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• Marketing Analyst

Marketing Analyst Resume Examples

Market Analysts are experts who offer companies insights about markets, competitors, customers, and trends. Typical example resumes for Market Analysts highlight duties like performing market research, assessing client needs, calculating a campaign’s return on investment, updating client databases, and analyzing market data. Based on our collection of resume samples, the ideal candidate should demonstrate marketing expertise, research skills, analytical thinking, business acumen, and computer proficiency. Market Analysts usually hold a degree in marketing or business.

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How to Format a Marketing Analyst Resume

There are three formats you can use on your marketing resume. Here are the pros and cons of each:.

• Chronological resumes are the most recognized format. The focus on former jobs makes this better for people with over 10 years of experience or multiple promotions. However, the detailed timeline approach makes it easy for employers to spot work gaps or frequent job changes.
• Hybrid resume dedicates equal space to your skills and work history. This format is great for marketing analysts with over three years of experience and specialized training. Try to avoid this if you just graduated or rely on short-term contracts.
• Functional resumes trim your work history section to just your job title, employer and available dates of employment in favor of multiple, highly detailed skill sections. This format is ideal if you recently changed careers, rely on freelance work, or have significant work gaps between jobs or little experience.

Candidate A has eight years of experience, so they opted for the hybrid resume. The detailed work history means they can showcase significant accomplishments and responsibilities like maintaining SEO and SEM campaigns with substantial budgets.

Candidate B, on the other hand, only has three years of experience and spent less than one year at their current job. The temporary employment might raise red flags with hiring managers, so downplaying it in favor of task-related experience related to marketing analysis and campaign strategy can help Candidate B prove their qualifications.

Hybrid Resume

Candidate A

• 8 years of experience
• 1 year at this job

Work History

Marketing Analyst, Sage and Thyme March 2022 – present, Salt Lake City, UT

• Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget.
• Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting.
• Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.

Functional Resume

Candidate B

• 3 years of experience
• MBA Business Management

Professional Skills

Marketing Analysis

• Monitor and communicate marketing campaign progress to relevant stakeholders.
• Provide global campaign management for the client’s different lines of business across both B2B and B2C.
• Partner with teams across performance marketing, including Creative, Product, Applied Sciences, Engineering & Business Teams.

Campaign Strategy

• SEM and Google Ads campaign management.
• Identify and plan SEO keyword strategies for website, blog, social media and rich snippet content.

Marketing Analyst Resume Samples

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0-5 years of experience

Work with Senior Management to ensure alignment of corporate marketing plans with branding and strategic objectives.

• Spearhead company communications initiatives, launching first company newsletter and overseeing content development.
• Managed company website redesign, selecting and supervising agency throughout development of new site content.
• Increased web traffic by over 23% by incorporating improved content management tools and social media applications.
• Led the design, construction and launch of company-wide intranet system, significantly improving internal communication.
• Coordinated with Marketing staff to manage relationships with partners, clients, affiliates and media contacts.

Created and Executed monthly promotions that generated a 20% increase in sales for all University and City locations.

• Analyzed data from the monthly business plans and actual statistics to identify profitable revenue growth opportunities/insights.
• Developed and Executed action plans that included reducing operational costs by 30%.
• Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management.
• Managed professional relationships with clients at 60 Universities and several Corporate Organizations.

Researched and analyzed programming and response trends to media placement, managed media placement trafficking to media outlets, and developed reports and in-depth analyses of efficiency and ROI of media

• Developed business plans, media campaign plans, project management plans, and retail and web analytics reports and presentations for both internal and external stakeholders
• Liaised with call centers, clients, and media outlets
• Managed all company social media activity, the media management system (MMS), and contributed content to the company website using WordPress
• Provided financial analytics support to the accounting manager
• Researched and developed a nationwide retail analytics presentation in Q3 of 2013 which helped to procure a $1.6 million contract for the company in Q4 of 2013
• Analyzed the ROI on a total media spend of over $11 million for 2012 ($4.8 million) and 2013 ($6.5 million)

Managed pay-per-click and digital media buys for a set of 35 hospitality and entertainment clients with advertising spend exceeding $2 million.

• Optimized online marketing performance in terms of revenue, ROI and other KPIs by working with website developers and account managers.
• Upsold current clients on web marketing services by at least 20% during yearly renewal periods.
• Optimized website copy, title tag and meta descriptions through keyword research for SEO value.
• Improved marketing strategies and best practices for verticals outside of the companies’ core competencies of hotel and restaurant vertical
• Trained peers on Google Analytics platform – where to find data and how to use it for optimization.
• Provided monthly, quarterly and other ad hoc performance reports with strategic recommendations for clients using ROI analysis, detailed

Designed and created content for the marketing of products including: customer satisfaction videos, in home product photos and traditional print media advertisements

• Updated and maintained company website and increased web form contacts (+70% year-over-year), page
• Evaluated various online and print marketing opportunities based on cost and anticipated exposure to target
• Created targeted Google Ads and monitored web traffic with Google Analytics
• Instituted online and in-store customer tracking tools to measure sales conversion rates
• Segmented customer audience and designed Constant Contact emails to provide relevant bi-monthly
• Identified inventory and cost of goods sold discrepancies in QuickBooks and developed processes to improve margin and inventory tracking

Performed a number of analytical tasks that include: survey & client analysis, lead generation management, pricing database management, sales team management, web management, promotional items management and direct mail management.

• Managed a weekly newsletter and increased readership by over 30%
• Enhanced Sales Rep presentations and provided support during customer meetings
• Increased efficiency of third party vendors by hiring telemarketers compatible with our business needs
• Created a model that calculated the company’s ROI

Developed reports and dashboards for the CMO & Director of Marketing (using Tableau, Excel and SQL) that measured the effectiveness of inbound marketing campaigns (DRTV / PITV / Radio / Warm Transfer / Email / SEO / SEM / Social)

• Conducted A/B, multivariate tests & studied user behavior using mouse tracking & funnels to increase conversions on lead gen forms on 5 web properties (eCoverage.com, [company name].com, FidelityLife.com, LifeStory.com & Termfinder.com)
• Recommended website improvements to increase SEO/SEM traffic by performing in-depth keyword and content analysis
• Drove tagging initiatives and best practices to ensure digital marketing efforts were measured accurately and appropriately
• Created regular performance and ROI forecasts for Finance & Marketing based on historic lead performance of 100+ vendors and their sub-affiliates in order to optimize monthly marketing spend
• Analyzed customer attributes from CRM & affiliates to improve targeting & increase life insurance policy sales
• Researched call dispositions, recordings and call center data to increase conversions for outbound & warm transfer campaigns

Consistently manage marketing and client relationships for three unique sales programs generating over $450M in annual revenue.

• Interact with key customers to ensure product satisfaction, feedback and client adoption.
• Maintain customer and internal sales product collateral as well as online sales product portal.
• Analyze and distribute monthly sales dashboard for United’s corporate loyalty sales program which generates over $60M annually comprise of over 1,100 customers.
• Benchmark industry and developed a competitive analysis of Small to Medium Sized Enterprise (SME) business programs. Identified gaps and presented finding to senior management.
• Partnered with the legal team and other internal stakeholders to analyze and re-vamp high profile travel program. Created analytics to support enhancements to the program.

Led analytics efforts to redesign existing customer acquisition strategy, forecasted to generate 200K incremental accounts annually

• Designed and analyzed test campaigns and recommended future initiatives to drive new acquisition for existing card members
• Optimized existing customer targeting by analyzing historic cannibalization post ECM acquisition
• Revamped the global exclusion process by analyzing 200 existing suppression rules and retiring 65
• Started bi-annual global exclusion review process and weekly meetings with key stakeholders for tighter controls and audits
• Extensively used SAS, SQL & advance Excel to fulfill analytical requests & drive new acquisition

Assisted in the launch and development of [company name]., a social e-commerce company.

• Analyzed website and sales data to identify market and product trends.
• Created reports measuring key performance indicators and communicated findings through company.
• Prioritized website enhancements and coordinated projects with technology team.
• Surveyed users, customers, and merchant partners regularly to develop recommendations.
• Managed email database of over 5,000 contacts and distributed weekly email blasts.
• Planned and executed marketing activities and events to increase brand awareness.
• Developed social media content for company blog, Facebook, Twitter, and LinkedIn.

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Marketing Analyst Resume FAQ.

How do you write a marketing analyst resume.

You can take one of three approaches to write your marketing analysis resume.

• Write and design it from scratch: This is the most personalized but time-consuming option. You can follow these resume writing tips and resume layout rules to craft an informative, eye-catching resume. Be wary of how you format your margins and resume sections. The look of your resume can change depending on the file format you save and upload it in.
• Use a resume template: Use a well-designed and preformatted resume template to help reduce the time needed to write your resume. All of our templates are designed to pass application tracking systems (ATS) using multiple file formats, including Microsoft Word .
• Try a resume builder: An online resume builder is the fastest way to write a resume. Our builder uses a simple questionnaire to autofill our resume templates and suggests job-specific text templates. A monthly JobHero subscription unlocks unlimited downloads in multiple formats and a matching cover letter builder to help you submit your application documents in a fraction of the time.

What skills do you need to be a marketing analyst?

