• Terms of Use
  • Privacy Policy

The Herring Group

Portfolio Analysis in Action — Select Case Studies

Microscope discovery portfolio analysis case studies cover photo

We have spent the past two weeks discussing portfolio analysis in great depth here on Profit. Value. Life. Now we will take a look at some portfolio analysis case studies.

First, I introduced the benefits of portfolio analysis: greater margin—in both profit and life . Next, I described the process for performing a portfolio analysis : use accrual accounting, categorize all costs, and classify the numbers by customer, division, and by product or service. I also discussed ways to apply the insights and optimize the business.

However, it can sometimes be difficult to picture how to apply a theory without seeing case studies. I have had the privilege of working with several great business owners in this area, so let’s review a few real-life examples where performing a portfolio analysis led to fantastic results.

case study analysis portfolio

Knowing When to Outsource in Landscape Construction

One commercial landscape construction customer came to us with a huge red flag: the net profit margin was much lower than what the owner believed was acceptable. 

It is vital to be as neutral as possible when examining issues such as this one. Look for the extremes and do not allow anything to cloud your judgment. Trust the data, trust the patterns. As I discussed in  my last post , it helps to review the portfolio analysis as a team. Different perspectives (and outside perspectives) can help.

We performed the portfolio analysis on each job. We found some jobs were significantly below average profitability and reviewed those jobs in great detail. After closer examination, we found that many of those jobs involved performing a service in-house that had been subcontracted previously. The company began to perform the service in-house to increase the gross profit margin.

To be blunt, the analysis showed that the company was not good at performing that service. They had to perform rework routinely, and the rework was quite expensive.

On paper, their gross profit margin should have increased. In reality, it decreased. Performing that service was more difficult than it appeared. The company returned to subcontracting that service and the gross and net profit margins increased.

Incidentally, in the  2018 Benchmark Report for the Landscape Industry , the most profitable landscape construction companies had a modest, yet significant, amount of work performed by subcontractors. I suspect these companies have found a “sweet spot” in the use of subcontractors. Subcontracting enables these companies to fix the costs, reduce risk, and focus on other aspects of the construction project.

case study analysis portfolio

Client & Pricing Optimization in Landscape Services

With one commercial landscape maintenance company, we performed the portfolio analysis by computing the net profit margin by division. We determined that one division was not as profitable as we wanted. That division had provided significant revenue growth for the company, but the increase in revenue had not created growth in net income.

Based on the portfolio analysis, the company changed its pricing for services in this division, knowing that revenue would likely decline, but profit would increase.

With another commercial landscape maintenance company, we performed a similarly structured portfolio analysis and came to a similar “not profitable enough” conclusion about one division. However, in this case, we determined that we could not raise pricing in that division due to constraints in the market. That conclusion meant that the company would no longer serve clients who only wanted services from that division.

The owner changed the sales focus accordingly and did not renew contracts with clients who were likely never to use services from other divisions.

In both cases, implementing changes allowed each business owner to increase profit in terms of margin and dollars without taking on extra work. 

Remember, the goal is not to have the most contracts—it’s to have the most profitable contracts.

case study analysis portfolio

Product & Division Optimization With E-commerce

One excellent way to create greater profit margin is to optimize offerings of products and services. In one case, I worked with a client that sold small consumer appliances over the internet. This client was an early player in e-commerce and sold products in eight categories or divisions.

Based on experience and the company’s low net profit margin, I suspected that some of these divisions were losing money.

Working with the owner, I developed a spreadsheet that allocated (by division) the revenue, cost of goods sold, incremental costs such as advertising and shipping expense, and overhead.

The insights were amazing.

Five product categories had a negative contribution to overhead – meaning if the company just stopped selling those products, the company would make more profit. These categories were an obvious cut. 

Clearly, there are times when a company makes a strategic decision to continue funding a money-losing division. For example, as discussed here , sometimes a very profitable customer base will be “married” to the totality of the offer, and cutting money-losing divisions would risk “scaring off” this highly profitable customer base. In this case, there were no strategic reasons to continue selling these five product categories.

The sixth product category was break-even in terms of incremental profit. It covered its COGS and incremental costs but no overhead costs. The owner elected to terminate this product category because of other difficulties.

The seventh product category was highly seasonal. Revenue was highly correlated to specific weather patterns. If the weather did not cooperate, the division would have negative incremental profit. If the weather cooperated, the division would have significant net profit. If there were unfavorable weather, the company had to store considerable inventory until the next season. 

In this situation, we can see the importance of evaluating data for multiple years in the portfolio analysis. If we had not allowed enough time to elapse and had completed the analysis only looking at a season with favorable weather, we would have come to a less-informed, incorrect conclusion on this division.

The owner terminated this product category because the weather is not predictable.

The final product category was a big winner in terms of revenue growth and net profit margin. It was an easy decision to focus on this division. And focus we did. For the next two years, the company’s revenue stayed flat as we discontinued product categories, but net profit dollars and margin soared.

It was tough for the business owner to make the decision to discontinue those product categories. Most people measure companies based on revenue. Growing revenue requires diligent, creative work. Even though the process and analysis were solid, it was uncomfortable to eliminate that hard-won revenue.

Still, with those product categories cut, the owner was free to focus on more favorable revenue streams. The long-term advantages far outweighed the short-term discomfort.

case study analysis portfolio

Creating Healthy Margins in Business and Life

The ultimate goal of portfolio analysis is to gain valuable insight to inform strategic decisions. Once performed, this vital part of the pre-planning process will make the planning and budgeting process  as easy and efficient as possible. A thorough and thoughtful analysis will put business owners in a much better position to make strategic decisions about the direction of their companies, and it will allow them to maximize growth while optimizing the net profit margin.

Growth for growth’s sake is not the goal.

The goal is building a business that sustains itself, that provides value, and that gives the business owner the best possible life margin – which means freedom and discretionary mental energy to focus on the goals for the business as well as the important things in life.

Portfolio analysis is a vital step on the path toward that reality.

Read the Whole Series

Part 1  – Craving Business Sanity? Get a Portfolio Analysis

Part 2 – What is Measured in a Portfolio Analysis

Part 3 (this post) – Portfolio Analysis in Action — Select Case Studies

case study analysis portfolio

header text

case study analysis portfolio

  • About/Contact
  • Case Study Examples
  • Case Studies Process
  • Why Local Businesses?
  • Online News Boosts

Case Studies vs. Portfolios – Who Steals the Spotlight?

Understanding the Difference Between a Case Study and a Portfolio – What They Do and When to Use Them!

When it comes to using websites to showcase what you do as a business owner, a couple of options you might consider are case studies and portfolios. While both serve as valuable tools for highlighting achievements, they have different purposes and provide distinct types of information.

Let me explain the differences and explore which is better to use on your site, and when.

(Note that I am NOT talking about a simple collection of photos, often called a “Project Gallery”, in this article. While common on websites, they don’t convey much information and can be easily created using stock photos. Because of that, they don’t inspire trust in viewers. You might as well spend your time adding something more persuasive to your site!)

What Is a Portfolio?

case study analysis portfolio

A portfolio is a collection of an individual’s or a company’s best work samples. It offers a brief overview of the range and quality of projects you’ve completed in the past. It’s usually very visual and can be quickly skimmed.

Portfolios are typically used by businesses that sell products or services that are visually appealing. For example, graphic designers, photographers, and interior designers often use portfolios to showcase their work.

While they don’t go into much detail, they can quickly show potential clients or customers the types of work that a business has done and the overall aesthetic that the business can offer.

Here are some examples of businesses that might use portfolios:

  • Graphic design firms
  • Photography studios
  • Interior design firms
  • Fashion design firms
  • Architecture firms
  • Landscape design firms
  • Web design firms
  • Software development firm

What Is a Case Study?

case study analysis portfolio

A case study is an in-depth analysis of a specific project or problem. It focuses on a single project or a set of related projects, providing comprehensive information about the project’s objectives, challenges, solutions, and outcomes.

While it usually includes the same images and visual elements as you see in a portfolio, it delves into the stories behind the project. Case studies are more comprehensive.

For this reason, Case Studies are typically used by businesses that provide services that are more complex or difficult to understand, as well as services that are more expensive. For example, marketing agencies, consulting firms, and software companies often use case studies to showcase their work.

Case studies can be used to show potential clients or customers the challenges that a business has helped clients overcome, the solutions that the business has implemented, and the results that the business has achieved.

Here are some examples of businesses that might use case studies:

  • Marketing agencies
  • Consulting firms
  • Software companies
  • Pharmaceutical companies
  • Technology companies
  • Financial services companies
  • Healthcare companies
  • Manufacturing companies

Key Differences Between Case Studies and Portfolios

Here are the key distinctions between a case study and a portfolio:

  • Purpose: A case study offers in-depth analysis, while a portfolio showcases a range of work samples.
  • Focus: A case study revolves around a single project, whereas a portfolio encompasses various projects.
  • Information: Case studies provide detailed context, challenges, and solutions, while portfolios offer brief descriptions and visuals.
  • Analysis: Case studies provide comprehensive examination and data, while portfolios provide an overview of skills and expertise.
  • Detail: Case studies offer in-depth information, metrics, and testimonials, while portfolios emphasize visuals and brief project descriptions.
  • Presentation: Case studies emphasize analysis, strategies, and outcomes, while portfolios highlight aesthetics and overall proficiency.
  • Number of Projects: Case studies typically focus on a single project or a few related projects, while portfolios include multiple projects to demonstrate variety.
  • Visitor Engagement: Case studies require more time and attention to read and understand, while portfolios allow quick browsing and an overview of work.
  • Supporting Content: Case studies provide data, metrics, testimonials, and evidence-based claims, while portfolios incorporate visuals, images, videos, and interactive elements.

Like charts? Here’s another way to visualize the differences.

Chart: Portfolio Compared with Case Study

Feature Portfolio Case Study
Purpose To showcase your work and skills To demonstrate your problem-solving skills and ability to deliver results
Format Brief descriptions and visuals of projects Detailed analysis of a specific project, with objectives, challenges and solutions
Audience Potential clients or employers Potential clients or employers
Length Short, for quick browsing and overview Longer, includes more explanation and detail
Focus Overview of skills, expertise and type of work; highlights visuals A specific project and the goals, challenges and solutions; highlights problem-solving and expertise
Benefits Attracts new clients or employers, shows progress over time Same as portfolio, but also educates potential clients about the benefits of working with you

So Which Is Right for You?

Ultimately, the best way to decide whether to use a portfolio or a case study is to consider the specific needs of your business and the type of audience you are trying to reach.

My PERSONAL opinion is that most businesses would be served best by focusing on case studies. Quick overviews and photos are definitely appealing and useful, yes. Portfolios are great! But Case Studies – at least the Simple Case Studies I do! – include visual elements too.

So even if your company HAS a visual focus, such as painting or landscaping , there’s simply no good reason to exclude the benefits you get by adding at least a few Case Studies to your site. I’m not saying that every image needs a corresponding Case Study, but having at least a few will definitely help! (In fact, I know companies who’ve focused almost SOLELY on Case Studies for their marketing – happy to show you what I mean.)

Case Studies:

  • attract new clients
  • attract the attention of the search engines; AND
  • demonstrates why the viewer should hire you.

Why exclude any of those benefits? Contact me !

You May Also Like

business meeting for press release

Should You Distribute a Press Release Before or After an Event?

case study analysis portfolio

Press Release Inspiration: Newsworthy Ideas for Local Businesses

family portrait wall columbia mo

Columbia MO Photographer Sarah Jane Shorthose Propelled to Top of Google by Press Release

case study analysis portfolio

Case Studies Blend Emotion and Logic to Increase Sales

case study analysis portfolio

Using Case Studies With Press Releases for Local Businesses

case study analysis portfolio

Winning Customers Without Competing on Price

  • mindful design
  • student success
  • product design
  • ui/ux design
  • watch me work
  • design careers
  • design inspiration

10 Exceptional Product Design Portfolios with Case Study Breakdowns

After working with many designers throughout my own career and helping many more build their job-ready portfolios, there are a few designers that I keep coming back to for inspiration and some that are inspiring a new generation of UI/UX and Product Designers to enter the field.

