Marketing Reports .
• Industry Associations : Many industry associations produce market research reports for their sectors. Membership in these associations often includes access to these reports as part of the membership benefits.
• Government and Public Resources : Agencies like the U.S. Census Bureau, Bureau of Economic Analysis, and similar organizations globally offer free access to a wealth of data that can be used for market analysis.
• Academic Institutions : Universities and colleges often have access to market research databases and reports. These are available to students, faculty, and sometimes the public through their libraries. You can also see more on Market Feasibility Report .
• Consulting Firms : Hiring a consulting firm to conduct tailored market research can provide reports that are specifically designed to address particular questions or challenges faced by your business.

Use this sample marketing research report as your guide or reference if you need to write a report about nutritious food. This sample is taken from the United States Agency for International Development and the Global Alliance for Improved Nutrition Diary . This ensures that you get a reliable source of information that you can use on your own report. This detailed and comprehensive report consist of 44 pages in total, and the different sections are written in bold.

Size: 161 KB

This market research report sample is presentable and includes a title page, background, objectives, summary of sample recommendations , detailed assessment of pilot study, specific results and analyses, etc. If you need a report sample that you can use as a reference or study material, then this sample should be one of the many samples you must check. You will surely be able to create a presentable and well-written market research report.

Market research can be categorized into several types based on the nature of the data collected and the methods used. Here are some of the main types of market research:

• Qualitative Research : Typically involves smaller, non-quantifiable data to understand underlying reasons, opinions, and motivations. Techniques include focus groups, in-depth interviews, and content analysis. You can also see more on Research Reports .
• Quantitative Research : Involves collecting and analyzing numerical data to quantify opinions, behaviors, and other defined variables. Methods include surveys with large sample sizes, structured interviews, and statistical analysis.
• Secondary Research : Involves analyzing existing data that has already been collected by someone else, such as reports from government agencies, industry published data, and information available in books and online. This type of research is generally used to gain initial insights into a topic, which can then be explored in more depth through primary research.
• Competitive Analysis : A specific type of market research focused on gathering information about competitors and how they operate. It includes analyzing competitors’ marketing strategies, market share, strengths and weaknesses, products, pricing, and more. You can also see more on Market Research Proposa l.
• Market Segmentation Research : Involves dividing a market into distinct subsets of consumers with common needs or characteristics, and then designing strategies specifically tailored to these segments.
• Brand and Product Research : Focuses on understanding how a brand or product is perceived in the market, determining the positioning of a product, and evaluating brand equity. This can involve testing product features, packaging, pricing, and overall brand reputation.
• Customer Satisfaction and Loyalty Research : Measures how satisfied customers are with a company’s products or services, identifies the reasons for customer dissatisfaction, and determines what drives loyalty.
• Pricing Research : Aims to determine how much customers are willing to pay for a product or service and analyzes how pricing could impact demand and profitability.
• Impact Research : Evaluates the impact of specific business decisions or events on the market or on consumer perceptions and behaviors. This can include testing the effectiveness of marketing campaigns, changes in business operations, or new market entries. You can also see more on Market Research Survey .

Size: 152 KB

Fillable market research report templates are very easy to use. They work like online sample forms  where you fill out the details that make up your report and save the changes that you have made once you are done or modify it whenever you need to. Enough spaces are provided for you to write the details on. The template is also well-organized allowing you to easily find the different parts of the report on the different pages. It is also print-ready so you can print a copy of it anytime you want and need.

Want a professional-looking and well-written report sample? Then why not check out this sample above. This sample does not only looks professional but it also looks very neat and reliable. A profile summary of the responses of the participants of the research is also provided. This will give you an idea on how you should present the data gathered aside from using bar graphs or charts.

Identify objectives, gather data through primary and secondary research, analyze findings, segment the market, and compile insights into a structured document with actionable recommendations.

Yes, they provide critical insights into consumer behavior, market trends, competitive landscapes, and potential opportunities, helping businesses make informed decisions and strategize effectively. You can also see more on Target Market Analysis .

The duration varies depending on scope, complexity, and method. Typically, a basic report can take a few weeks, while in-depth studies might take several months.

Marketing involves promoting and selling products or services, while research focuses on gathering and analyzing data to inform marketing strategies and meet consumer needs. You can also see more on Marketing Research Proposal .

Conduct surveys, interviews, and focus groups; utilize online resources; analyze industry reports; monitor competitors; and engage with customer feedback to collect comprehensive market data.

The market research has provided valuable insights into consumer behavior, competitive strategies, and emerging trends. Strategic application of these findings will enhance decision-making, improve market positioning, and ultimately drive growth and profitability for our business in the evolving landscape.

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