Hiring managers will consider marketing analyst candidates with the following technical skills:

• Marketing research and analysis
• Statistical data analysis
• Competitor research and analysis
• Research consumer behavior
• Analyze seasonal market trends
• Pay-per-click (PPC) analysis and tracking
• Project management and execution
• Track and analyze advertising costs

A strong marketing analyst will also be proficient in social soft skills such as teamwork, organization, written and verbal communication, and presentation skills. We researched the most commonly requested resume skills to help you boost your application.

What should I put on my resume for marketing experience?

Your resume should incorporate key marketing skills under your resume summary, work experience and skills resume sections.

• Social media marketing
• Content management systems
• Data analytics
• Online and mobile advertising
• Interactive marketing
• Video content
• Layout and design
• Written communication
• Creative thinking

You can find examples of how to incorporate these skills throughout your resume by visiting our resume-writing guide and library of resume examples .

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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -

Gabriela Barcenas

Gabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.

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Marketing Analytics Resume Examples: Proven To Get You Hired In 2024

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• Marketing Analytics Resume Tips

Marketing Analytics Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., marketing analytics resume sample.

Marketing analytics is the process of conducting research to evaluate the performance of marketing campaigns and discover interesting insights. This process helps businesses make more informed marketing decisions based on their consumers’ behavior and choices. If you want to make a good impression, demonstrate your influence in successful marketing campaigns on your resume.

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Recruiter Insight: Why this resume works in 2022

Tips to help you write your marketing analytics resume in 2024,    tailor your resume to the marketing industry..

These days most employers use ATSs (applicant tracking systems) that scan candidates’ resumes. This can keep your resume up the stacks if you don’t have relevant keywords. It is important to tailor your resume to the marketing industry to make it relevant and help you get past these filters.

   Highlight your marketing forecasting skills.

Marketing analytics are often used for forecasting consumers’ behaviors or trends in the market. Hence, it is an important skill to have for this position. That’s why it is definitely worth mentioning on your resume.

Marketing Intelligence Analyst Resume Sample

Market research analyst resume sample, data analyst resume sample, business intelligence analyst resume sample.

As a hiring manager who has recruited Marketing Analytics professionals at companies like Google, Meta, and Amazon, I've seen thousands of resumes. The best ones have a few things in common that make them stand out. In this article, I'll share some tips on how to write a strong Marketing Analytics resume, with examples of what works and what doesn't.

   Quantify your impact with metrics and KPIs

One of the most important things you can do on your Marketing Analytics resume is to quantify your impact. Instead of just listing your responsibilities, show the results you achieved using specific metrics and KPIs.

Here are some examples of how to quantify your impact:

• Increased conversion rate by 25% through A/B testing and optimization of landing pages
• Reduced customer acquisition cost by 30% by identifying and targeting high-value segments
• Grew email marketing revenue by 50% through personalization and automation

Avoid vague or unquantified statements like:

• Responsible for analyzing marketing data
• Helped improve marketing ROI

   Highlight your technical skills and tools

Marketing Analytics is a highly technical field, so it's important to showcase your skills and experience with relevant tools and technologies. This can include:

• Analytics platforms like Google Analytics, Adobe Analytics, or Mixpanel
• A/B testing tools like Optimizely or VWO
• Data visualization tools like Tableau or Google Data Studio
• Statistical analysis tools like R or Python
• Marketing automation platforms like Marketo or Hubspot

Be specific about your level of proficiency with each tool. For example:

• Advanced knowledge of Google Analytics, including custom dimensions, event tracking, and attribution modeling
• Proficient in R for statistical analysis and data visualization

   Demonstrate your business acumen

While technical skills are important, the best Marketing Analytics professionals also have strong business acumen. They understand how their work impacts the bottom line and can communicate insights to non-technical stakeholders.

To demonstrate your business acumen on your resume, highlight projects where you:

• Collaborated with cross-functional teams to develop and execute marketing strategies
• Presented findings and recommendations to executive leadership
• Identified opportunities to optimize marketing spend and improve ROI

Avoid focusing solely on the technical aspects of your work. Show how you used data and insights to drive business decisions and outcomes.

   Tailor your resume to the job description

One mistake I often see on Marketing Analytics resumes is a generic list of skills and experience that isn't tailored to the specific job. To stand out, you need to customize your resume for each position you apply to.

Start by carefully reading the job description and identifying the key skills and experience they're looking for. Then, highlight your most relevant qualifications in your resume.

For example, if the job description emphasizes experience with A/B testing, make sure to include specific examples of A/B tests you've run and the results you achieved.

Designed and executed A/B tests on email subject lines, resulting in a 20% increase in open rates and a 15% increase in click-through rates.

If the job description doesn't mention a particular skill or tool, consider removing it from your resume or de-emphasizing it to make room for more relevant qualifications.

   Show your progression and leadership potential

As a hiring manager, I'm not just looking for someone who can do the job today, but someone who has the potential to grow and take on more responsibility in the future. To show your progression and leadership potential on your resume, highlight:

• Promotions or increased responsibilities within a role
• Projects where you led a team or initiative
• Training or mentoring of junior team members
• Awards or recognition for your work

For example:

Promoted to Senior Marketing Analyst within 2 years, taking on additional responsibilities including team leadership and project management.

Even if you haven't had formal leadership roles, you can still demonstrate your potential by showcasing projects where you took initiative, solved problems, or made a significant impact.

   Include relevant education and certifications

While a degree in a quantitative field like statistics, mathematics, or economics can be helpful for a Marketing Analytics role, it's not always required. Many successful professionals in the field come from diverse educational backgrounds.

If you have a relevant degree, make sure to include it on your resume. But also consider highlighting other relevant education or certifications, such as:

• Online courses in analytics, data science, or digital marketing
• Industry certifications like Google Analytics or Adobe Analytics
• Bootcamps or immersive programs in data analytics or digital marketing
• Completed Google Analytics Individual Qualification (IQ) certification
• Earned a Certificate in Data Science from Coursera

These additional qualifications can help you stand out and show your commitment to learning and staying up-to-date in the field.

Writing Your Marketing Analytics Resume: Section By Section

  summary.

A resume summary for marketing analytics roles is optional. It's a brief overview of your most relevant qualifications, skills, and experiences that makes a case for why you're a strong candidate. While not required, it can be beneficial if you're a career changer or experienced professional. Avoid using an objective statement, as it's outdated and focuses on your goals rather than what you bring to the role.

When crafting your summary, focus on highlighting your marketing analytics expertise and the value you can bring to the company. Tailor it to the specific role and company you're applying to by showcasing relevant skills, experiences, and achievements. Keep it concise, around 3-5 sentences or bullet points.

To learn how to write an effective resume summary for your Marketing Analytics resume, or figure out if you need one, please read Marketing Analytics Resume Summary Examples , or Marketing Analytics Resume Objective Examples .

1. Showcase your marketing analytics expertise

Your summary should immediately convey your expertise in marketing analytics. Highlight your most relevant skills, such as data analysis, SEO/SEM, A/B testing, and marketing automation. Quantify your achievements to show the impact you've made.

Here's an example of a strong marketing analytics summary:

Results-driven marketing analyst with 5+ years of experience driving growth through data-driven insights. Proficient in SEO/SEM, A/B testing, and marketing automation. Implemented data-driven strategies that increased conversions by 25% and reduced customer acquisition costs by 15%.

Avoid generic or vague statements that don't showcase your specific marketing analytics skills:

• Experienced marketer with a passion for analytics
• Strong analytical and problem-solving skills

2. Tailor your summary to the role and company

While it's important to showcase your overall marketing analytics expertise, you should also tailor your summary to the specific role and company you're applying to. Research the company and job description to identify the key skills and experiences they're looking for.

For example, if the job description emphasizes experience with a specific marketing automation platform, highlight your proficiency with that tool:

• Experienced with Marketo, having implemented complex nurture campaigns that increased lead-to-customer conversion rates by 20%

Avoid using a generic, one-size-fits-all summary that could apply to any marketing analytics role. Instead, customize it to show you're a strong fit for this particular opportunity.

  Experience

The work experience section is the most important part of your marketing analytics resume. It's where you show hiring managers how you've applied your skills to real-world projects and made an impact.

In this section, we'll break down the key steps to writing a strong work experience section that will help you stand out from other applicants and land your next marketing analytics role.

1. Use strong marketing analytics verbs

When describing your work experience, use strong, industry-specific verbs that showcase your marketing analytics skills:

• Analyzed customer data to identify key trends and insights
• Segmented audiences based on behavior and demographics
• Optimized campaign performance through A/B testing
• Forecasted revenue growth using predictive modeling

Avoid weak, generic verbs that could apply to any job:

• Helped with data analysis
• Worked on marketing campaigns
• Responsible for optimizing performance

2. Quantify your impact with metrics

Numbers speak louder than words. Whenever possible, use specific metrics to quantify the impact of your work:

• Boosted email open rates by 25% and click-through rates by 15% by implementing personalized content
• Increased marketing qualified leads by 30% quarter-over-quarter through optimized paid search campaigns
• Reduced customer acquisition costs by 20% by identifying high-value audience segments

If you don't have access to exact metrics, use ranges or estimates:

Analyzed customer survey data to identify key pain points, informing product updates that increased NPS scores by 10-15 points.