I've chosen 10 of our favorite UI/UX and Product Designers—a colorful tapestry of digital product architects that have evolved from graphic designers, marketers, architects, engineers and everything in-between. Their unique backgrounds and journey bring something special to our industry and illustrate how we can all do more meaningful, interesting and impactful work:

There are 10 things in particular that make these 10 designers really stand out:

  • They have each honed their craft from the bottom up (whether having gone through a traditional academic program, an online course like DesignerUp , or being self-taught).
  • They are all at different stages of their careers (some newly minted and others seasoned veterans).
  • They continue to learn, grow, push the envelope, document and share their genuine experiences.
  • They each hail from a different background (and sometimes non-design industry) that informs who they are and what they work on as a designer.
  • Their evolution is apparent in their work.
  • They are passionate about the problems they solve and find joy in connecting with the users they serve.
  • They are transparent about their processes, thoughtful in their communication about it and not afraid to show what worked and what didn't.
  • They have focused portfolios that reveal their unique point of view as a designer.
  • They are a diverse group of designers from different cultural, gender and socio-economic backgrounds.
  • They have so much to teach us all about design and how to use it to express authenticity and to understand and help others do the same.

Homepage for Simon Pan's Portfolio

Case Study Format:   http://simonpan.com/work/uber/

  • The Challenge
  • Early Insights
  • Reframing the Problem
  • The Redesign
  • Design Strategy
“In a city as busy as San Francisco, over $1 million was wasted per week because of problematic pickups.”

Madeline Wukusick

Improving mentral health case study screen

Madeline is a graduate of our DesignerUp Product Design course. She was able to create an incredible portfolio working through our curriculum, blended with her background in graphic and data design that set her up for immediate success landing professional design roles.

Case Study Format:

  • The Observed Problem
  • The Research
  • In the Insights
  • The proposed How Might We Statements
  • Lean Canvas and Product Strategy
  • Business Requirements
  • The Solutions and MVP Features
  • Things that could be improved
"Thanks for helping me work through these iterations—it's been tremendously helpful! You have such a knack for fine-tuning and teasing out subtle themes that I hadn't noticed before. From these comments, I have a better sense of some of my growth areas to work on and ways in which to push myself. It also helped me realize that I am most interested in hybrid roles, or at least roles with a strong visual component. Really grateful to have discovered this course :-)" - Madeline

Humanize The Design writte on dark background

Not an Italian mobster; Johny Vino is an engineers' designer. I've been a long time admirer of his work every since his mind-blowing animations and micro-interactions arrested me mid Dribbble scroll many years ago. He is a thoughtful, meticulous designer that understands how to align user and business goals all while transmuting conventional interaction patterns into something that is altogether transcendent yet familiar.

Case Study Format: https://johnyvino.com/

Process, Goal and Task Oriented that varies with each project

  • What he worked on
  • What he aim to accomplish
  • Business Goals
  • Representation of complex data
  • Integration
Humans are not perfect. I like to apply 3 principles to ever product I design to help me focus on that. Fitt's Law, Mimicry, Aesthetic Usability Effect

Steph Parrott

Steph is a product designer based in Toronto. Currently working on Plantd and most recently at Square in San Francisco.

3 Portfolio project cards on white background

Case Study Format: https://www.stephparrott.com/plantd/

  • Roles and Process
  • App Overview
  • Feature proposal
  • Design to Development
  • Looking to the future and what's next
"As someone who hasn’t eaten meat in almost 20 years, I’m highly motivated to put in the work to find plant-based options, but for those starting to dabble, how can we except them to do the same?" - Steph

Go Cardless screenshot on white page

Tom is the co-founder of the community and event series Design Club , and an investor & advisor to Bricklane . He currently works  own clients, helping invent, design, and launch new ventures. Before that he held design leadership roles at fashion and fintech startups, and was as a senior designer at a global agency. Case Study Format: http://tom.pe/gc-dashboard.html

  • Summary of the problem space, challenges, project and contribution
  • Goal and Problem
  • Design Principles applied
  • Proposed solution and representation of dashboard and data
  • Design frameworks used
  • Future considerations
"The problem here is that by trying to create something for everyone, we risked helping no one. Avoiding the design equivelant of an identity crisis became a big focus of mine. I'd do this by finding ways to inject a point of view into the product. By knowing what it wasn't, as well as what it was." - Tom Petty

Want to create an incredible portfolio like these full of amazing case studies to get you hired? Enroll in our Product Design Course today!

PD-Enroll-Now-

Garett MacGillivray

Garett MacGillivray's Portfolio

Much like myself and other designers of a particular generation, Aussie/Canadian Garett MacGillivray has been around the block and through the evolution of graphic designer, web design, UI/UX Designers and now landed squarely as a full stack Product Designer.

Case Study Format: https://aucadian.com.au/project/goloop

  • Exploration and Ideation
  • Component Library
  • B2B product interface
I've had many labels throughout my career in the digital industry. It's safe to say that I enjoy crafting digital experiences.

Elise Fu's Portfolio

Elise is a Bay Area designer that jumped to the bay from NYU. She comes from an advertising and marketing background and has fine tuned her communication skills and processes vast knowledge of the tech and digital product industry has a whole having been on the broadcasting and marketing side of things.

Case Study Format: http://www.elisefu.com/work-komeeda/

  • Impact/Metrics
  • User testing
  • User research
  • Information Architecture
  • Implementation
  • Major Findings
  • Formal User Testing
I was driven to design because I felt excited and rewarding to learn about people’s goals and desires, help them solve problems and make their lives easier.

Latiesha Caston

Latisha is a User Experience Designer passionate about holistic, accessible, and inclusive design, based in Seattle.

White background with designer bio in black text

Case Study Format: https://www.latieshacaston.com/veggie-grill-online-ordering-experience

  • The Problem
  • The High-level Goal
  • The approach
  • Pain Points
  • Optimizing flow and improving architecture
  • Interaction model breakdown
  • Looking to the future
"Our high level goal was to design a holistic order-ahead experience that keeps the core of what we've built, while delivering on opportunities, addressing pain points, and setting the stage for the future." - Latisha

Karolis Kosas

case study analysis portfolio

Having recently joined the amazing design team at Stripe as a Product designer, Karolis's portfolio is clean and minimal and his case studies really understand the mental model of the user, getting into their heads and revealing the friction points they are feeling and how he can insert a solution that improves on the experience with compromising the soul of the designer.

Case Study Format: http://karoliskosas.com/cinemaclub/

  • prototyping
  • Built the product from zero
Visual communication is a self-sufficient organism capable of adapting and evolving based on the input of multiple sources.Acting in such context, the designer is an initiator, establishing methods and boundaries for the system to establish itself as an independent entity.

Rohit Singh

case study analysis portfolio

One of o ur very own graduates ! Rohit Singh is an up and coming product designer with a focus on helping early-stage startups and new businesses blossom.

Rohit outlines his process for creating an MVP for his digital product from scratch, which serves as a sort of physical and virtual library for the poorest class of India.

Case Study Format: https://work.khadush.in/booksite-an-online-physical-book-sharing-platform/

  • Inspiration
  • User Interviews
  • Lean Canvas
  • Visual Design
  • Final Words
I specialize in helping early stage startups validate their riskiest assumptions using leading design methods

After analyzing all of these case studies and working with 100s of designers in our product design course to get them ready for the job application process, we've created our own tried-and-true templates to make it easy for designers to replicate the successful format and structure of these top portfolios using Notion .

Each of these amazing portfolios tells the story of the product designer, their evolution, their process and shows what they bring to the world. But it's not easy doing what they do or knowing exactly how to show and tell who you are as designer. Having a solid design education and getting feedback from the design community is the best way to ensure that your work is up to par and being presented in a way the shows your skills and your worth.

Have a look at our partners' advice over at Pathrise on building a strong UX design portfolio .

The best design resources, in your inbox

Tips, tricks, articles and freebies. It's all happening in the DesignerUp Newsletter. View the archives →

We'll only send the occasional email and promise not to spam.

© Copyright 2022 DesignerUp. All Rights Reserved.

  • For Individuals
  • For Businesses
  • For Universities
  • For Governments
  • Online Degrees
  • Find your New Career
  • Join for Free

Google

Google Data Analytics Capstone: Complete a Case Study

This course is part of Google Data Analytics Professional Certificate

Google Career Certificates

Instructor: Google Career Certificates

Top Instructor

Financial aid available

492,434 already enrolled

Coursera Plus

(14,957 reviews)

Recommended experience

Beginner level

  No prior experience with spreadsheets or data analytics is required. All you need is high-school level math and a curiosity about how things work.

What you'll learn

Differentiate between a capstone project, case study, and a portfolio.

Identify the key features and attributes of a completed case study.

Apply the practices and procedures associated with the data analysis process to a given set of data.

Discuss the use of case studies/portfolios when communicating with recruiters and potential employers.

Skills you'll gain

  • Data Analysis
  • Creating case studies
  • Data Visualization
  • Data Cleansing
  • Developing a portfolio

Details to know

case study analysis portfolio

Add to your LinkedIn profile

5 quizzes, 1 assignment

See how employees at top companies are mastering in-demand skills

Placeholder

Build your Data Analysis expertise

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google

Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

This course is the eighth and final course in the Google Data Analytics Certificate. You’ll have the opportunity to complete a case study, which will help prepare you for your data analytics job hunt. Case studies are commonly used by employers to assess analytical skills. For your case study, you’ll choose an analytics-based scenario. You’ll then ask questions, prepare, process, analyze, visualize and act on the data from the scenario. You’ll also learn about useful job hunting skills, common interview questions and responses, and materials to build a portfolio online. Current Google data analysts will continue to instruct and provide you with hands-on ways to accomplish common data analyst tasks with the best tools and resources.

Learners who complete this certificate program will be equipped to apply for introductory-level jobs as data analysts. No previous experience is necessary. By the end of this course, learners will: - Learn the benefits and uses of case studies and portfolios in the job search. - Explore real world job interview scenarios and common interview questions. - Discover how case studies can be a part of the job interview process. - Examine and consider different case study scenarios. - Have the chance to complete your own case study for your portfolio.

Learn about capstone basics

A capstone is a crowning achievement. In this part of the course, you’ll be introduced to capstone projects, case studies, and portfolios, and will learn how they help employers better understand your skills and capabilities. You’ll also have an opportunity to explore the online portfolios of real data analysts.

What's included

3 videos 5 readings 1 quiz 1 discussion prompt 1 plugin

3 videos • Total 14 minutes

  • Introducing the capstone project • 4 minutes • Preview module
  • Rishie: What employers look for in data analysts • 2 minutes
  • Best-in-class • 7 minutes

5 readings • Total 100 minutes

  • Course 8 overview: Set your expectations • 20 minutes
  • Explore portfolios • 20 minutes
  • Your portfolio and case study checklist • 20 minutes
  • Revisit career paths in data • 20 minutes
  • Next steps • 20 minutes

1 quiz • Total 20 minutes

  • Data journal: Prepare for your project • 20 minutes

1 discussion prompt • Total 10 minutes

  • Introduce yourself • 10 minutes

1 plugin • Total 10 minutes

  • Refresher: Your Google Data Analytics Certificate roadmap • 10 minutes

Optional: Build your portfolio

In this part of the course, you’ll review two possible tracks to complete your case study. You can use a dataset from one of the business cases provided or search for a public dataset to develop a business case for an area of personal interest. In addition, you'll be introduced to several platforms for hosting your completed case study.

3 videos 9 readings 1 quiz 4 discussion prompts 1 plugin

3 videos • Total 7 minutes

  • Get started with your case study • 3 minutes • Preview module
  • Unlimited potential with analytics case studies • 1 minute
  • Share your portfolio • 2 minutes

9 readings • Total 150 minutes

  • Introduction to building your portfolio • 10 minutes
  • Choose your case study track • 20 minutes
  • Track A details • 10 minutes
  • Case Study 1: How does a bike-share navigate speedy success? • 20 minutes
  • Case Study 2: How can a wellness company play it smart? • 20 minutes
  • Track B details • 10 minutes
  • Case Study 3: Follow your own case study path • 20 minutes
  • Resources to explore other case studies • 20 minutes
  • Create your online portfolio • 20 minutes

1 quiz • Total 60 minutes

  • Hands-On Activity: Add your portfolio to Kaggle • 60 minutes

4 discussion prompts • Total 40 minutes

  • Case Study 1: How does a bike-share navigate speedy success? • 10 minutes
  • Case Study 2: How can a wellness company play it smart? • 10 minutes
  • Case Study 3: Follow your own case study path • 10 minutes
  • Optional: Share your portfolio with others • 10 minutes
  • Capstone roadmap • 10 minutes

Optional: Use your portfolio

Your portfolio is meant to be seen and explored. In this part of the course, you’ll learn how to discuss your portfolio and highlight specific skills in interview scenarios. You’ll also create and practice an elevator pitch for your case study. Finally, you’ll discover how to position yourself as a top applicant for data analyst jobs with useful and practical interview tips.

6 videos 7 readings 1 quiz

6 videos • Total 27 minutes

  • Discussing your portfolio • 4 minutes • Preview module
  • Scenario video: Introductions • 7 minutes
  • Scenario video: Case study • 5 minutes
  • Scenario video: Problem-solving • 3 minutes
  • Scenario video: Negotiating terms • 3 minutes
  • Nathan: VetNet and giving advice to vets • 3 minutes

7 readings • Total 110 minutes

  • Introduction to sharing your work • 10 minutes
  • The interview process • 20 minutes
  • Scenario video series introduction • 20 minutes
  • What makes a great pitch • 10 minutes
  • Top tips for interview success • 10 minutes
  • Prepare for interviews with Interview Warmup • 20 minutes
  • Negotiate your contract • 20 minutes
  • Self-Reflection: Polish your portfolio • 20 minutes

Put your certificate to work

Earning your Google Data Analytics Certificate is a badge of honor. It's also a real badge. In this part of the course, you'll learn how to claim your certificate badge and display it in your LinkedIn profile. You'll also be introduced to job search benefits that you can claim as a certificate holder, including access to the Big Interview platform and Byteboard interviews.

4 videos 9 readings 2 quizzes 1 assignment 1 discussion prompt 1 plugin

4 videos • Total 6 minutes

  • Congratulations on completing your Capstone Project! • 1 minute • Preview module
  • From all of us ... • 1 minute
  • Explore professional opportunities • 3 minutes
  • Introducing Google AI Essentials • 1 minute

9 readings • Total 147 minutes

  • Showcase your work • 20 minutes
  • Claim your Google Data Analytics Certificate badge • 20 minutes
  • Sign up to the Big Interview platform • 20 minutes
  • Expand your data career expertise • 20 minutes
  • Introduction to AI for data analytics • 10 minutes
  • AI tools for data analytics • 10 minutes
  • Generative AI in data analytics: Practical applications • 20 minutes
  • Key takeaways from AI for data analytics • 20 minutes
  • Take the next step with Google AI Essentials • 7 minutes

2 quizzes • Total 17 minutes

  • Did you complete a case study? • 2 minutes
  • Resources available for Google Data Analytics Certificate graduates • 15 minutes

1 assignment • Total 50 minutes

  • Activity: Explore data visualizations with AI • 50 minutes
  • Connect with Google Data Analytics Certificate graduates • 10 minutes
  • End-of-program survey • 10 minutes

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

case study analysis portfolio

Grow with Google is an initiative that draws on Google's decades-long history of building products, platforms, and services that help people and businesses grow. We aim to help everyone – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.

Recommended if you're interested in Data Analysis

case study analysis portfolio

Data Analysis with R Programming

case study analysis portfolio

Prepare Data for Exploration

case study analysis portfolio

Ask Questions to Make Data-Driven Decisions

case study analysis portfolio

Share Data Through the Art of Visualization

Why people choose coursera for their career.

case study analysis portfolio

Learner reviews

Showing 3 of 14957

14,957 reviews

Reviewed on Aug 13, 2022

I found a new passion in data analytics. I already signed up for a data analytics boot camp to further develop my data analytics team. Thank you to the amazing Google team that taught the courses.

Reviewed on Nov 11, 2022

An elevator pitch gives potential employers a quick, high-level understanding of your professional experience. What are the key considerations when creating an elevator pitch? Select all that apply.

Reviewed on Jul 17, 2023

Awesome course. Very suitable for entry-level data analysts like me. Make sure you continue learning to develop more data analytics skill, since this is a comprehensive and introductory course

New to Data Analysis? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

What is data analytics.

Data is a group of facts that can take many different forms, such as numbers, pictures, words, videos, observations, and more. We use and create data everyday, like when we stream a show or song or post on social media.

Data analytics is the collection, transformation, and organization of these facts to draw conclusions, make predictions, and drive informed decision-making.

Why start a career in data analytics?

The amount of data created each day is tremendous. Any time you use your phone, look up something online, stream music, shop with a credit card, post on social media, or use GPS to map a route, you’re creating data. Companies must continually adjust their products, services, tools, and business strategies to meet consumer demand and react to emerging trends. Because of this, data analyst roles are in demand and competitively paid.

Data analysts make sense of data and numbers to help organizations make better business decisions. They prepare, process, analyze, and visualize data, discovering patterns and trends and answering key questions along the way. Their work empowers their wider team to make better business decisions.

Why enroll in the Google Data Analytics Certificate?

You will learn the skill set required for becoming a junior or associate data analyst in the Google Data Analytics Certificate. Data analysts know how to ask the right question; prepare, process, and analyze data for key insights; effectively share their findings with stakeholders; and provide data-driven recommendations for thoughtful action.

You’ll learn these job-ready skills in our certificate program through interactive content (discussion prompts, quizzes, and activities) in under six months, with under 10 hours of flexible study a week. Along the way, you'll work through a curriculum designed with input from top employers and industry leaders, like Tableau, Accenture, and Deloitte. You’ll even have the opportunity to complete a case study that you can share with potential employers to showcase your new skill set.

After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in data analytics.

What background is required?

No prior experience with spreadsheets or data analytics is required. All you need is high-school level math and a curiosity about how things work.

Do you need to be strong at math to succeed in this certificate?

You don't need to be a math all-star to succeed in this certificate. You need to be curious and open to learning with numbers (the language of data analysts). Being a strong data analyst is more than just math, it's about asking the right questions, finding the best sources to answer your questions effectively, and illustrating your findings clearly in visualizations.

What tools and platforms are taught in the curriculum?

You'll learn to use analysis tools and platforms such as spreadsheets (Google Sheets or Microsoft Excel), SQL, presentation tools (Powerpoint or Google Slides), Tableau, RStudio, and Kaggle.

Which “spreadsheet” platform is being taught?

Learners can self-select which platform they want to use throughout the program: Google Sheets or Microsoft Excel. It’s up to the learner’s preference, and all activities throughout the syllabus can be performed on either platform.

Why would I choose to complete the optional capstone project in this certificate?

In the data analyst job hunt, it’s important to demonstrate that you’re able to ask the right questions and that you have the right skills to find the answers . Hiring managers often want proof that you can apply concepts in a meaningful way. Because of this, during the job application process, many employers ask for a link to a portfolio. Our optional capstone project will help learners produce meaningful artifacts for employers to reference during the job interview process. Learners will be encouraged to post these on a public Kaggle portfolio or on GitHub.

Do you need to take each course in course order?

We highly recommend completing the courses in the order presented because the content in each course builds on information from earlier lessons.

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

What is the refund policy?

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy Opens in a new tab .

More questions

27 Case Study Examples Every Marketer Should See

Caroline Forsey

Published: July 22, 2024

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

marketer reviewing case study examples

In this post, I’ll go over the definition of a case study and the best examples to inspire you.

Table of Contents

What is a case study?

Marketing case study examples, digital marketing case study examples.

case study analysis portfolio

Free Case Study Templates

Showcase your company's success using these three free case study templates.

  • Data-Driven Case Study Template
  • Product-Specific Case Study Template
  • General Case Study Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.

This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.

A great case study also has research and stats to back up points made about a project's results.

There are several ways to use case studies in your marketing strategy.

From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.

Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.

In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

digital marketing case study, template

digital marketing case study, hubspot

digital marketing case study example from Rozum Robotics

digital marketing case study example from carolhwilliams

digital marketing case study example from fantasy

digital marketing case study example from google

digital marketing case study example from herman miller

digital marketing case study example from aws

digital marketing case study example from asana

digital marketing case study example from ampagency

digital marketing case study example from evisort

digital marketing case study example from cloudflight

digital marketing case study example from textel

digital marketing case study example from happeo

Key Learnings from the Happeo Case Study Example

  • Consider writing the entirety of the case study from the perspective of the customer.
  • Include a list of the features that convinced your client to go with you.

14. " Red Sox Season Campaign ," by CTP Boston

digital marketing case study example from ctp boston

digital marketing case study example from genuine

digital marketing case study example from apptio

digital marketing case study example from biobot analytics

digital marketing case study example from gartner

digital marketing case study example from Redapt

digital marketing case study example from Rozum Robotics

digital marketing case study example from fractl

digital marketing case study example from switch

Cognism SEO marketing case study

How to Write a Case Study: Bookmarkable Guide & Template

7 Pieces of Content Your Audience Really Wants to See [New Data]

7 Pieces of Content Your Audience Really Wants to See [New Data]

How to Market an Ebook: 21 Ways to Promote Your Content Offers

How to Market an Ebook: 21 Ways to Promote Your Content Offers

How to Write a Listicle [+ Examples and Ideas]

How to Write a Listicle [+ Examples and Ideas]

What Is a White Paper? [FAQs]

What Is a White Paper? [FAQs]

What is an Advertorial? 8 Examples to Help You Write One

What is an Advertorial? 8 Examples to Help You Write One

How to Create Marketing Offers That Don't Fall Flat

How to Create Marketing Offers That Don't Fall Flat

20 Creative Ways To Repurpose Content

20 Creative Ways To Repurpose Content

16 Important Ways to Use Case Studies in Your Marketing

16 Important Ways to Use Case Studies in Your Marketing

11 Ways to Make Your Blog Post Interactive

11 Ways to Make Your Blog Post Interactive

Showcase your company's success using these free case study templates.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

9 Project Ideas for Your Data Analytics Portfolio

Finding the right data analyst portfolio projects can be tricky, especially when you’re new to the field. You might also think that your data projects need to be especially complex or showy, but that’s not the case. The most important thing is to demonstrate your skills, ideally using a dataset that interests you. And the good news? Data is everywhere—you just need to know where to find it and what to do with it.

A good option for getting experience in all domains is to take a  data analytics program  or course. We offer  a top-rated one here at CareerFoundry.

In this article, I’ll highlight the key elements that your data analytics portfolio should demonstrate. I’ll then share nine project ideas that will help you build your portfolio from scratch, focusing on three key areas: Data scraping , exploratory analysis , and data visualization .

Table of contents

  • What data analytics projects should you include in your portfolio?
  • Data scraping project ideas
  • Exploratory data analysis project ideas
  • Data visualization project ideas
  • What’s next?

Ready to get inspired? Let’s go!

1. What data analytics projects should you include in your portfolio?

Data analytics is all about finding insights that inform decision-making. But that’s just the end goal.

As any experienced analyst will tell you, the insights we see as consumers are the result of a great deal of work. In fact, about 80% of all data analytics tasks involve preparing data for analysis . This makes sense when you think about it—after all, our insights are only as good as the quality of our data.

Yes, your portfolio needs to show that you can carry out different types of data analysis . But it also needs to show that you can collect data, clean it, and report your findings in a clear, visual manner. As your skills improve, your portfolio will grow in complexity. As a beginner though, you’ll need to show that you can:

  • Scrape the web for data
  • Carry out exploratory analyses
  • Clean untidy datasets
  • Communicate your results using visualizations

If you’re inexperienced, it can help to present each item as a mini-data analyst portfolio project of its own . This makes life easier since you can learn the individual skills in a controlled way.

With that in mind, I’ll keep it nice and simple with some basic ideas, and a few tools you might want to explore to help you along the way.

2. Data scraping project ideas for your portfolio

What is data scraping.

Data scraping is the first step in any data analytics project. It involves pulling data (usually from the web) and compiling it into a usable format. While there’s no shortage of great repositories available online, scraping and cleaning data yourself is a great way to show off your skills.

The process of web scraping can be automated using tools like Parsehub , ScraperAPI , or Octoparse (for non-coders) or by using libraries like Beautiful Soup or Scrapy (for developers). Whichever tool you use, the important thing is to show that you understand how it works and can apply it effectively.

Before scraping a website, be sure that you have permission to do so. If you’re not certain, you can always search for a dataset on a repository site like  Kaggle . If it exists there, it’s a good bet you can go straight to the source and scrape it yourself. Bear in mind though—data scraping can be challenging if you’re mining complex, dynamic websites. We recommend starting with something easy—a mostly-static site. Here are some ideas to get you started.

Data scraping portfolio project ideas

The internet movie database.

A good beginner’s project is to extract data from IMDb. You can collect details about popular TV shows, movie reviews and trivia, the heights and weights of various actors, and so on. This kind of information on IMDb is stored in a consistent format across all its pages, making the task a lot easier. There’s also a lot of potential here for further analysis.

Job portals

Many beginners like scraping data from job portals since they often contain standard data types. You can also find lots of online tutorials explaining how to proceed.

To keep it interesting, why not focus on your local area? Collect job titles, companies, salaries, locations, required skills, and so on. This offers great potential for later visualization, such as graphing skillsets against salaries.