3. Highlight your career progression

Showing career growth is a great way to demonstrate your ability to take on increasing responsibility and deliver results. If you've been promoted or taken on new challenges, make that clear:

Marketing Analyst, ABC Company Associate Marketing Analyst (2018-2019) Analyzed campaign performance data, identifying opportunities to improve targeting and creative Collaborated with product and sales teams to align marketing efforts with overall business goals Senior Marketing Analyst (2019-Present) Manage a team of 3 analysts, overseeing all campaign reporting and analysis Developed an automated dashboard to track key marketing KPIs, saving 10+ hours per week

This example showcases career progression from an associate to senior role, with increasing scope and leadership responsibilities.

4. Tailor your experience to the job

While it's important to provide a comprehensive view of your marketing analytics experience, you should also tailor your work experience section to the specific job you're applying for. Here's how:

• Review the job description and identify the key skills, tools, and experience required
• Prioritize the experiences and accomplishments on your resume that are most relevant to those requirements
• Use language from the job description where applicable, but avoid copying word-for-word

For example, if a job requires experience with Google Analytics and Data Studio, you might include:

Used Google Analytics to track website traffic and user behavior, and built custom dashboards in Data Studio to visualize key metrics for stakeholders.

By tailoring your experience, you show the hiring manager that you're a strong fit for the specific role and increase your chances of getting an interview.

  Education

Your education section is a key part of your marketing analytics resume. It shows hiring managers that you have the right knowledge and training. Let's look at how to write a great education section step by step.

1. Put your education at the top if you're a recent grad

If you graduated in the last 1-2 years, list your education before your work experience. Hiring managers know you may not have a lot of experience yet. They'll look at your education first to see if you have the right background.

Here's an example of listing a recent degree first:

University of Texas at Austin Bachelor of Science in Marketing, Minor in Data Analytics Graduation: May 2022 GPA: 3.8

2. Include relevant coursework for entry-level marketing analytics jobs

When you don't have much work experience, relevant courses can show you have the right training. List classes that relate directly to marketing analytics, like:

• Digital Marketing Analytics
• Database Management
• Business Intelligence
• Statistics for Marketing

Add them under your degree info in a 'Relevant Coursework' section. Keep the list short, with only the most impressive and applicable classes.

3. Keep education brief if you're an experienced marketing analyst

If you've been working for several years, your experience is more important than education. Hiring managers will focus on your work achievements. Your education section can be very short.

Bad example:

• XYZ University, Master of Science in Marketing, Graduated: 2012
• Thesis: An Analysis of Social Media Engagement Metrics
• Relevant Coursework: Statistics, Consumer Behavior, Digital Analytics

Good example:

XYZ University Master of Science in Marketing

  Skills

The skills section of your marketing analytics resume is a critical component that showcases your expertise to potential employers. It's important to highlight the most relevant and in-demand skills that align with the job description. By strategically crafting this section, you can increase your chances of passing applicant tracking systems (ATS) and catching the attention of hiring managers.

1. Tailor your skills to the job description

When writing your skills section, it's crucial to align your skills with the requirements listed in the job description. Carefully review the job posting and identify the key skills and qualifications the employer is seeking. Then, strategically incorporate those skills into your resume.

For example, if the job description emphasizes proficiency in Google Analytics, SQL, and data visualization, make sure to include these skills prominently in your skills section. This will demonstrate to the hiring manager that you possess the necessary qualifications for the role.

Skills Google Analytics SQL Tableau Data visualization Statistical analysis

2. Categorize your skills for clarity

To make your skills section more organized and easy to read, consider grouping your skills into relevant categories. This is particularly important for marketing analytics professionals who possess a wide range of technical and analytical skills.

Some common categories for marketing analytics resumes include:

• Analytics Tools : Google Analytics, Adobe Analytics, Mixpanel
• Data Analysis : SQL, Excel, R, Python
• Data Visualization : Tableau, Power BI, QlikView
• Marketing Platforms : Google Ads, Facebook Ads, Salesforce Marketing Cloud

By categorizing your skills, you make it easier for hiring managers to quickly assess your qualifications and determine if you're a good fit for the role.

3. Avoid listing outdated or irrelevant skills

When crafting your skills section, it's important to showcase skills that are current and relevant to the marketing analytics field. Avoid including outdated or generic skills that may detract from your overall qualifications.

Skills Microsoft Office Internet research Basic HTML Social media

Instead, focus on highlighting cutting-edge tools, techniques, and methodologies that demonstrate your expertise in marketing analytics. For example:

Skills Predictive modeling A/B testing Customer segmentation Marketing attribution Data mining

4. Understand how applicant tracking systems (ATS) work

Many companies use applicant tracking systems (ATS) to streamline their hiring process and filter out unqualified candidates. These systems scan resumes for specific keywords and skills related to the job description. If your resume doesn't contain the right keywords, it may be automatically rejected before a human ever sees it.

To increase your chances of passing ATS screenings, make sure to incorporate relevant keywords from the job description into your skills section. However, avoid simply listing keywords without context. Instead, provide specific examples of how you've used these skills to drive results.

Skills Google Analytics - Implemented tracking and analyzed user behavior to optimize conversion rates, resulting in a 25% increase in sales. SQL - Developed complex queries to extract and manipulate large datasets, enabling data-driven decision making across the organization.

Skills For Marketing Analytics Resumes

Here are examples of popular skills from Marketing Analytics job descriptions that you can include on your resume.

• Online Advertising
• Predictive Analytics
• Artificial Intelligence (AI)
• Program Management
• Data Warehousing
• Data Analysis
• Vendor Management
• Web Analytics
• Data Science

Skills Word Cloud For Marketing Analytics Resumes

This word cloud highlights the important keywords that appear on Marketing Analytics job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

How to use these skills?

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Marketing Analytics Resumes

• Template #1: Marketing Analytics
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• Template #6: Business Intelligence Analyst
• Skills for Marketing Analytics Resumes
• Free Marketing Analytics Resume Review
• Other Data & Analytics Resumes
• Marketing Analytics Interview Guide
• Marketing Analytics Sample Cover Letters
• Alternative Careers to a Director of Analytics
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Marketing Analyst resume examples for 2024

A marketing analyst resume should showcase a range of skills, from digital marketing to data analysis, project management, and visualization. According to Deirdre Malacrea , Professor of Practice in Marketing at Lehigh University, "stretching as much as possible in those early roles" and building a network can help young marketers add value and increase earning potential. This can be achieved by taking on various responsibilities, attending conferences, and working with different departments. Dr. Andrew Burnstine, Associate Professor of Specialized Sales, Merchandising, and Marketing Operations at Lynn University, also recommends researching salary benchmarks, investing in education and skills, and building a strong personal brand to increase earning potential.

Marketing Analyst resume example

How to format your marketing analyst resume:.

• Tailor your resume's job title to match the marketing analyst role you're applying for
• In your work experience section, emphasize achievements that demonstrate impact, such as increasing open rates, improving data visualization, or boosting conversion rates
• Aim to fit your resume on one page, focusing on relevant and concise information that showcases your expertise as a marketing analyst

Choose from 10+ customizable marketing analyst resume templates

Choose from a variety of easy-to-use marketing analyst resume templates and get expert advice from Zippia’s AI resume writer along the way. Using pre-approved templates, you can rest assured that the structure and format of your marketing analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Professional marketing analyst resume example

Resume tips to land the job:.

• If you're choosing between a resume objective or work experience and you want to fit your resume on one page, always choose work experience. However, it's ok for senior level marketing analyst resumes to be two full pages long.
• Recruiters and hiring managers suggest short, succinct bullet points, instead of long, wordy paragraphs. Make it easy for recruiters to understand your key accomplishments, in 30 seconds.
• As a rule of thumb, lead each bullet point with a verb such "Grew", "Increased", or "Developed".

Marketing Analyst resume format and sections

1. add contact information to your marketing analyst resume.

Marketing Analyst Resume Contact Information Example # 1

Hank Rutherford Hill

St. Arlen, Texas | 333-111-2222 | [email protected]

2. Add relevant education to your marketing analyst resume

Your resume's education section should include:

• The name of your school
• The date you graduated ( Month, Year or Year are both appropriate)
• The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

• Academic awards (Dean's List, Latin honors, etc. )
• GPA (if you're a recent graduate and your GPA was 3.5+)
• Extra certifications
• Academic projects (thesis, dissertation, etc. )

Other tips to consider when writing your education section include:

• If you're a recent graduate, you might opt to place your education section above your experience section
• The more work experience you get, the shorter your education section should be
• List your education in reverse chronological order, with your most recent and high-ranking degrees first
• If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Check More About Marketing Analyst Education

Marketing Analyst Resume Relevant Education Example # 1

Bachelor's Degree In Economics 2000 - 2003

University of California - Davis Davis, CA

Marketing Analyst Resume Relevant Education Example # 2

Bachelor's Degree In Business 2012 - 2015

California State University - San Bernardino San Bernardino, CA

3. Next, create a marketing analyst skills section on your resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

• Include 6-12 skills, in bullet point form
• List mostly hard skills ; soft skills are hard to test
• Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example of skills to include on an marketing analyst resume

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Top Skills for a Marketing Analyst

• Digital Marketing , 7.9%
• Google Analytics , 4.8%
• Marketing Campaigns , 4.7%
• Other Skills , 77.4%

4. List your marketing analyst experience

The most important part of any resume for a marketing analyst is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of marketing analysts" and "Managed a team of 6 marketing analysts over a 9-month project. "