E-commerce sites

Another popular one is to scrape product and pricing data from e-commerce sites. For instance, extract product information about Bluetooth speakers on Amazon, or collect reviews and prices on various tablets and laptops.

Once again, this is relatively straightforward to do, and it’s scalable . This means you can start with a product that has a small number of reviews, and then upscale once you’re comfortable using the algorithms.

For something a bit less conventional, another option is to scrape a site like Reddit. You could search for particular keywords, upvotes, user data, and more. Reddit is a very static website, making the task nice and straightforward. You could even scrape Reddit for useful data analytics advice .

Later, you can carry out interesting exploratory analyses, for instance, to see if there are any correlations between popular posts and particular keywords. Which brings me to our next section…

3. Exploratory data analysis project ideas

What is exploratory data analysis.

The next step in any data analyst’s skillset is the ability to carry out an exploratory data analysis (EDA). An EDA looks at the structure of data, allowing you to determine their patterns and characteristics. They also help you to it up. You can extract important variables, detect outliers and anomalies, and generally test your underlying assumptions.

While this process is one of the most time-consuming tasks for a data analyst, it can also be one of the most rewarding. Later modeling focuses on generating answers to specific questions. An EDA, meanwhile, helps you do one of the most exciting bits—generating those questions in the first place.

Languages like R and Python are often used to carry out these tasks. They have many pre-existing algorithms that you can use to carry out the work for you . The real skill lies in presenting your project and its results. How you decide to do this is up to you, but one popular method is to use an interactive documentation tool like Jupyter Notebook . This lets you capture elements of code, along with explanatory text and visualizations, all in one place. Here are some ideas for your portfolio.

Exploratory data analysis portfolio project ideas

Global suicide rates.

This global suicide rates dataset covers suicide rates in various countries, with additional data including year, gender, age, population, GDP, and more. When carrying out your EDA, ask yourself: What patterns can you see? Are suicides rates climbing or falling in various countries? What variables (such as gender or age) can you find that might correlate to suicide rates?

World Happiness Report

On the other end of the scale, the World Happiness Report tracks six factors to measure happiness across the world’s citizens: life expectancy, economics, social support, absence of corruption, freedom, and generosity. So, which country is the happiest? Which continent? Which factor appears to have the greatest (or smallest) impact on a nation’s happiness? Overall, is happiness increasing or decreasing? Access the happiness data over on Kaggle .

Create your own!

Aside from the two ideas above, you could also use your own datasets . After all, if you’ve already scraped your own data, why not use them? For instance, if you scraped a job portal, which locations or regions offer the best-paid jobs? Which offer the least well-paid ones? Why might that be? Equally, with e-commerce data, you could look at which prices and products offer the best value for money.

Ultimately, whichever dataset you’re using, it should grab your attention. If the information is too complex or don’t interest you, you’re likely to run out of steam before you get very far. Keep in mind what further probing you can do to spot interesting trends or patterns, and to extract the insights you need.

We’ve compiled a list of ten great places to find free datasets for your next project .

4. Data visualization project ideas

What is data visualization.

Scraping, tidying, and analyzing data is one thing. Communicating your findings is another. Our brains don’t like looking at numbers and figures, but they love visuals. This is where the ability to create effective data visualizations comes in.

Good visualizations—whether static or interactive—make a great addition to any data analytics portfolio. Showing that you can create visualizations that are both effective and visually appealing will go a long way towards impressing a potential employer.

Some free visualization tools include Google Charts , Canva Graph Maker , and Tableau Public . Meanwhile, if you want to show off your coding abilities, use a Python library such as Seaborn , or flex your R skills with Shiny . Needless to say, there are many tools available to help you. The one you choose depends on what you’re looking to achieve. Here’s a bit of inspiration…

Data visualization portfolio project ideas

Topical subject matter looks great on any portfolio, and the pandemic is nothing if not topical! What’s more, sites like Kaggle already have thousands of Covid-19 datasets available .

How can you represent the data? Could you use a global heatmap to show where cases have spiked, versus where there are very few? Perhaps you could create two overlapping bar charts to show known infections versus predicted infections. Here’s a handy tutorial to help you visualize Covid-19 data using R, Shiny, and Plotly .

Most followed on Instagram

Whether you’re interested in social media, or celebrity and brand culture, this dataset of the most-followed people on Instagram has great potential for visualization. You could create an interactive bar chart that tracks changes in the most followed accounts over time. Or you could explore whether brand or celebrity accounts are more effective at influencer marketing.

Otherwise, why not find another social media dataset to create a visualization? For instance, data scientist Greg Rafferty’s map of the USA nicely highlights the geographical source of trending topics on Instagram.

Travel data

Another topic that lends itself well to visualization is transport data. There’s a great project by Chen Chen on github , using Python to visualize the top tourist destinations worldwide, and the correlation between inbound/outbound tourists with gross domestic product (GDP).

5. What’s next?

In this post, we’ve explored which skills every beginner needs to demonstrate through their data analytics portfolio project ideas. Regardless of the dataset you’re using, you should be able to demonstrate the following abilities:

  • Web scraping —using tools like Parsehub, Beautiful Soup, or Scrapy to extract data from websites (remember: static ones are easier!)
  • Exploratory data analysis and data cleaning —manipulating data with tools like R and Python, before drawing some initial insights.
  • Data visualization —utilizing tools like Tableau, Shiny, or Plotly to create crisp, compelling dashboards, and visualizations.

Once you’ve mastered the basics, you can start getting more ambitious with your data analytics projects. For example, why not introduce some machine learning projects , like sentiment analysis or predictive analysis? The key thing is to start simple and to remember that a good portfolio needn’t be flashy, just competent.

To further develop your skills, there are loads of online courses designed to set you on the right track. To start with, why not try our free, five-day data analytics short course ?

And, if you’d like to learn more about becoming a data analyst and building your portfolio, check out the following:

  • How to build a data analytics portfolio 
  • The best data analytics certification programs on the market right now
  • These are the most common data analytics interview questions

Case Studies in Portfolio Management

  • Background information: The case study begins by providing context and relevant details about the portfolio, its goals, and the market environment.
  • Problem statement: The specific issue or challenge faced by the portfolio manager is clearly defined.
  • Data and analysis: The case study presents relevant data, such as historical performance, risk metrics, and economic indicators. It may also include analyses and insights from the portfolio manager.
  • Decision-making process: The case study describes the thought process and methodology used by the portfolio manager to evaluate options and make decisions.
  • Outcome and reflection: The case study concludes by discussing the results of the portfolio manager's actions and any lessons learned.
  • Read the case study carefully and identify the key issues and objectives.
  • Analyze the provided data and information to gain insights into the portfolio's performance and risk characteristics.
  • Apply relevant portfolio management concepts and theories to the specific situation.
  • Develop a clear and well-reasoned solution or recommendation based on your analysis.
  • Support your answer with evidence from the case study and your understanding of portfolio management principles.
  • Read the case study thoroughly and highlight important information.
  • Identify the main problem or decision point that needs to be addressed.
  • Break down the problem into smaller components and analyze each one separately.
  • Apply relevant formulas, models, and frameworks to support your analysis.
  • Be specific and provide concrete examples from the case study to back up your arguments.
  • Manage your time effectively and allocate sufficient time to read, analyze, and answer each question.
  • Write clear and concise answers, focusing on the most important points.

Chartered Financial Analyst Level 3 Preparation Package (2024)

  • 788 Superior-grade Chartered Financial Analyst Level 3 practice questions.
  • Accelerated Mastery: Deep dive into critical topics to fast-track your mastery.
  • Unlock Effortless CFA Level 3 preparation: 5 full exams.
  • 100% Satisfaction Guaranteed: Full refund with no questions if unsatisfied.
  • bonus: If you upgrade now you get upgraded access to all courses

Case Studies in Portfolio Management practice test

Time: 5 minutes    Questions: 5

Practice more Case Studies in Portfolio Management questions

case study analysis portfolio

How I completed My BellaBeat Case Study (Portfolio Project)

Sameerah_writes

Sameerah_writes

In August 2023, in order to complete the Data Analytics Google Certification Course, had to partake in a Case study where I utilized R from the cleaning up to visualization.

If you need to complete the analysis, you can see my process and technique below, a link to my Kaggle, and the report will be at the end.

Introduction

Founded in 2013, Bellabeat is a successful small high-tech company that manufactures health-focused smart products.

The Co-Founder wants to focus on one Bellabeat product and analyze smart device usage data in order to gain insight into how people are already using their smart devices.

The chosen device for this analysis is the Bellabeat App which provides users with health data related to their activity, sleep, stress, menstrual cycle, and mindfulness habits.

Business Task : Analyze smart device usage data in order to gain insight into how consumers use non-Bellabeat smart devices.

Problem : How can Bellabeat incorporate insights from smart device usage into their products?

Data Sources Used

The dataset for analysis was downloaded from the Fitbit Fitness Tracker Data uploaded on Kaggle via Public Domain. This dataset was made available through Mobius on Kaggle.

The data sets included 18 sheets from Daily to Hourly to Minutes with a focus on the daily activity, calories, intensities, steps, heart rate, METs, sleep, and weight log info on personal fitness trackers data collected from thirty Fitbit users between 03/12/2016–05/12/2016.

This data is deemed credible as it operates under a public domain with data made available by Mobius, a Data Scientist at Healthcare Melbourne, Victoria, Australia.

The data was checked with pivot tables in Excel and the time for the Daily Activity, Daily Sleep, and Hourly Step data sets were manipulated into “week_day” to assist with the analysis. With 1 being Sunday and 7 being Saturday

Loading the library for datasets

The following packages for the cleaning and analysis are loaded in the code chunk below;

Importing the datasets for the analysis

The following data sets were the focus of the analysis and will be imported below;

  • dailyActivity_merged.csv
  • sleepDay_merged.csv
  • hourlySteps_merged.csv

Assigning versions to the datasets.

The datasets will be assigned versions in case of an error and I have to refer to original data. The imported datasets will be renamed and the column names will be cleaned using the (clean_names) function to make it easier for analysis.

Inspecting the datasets

The data sets will be checked with the “head”, “str”, and “colnames” functions.

Cleaning the date-time format

The date format in the dataset is in a date-time format and will be converted to date format (“m”/”d”/”y”) to make it more consistent.

Checking for distinct id numbers

The number of id(s) has to be checked.

The dataset has a total of 33 people and it is correlating with the sample data that we downloaded. We can proceed to analysis.

Summary Statistics

The following columns were selected from each imported data sets and a summary of each data sets were carried out.

  • Activity_data_v1: total_steps, total_distance, calories, sedentary_minutes, very_active_minutes, lightly_active_minutes, moderately_active_distance
  • Sleep_data_v1: total_sleep_records, total_minutes_asleep, total_time_in_bed
  • Step_data_v1: step_total

The average steps taken per day is 7638 and the average distance walked in a day is 5.490 kilometers. The recommended steps by the Centers for Disease Control and Prevention (CDC) to be taken per day is approximately 10,000 steps and the distance recommended per day is 8 kilometers per day. Users need to improve.

The average calories burned per day is 2304 and the recommended daily calorie burning is 2,000 calories a day for women and 2,500 for men, which means users are right on track.

The users spend 991.2 minutes seated which equates to 16 hours a day, 16 hours of sitting a day is highly risky and users should try to reduce it to a recommended total of 4 hours per day.

Most of the users are lightly active users.

The average minute spent asleep is 419.5 minutes which equates to about 6.9 hours a day and 458.6 minutes in bed which equates to 7.64 hours a day. This sleep pattern needs to be increased to about 7 and above hours which is recommended for adults.

The users also spend 1 day sleeping 6.9 hours a day, which they need to improve to improve their health.

Merging data for Visualization

We will have to merge the data (JOIN) by the “id” and “date” and “week_day” columns to have one central table for the visualization.

First off, the sleep_day column from Sleep_data_v1 will be renamed into (date).

Visualizing the charts.

Chart 1: steps vs. calories.

The point chart shows a positive relationship between Total Steps and Calories which shows that the more users walk, the more calories they burn.

Chart 2: Total minutes asleep vs. Total minutes in bed.

The above point chart shows that the more users spend in bed, the more time they spend asleep.

Chart 3: Sedentary Minutes vs. Total Minutes Asleep

The point chart shows a negative relationship which means that as sedentary minutes decrease, the total minutes asleep increase so users need to decrease it.

Chart 4: Weekdays.

This bar chart shows that the most active weekday is Wednesday.

Recommendations for Bellabeat

After analyzing the data sets and performing a summary analysis on how consumers use non-Bellabeat smart devices, the following are the concluding recommendations for BellaBeat to incorporate into their Bellabeat app and marketing strategy.