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

• Analyzed selling performance by style, sku and size with a goal of identifying opportunities to maximize sales through stock balances.
• Drafted product descriptions with measurements for e-commerce website.
• Analyzed ready-to-wear prices in context of the contemporary marketplace and presented research in a PowerPoint presentation to Merchandising Managers and Assistants.
• Reinforced relationships and increased sales with clients through regular phone calls and communications.
• Facilitated cross-functional communications across Produce Buying, Handling, and Receiving teams to decrease scrap and customer complaints, improving profitability.
• Maintained cross-functional communication within the office's business environment.
• Created and edited purchase orders to ensure proper delivery and execution.
• Handled product and artwork samples, coordinated with internal sourcing teams and developed new strategies for upcoming seasons.
• Worked closely with merchandise planners and buyers in order to create accurate merchandise signage to be used on store fixtures.
• Conducted Promotional Events and Sales Promotions for all five FM Stations.
• Managed crowds and promotional materials at events for HOT 99.5, WMZQ, and WASH FM.
• Assembled and disassembled heavy-loaded production equipment and occasionally produced on-air station transitions.
• Incorporated in planning and execution of Z100's Jingle Ball and Lite FM, Skating in Central Park.
• Helped to maintain Facebook and Twitter accounts of multiple stations.
• Developed email marketing strategies and defined target audience segments.
• Provided data maintenance and manipulation services, including imports, exports, parsing, queries, and overall database hygiene.
• Performed A/B testing of new execution strategies and communicate findings and recommendations.
• Managed acquisition email marketing and online experience for direct life insurance website.
• Recoded email templates as responsive using XHTML language and inline CSS2 across all U.S. LOBs improving efficiency by 40%.

5. Highlight marketing analyst certifications on your resume

Specific marketing analyst certifications can be a powerful tool to show employers you've developed the appropriate skills.

If you have any of these certifications, make sure to put them on your marketing analyst resume:

• Professional Certified Marketer (PCM)
• Google Data Analytics Professional Certificate
• SAS Certified Base Programmer for SAS 9 (CBP)
• Google IT Support Professional Certificate
• Chartered Financial Analyst (CFA)
• Certified Blockchain & Digital Marketing Professional
• Project Management Professional (PMP)
• Certification in Business Data Analytics (CBDA)
• Certified Sales Professional (CSP)
• SAS Certified Platform Administrator for SAS 9

6. Finally, add an marketing analyst resume summary or objective statement

A resume summary statement consists of 1-3 sentences at the top of your marketing analyst resume that quickly summarizes who you are and what you have to offer. The summary statement should include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to emphasize skills and experiences that feature in the job description.

Common marketing analyst resume skills

• Digital Marketing
• Google Analytics
• Marketing Campaigns
• Analyze Data
• Visualization
• Data Analysis
• Project Management
• Market Research
• Marketing Analytics
• Email Marketing
• Customer Service
• Strong Analytical
• Conversion Rates
• Email Campaigns
• Pivot Tables
• Campaign Performance
• Market Trends
• Statistical Analysis
• Financial Analysis
• Channel Marketing
• Google Adwords
• Business Development
• Campaign Results
• Competitive Analysis
• Customer Segmentation
• Develop Insights
• Product Development
• Search Engine

Professional marketing analyst resume templates

Marketing Analyst Jobs

Links to help optimize your marketing analyst resume.

• How To Write A Resume
• List Of Skills For Your Resume
• How To Write A Resume Summary Statement
• Action Words For Your Resume
• How To List References On Your Resume

Updated June 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Marketing Analyst Resume: Winning Examples for 2024

In today’s highly competitive job market, having a well-crafted Marketing Analyst resume is essential for standing out from the crowd and landing your dream job. A Marketing Analyst plays a critical role in helping companies improve their marketing strategies by analyzing market trends, consumer behavior, and advertising effectiveness.

Your resume serves as your first impression and is often the deciding factor in whether or not you get an interview. A poorly written resume can lead to missed opportunities and lost job offers, even if you have the necessary skills and experience. In contrast, a well-crafted resume can showcase your strengths, experience, and achievements in a way that catches the recruiter’s attention and makes a positive impact.

In this article, we will explore winning examples of Marketing Analyst resumes that will help you create a strong and compelling document that highlights your skills and experience, opens doors to new opportunities, and ultimately lands you your dream job.

Key Components of a Marketing Analyst Resume

A well-crafted marketing analyst resume should have the following essential sections:

1. Contact Information

The first section on your resume should always be your contact information. It should include your name, phone number, email address, and location. Make sure your email address is professional and that your phone number is easily accessible.

2. Professional Summary/Objective

In this section, you should summarize your experience and key skills. Tailor the summary to the job you are applying for and highlight any relevant achievements or certifications. You can also include a sentence or two on your career goal or objective.

3. Education

List your most recent degree first, including the school name, degree title, and graduation date. Include any relevant coursework or academic awards, especially if they are related to marketing or data analysis.

4. Marketing and Analytics Skills

Use bullet points to detail your marketing and analytical skills. List the software and tools you are proficient in, such as Google Analytics, Adobe Creative Suite, Marketo, or Salesforce. Highlight your ability to analyze data and track key metrics relevant to marketing, such as conversion rates, web traffic, and customer demographics.

5. Work Experience

Include your work experience in reverse chronological order, starting with your most recent position. For each job, list your job title, the company name, location, and employment dates. Describe your responsibilities and achievements using strong action verbs and quantify them when possible.

6. Certifications and Professional Development

Highlight any relevant certifications or professional development courses you have completed. These could include Google Analytics certification, Hubspot Academy courses, or industry-specific training programs.

To optimize each section and make your resume stand out to recruiters, consider the following tips:

Use keywords and phrases from the job description in your summary statement and skills sections.

Quantify your achievements whenever possible. Use numbers to demonstrate the impact you’ve had on previous campaigns or projects.

Highlight soft skills such as collaboration, communication, and leadership that are valued in marketing and analytics roles.

Use clear headings, bullet points, and white space to make your resume easy to read and scan.

By including all these essential sections and optimizing each of them, you can effectively showcase your skills and experience as a marketing analyst and stand out to recruiters.

Choosing the Right Format for Your Marketing Analyst Resume

When it comes to creating a winning Marketing Analyst Resume, choosing the right format is just as important as having strong content. The format you choose will ultimately determine how your information is presented and organized for potential employers. In this section, we will discuss the common formats for Marketing Analyst Resumes, their pros and cons, and provide tips on how to decide which format is best for your experience and skillset.

Common Formats for Marketing Analyst Resumes and Their Pros and Cons

• Chronological Format: This format lists your work experience in reverse chronological order, starting with your most recent job.

• Suitable for candidates with a consistent work history
• Highlights career progression
• Easy to follow
• May highlight career gaps or lack of relevant experience
• Not ideal for career changers or those with a diverse set of skills
• Functional Format: This format focuses on your skills and accomplishments, rather than your work history.
• Highlights relevant skills and accomplishments
• Ideal for career changers or those with gaps in work history
• Allows for creative presentation
• May not be suitable for traditional employers
• May be viewed as less credible
• Combination Format: This format combines the best of both worlds by highlighting both your skills and experience.
• Shows a comprehensive snapshot of your skills and experience
• Can be customized to fit specific job requirements
• Can be difficult to balance the amount of information
• May appear repetitive if not well-organized

How to Decide Which Format is Best for Your Experience and Skillset

When deciding which format to use for your Marketing Analyst Resume, consider the following:

• Job Requirements: Review the job posting and determine which format best aligns with the requirements and expectations of the employer.
• Work History: If you have a consistent work history and have worked in the same industry, a chronological format may be the best option. However, if you are a career changer or have gaps in employment, a functional format may be more suitable.
• Skills and Accomplishments: If you have a variety of skills and accomplishments that are relevant to the job, a combination format may be the best option.

Choosing the right format for your Marketing Analyst Resume is a critical component to standing out to potential employers. Consider your work history, skills, and the job requirements to determine which format will best showcase your experience and skillset.

Crafting a Strong Professional Summary for Your Marketing Analyst Resume

When it comes to crafting a winning marketing analyst resume, you need to ensure that your professional summary highlights your strengths and captures the attention of recruiters.

In this section, we’ll provide you with some tips on how to write a compelling professional summary that will make your resume stand out from the crowd.

Keep your summary concise

Your professional summary should be a brief introduction to who you are as a marketing analyst. It should be short and sweet, no more than 3-4 sentences. This is your elevator pitch, and it needs to grab the reader’s attention quickly.

Highlight your strengths

Your professional summary is the perfect opportunity to showcase your strengths as a marketing analyst. What skills, experience, and qualities do you have that make you stand out from other candidates? Emphasize your expertise in data analysis, market research, and digital marketing.

Use keywords

Recruiters and hiring managers scan resumes quickly, so using keywords in your professional summary will make it easier for them to identify you as a qualified candidate. Use industry buzzwords and skills that align with the job description.

Customize your summary

Your professional summary should be tailored to the specific job you’re applying for. Do your research on the company and position, and make sure to incorporate relevant information into your summary. This will show that you’re genuinely interested in the job, and you’ve put in the effort to learn about the company.

Convey your personality

Your professional summary should convey a bit of personality and style. Avoid being too formal or generic, as this can make you blend in with other candidates. Instead, showcase your enthusiasm for marketing and your willingness to learn and grow in the industry.

Crafting a compelling professional summary for your marketing analyst resume requires a bit of research, creativity, and attention to detail. Highlight your strengths, use relevant keywords, and customize your summary for each job you apply for. By following these tips, your resume will stand out from the rest and catch the attention of recruiters.