  • The Bellabeat app should recommend the total recommended steps to be walked in a day so users can make sure to walk these steps and also promote their enthusiasm by coming up with a weekly scoreboard that users can compete for.
  • The Bellabeat app can be used by users to improve their sleep patterns by analyzing their sleep patterns and suggesting suitable times for them to sleep so they can get the most sleep recommended.
  • The Bellabeat app can help users reduce their sedentary time by suggesting activities to be done instead and also providing articles on the health benefits of having shorter sedentary time through pop notifications.
  • Bellabeat app can suggest activities to the users on the days when they are least active and also send users articles on the benefits of being active.

These are my recommendations for Bellabeat to incorporate which answers the business question.

You can my Kaggle here and the report for the analysis below:

Sameerah_writes

Written by Sameerah_writes

Tech Content Writer

Text to speech

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

  • We're Hiring!
  • Help Center

paper cover thumbnail

Apple Inc.: Product Portfolio Analysis

Profile image of TODD A FINKLE

2011, Journal of the International Academy for Case Studies

This case assesses a company’s product line mix relative to two marketing environmental factors and explores four product line growth strategies using a product portfolio analysis approach. The case provides a history of the Apple Computer Company and its key product lines. An approach to analyzing a company’s product portfolio is reviewed and applied to Apple’s product lines. The case shows how each Apple product line fits within the portfolio analysis tool and will be asked questions relative to possible strategies for Apple’s product portfolio. The case illustrates one approach to making decisions about a company’s line of products. The case also stimulates critical thinking in regards to the future direction of a company’s product portfolio.

Related Papers

Scot King , Bruce Holman , Marilyn Gates

case study analysis portfolio

Foundations of Management

Mishelle Doorasamy

The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the importance of adopting PPM as business strategy during decision making. The objective of this paper is to present a literature review of models, theories, approaches and findings on the relationship between Product Portfolio Management and new product development. Relevant statistical trends, historical developments, published opinion of major writers in this field will be presented to provide concrete evidence of the problem being discussed.

IFIP Advances in Information and Communication Technology

Kathryn Cormican

José G. Vargas-Hernández

This work aims to analyze the relationship of the diversification of products with the brand positioning and his time with business growth, on the assumption that the strategy is applicable in the diversification of products for brand positioning and generate a considerable business growth, In this analysis used the qualitative method on the basis of a case study of an efficient company that complies with the requirements to be applied the theory of resources and capacities because of their activity and business history. In conclusion, the case study we provides relevant data that allows you to identify the correlation between the diversification of products and brand positioning, and that these in turn are important factors for business growth due to the needs that arise when diversifying the production, such as broadening the current facilities or opening new plants for the supply of production.

Journal of Retailing and Consumer Services

Juliene Leoni , Manoel Henrique Salgado

Because they define not only projects for new products, but also revisions, updates, and decisions to discontinue products that are produced and sold, the management methods applied to the product portfolio are important elements for a good performance in the new product development. This paper aims to show the main methods large and medium-sized companies in the electronics, optical, and computer science sectors adopt for decision making involving the product portfolio. For such, a survey was conducted on a sample of 40 companies that operate in Brazil. Many of the firms follow an informal standard for such decision making. Among the formal methods used, the most present in the sectors surveyed were financial, market research, and mapping.

Hemerson M Ramos

In December 1980, Apple Inc. went public presenting an initial price share of $22. Within minutes, the company’s market price was worth $1.78bn, marking a financial trend that culminated in Apple’s actual worth value of $1 trillion (Neate, 2015). The company’s core values, base for the formulation of Apple’s strategies, are undoubtedly responsible for its current success in the high-tech market, being perceived by stakeholders worldwide as a disruptive company in terms of innovation, technology and design (Gustin, 2015). Gendron (2012) notes that in order to evaluate the success of a company, it becomes imperative the utilisation of business analysis tools. Therefore, this report will discuss how Apple’s strategies have been used to build and sustain competitive advantage, allowing the company to become a benchmark to all players in the technological market. Moreover, while not offering recommendations, this paper intends not only to highlight Apple’s strategies for success, but also to present some of the issues faced by the company in the adoption of certain strategic decisions. Finally, the methodology employed in this investigation consists in the utilisation of theoretical tools such as SWOT, Porter’s Five Forces, Value Chain and Three Horizons. An evaluation of the usefulness of these strategic tools is presented, proposing a discussion in relation to the effectiveness of frameworks created in an ‘analogic’ world in the current ever-changing reality we live in.

Kristin Rowles

Diversity Technology and Innovation For Operational Competitiveness Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management

Harri Haapasalo

Marketing Science

Barry Bayus , William Putsis

Considering the number of new product introductions and available product varieties today, the practice of product proliferation is visibly evident in many diverse industries. Given its prevalence in practice, understanding the determinants and implications of firm proliferation strategies clearly has important managerial relevance. Previous theoretical research has identified three primary effects of a proliferation strategy: (1) a broad product line can increase the overall demand faced by the firm, (2) a broad product line can affect supply by increasing costs, and (3) broad product lines can have strategic consequences (e.g., long product lines can deter entry, thereby allowing an incumbent firm to raise prices). However, despite the theoretical interest in this common business practice, there has been very little empirical research on this topic. Moreover, no empirical study has simultaneously considered all three of the possible effects associated with a proliferation strategy...

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

RELATED PAPERS

Samuel Roscoe

Amaresh Chakrabarti

Isabel John

Journal of Product Innovation Management

Samuel Rabino

Manoel Henrique Salgado , DYNA Revista , Juliene Leoni , Daniel Jugend

Business and Management Research

Operations Research

Sridhar Tayur

SEISENSE Journal of Management

Ismaila Abubakar

Industrial Marketing Management

Journal of International Business and Management

Usman Ali Khan

Journal of the Academy of Marketing Science

Roger Calantone

Procedia Manufacturing

Juliene Navas Leoni

Patrícia Tavares

Germà Coenders , Abdennassar Joueid

Computers in Industry

Journal of Marketing Research

International Journal of Economics and Finance

Gabriela Capatina

gabriella fardhiyanti

IEEE Transactions on Engineering Management

jeffrey lee funk

Production and Operations Management

Asoo Vakharia

… and the New Industrial Revolution, 2001. …

Jay van Zyl

Johnna Montgomerie

Research-Technology Management

Robert Cooper

RELATED TOPICS

  •   We're Hiring!
  •   Help Center
  • Find new research papers in:
  • Health Sciences
  • Earth Sciences
  • Cognitive Science
  • Mathematics
  • Computer Science
  • Academia ©2024

Specializations - Security Analysis & Portfolio Management

The Security Analysis and Portfolio Management specialization prepares students for careers in investment management, equity research, credit analysis, and related fields. The program equips students with advanced analytical frameworks and quantitative modeling techniques to value securities across asset classes and construct optimal investment portfolios.

Career Opportunities

Graduates are well-positioned for roles such as equity/credit analyst, portfolio manager, risk analyst, securities trader, and quantitative strategist at buy-side firms (mutual funds, hedge funds, pension funds), sell-side institutions (investment banks), and private equity/venture capital firms. The program develops a distinct competitive edge for those pursuing investment management careers.

The curriculum blends financial theory with practical applications through case studies, simulations, and applied projects. Students gain expertise in financial modeling, sensitivity analysis, trading strategies, and portfolio analytics tools used by investment professionals.

It is recommended that at least 12 elective credits with the FINA course designation be completed for a finance specialization. The following courses are recommended for a Security Analysis & Portfolio Management specialization:

8 credits from the following:

Course NumberCourse TitleCredits
FINA 6121Debt Markets, Interest Rates, and Hedging2
FINA 6321Portfolio Analysis and Management2
FINA 6322Financial Modeling2
FINA 6323Advanced Financial Modeling2

And at least 4 credits from:

Course NumberCourse TitleCredits
FINA 6111Financing over a Firm’s Life Cycle1
FINA 6114Private & Public Equity Financing
Course equivalent to FINA 6112 and FINA 6113
2
FINA 6212Working Capital Management1
FINA 6213Financial Capital Structure1
FINA 6214Business Valuation1
FINA 6222Mergers and Acquisitions2
FINA 6325Behavioral Finance2
FINA 6511Options for Corporate Finance1
FINA 6611Finance for Multinationals1
FINA 6623Economic Booms & Busts2
FINA 6224Growth in the Global Economy2

Additionally, we recommend students pursuing a finance specialization consider incorporating interdisciplinary courses to obtain a well-rounded business foundation. The following courses are suggested as complementary to a finance specialization. 

Course NumberCourse TitleCredits
ACCT 6102Financial Statement Analysis2
ENTR 6023Financing Business Ventures2
ENTR 6037Corporate Venturing2
MGMT 6004Negotiation Strategies2
MGMT 6085Corporate Strategy4
MKTG 6075Pricing Strategy4
MKTG 6088Strategic Marketing3
  • Foundational Courses
  • Interdisciplinary Courses

Please note: not all courses listed above are offered every semester. Verify each semester’s course offerings in the  MyU Class Search tool . 

Contact Full-Time MBA

Follow the Carlson School

  • Majors & Minors
  • Freshman Students
  • Transfer Students
  • International Students
  • Returning Students
  • Class Profile
  • Scholarships
  • Impact Core
  • Experiential Learning
  • Immersion Core
  • International Experience
  • First Year Experience
  • Organizations
  • Student Ambassadors
  • Requirements & Deadlines
  • Deferred Entry
  • International Applicants
  • Specializations
  • Employment Statistics
  • Alumni Profiles
  • Clubs & Organizations
  • Global Experience
  • State Authorization
  • Residency Options
  • Student Life
  • Leadership Development
  • International Residency
  • Global Team Project
  • Lingnan College
  • WU Executive Academy
  • Valuation Lab
  • Tuition & Aid
  • Artificial Intelligence in Business
  • Partner Schools
  • CFA Affiliation
  • Requirements
  • Student Papers
  • Graduate Placement
  • Award Winners
  • Department Staff
  • Dual Degrees
  • Custom Solutions
  • Talent Development Partnerships
  • Carlson General Management Program
  • Success Stories
  • Learning Measurement & Impact Services
  • Short Courses by Date
  • Participant Stories
  • Executive Certificates
  • Centers & Institutes
  • Departments
  • Behavioral Labs
  • 1st Tuesday Previous
  • Insight to Action
  • Regional Events
  • Professional Development Webinars
  • Past Events
  • National Chapters
  • International Chapters
  • Affinity Networks
  • Corporate Clubs
  • With Students
  • Career Coaching
  • Lifelong Learning
  • Subscribe to Magazine
  • Submit Class Note
  • Engagement Mode
  • People & Partners
  • Gender Equality Action Group
  • Teaching Cases
  • Research Grants
  • Publications
  • COVID-19 Hospitalization Tracking Project
  • Faculty, Fellows, and Partners
  • Partnerships
  • Get Involved
  • Program Finder
  • Connecting Flight
  • Identity Course
  • Financial Aid
  • Parents & Families
  • Policies & Forms
  • Identity Abroad
  • Health & Safety
  • Partner School
  • Global Executive Programs
  • Important Dates
  • Student Visa
  • Fees & Expenses
  • Arrival & Welcome Program
  • Health and Safety Resources
  • Global Education Management
  • Going Global Newsletter
  • Year in Review
  • Speaker Series
  • Video Series
  • Director's Message
  • Advisory Council
  • Alumni Newsletter
  • Herman Library
  • Support the Center
  • Program Staff
  • Advisory Committee
  • What We Offer
  • Benefactors
  • Advisory Board
  • Entrepreneurship in Action
  • For Students
  • For Entrepreneurs
  • For Mentors
  • About the Institute
  • Ignite Conference
  • Joseph M. Juran
  • 2014-2018 Winners
  • 2009-2013 Winners
  • 2004-2008 Winners
  • 1999-2003 Winners
  • Analytics Maturity Model
  • Project Workshop
  • National Industry Council
  • Executive in Residence
  • MILI Student Association (MILIsa)
  • MILI Undergraduates (MILIu)
  • Case Competitions
  • MILI Specialization
  • Platou Leadership Award
  • Data Resources
  • Finch Fellows
  • For Clients
  • Academic Programs
  • Hotel & Travel
  • 2020-present
  • Industry Partners
  • Friday Research Workshops
  • Seminar Series
  • New Product Design
  • Undergraduate Programs
  • Graduate Programs
  • Student Dissertations
  • Executive Committee
  • Board of Advisors
  • Capstone Projects
  • Undergraduate
  • Employment Reports
  • Companies & Employers
  • Global Learning
  • Full-Time MBA Students
  • PTMBA & MSF Students
  • Undergraduate Students
  • MBA Students
  • Marketing Students
  • Faculty & Staff
  • Methodology
  • Project Structure
  • Entrepreneurship
  • Emerging Leaders of Color
  • Business Innovation Academy
  • Analytics U
  • Carlson THRIVE
  • Living in Minneapolis
  • Hire Students
  • Engage Student Talent
  • Access Expertise
  • Ways to Give
  • Investors Circle
  • Diversity, Equity, and Inclusion
  • Student Consultants
  • Executive Fellows
  • Senior Staff
  • Current Initiatives
  • Cultural Competency
  • Annual Report
  • Frequently Asked Questions

case study analysis portfolio

  •   Features
  •   Phrazor Visual for Power BI
  •   Phrazor Extension for Tableau
  •   Data Connections
  •   For Self-Service BI
  •   For Report Automation
  •   Banking & Finance
  •   Pharmaceutical
  •   Media & Entertainment
  •   FMCG
  •   Retail
  •   Logistics
  •   Marketing
  •   Sales
  •   Finance
  •   Human Resources
  •   Operations
  • Customer Stories
  •   BI & Analytics
  •   Analytical Thought
  •   Trends & Outlook
  •   Blog
  •   White Papers
  •   Forum
  •   Glossary
  •   Documentation
  •   Help Center
  •   Report Templates
  • Sign up for free --> Request a Demo

How Motilal Oswal scaled personalized Portfolio Performance reporting with multi-lingual recommendations for their clients

Business challenge, barriers to communication of portfolio insights.