Showcasing Your Marketing Analyst Experience in Your Resume

When it comes to writing your resume, it can be challenging to showcase your experience in the best possible light. As a marketing analyst, your job is to collect and analyze data on consumer behavior to help companies make smarter marketing decisions. You need to show that you have the skills and knowledge to help companies achieve marketing success.

To help you stand out in a sea of resumes, here are some best practices for highlighting your relevant experience:

Highlight Your Most Relevant Experience

One of the most important things you can do is to highlight your most relevant experience. This means including details about projects, campaigns, and initiatives that are most closely related to the position you’re applying for. Make sure your experience is directly related to the skills listed in the job posting.

Focus on Achievements

Your resume should focus on achievements, not just your job responsibilities. This means highlighting the impact you’ve had on the projects and campaigns you’ve been a part of. Use concrete, quantifiable examples of how you’ve contributed to the success of a campaign, such as increased sales, improved engagement, or increased conversions.

Quantify Your Impact

One of the most effective ways of showcasing your experience is using numbers to quantify your impact. For example:

• Increased revenue by 20% through targeted campaigns
• Generated 500 high-quality leads through email marketing
• Boosted engagement by 30% through social media outreach

These numbers give hiring managers a clear idea of what you’ve accomplished in your career and demonstrate your ability to drive results.

Use Action Verbs

Using action verbs is an effective way to make your experience stand out. Verbs such as “developed,” “implemented,” and “optimized” show that you’re a proactive go-getter who takes initiative. Avoid passive voice and generic terms like “responsible for” or “involved in.”

Tailor Your Resume for Each Position

Finally, tailor your resume for each position you apply for. Take the time to read the job posting and customize your resume to match the skills and experience they’re looking for. Reorder your bullet points to prioritize the most relevant experience, and adjust the language to match the tone and voice of the job posting.

Showcasing your marketing analyst experience in your resume requires some finesse. But by following these best practices, you can highlight your achievements, quantify your impact, and use action verbs to make your experience stand out. This will increase your chances of standing out to hiring managers and landing your dream job.

Highlighting Your Skills as a Marketing Analyst on Your Resume

As a Marketing Analyst, it is important to showcase your skills in a way that highlights your value to potential employers. Key skills that recruiters look for in Marketing Analysts include:

• Data Analysis:  The ability to gather and interpret data to make informed decisions and recommendations is essential for a Marketing Analyst. This involves using software tools such as Excel, Tableau or Google Analytics to analyze data and draw insights.
• Marketing Strategy:  As a Marketing Analyst, you are responsible for developing and implementing marketing strategies that align with organizational objectives. This includes understanding how to segment target audiences and positioning your products/services to appeal to those segments.
• Marketing Research:  Conducting marketing research involves using surveys, focus groups, data analysis, and other research methods to gather insights into target audience behavior and preferences.
• Market Trends and Forecasting:  Keeping up-to-date with industry trends and predicting future market conditions is crucial in the field of marketing. Marketing Analysts must be able to synthesize data and use trend analysis tools to form informed predictions.
• Communication and Collaboration:  Interpersonal communication and team collaboration are vital skills for Marketing Analysts as they need to work with cross-functional teams to execute marketing strategies.

The next step is showcasing these skills in a way that emphasizes your value to potential employers. Here are some tips:

• Tailor your resume to the job description:  Customize your resume to match the job description provided by the potential employer. This involves highlighting your relevant experiences and skills that align with the job requirements.
• Use metrics to quantify your achievements:  Make use of numbers and statistics to quantify your achievements. For example, “Increased website traffic by 35% through SEO strategies” or “Executed successful email campaigns resulting in a 25% increase in sales”.
• Highlight your soft skills:  Along with technical skills, emphasize your strong interpersonal and collaborative skills. This will demonstrate your ability to work effectively with others and contribute to a positive work environment.
• Include relevant coursework or certifications:  If you have relevant coursework or certifications related to marketing, add them to your resume. This will show that you have a strong foundational knowledge in marketing concepts.
• Use a professional design:  A clean and professional design can make a big difference in how your resume is perceived. Use bullet points, clear headings, and a simple layout to ensure your skills and achievements stand out.

By effectively highlighting your skills and demonstrating your value, you can increase your chances of landing an interview and ultimately, securing a job as a Marketing Analyst.

Education and Certifications on Your Marketing Analyst Resume

When crafting your Marketing Analyst resume, it’s essential to highlight both your education and relevant certifications or additional training to showcase your expertise and knowledge in the field.

What to Include in Your Education Section

In the education section of your resume, include the following information:

Degree(s): Include your highest level of education, including the degree type (e.g., Bachelor’s, Master’s) and the field of study (e.g., Marketing, Business Administration).

Institution(s): List the name of the institution(s) where you obtained your degree(s).

Graduation Date(s): Mention the year you graduated or expect to graduate.

GPA: If you had a high GPA (3.0 or higher), you can list it in your resume. However, if your GPA is lower than 3.0, it’s best to leave it out.

How to Highlight Relevant Certifications or Additional Training

Certifications and additional training can further demonstrate your expertise in the marketing field. Here’s how you can highlight them in your resume:

List your certifications: Include the name of the certification and the organization that issued it (e.g., Google Ads Certification, HubSpot Inbound Marketing Certification).

Mention your training: If you’ve attended marketing workshops, seminars, or training sessions, list them in a separate section or under the certifications section.

Emphasize relevant skills: When listing your certifications and training, highlight the skills or knowledge you gained that are relevant to the job you’re applying to. For instance, if you have a certification in Google Analytics, mention your expertise in data analysis and insight generation.

Add context: Instead of simply listing your certifications and training, add context to show how you used them in previous roles. For example, if you earned a certification in social media marketing, mention how you used that knowledge to drive engagement and increase followers for a previous employer.

Your education and certifications sections should work together to demonstrate your qualifications for the Marketing Analyst position you’re applying for. Tailor your resume to the job description and emphasize the skills and knowledge that are most relevant to the role. With a winning resume, you can showcase your expertise and stand out as a top candidate.

Keywords and SEO for Your Marketing Analyst Resume

When it comes to crafting a winning Marketing Analyst resume, the importance of keyword optimization cannot be overstated. This practice involves identifying and incorporating relevant keywords into your resume to improve your chances of getting past the Applicant Tracking System (ATS), which is used by many hiring managers to screen job applicants.

Why Keyword Optimization Matters

In today’s digital age, keyword optimization has become an essential aspect of job hunting. With so many resumes being submitted online, it’s crucial that job seekers understand how the ATS works and take steps to optimize their resumes accordingly. By incorporating relevant keywords into your resume, you can increase your chances of being flagged as a qualified candidate and move on to the next stage of the hiring process.

Tips for Incorporating Relevant Keywords

If you want to ensure that your Marketing Analyst resume makes it past the ATS, here are some tips for incorporating relevant keywords:

1. Review the Job Posting

The first step is to carefully review the job description and make note of any important skills, qualifications, or requirements listed. Take note of any specific keywords that stand out.

2. Use Industry-Specific Terminology

Utilize terminology that is specific to the industry and the specific job you are applying for. This will help to demonstrate your understanding of the job and make it clear that you have the experience and skills necessary to succeed.

3. Highlight Achievements and Results

Use keywords that highlight your specific achievements and results. For example, instead of stating that you “managed a social media campaign,” you could include specific keywords such as “increased engagement by 50%.”

4. Use Synonyms and Variations

Include variations of keywords and synonyms throughout your resume. This will increase your chances of being flagged as a qualified candidate even if the ATS is programmed to look for different variations of certain keywords.

5. Avoid Keyword Stuffing

While incorporating relevant keywords is important, it’s also essential to avoid keyword stuffing, which is the practice of overloading your resume with too many keywords. This can make your resume appear unnatural and diminish its readability.

By implementing these tips, you can optimize your Marketing Analyst resume and improve your chances of getting past the ATS. With a well-crafted resume that utilizes relevant keywords and industry-specific terminology, you’ll be well on your way to landing your dream job.

Example Marketing Analyst Resumes

This section features winning example resumes from successful Marketing Analysts. Each example has been carefully analyzed and broken down to identify what makes it effective.

Name: Jane Doe

Experience: 5+ years in marketing analytics

Education: Bachelor’s degree in Marketing

Summary: Marketing analyst with 5+ years of experience in conducting market research, analyzing consumer data, and developing marketing strategies for leading brands. Excellent analytical and communication skills, with a proven track record of delivering actionable insights and driving business growth.

What makes it effective: Jane’s resume starts with a clear and concise summary that highlights her experience and key competencies. The use of quantifiable metrics, such as “5+ years” and “leading brands,” adds credibility to her experience. Additionally, the mention of “proven track record” and “driving business growth” indicates her ability to produce tangible results.

Name: John Smith

Experience: 3+ years in marketing analytics

Education: Master’s degree in Business Administration

Summary: Marketing analyst with 3+ years of experience in conducting data analysis, developing marketing strategies, and working with cross-functional teams to drive business growth. Skilled in utilizing a variety of analytics software and tools, including Tableau, Google Analytics, and SQL.

What makes it effective: John’s resume showcases his technical skills by highlighting the software and tools he is proficient in. This is an effective way to catch the attention of hiring managers who are looking for candidates with specific technical skills. Additionally, the mention of “working with cross-functional teams” demonstrates his ability to collaborate and communicate effectively within an organization.