MOSL, caters to 100,000+ active customers across India, both retail and high net worth individuals (HNI). The company created monthly portfolio analysis reports for its diversified clientele to evaluate and communicate the performance of their investments. Unlike the HNI investors, the reports generated for retail customers simply tracked and compiled trading activity, inflows, outflows, positions, and balances in a tabular format. These transactional reports did not highlight any performance metrics. The broking firm could not provide personalized human financial advisors to its retail customers to make recommendations every step of the way. It was not a viable option.  And, not every customer was adept at understanding portfolio reports containing complex charts and tables. Even the financially savvy clients were unable to comprehend and analyze the performance of their investments in the market as compared to their peers. Moreover, since the majority of the investors belong to Maharashtra, Gujarat, and Tamil Nadu, they understood the regional languages better than English. Thus, creating and sharing portfolio analysis reports in one common language - English proved to create a barrier of communication between the portfolio managers and investors.

Issues Identified

  • Significant resources required to provide human-advisory recommendations for each customer
  • Tabular portfolio reports caused a communication gap between the clients and the portfolio managers
  • Unable to send out investment reports to 1000s of customers every month
  • Communication barriers in reaching a diverse set of customers with the reports being generated in English only

Curious to know what happened next? Unlock now to read the entire case study.

Phrazor solution, scaling personalized multi-lingual recommendations for a gamut of retail investors.

The business team recognized they needed a solution that would enable them to prepare effective portfolio analysis reports for each customer without significant human effort. They chose Phrazor to convert their complex portfolio-level datasets into personalized narrative-based reports, at scale.

  • Using Phrazor, the financial services company eliminated the need for human advisors or financial experts. The team could now generate detailed portfolio analysis with personalized recommendations in the form of easy-to-understand narratives based on Natural Language Generation technology
  • The personalized recommendations are auto-generated, based on the customer’s current portfolio performance and investment goals. The reporting automation tool considers different types of assets in a customer’s portfolio to evaluate its performance and highlights key insights like – warning signs, detailed recommendations, and market trends
  • With Phrazor, the team at the stockbroking firm could easily scale their reporting process by producing thousands of reports at the speed of light with data of any size without disrupting the quality and consistency of the insights
  • To eliminate the barrier of language and communication, Phrazor provides multi-lingual capabilities through which the firm could generate portfolio statements in 4 different languages– Hindi, English, Gujarati, and Tamil
  • The Phrazor team also created an interactive real-time dashboard for the company’s customers and advisors, where they could easily log in, evaluate, and restructure the portfolio on a real-time basis. The provided recommendations could be applied with a click of a button
  • The real-time portfolio dashboard was also incorporated in the company’s mobile application to increase customer convenience and provide ease of access irrespective of the time and location
  • Phrazor also assisted the firm with multiple report-sharing options like a) Cover emails – which provide a summary of the portfolio insights b) Audio-Video reports – which compiles the entire portfolio analysis report with insights and recommendations into an audio-visual format c) PDFs – Customers can send the reports to themselves in a pdf format, at the click of a button from the dashboard itself
  • To ensure data security and privacy, team vPhrase seamlessly integrated Phrazor with the company’s internal data sources via live APIs

Using Phrazor’s Analytical and Natural Language Generation capabilities, the MOSL team could: 

  • Create easy-to-understand reports to help clients understand their investment performance a lot better, leading to an increase in the number of transactions
  • The analysts deployed to prepare monthly portfolio reports were reallocated to work on higher-value tasks. This effectively led to the optimization of cost and human resources
  • MOSL could seamlessly scale and reach out to many prospective customers at one go, based on their location, language, and investment goals
  • Clients could easily anticipate their portfolio performance by creating various scenarios in the real-time interactive dashboards with zero dependencies

Motilal Oswal

Company Overview

Motilal Oswal Financial Services (MOFSL), is a multi-faceted financial services company with a presence in over 550 cities through 2500+ business locations; managed by a team of over 6000 employees. It provides a range of diversified products and services across Retail and Institutional Broking, Private Wealth Management, Investment Banking, Private Equity, Asset Management and Home Finance. Motilal Oswal’s credo is wealth creation through knowledge for all its clients and stakeholders.

Stay up-to-date on the latest news and insights of your industry

  Thank you for Signing Up

case study analysis portfolio

Thank you for requesting a demo.

We will get back to you shortly.

FMCG

  • 0 Shopping Cart $ 0.00 -->

GHB Intellect

Case Study: Patent Portfolio Quality Ranking and Analysis

Patent portfolio management strategy is an important factor in managing a firm’s intellectual property (IP) assets.  Successful portfolio management strategies can help prolong the life of a patent family and attract potential buyers or licensors.  

Because patent portfolio maintenance can become unwieldy and expensive as a firm grows, it is important to review one’s portfolio frequently to realign it with the firm’s goals.

In this case study, we discuss our patent portfolio strategy and analysis services and how it could potentially assist in streamlining and marketing a portfolio.

We were approached by a technology development and commercialization center for a government institution to assess the institution’s patent portfolio.

Patent Portfolio

The institution’s patent portfolio comprised 80 patents with issue dates from the past 6 years.  The overall portfolio was built from four different research groups and contained patents directed towards a wide range of high technologies and sciences, such as antennas, biomedical, polymers, lasers, optical systems, nanostructures, semiconductors, sensors, and surface coatings.

Our services were recruited to assess the patent portfolio and identify key targets for marketing and licensing.  Specifically, we were asked to determine how the patent parameters impacted the marketability of the portfolio, how attractive the patent portfolio was from a commercial perspective, the key indicators for assessing newly filed patent applications for marketing, and best practices for patent evaluation in view of marketing and licensing moving forward.

case study analysis portfolio

Taxonomy of the Patent Portfolio

Want more info on our Patent Portfolio Management services? Contact us today!

Team Assembled

GHB Intellect is a full-service intellectual property consulting firm.  Our strength lies within the quality and breadth of our team of experts who are especially selected to an individual project.  These experts have first-hand industry experience and possess the knowledge and background perfectly suited to support the requirements of a project.

As a first step in this project, we created a taxonomy of the subject matters involved in this portfolio and quickly discovered that it encompassed a wide breadth of technological/scientific fields.  As such, we hand-picked 14 subject matter experts from our team, all of whom were well-versed and well-experienced in the respective fields and industries of the subject matters.

In addition to subject matter experts who were assigned to review each patent for technical content and its potential applicability to various industries, three IP analysts were also assigned to the project to review each patent for potential legal and business risks.

To better suit client objectives in the most time-efficient and cost-effective manner, GHB Intellect can divide a project into a multi-step approach tailor-suited to the client’s goals.  This held true for this project, as there were numerous patents spanning multiple technologies and industries.  In consultation with the client, this patent portfolio evaluation project was performed in two phases.  The two-phase approach allowed us to save time spent on low-potential patents in favor of allocating more time on high-potential ones.  This, in turn, translated to cost savings to the client.

Creation of a Patent Scoring/Ranking System

To meet the client’s specific needs, we created a custom scoring system for assessing the client’s patent portfolio.  In conjunction with the client, the scoring system was established to provide a general rank of each patent based on a plurality of factors, including patent landscape, patent prosecution history, sufficiency of the specification and claims, number of claims, claim language and limitations, comparison of first to last claim set, broadness of the patent family, whether the patent family is open, likelihood of workarounds, ease of detection, applicability of the patent to various markets, ease of marketing, potential market size, and potential current use in the market, among others.  

Phase 1: Rapid Assessment of Patent Quality

Phase 1 involved performing a quality assessment of each individual patent across the patent portfolio, including a rapid review of the 80 patents in the client’s portfolio.  After rating each patent on several important attributes, it was assigned a rank of Low, Medium Low, Medium, Medium High, or High, which represented the overall attractiveness of each patent in an open market.  The ranks were given based on input by the subject matter experts and the IP analysts who reviewed and rated each patent, and who worked closely together to ensure accurate and consistent ranking across all parameters.

A spreadsheet report of Phase 1 was provided to the client, and 20 of the highest rated patents were selected for Phase 2 review.

Phase 2: Detailed Analysis of Patent Potential

Phase 2 of our analysis involved a detailed analysis of the 20 selected patents from technical, business, and legal perspectives.  Notably, we identified potential field(s) of use, potential market size, the significance of the patent, potential risk factors, and provided specific recommendations as to the direction to take each patent in terms of research and marketing.  Each patent was reassigned a composite score by IP analysts based upon an analysis of the potential market value, the significance and the risk factors identified for each patent, as well as the overall patent quality.

Our findings were updated in the spreadsheet from Phase 1.  In addition, we created easy-to-read one-page summaries for each of the 20 patents, highlighting their key indicators.  We also provided an executive summary of the project that not only documented the approach taken and the results obtained, it also provided strategic advice on the management/development of the portfolio going forward.

case study analysis portfolio

Sample One-Page Summary

Ultimately, our analysis assisted the client in identifying the most attractive patents within their portfolio for commercialization, the key indicators for that attractiveness, and best practices in evaluating patent and patent applications moving forward.

Managing a Patent Portfolio

Patent evaluation, particularly for large portfolios covering vast spaces in science and technology, require a multi-disciplined team and seasoned IP analysts to identify a patent’s significance, applicability, market, and risk factors.  GHB Intellect has over 500 experts in high-tech, science, finance, and IP.  By organizing the best and most appropriate team of experts (including technical, financial, legal, and business) for every project, and by utilizing best practices in IP evaluation, GHB Intellect is able to provide accurate and reliable patent portfolio management strategy and marketing suggestions. 

As a global Intellectual Property Consulting Firm, GHB Intellect offers a wide array of high-end services to support its clients in their IP matters.  We specialize in portfolio valuations, M&A advisory, patent litigation support, engineering, as well as IP development, management, and monetization.  Contact GHB Intellect today to get the reliable intellectual property consulting you can bank on.

Subject Matter Experts in This Case:

T127
T112
T565
T514
T336
T489
T231
S556
T562
T260
T351
S545
I558
T534

GHB Intellect has been providing IP technical and business consulting services since 2007, including turn-key IP assessments, development, management, valuation, and monetization support. Our goal is to align our client’s IP portfolio development and monetization activities with their business objectives.

GHB Intellect

8380 Miramar Mall, Ste 224 San Diego, CA 92121

+1 (858) 367-3642 [email protected]

M-F: 9:00am – 5:00pm PST S-Su: Closed

  • IP Management
  • IP Evaluation
  • IP Valuation
  • IP Monetization
  • Engineering Support
  • Litigation Support
  • M&A Support

Email Address *

With an orange sunset in the background, a senior couple takes a walk on the beach.

Dementia risk factors identified in new global report are all preventable – addressing them could reduce dementia rates by 45%

case study analysis portfolio

Affiliate Professor of Medicine, UW School of Medicine, University of Washington

case study analysis portfolio

Dean Emerita and Distinguished Professor of Nursing and Health, Drexel University

Disclosure statement

Eric B. Larson receives funding from National Institutes of Health, National Institute on Aging and UpToDate royalties for chapters that he writes and updates.