Name: Emily Nguyen

Experience: 2+ years in marketing analytics

Education: Bachelor’s degree in Statistics

Summary: Marketing analyst with 2+ years of experience in designing and implementing quantitative research studies, analyzing consumer behavior, and developing marketing strategies. Skilled in statistical analysis, data visualization, and project management.

What makes it effective: Emily’s resume emphasizes her education in statistics, which is a highly valued skill in marketing analytics. Additionally, the mention of “designing and implementing quantitative research studies” and “skilled in statistical analysis” shows her expertise in data analysis. The use of action-oriented verbs, such as “analyzing” and “developing,” also reinforces her ability to deliver results.

These examples demonstrate the importance of highlighting key competencies, quantifiable metrics, and technical skills when crafting a marketing analyst resume. By doing so, candidates can effectively showcase their experience and qualifications to potential employers.

Formatting and Design Tips for Your Marketing Analyst Resume

Your resume is the first impression a potential employer has of you, so it’s important to make it visually appealing and easy to read. Here are some tips for using design elements effectively to make your marketing analyst resume stand out:

1. Use a clean and simple layout

The first step to creating a visually appealing resume is to use a clean and simple layout. Use headings and subheadings to break up text and make it easier to navigate. Use bullet points to highlight key accomplishments and responsibilities. Make sure to use a font that is easy to read and keep the font size between 10-12 pt.

2. Use colors wisely

Adding color to your resume can make it stand out, but it’s important to use colors wisely. Stick to a color scheme that is consistent throughout your resume. Use colors to highlight headings or subheadings, but avoid using bright or bold colors that can distract the reader.

3. Use white space effectively

White space is the area of your resume that is left blank. It is important to use white space effectively to create a balanced and visually appealing layout. Don’t overcrowd the page with text or design elements. Leave enough white space around text and images to make your resume easy to read.

4. Include visual elements

Visual elements such as graphs or charts can help to illustrate your skills and accomplishments. Use visual elements sparingly and only when appropriate. Make sure the visual element is easy to read and understand.

5. Be consistent

Consistency is key when it comes to the design of your resume. Use the same formatting for headings and subheadings. Use the same font and color scheme throughout. This will create a cohesive and professional-looking resume.

A visually appealing and easy to read resume is important for a marketing analyst to stand out to potential employers. By following these design tips, you can create a resume that showcases your skills, accomplishments, and professionalism.

Top Mistakes to Avoid in Your Marketing Analyst Resume

As a Marketing Analyst, your resume is your key to getting your foot in the door of your dream position. However, it’s not uncommon for Marketing Analysts to make mistakes in their resumes that can hinder their chances of landing an interview. Here are the top mistakes to avoid and how to avoid them to increase your chances of catching a recruiter’s attention.

Common Mistakes That Marketing Analysts Make in Their Resumes

Being too general.

One of the biggest mistakes you can make as a marketing analyst is being too general in your resume. Your resume should clearly show your accomplishments and the value you bring to the table. Leaving your resume too general and vague can make it difficult for recruiters to understand what you are capable of.

Using Buzzwords Excessively

Buzzwords and industry jargon can be useful in your resume to show your familiarity with the industry. However, overusing buzzwords can make your resume sound generic and insincere. Recruiters are looking for insightful, hardworking candidates who can communicate their abilities effectively, so it’s important to avoid using buzzwords excessively.

Neglecting Your Accomplishments

A common mistake that Marketing Analysts make in their resumes is not emphasizing their accomplishments. Focusing solely on job responsibilities without highlighting accomplishments won’t make you stand out as a candidate. It’s essential to use specific examples of what you achieved to show how you can contribute to the organization.

Lack of Metrics

As a Marketing Analyst, you should know the importance of metrics. However, many Marketing Analysts don’t include metrics in their resumes. Metrics are essential in demonstrating your impact on marketing campaigns and your importance to an organization. Recruiters want to see measurable results, so it’s essential to include them in your resume.

How to Avoid These Mistakes to Increase Your Chances of Landing an Interview

Focus on accomplishments.

To avoid being too general, it’s important to focus on your accomplishments. Use bullet points to highlight specific achievements instead of just listing job duties. Accomplishments will demonstrate your value and highlight your abilities to potential employers.

Use Industry Jargon Sparingly

While it’s essential to show that you’re familiar with the industry, using jargon can come across as insincere. Instead, try to use industry-specific terms sparingly and ensure that they clearly add value to your resume. Make sure to use language that is clear and concise so that recruiters can understand your experience and knowledge.

Quantify Your Accomplishments

In your resume, be sure to quantify your accomplishments by including metrics. This will help demonstrate your impact and show potential employers that you can help them achieve their goals. Metrics can include anything from ROI to social media engagement rates.

Tailor Your Resume to the Job

When applying for a new job, avoid using a one-size-fits-all resume.

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Marketing Analyst Resume Samples

Marketing Analyst is one who analyzes the market data based on existing trends and conditions. The job role of a Marketing Analyst involves performing market research and analyzing the same based on customer preferences, upcoming trends and client requirements. The education qualification for being a Marketing Analyst should be either a graduate or postgraduate degree in Commerce, Marketing , Management or Business Administration. You are also looked for the skills of analytical thinking, an insight of business processes, knowledge of client preferences, eye for details, team building, and communication.

Marketing Analysts work closely with the Marketing Director and are involved in major decisions of a company’s business strategies. As the job demands high levels of responsibilities, draft your resume in accordance with our sample Market Analyst Resume .

• Resume Samples
• Marketing Analyst

Sr. Marketing Analyst Resume

Summary : Customer Centric Marketing Professional with a documented record of accomplishment in planning and leading comprehensive marketing strategies to support business goals and objectives. Uniquely positioned to deliver clear, effective corporate messaging, exceptional Project/Program Management and service delivery.

Skills : Customer Care Management, Virtual & Classroom Corporate Training, Train-the-Trainer, Multi-Cultural Awareness Vendors: Research/Selection/Integration/Launch/Management, Stakeholder Management, Request For Proposal

Description :

• Train the new customer care vendor to provide high-touch field support for marketing programs and tools supporting the corporate intranet and 3 proprietary marketing storefronts.
• Train agents on mortgage origination nomenclature, prospecting, referral and b2b relationships and home buying process in the united states.
• Created training presentations, guides, best practices documents and a training schedule to include pre-work, subject matter expert Webex presentations, post-training follow-up.
• Analyzed advertising to best support our media buyer and drive conversion revenue.
• Execute growth strategies, including cross-promotions, ppc campaigns and social media targeting.
• Developed new database fields to more precisely track behavioral data on 2mm+ subscribers.
• Analyze newsletter metrics, demographics, and website traffic using excel, sql and google analytics to make content recommendations to editorial staff and provide reports to management.

Marketing Analyst II - Healthcare Resume

Summary : Ten years of strategic planning and communications that continue to build relationships, develop audiences and influence behaviors.

Skills : Community Relations, Marketing, Media Relations, Process Improvement, Public Relations, Email Marketing

• Primary responsibilities encompass the activities and resources necessary to maintain, implement and coordinate the written policies, procedures, reporting and standards of the patient satisfaction process.
• Works closely with senior leadership and management to accomplish HCAHPS and patient satisfaction goals.
• Serves as primary liaison between the health system and Press Ganey Associates (patient satisfaction vendor).
• Coordinates assigned organizational projects and provide research and project management support to all clinical departments.
• Serves in a variety of roles (process improvement coordinator, project manager, instructor, etc. ) to help obtain alignment with the health system's strategic plan and initiatives.
• Interprets and promotes AU Health'ss core values, patient and family-centered care principles, strategic plan, and goals and objectives to managers and employees to encourage ownership and personal accountability for service excellence.
• Conducts rounds to assess all practice functions related to patient and staff satisfaction or aligned with the service excellence program initiatives.

Sales & Marketing Analyst Resume

Summary : To obtain a position which utilizes my experience, knowledge, analytical thinking and strong technical skills while enabling me to make a positive contribution to the company.

Skills : Technical Liaison, Microsoft Office Products, Social Media Marketing, Skype For Business, Project Management, Lotus Notes, And More

• Lead analyst and owner of marketing systems which provide production capabilities as well as efficiency processes for users and customers (agents).
• Efficiently and strategically design, enhance, test, maintain and create marketing campaigns.
• Manage vendor relationships for production of marketing materials as well as the marketing systems (tools), which include contractual agreements and negotiations.
• Creation and design of training materials and the marketing systems processes while also training others, both one-on-one and large groups.
• Develop measurement plans for multi-channel marketing campaigns, including the design of simple experiments.
• Utilize campaign measurement, web analytics, and other software or tools to pull campaign data.
• Develop catalog marketing strategy, mailing schedule, and recipient lists to make sure that it goes to the right customers at the right time.

Associate Marketing Analyst Resume

Headline : Versatile Marketing Strategist who has proven to be a successful team leader in measurable branding and communication strategies to meet strict deadlines. Applies strong marketing skills through leadership to deliver growth for the company.