Laura N. Gitlin receives funding from the National Institute on Aging, Veterans Administration and also royalties from various books. She also is the creator of several online courses to train health providers in evidence-based care programs that she and her teams have tested and shown to be efficacious for which she and her university affiliations are entitled to training fees.

University of Washington and Drexel University provide funding as members of The Conversation US.

View all partners

Nearly half of all dementia cases could be delayed or prevented altogether by addressing 14 possible risk factors, including vision loss and high cholesterol.

That is the key finding of a new study that we and our colleagues published in the journal The Lancet.

Dementia , a rapidly increasing global challenge, affects an estimated 57 million worldwide, and this number is expected to increase to 153 million by 2050 worldwide . Although the prevalence of dementia is on the decline in high-income countries, it continues to increase in low- and middle-income countries .

This third updated report of the Lancet Commission on Dementia offers good news and a strong message: Policymakers, clinicians, individuals and families can be ambitious about prevention and reduce dementia risk; and for those living with dementia and their caregivers, support their quality of life using evidence-based approaches.

The new report confirms 12 previously identified potentially modifiable risk factors from two previous reports, published in 2017 and 2020 . It also offers new evidence supporting two additional modifiable risk factors: vision loss and high levels of low-density lipoprotein (LDL) cholesterol , often called “bad” cholesterol.

Our study of published evidence found that collectively, addressing 14 modifiable risk factors could potentially reduce the prevalence of dementia by 45% worldwide. Even greater risk reductions could be possible in low- and middle-income countries and for people with low income in higher-income countries given the higher prevalence of dementia , health disparities and risk factors in these populations.

The report further indicates that reducing these 14 risks can increase the number of healthy years of life and reduce the length of time with poor health in people with dementia.

Additionally, the report cites clinical trials showing that nonpharmacological approaches, such as using activities tailored to interests and abilities, can reduce dementia-related symptoms and improve quality of life .

We are a general internist and an applied sociologist and intervention scientist , and our work focuses on memory and wellness in older adults. Together with 25 other internationally recognized dementia experts under the leadership of psychiatry professor Dr. Gill Livingston , we carefully reviewed the evidence to derive recommendations for prevention, intervention and care.

Why it matters

The rapid growth of aging populations worldwide is a triumph of better public and personal health throughout the entire life span. Yet, given the lack of a dementia cure, this report highlights the importance of prevention as well as supporting quality of life for those with a dementia diagnosis.

In the new report, our team proposed an ambitious program for preventing dementia that could be implemented at the individual, community and policy levels and across the life span from early life through mid and late life. The key points include:

  • In early life, improving general education.
  • In midlife, addressing hearing loss, high LDL cholesterol, depression, traumatic brain injury, physical inactivity, diabetes, smoking, hypertension, obesity and excessive alcohol.
  • In later life, reducing social isolation, air pollution and vision loss.

A female doctor inserts a hearing aid inside an older man's ear.

Together, these add up to the Lancet Commission on Dementia’s estimate that 45% of dementia risk can be reduced. And an abundance of new research shows that when risk factors are addressed, such as exposure to air pollution, they are linked with improved cognition and likely reduction of dementia risk .

New evidence supports the notion that in high-income countries, reducing dementia risk can translate to more healthy years, years free of dementia and a shorter duration of ill health for people who develop dementia.

What still isn’t known

The 45% reduction in dementia risk across the world’s population is based on a calculation that assumes that risk factors are causal and can be eliminated. It shows how dementia prevention is critical and the impact it would have on individuals and families.

The commission emphasized the need for more research to identify additional risk factors, test risk factor changes in clinical trials, provide guidance for public health efforts, and identify and evaluate strategies for implementing and scaling evidence-based programs that support people with dementia and caregivers.

The updated report has worldwide public health and research impact and is being widely disseminated. It serves as a guideline to clinicians and policymakers and outlines new research directions.

The Research Brief is a short take on interesting academic work.

  • Hearing loss
  • Vision loss
  • Quick reads
  • New research
  • Research Brief
  • Dementia risk

case study analysis portfolio

OzGrav Postdoctoral Research Fellow

case study analysis portfolio

Indigenous Counsellor

case study analysis portfolio

Casual Facilitator: GERRIC Student Programs - Arts, Design and Architecture

case study analysis portfolio

Senior Lecturer, Digital Advertising

case study analysis portfolio

Manager, Centre Policy and Translation

5 people charged in Matthew Perry's death, including 'Friends' actor's doctor, assistant

case study analysis portfolio

Five people have been charged in connection with " Friends " star Matthew Perry 's death from " the acute effects of ketamine " last October.

During a Thursday news conference , Martin Estrada, the U.S. attorney for the Central District of California, announced a shocking "number of charges against the five defendants."

Physician Salvador Plasencia, 42, and 41-year-old Jasveen Sangha, whom the DOJ's press release referred to as the "The Ketamine Queen" of North Hollywood, face 18 criminal counts for allegedly "distributing ketamine to Perry during the final weeks of the actor’s life."

Co-conspirators named in the case are Perry's live-in assistant Kenneth Iwamasa, 59; Dr. Mark Chavez, 54 and Erik Fleming, 54, who is described as Perry's acquaintance.

Iwamasa and Fleming pleaded guilty earlier this month to one count of conspiracy to distribute ketamine; Fleming pleaded guilty to an additional charge of distribution of ketamine resulting in death. Chavez "has agreed to plead guilty to one count of conspiracy to distribute ketamine," the Department of Justice said.

Iwamasa faces up to 15 years in prison; Fleming's charges come with a maximum sentence of 25 years. Chavez, who is scheduled to be arraigned Aug. 30, faces up to 10 years in prison.

USA TODAY has reached out to an attorney for Sangha for comment. Court records have not been updated with Plasencia's legal representative.

Matthew Perry's family speaks out: 'We look forward to justice taking its course'

US attorney: 'Defendants tried to cover up what they did'

"The defendants in this case knew what they were doing was wrong," Estrada said during Thursday's press conference.

Ketamine "is a drug that must be administered by medical professionals, and the patient must be monitored closely. That did not occur here," Estrada added, saying that after Perry's death, some of "these defendants tried to cover up what they did."

Estrada issued a warning to those who irresponsibly distribute and administer ketamine: "You are playing roulette with other people's lives, just like these five defendants here did to Mr. Perry."

In November 2022, Perry released his memoir "Friends, Lovers, and the Big Terrible Thing," a book that traced his origins with fame and an honest account of his highly publicized battle with alcoholism and drug addiction. His struggle with substances spanned decades.

Investigators detail the alleged actions that led to Matthew Perry's death

In a statement Thursday, U.S. Drug Enforcement Administration Administrator Anne Milgram said the five defendants "played a key role in (Perry's) death by falsely prescribing, selling, or injecting the ketamine."

"Matthew Perry’s journey began with unscrupulous doctors who abused their position of trust because they saw him as a payday, to street dealers who gave him ketamine in unmarked vials," Milgram said.

In a news release and a news conference Thursday, investigators laid out the moments that led to Perry's October death at his Los Angeles home.

According to a DOJ news release issued Thursday, Plasencia, the doctor, learned that Perry was interested in obtaining ketamine in September 2023.

New analysis: Should doctors be blamed for overdose deaths?

Later, Plasencia contacted Chavez, who used to operate a ketamine clinic, to obtain the anesthetic drug with the purpose to sell to Perry. According to investigators, Plasencia sent a text messages to Chavez that included, "I wonder how much this moron will pay" and "Lets find out."

According to investigators, on Oct. 28, 2023 — the day Perry died — his live-in assistant Iwamasa injected Perry with ketamine, as he did several times before, without proper medical licensure to complete the injections. The ketamine used in Perry's death was sold by Fleming and Sangha, officials allege, and administered with instructions and syringes provided by Plasencia.

Plasencia allegedly sold the drug to Iwamasa, although he was informed at least one week prior to Perry's death that his addiction to ketamine was "spiraling out of control." Later, Sangha allegedly texted Fleming to "delete all our messages" after news of Perry's death came out.

Later, the Los Angeles Police Department executed a search warrant at Sangha’s "stash house" and reported to have found evidence of drug trafficking, including approximately 79 vials of ketamine as well as several other drugs.

According to court records reviewed by USA TODAY, U.S. attorneys filed a complaint in March accusing Sangha of possession with intent to distribute methamphetamine. The federal case against her was updated with the first superseding indictment, which was unsealed Thursday and also named Plasencia, on Wednesday.

Remembering the iconic actor Why Matthew Perry was 'Friends' with all of us

More details emerge about fatal dose of ketamine administered by Matthew Perry's assistant

On Sept. 30, Iwamasa learned how to inject ketamine after Dr. Plasencia, who was nicknamed "Dr. P," administered two shots of ketamine" to Perry and then taught the personal assistant how to make injections and left behind a vial for him. For days, Iwamasa also used coded language to communicate with co-conspirators to obtain more ketamine.

But two weeks before his death, on Oct. 12, investigators say Plasencia administered "a large dose of ketamine" to Perry, which caused "an adverse medical reaction" that led to a blood pressure spike which caused Perry to "freeze up" where he "could not speak or move."

According to the plea agreement, Plasencia allegedly told Iwamasa "let's not do that again."

Matthew Perry's last days: Actor given fatal ketamine dose by assistant, court docs show

The court documents also appear to suggest that Iwamasa and Perry planned to take a break from ketamine use as Plasencia, who is listed as "co-conspirator 1" in court documents, texted Iwamasa: “Hi. I know you mentioned taking a break.I have been stocking up on the meanwhile. I am not sure when you guys plan to resume but in case its when im out of town this weekend I have left supplies with a nurse of mine."

On October 28, 2023, the day that Perry died, Iwamasa allegedly injected him with a shot of ketamine at 8:30 a.m. and again in the afternoon at 12:45 p.m. as Perry watched a movie. Then, about 40 minutes later, Perry asked his personal assistant to prepare his hot tub and “shoot me up with a big one," in reference to another injection of ketamine.

Iwamasa later injected Perry with a third syringe of ketamine and gave it to him "in or near the jacuzzi." According to the authorities' timetable, Perry had received three ketamine shots in a five-hour period. Later, Perry was found dead.

Matthew Perry's cause of death

On Oct. 28, 2023, the Los Angeles Fire Department responded to Perry's Pacific Palisades home at 4:07 p.m. and found "an adult male unconscious in a stand-alone jacuzzi." Responding officers pronounced him dead at 4:17 p.m.

"A rapid medical assessment, sadly, revealed the man was deceased prior to first responder arrival," Nicholas Prange, an LAFD spokesperson, told USA TODAY in a statement on Oct. 30.

In December, more than a month after Perry's death, the Los Angeles County Medical Examiner's office released Perry's autopsy report, which was obtained by USA TODAY. His death was ruled an accident, with the cause being " the acute effects of ketamine ." Contributing factors were drowning, coronary artery disease and the effects of buprenorphine.

Buprenorphine is "an opioid-like drug used in the treatment of opioid addiction as well as acute and chronic pain," according to Perry's 29-page autopsy report. There were no signs of "fatal trauma and no foul play suspected," per the report.

Matthew Perry death arrests made: Watch press conference

Ketamine levels on par with general anesthesia were in Matthew Perry's system

Ketamine is a "dissociative anesthetic that has some hallucinogenic effects" and "distorts the perception of sight and sound,"  according to the DEA's website. The medical examiner said the amount of ketamine found in his system was as high as 3,540 nanograms per milliliter. "Levels for general anesthesia are typically in the 1,000-6,000 ng/ml ranges," the report notes.

There were no pills, drugs or medications found near the pool, according to his autopsy. Perry, who was reportedly sober for 19 months, didn't have alcohol or drugs such as methamphetamine, cocaine, heroin and fentanyl in his system.

The autopsy report: Matthew Perry's cause of death revealed

Perry was "reported to be receiving ketamine infusion therapy for depression and anxiety," according to the report, and his last session was reportedly one and a half weeks before his death. But, the report notes, "the ketamine in his system at death could not be from that infusion therapy, since ketamine’s half-life is 3 to 4 hours, or less." The autopsy also said the method of intake was unclear.

"At the high levels of ketamine found in his postmortem blood specimens, the main lethal effects would be from both cardiovascular overstimulation and respiratory depression," the report reads.