Skills : Product Management, Project Management, Account Management, Vendor Management, Auditing, Direct Mail, Vendor Relationships, Budgeting, Meeting Planning, Process Improvement, Cross-Functional Team Leadership, Presentation

• Analyze and monitor the performance of TV user acquisition efforts in order ROI and drive the business decision.
• Find opportunities of growth and cost efficiency through deep dive analysis and optimize campaigns.
• Operate in a lead capacity through mentoring a team of analysts - developing best practices and promoting greater effectiveness through collaboration.
• Drive projects with various cross - functional groups including database engineering, game engineering, data science, and broader marketing organization.
• Research new technologies and platforms that could improve tracking & attribution.
• Manage day-to-day reporting and key performance metrics of our marketing initiatives.
• Monitor large volumes of complex data, spot trends/anomalies/outliers and investigate their cause.

Marketing Analyst II Resume

Summary : Individual whom is detail-oriented and an active learner with strong expertise in market research analysis, staying up to date with current trends using continuous research. A driven self-starter who is eager to contribute to company growth through all aspects of marketing.

Skills : Management, Marketing, Sales, Microsoft Office, Office Management, Billing, Recruiting

• Collaborate on product line review for all products, analyzing total sales, gross margin and customer activity.
• Prepare and summarize monthly analysis domestic and international sales.
• Direct product demonstration videos as needed using an outside agency.
• Manage product introduction from part number selection to product launch and promotions.
• Directed a new sales team on the launch and training of a headlight restoration product to a large automotive service company located in the mid-Atlantic and Midwest states.
• Led the development of three e-commerce sites, three informational sites and a password protected training site, launched all in 14 months partnering with the evolve creative group.
• Influence catalog product selection and placement, to maintain consistency.

Media Marketing Analyst Resume

Objective : To be part of an innovative Marketing team where I can bring to the team training acquired from academic work in modern marketing strategies.

Skills : Microsoft Office, Marketing Communications, Public Relations, Adobe, Powerpoint, Website Design

• Relationship marketing using social media channels, public relations, and written communication to support marketing strategies.
• Experience in quality control systems that stimulate performance, increase efficiency and work output.
• Experience in mapping out action plans, cost saving strategies and market-research processes to actualize company's objectives and goals, as well as stimulate growth to regain investor confidence.
• Help clients focus on helping their employees and managers effectively communicate product and service directives to customers.
• Implemented marketing collaterals, such as story-telling powerpoint presentations created with adobe photoshop, in-design, illustrator, and slides to help b2b clients map-out marketing strategies and optimized communication with customers.
• Able to convert raw data and information into real-life story-boards using interactive digital designs, images, and text to interpret product/service goals as well as business goals and shortened the decision-making process.
• Created visual designs currently being used to promote and raise new funding for the company.

Strategic Marketing Analyst Resume

Objective : I am an experienced professional with vast knowledge in process improvement and ad hoc reporting in Automotive Finance, Banking, and Government Industries. I also have measurable experience with compliance, governance, procurement, and operations.

Skills : Data Analytics, Marketing Analysis, Microsoft Office, Business Analytics, Data Mining

• Acts as a liaison between Mercedes-Benz financial services (MBPS)and third party vendors that produce customer communication letters, forms statements and reports for MBFS.
• Works with business and its management to analyze, write requirements, test and implement form additions and changes.
• Assists with analyzing and troubleshooting issues encountered with prints done by vendors including billing statement failures, customer complaints, and failed customer mailings; resolve issues regarding repossession cure letters.
• Experience writing test requirements in hp-Alm; converting requirements to tests and identifying defects by running tests.
• Involved with purchase order creation using sap, from requirements gathering to setting up carts for software.
• Review third party vendor invoices for accuracy and route to Ap analyst, reviewer or approver.
• Creates check requests to ensure billing statements have sufficient funds for mailings.

Digital Marketing Analyst Resume

Headline : Seeking a challenging career opportunity to manage a team, which will effectively utilize my strong work ethics, training effectiveness, management skills, and broad business experience.

Skills : Competitive Intelligence, Competitive Analysis, Market Research, Marketing Strategy.

• Facilitate monthly marketing meeting and present analytics/findings to the executive team of directors and VPS.
• Collaborate to create pre and post formats to ensure expenditure control and adherence to budget.
• Compile promotional costs and revenue to generate managerial reports containing ROI to aid in decision making.
• Analyze trends and communicate opportunities for growth and improvement to the executive leadership team.
• Coordinate cross-functional teams to ensure promotions are free of disruptions to customers.
• Develop and implement process improvement with automation, conditional formatting, etc.
• Developed a cross checking method for database marketing to proactively ensure accuracy.

Marketing Analyst I Resume

Summary : To obtain a position as a Market Analyst where I can utilize my multitasking skills that would enable me to develop relationships with new and existing customers/clients.

Skills : SGML, CMS, Spanish, Microsoft Word, Excel, Research, Adobe Acrobat, Fast Learner , Proofreading, Editing

• Developed collateral (hard copy & e-copy) used in national/regional sales presentations.
• Provided routine and ad-hoc analytic reporting in growth, retention, price increases (value-added selling initiatives), penetration in facilities, customer concentration, market share and related risks.
• Managed relationship with public relations firm, directing initiatives to secure both regional and national media opportunities.
• Owned relationship with the web-services provider and constantly audited website content updates to ensure consistent brand- messaging.
• Analyzed customer concentration and related market metrics to access opportunity and risk.
• Maintained up-to-date competitive analysis data through strong relationships with industry representatives.
• Obtained key market intelligence through networking and "cyber-sleuthing".

Marketing Analyst (Contractor) Resume

Summary : Strong ability to set up a business development and implementation plan. Sophisticated experience in customer relationship management and project management with proven ability in cross-functional team building. Individual whom is detail-oriented and an active learner, while staying up to date with current trends using continuous research.

Skills : MS Office, SAP, Spss, English, Languages, Social Media Marketing, Marketing Communications, Marketing Strategy, Marketing Research.

• Develop a comprehensive marketing and branding strategy to incorporate short and long term-goals which aligned with the department's strategic plan.
• Forecast, track, and analyze projects through quantitative and qualitative analysis to achieve measurable outcomes through the use of target marketing, focus groups, direct response marketing, and surveys.
• Prepared correspondences to contractors regarding areas of noncompliance to implement corrective action and ensure compliance.
• Prepared contract solicitation documents, evaluate the request for proposals (RFP) develop, and negotiate contracts with the board of supervisors approval. Implement and manage contracts in compliance with the department and Los Angeles county policies.
• Managed budgets for various sponsorships, partnerships, and marketing programs.
• Coordinates cross-functional teams to drive new product introductions, sales initiatives, as well as support organizational objectives.
• Identifies new and existing market opportunities and reports on findings

Interactive Marketing Analyst Resume

Headline : Able to interpret and manipulate statistical data for marketing and communication strategies. Collaborative leader and trainer in the development of sales personnel. Excellent academic credentials, bringing a combination of business insight and common sense to produce results.

Skills : Organizational Leadership, PR Communications And Materials, Demographic Mapping Analysis, Project Management,

• Developed and implemented strategies for market research, public relations, advertising, special events, sales promotions and retail relations.
• Involved in all steps of design, from concept to production of all materials branding and promoting products, services, and events.
• Extensive use of survey data and demographic analysis for targeted marketing efforts.
• Trained sales representatives in online management and presentation software.
• Completed customer profiling, market potential and demographic mapping analysis of distribution area.
• Coordinated promotional events such as trade shows and community events, planning agendas, organizing staff, vendor and entertainer support.
• Basic understanding of printing/inserting / distribution process to enable effective distribution of marketing materials from within the organization to consumers.

Lead Marketing Analyst Resume

Headline : Detail-oriented and energetic marketing professional with demonstrated experience coordinating and executing promotions.

Skills : Word, Excel, PowerPoint, And Outlook, Email Marketing, Marketing, Marketing Automation

• Responsible for coordinating monthly acquisition and engagement programs (recruiting and consultant sales promotions) from initial concept, through development, communication to the field, and post-promotion analysis.
• Responsible for managing third-party licensed merchandise vendors and supporting the channel & field marketing director in determining hypothesis, Roi, and goals for channel & field marketing initiatives.
• Recommended compelling product selection for promotions, prepared requests for forecasts, and submitted to demand planning.
• Provided forecasts to supply chain and gathered approvals to ensure each promotion can be supported in the given timeframe.
• Developed and distributed internal memo containing approved promotion details, including communication plan.
• Trained internal departments via monthly meetings on all aspects of each promotion.
• Utilized demographic household panel data to strategize opportunities between consumer profile with products and present to sr. Management.

Marketing Analyst Intern Resume

Objective : Experienced professional seeking a position utilizing administrative, technical, and support oriented skills in a growing work force environment.

Skills : Data Management Data Analyses Key Performance Indicator (KPI's) Monthly Business Objective Tracking Budget Tracking Extensive Microsoft Office Experience Billing & Research Accounting

• Manage sales and distribution data and analytics to sales management and suppliers.
• Collect and analyze data on established and prospective customers, brands, markets, and competitors.
• Identify, explain, and project sales, traffic, and profitability trends by brand, category, and channel.
• Responsible for managing the monthly goals, monthly business objectives, key performance indicators (KPI's), and other sales initiatives.
• Design and collect marketing and sales information using surveys and industry resources and benchmarks.
• Ensure compliance with ABC laws and regulations by implementing processes and systems to ensure accurate and updated licensure.
• Reporting to stakeholders and decision makers. Provide in depth demographic analysis and insights to support decisions. Constantly monitor, forecast and report on marketing spend and results.

Business and Marketing Analyst Resume

Summary : My objective is to continue the development of my career by bringing my analysis experience and skills that will directly contribute to the growth of the organization.