"Drowning contributes due to the likelihood of submersion into the pool as he lapsed into unconsciousness; coronary artery disease contributes due to exacerbation of ketamine induced myocardial effects of the heart."

bioRxiv

Delineating bacterial genera based on gene content analysis: a case study of the Mycoplasmatales-Entomoplasmatales clade within the class Mollicutes

  • Find this author on Google Scholar
  • Find this author on PubMed
  • Search for this author on this site
  • ORCID record for Xiao-Hua Yan
  • ORCID record for Shen-Chian Pei
  • ORCID record for Hsi-Ching Yen
  • ORCID record for Alain Blanchard
  • ORCID record for Pascal Sirand-Pugnet
  • ORCID record for Vincent Baby
  • ORCID record for Gail E. Gasparich
  • ORCID record for Chih-Horng Kuo
  • For correspondence: [email protected]
  • Info/History
  • Supplementary material
  • Preview PDF

Genome-based analysis allows for large-scale classification of diverse bacteria and has been widely adopted for delineating species. Unfortunately, for higher taxonomic ranks such as genus, establishing a generally accepted approach based on genome analysis is challenging. While core-genome phylogenies depict the evolutionary relationships among species, determining the correspondence between clades and genera may not be straightforward. For genotypic divergence, percentage of conserved proteins (POCP) and genome-wide average amino acid identity (AAI) are commonly used, but often do not provide a clear threshold for classification. In this work, we investigated the utility of global comparisons and data visualization in identifying clusters of species based on their overall gene content, and rationalized that such patterns can be integrated with phylogeny and other information such as phenotypes for improving taxonomy. As a proof of concept, we selected 177 representative genome sequences from the Mycoplasmatales-Entomoplasmatales clade within the class Mollicutes for a case study. We found that the clustering patterns corresponded to the current understanding of these organisms, namely the split into three above-genus groups: Hominis, Pneumoniae, and Spiroplasma-Entomoplasmataceae-Mycoides (SEM). However, at the genus level, several important issues were found. For example, recent taxonomic revisions that split the Hominis group into three genera and Entomoplasmataceae into five genera are problematic, as those newly described or emended genera lack clear differentiations in gene content from one another. Moreover, several cases of mis-classification were identified. These findings demonstrated the utility of this approach and the potential application for other bacteria.

Competing Interest Statement

The authors have declared no competing interest.

View the discussion thread.

Supplementary Material

Thank you for your interest in spreading the word about bioRxiv.

NOTE: Your email address is requested solely to identify you as the sender of this article.

Twitter logo

Citation Manager Formats

  • EndNote (tagged)
  • EndNote 8 (xml)
  • RefWorks Tagged
  • Ref Manager
  • Tweet Widget
  • Facebook Like
  • Google Plus One

Subject Area

  • Animal Behavior and Cognition (5532)
  • Biochemistry (12585)
  • Bioengineering (9466)
  • Bioinformatics (30873)
  • Biophysics (15872)
  • Cancer Biology (12954)
  • Cell Biology (18546)
  • Clinical Trials (138)
  • Developmental Biology (10018)
  • Ecology (14998)
  • Epidemiology (2067)
  • Evolutionary Biology (19185)
  • Genetics (12758)
  • Genomics (17564)
  • Immunology (12709)
  • Microbiology (29755)
  • Molecular Biology (12389)
  • Neuroscience (64843)
  • Paleontology (480)
  • Pathology (2008)
  • Pharmacology and Toxicology (3463)
  • Physiology (5345)
  • Plant Biology (11114)
  • Scientific Communication and Education (1729)
  • Synthetic Biology (3065)
  • Systems Biology (7695)
  • Zoology (1732)

IMAGES

  1. Как оформить портфолио анализа данных

    case study analysis portfolio

  2. 😍 Case analysis sample format. Case Analysis. 2022-10-17

    case study analysis portfolio

  3. 15+ Professional Case Study Examples [Design Tips + Templates]

    case study analysis portfolio

  4. Investment Analysis and Portfolio Management Case

    case study analysis portfolio

  5. Case Analysis: Examples + How-to Guide & Writing Tips

    case study analysis portfolio

  6. 😱 Business case analysis report. How to Write a Business Case: Template

    case study analysis portfolio

COMMENTS

  1. Portfolio Analysis in Action

    Now we will take a look at some portfolio analysis case studies. First, I introduced the benefits of portfolio analysis: greater margin—in both profit and life. Next, I described the process for performing a portfolio analysis: use accrual accounting, categorize all costs, and classify the numbers by customer, division, and by product or service.

  2. Case Study in Portfolio Management: Institutional

    The QU endowment case study covers important aspects of institutional portfolio management involving the illiquidity premium capture, liquidity management, asset allocation, and the use of derivatives versus the cash market for tactical asset allocation and portfolio rebalancing. In addition, the case examines potential ethical violations in ...

  3. How to Build a Data Analyst Portfolio: Tips for Success

    Build your portfolio with project-oriented data analysis courses. The Google Data Analytics Capstone: Complete a Case Study course offers insight into how to build a data analytics portfolio and provides guidance for creating a compelling case study.. In IBM's Data Analyst Capstone Project course, you'll assume the role of an Associate Data Analyst and apply your data analytics skills to solve ...

  4. 6 Product Portfolio Management Case Study Examples

    Product Portfolio Management Case Study Overview: Conagra Brands. Industry: Consumer packaged goods and food processing. The consumer packaged goods industry has exploded in size over the last few years, and the sudden competition put Conagra Brands in a challenging spot. Confronted by trends in digital transformation, they needed to remain ...

  5. Build A Job-Ready Data Analyst Portfolio [Best Tips!]

    Once you've identified your topic area, gathered your data, cleaned the dataset, and performed your analysis, you'll focus on presenting your work in the form of a portfolio case study. Use both text and visuals to demonstrate what you set out to do, how you did it, and why it's particularly interesting or useful.

  6. 9 Data Analytics Portfolio Examples [2024 Edition]

    Here are 9 awesome portfolio examples to inspire you. ... Yan is a data analysis and visualization specialist. He works as a software engineer at Datadog, a global cloud-monitoring service headquartered in the USA. ... But it's not just the code—even just the testimonials, or keeping his case studies self-contained (rather than linking ...

  7. UX Research Portfolios That Will Get You Hired: 20 Templates and Examples

    6. Alexandra Nguyen's evaluative research hardware project with Nuro. While the case studies in this UX research portfolio are password-protected, this UX research portfolio by Alexandra M. Nguyen, a UX researcher at Nuro, provides a high-level timeline overview of how she created her path to UX research.

  8. Case Studies vs. Portfolios

    Purpose: A case study offers in-depth analysis, while a portfolio showcases a range of work samples. Focus: A case study revolves around a single project, whereas a portfolio encompasses various projects. Information: Case studies provide detailed context, challenges, and solutions, while portfolios offer brief descriptions and visuals.

  9. 10 Exceptional Product Design Portfolios with Case Study Breakdowns

    Madeline Wukusick Portfolio . Madeline is a graduate of our DesignerUp Product Design course. She was able to create an incredible portfolio working through our curriculum, blended with her background in graphic and data design that set her up for immediate success landing professional design roles. Case Study Format: The Result; The Observed ...

  10. Google Data Analytics Capstone: Complete a Case Study

    There are 4 modules in this course. This course is the eighth and final course in the Google Data Analytics Certificate. You'll have the opportunity to complete a case study, which will help prepare you for your data analytics job hunt. Case studies are commonly used by employers to assess analytical skills. For your case study, you'll ...

  11. What Can AI Do for Investment Portfolios? A Case Study

    A Case Study. Artificial intelligence (AI)-based strategies are being increasingly applied in investing and portfolio management. Their contexts, utility, and results vary widely, as do their ethical implications. Yet for a technology that many anticipate will transform investment management, AI remains a black box for far too many investment ...

  12. 27 Case Study Examples Every Marketer Should See

    19. " Bringing an Operator to the Game ," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome.".

  13. 9 Project Ideas for Your Data Analytics Portfolio

    Carry out exploratory analyses. Clean untidy datasets. Communicate your results using visualizations. If you're inexperienced, it can help to present each item as a mini-data analyst portfolio project of its own. This makes life easier since you can learn the individual skills in a controlled way.

  14. How to Build Data Analyst Portfolio Projects That Will Get You ...

    Before you begin analyzing your data, create a scenario as if you're completing a case study. I think this adds creativity to the project, and shows again that you understand a business's needs.

  15. Why Case Studies in Portfolio Management are Important:

    Data and analysis: The case study presents relevant data, such as historical performance, risk metrics, and economic indicators. It may also include analyses and insights from the portfolio manager. Decision-making process: The case study describes the thought process and methodology used by the portfolio manager to evaluate options and make ...

  16. Case Study Method: A Step-by-Step Guide for Business Researchers

    Case study protocol is a formal document capturing the entire set of procedures involved in the collection of empirical material . It extends direction to researchers for gathering evidences, empirical material analysis, and case study reporting . This section includes a step-by-step guide that is used for the execution of the actual study.

  17. How I completed My BellaBeat Case Study (Portfolio Project)

    The average steps taken per day is 7638 and the average distance walked in a day is 5.490 kilometers. The recommended steps by the Centers for Disease Control and Prevention (CDC) to be taken per ...

  18. (PDF) Apple Inc.: Product Portfolio Analysis

    An approach to analyzing a company's product portfolio is reviewed and applied to Apple's product lines. The case shows how each Apple product line fits within the portfolio analysis tool and will be asked questions relative to possible strategies for Apple's product portfolio. The case illustrates one approach to making decisions about a ...

  19. Portfolio management and divestitures: PwC

    These included the directive to continuously evaluate its portfolio, prepare resources ahead of a deal, communicate clearly with employees and shareholders, and move quickly to maintain confidentiality. From initial analysis to final closing, the company navigated the process with care and consideration for its partners, principals and employees.

  20. Case Study

    BUCS plays a key role in the portfolio company's data analytics strategy. They consume data from key sources like NetSuite, ZenDesk, OneDrive, and Excel Budget, to produce key outputs such as financial statements, financial KPIs, ARR waterfall/analysis, customer analysis, and support ticket data, in an organized data layer.

  21. Security Analysis & Portfolio Management Specialization

    The Security Analysis and Portfolio Management specialization prepares students for careers in investment management, equity research, credit analysis, and related fields. ... The curriculum blends financial theory with practical applications through case studies, simulations, and applied projects. Students gain expertise in financial modeling ...

  22. Phrazor Case Study

    How Motilal Oswal scaled personalized Portfolio Performance reporting with multi-lingual recommendations for their clients. Impact. 4 Lakh+ personalized client statements auto-generated. 60,000 unique clients accessed the report using the tool. 4 man-hours saved per client in both portfolio analysis and report writing using Phrazor.

  23. Case Study: Patent Portfolio Quality Ranking and Analysis

    Case Study:Patent Portfolio Quality Ranking and Analysis. Patent portfolio management strategy is an important factor in managing a firm's intellectual property (IP) assets. Successful portfolio management strategies can help prolong the life of a patent family and attract potential buyers or licensors. Because patent portfolio maintenance ...

  24. A Case Study in Requirements Analysis—Sakhee, Software Portfolio Manager

    Unique Contribution to Theory, Practice and Policy: The Modern Portfolio Theory, Efficient Market Hypothesis and Behavioural Finance Theory may be used to anchor future studies on portfolio ...

  25. Dementia risk factors identified in new global report are all

    That is the key finding of a new study that we and our colleagues published in the journal The Lancet. Dementia, a rapidly increasing global challenge, affects an estimated 57 million worldwide, ...

  26. 2-2 Short Paper Case Study Analysis (docx)

    2 2-2 Short Paper: Case Study Analysis Target Audiences In the case study "Personal Auto Insurance Buyers," the identification of audiences was a nuanced process that categorized consumers into five distinct segments: Non-Traditionals, Direct Buyers, Budget-Conscious consumers, Agent Loyals, and Hassle-Free consumers. These segments were distinguished based on their attitudes toward ...

  27. Periorbital melanosis and its possible association with insulin

    Skin can serve as a window to a patient's overall health and its changes can occasionally indicate underlying disorders. 1 Periorbital melanosis (POM) is a common benign skin condition that can affect men and women of any age and is characterized by bilateral skin hyperpigmentation that can be periorbital or infraorbital. 2 POM can occur as a primary disorder independent of any systemic or ...

  28. Matthew Perry death: Doctor, 4 others charged in ketamine death

    Co-conspirators named in the case are Perry's live-in assistant Kenneth Iwamasa, 59; Dr. Mark Chavez, 54 and Erik Fleming, 54, who is described as Perry's acquaintance.

  29. Delineating bacterial genera based on gene content analysis: a case

    Genome-based analysis allows for large-scale classification of diverse bacteria and has been widely adopted for delineating species. Unfortunately, for higher taxonomic ranks such as genus, establishing a generally accepted approach based on genome analysis is challenging. While core-genome phylogenies depict the evolutionary relationships among species, determining the correspondence between ...