Skills : Excel, Word, Access, PowerPoint, And Atlas GIS Mapping, Project Management, Account Management, Vendor Management

• Forecasting of revenues and expenses used to determine the ability to generate returns to our producers.
• Respond to national and international requirements by analyzing their impact on our producer owners.
• Process premium adjustments on a monthly basis for our farmer-owners.
• Responsible for the management and scheduling of two calibrations crews across the northeast.
• Participate in bi-weekly division manager meetings that address current industry issues and trends.
• Presentation of current industry trends to our farmer owners at a yearly meeting across the northeast.
• Preparing various power point presentations that are utilized by senior management in meetings with key customers, meetings, and board or directors.

Summary : Market Research professional with experience providing strategic insights to drive business decisions and support attainment of revenue goals. Strong analytical skills to improve operational and financial effectiveness.

Skills : Financial Analysis Strategic, Analytical Presentations, Marketing Communications, CRM, Account Management,Microsoft Office.

• Lead market research efforts providing superior and timely quality research and analytical support for business development and customer services.
• Monitor macro environment landscapes, identify key drivers and trends and prepare timely summary reports to senior management.
• Think strategically and creatively and participate actively in the analysis of internal and external data; facilitate, develop and implement succinct reports, and present to management.
• Collaborate with consumer focus agencies to develop questions and run focus groups. Executed telephone surveys to obtain up to date consumer and competitor information.
• Attend sales and marketing meetings to present market research data to facilitate key business decisions for product development, enhancements and lifecycle. Partner and collaborate with cross-functional teams.
• Attend industry trade shows to facilitate the collection of new emerging technologies, market research, and competitive intelligence.
• Prepared swot profiles and competitive intelligence on competitors and customers of clients.

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Marketing Analyst resume examples & templates

Marketing analyst job market and outlook

Resume header.

Every producer of goods or services is looking for a way to cut through the noise, and they’re using big data and the analysis of those numbers to help them figure out how to do it. They rely on marketing analysts to help chart the path to consumers.

Marketing analysts spend their days trying to understand how best to get their company’s message to the correct audience. These skills apply directly to your job search. But every marketing analyst has these abilities, so how do you differentiate your candidacy?

Start with a job-search expert like Resume.io. We offer resume guides and resume examples for 350+ professions, plus an intuitive online builder tool that will help you develop an eye-catching resume that resonates with recruiters.

Within this resume guide, you will find a full resume example and information on the following topics:

What does a marketing analyst do?

• Making the most of your marketing analyst resume (tips and tricks)
• The best format for a marketing analyst resume
• Ideas for each section of your resume (summary, work history, education, skills)
• Professional resume layout and design hints.

Marketing analysts help make strategic decisions about how to market products and to whom. They do this by collecting data through websites, surveys, and other channels. Then, they analyze the data with an eye toward targeting marketing efforts to the most likely consumers.

Employers rely on marketing analysts to understand trends or be able to spot future trends. They want to know which marketing campaigns and channels will bear the most fruit so that they can allocate funds and other resources in those directions.

Marketing analysts also collect and study information on competitors and on sales trends in their industry. They may present their findings and suggestions to the marketing and sales teams and work with them to develop effective strategies.

As companies gather more and more data on their customers and markets, they will increasingly need people to make sense of it all. That’s why, if you’re a marketing analyst, the future is bright. 

Not only will you enjoy ample opportunities as demand for your skills leaps 19% in the next decade, but your career ranks third in best business jobs behind only medical and health services managers and financial managers in the U.S. News list —and 15th overall.

Marketing Analyst salaries

Depending on where you look, you may find a reported median salary anywhere from $58,145 all the way up to $105,200 , but the majority of sites that estimate salaries put the typical annual income range at $50,000-$70,000. The U.S. Bureau of Labor Statistics lists the median salary at $63,920 a year.

Your actual salary will depend on your seniority level, where you live, and the industry in which you work.

How to write a marketing analyst resume

Before you jump into writing your marketing analyst resume, you need an understanding of what goes into it. Your CV should include the following sections:

• The resume header
• The resume summary (aka profile or personal statement)
• The employment history section
• The resume skills section
• The education section

Use your skills to customize

You wouldn’t recommend sending the same marketing material to every different demographic you target. Remember that as you begin applying for jobs. Although each resume will contain the same basic sections in common, you should not think of it as one stale document. In fact, you need to adjust each application to target the audience at hand.

Analyze the job listing and address each employer’s needs and industry. Change your summary to address each job. Swap out one skill for another to match the required knowledge listed. Do the same with the bulleted items in your employment history section.

You want employers to know you are interested in working for them; not in any marketing analyst job that comes up.

Choosing the best resume format for a marketing analyst 

The format of a resume dictates its organization and which aspects of your career you can emphasize. It also guides the eyes of recruiters to information they find important. We recommend using reverse chronological order for your marketing analyst resume unless you have a compelling reason not to.

Reverse chronological order mostly affects your work history section, which should begin with your most recent job and work backward. This structure will also make your life easier because Applicant Tracking Systems (ATS) that scan and input your data into HR software are set up to assume this style. Otherwise, you may find yourself doing a lot of cutting and pasting.

One element of marketing is design, and your header is one place to get a little creative. Remember your target audience and the impression you want to make on them, but also remember that the header of your marketing analyst resume needs to impart important information.

Your header should include your name, title, best phone number and email to reach you, the city and state in which you live, and any social media accounts that point to your professional successes. You may also link to a portfolio. Your street address is not necessary unless it is relevant to the position.

Resume summary example

You have a great opportunity here to put your job skills on display in the summary of your marketing analyst resume. Do a little research on the company and describe your biggest career successes with your focus on what is most attractive to each employer.

Within these four lines, you should reveal your professional personality and approach to gathering and analyzing data. Also, include a line about any knowledge or experience you have in the industry you’re applying for. Put yourself in the marketing manager’s shoes and answer the real question they have: How is hiring you going to make my job easier?

Looking for more inspiration? Try the summaries of our related resumes:

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Employment history sample

Building a case for employment means presenting your greatest achievements as well as your day-to-day tasks. In the employment history section of your marketing analyst resume, you have ample opportunity to combine the two.

How do you do that? Think about times when your data crunching led to a renewed marketing campaign that revitalized a product or garnered new customers. Day to day, you analyze data, but your success is in making your results work for the company. Show that with your own impressive data and the details of how you go above and beyond.

The STAR structure (situation, task, action, results) may help you formulate each bullet item as a success story.

The importance of data analytics

You don’t have to prove your job is valuable – companies know that. Here are some facts from a WebFX survey that bear that out:

• 38 percent of businesses list analytics as one of their top 5 biggest issues and 21% believe that analytics is the best way to get a jump on the competition.
• Of chief marketing officers surveyed, almost 38 percent say they use analytics to help make decisions.
• Marketing analytics data helps 28 percent of marketers measure campaign performance more effectively.

CV skills example

Analytics can help marketers choose just the right words for a campaign. Think of your marketing analyst resume skills choices the same way. You want to find the 5-7 attributes to list in this easy-to-scan section that will grab the HR department’s attention right away.

The key hard skill, or learned skill, you absolutely can’t do without is data analysis. This, after all, is the core of the position. But you also need to know how to present data in a format that others who aren’t as number-savvy as you will understand. 

While attribution modeling and forecasting are great hard skills to have, you must also include the soft skills that help you understand what to do with the numbers. Having a sense of your target audience, creativity and innovative thinking may distinguish you from pure numbers crunchers. Your skills section should be a blend of both types of skills—targeted directly toward each company, of course.

Marketing analyst resume education example

Most employers will require at least a bachelor’s degree in marketing, data analytics, business, or a related field. The education section of your marketing analyst resume is a simple listing of this and any other degrees you have.

You may also choose to include any data analytics or other certificates or classes you have completed. Any independent education you have received shows that you are serious about keeping up with trends and improving your professional skills.

If you have earned a master’s degree or higher, you may strike your high school diploma from this section.

Resume layout and design

Typically, we recommend keeping your design simple, but a marketing analyst resume is a bit different. You want to show that you have a visual style and understand design concepts. However, don’t go overboard. Your main goal is still legibility.

If you have participated in any marketing campaigns, your portfolio is a better representation of what you can do than an overly-fussy resume. Instead, aim for one eye-catching feature, such as an arty header or more stylized section titles. Remember to leave ample margins and use color sparingly, especially as a background behind text that may make it harder to read.

Match the style of your resume to that of your cover letter, just as you would match the marketing materials of a product with the product itself.

If you’d rather spend your time on content not layout, start with one of our customizable and expertly designed resume templates .

Key takeaways for a marketing analyst resume

• Businesses understand the importance of data analytics; it’s your job to tell them why your experience and people skills will serve them best.
• Show off your marketing know-how by tailoring your resume to each position you apply for.
• Combine your ability to complete your everyday tasks with examples of how you helped your company increase sales or profit margins when you compile your employment history section.
• In your career, you can get a little creative with your design, but make sure your priority is legibility.

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Marketing Analyst Resume Example & Writing Guide

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Marketing analyst resume sample.

• Proficient in analyzing, interpreting, and presenting marketing data.
• Demonstrated success in driving revenue growth through data-driven strategic decision-making.
• Exceptional communication and collaboration skills, with expertise in creating and delivering client presentations.
• Highly adaptable, able to quickly learn and utilize new technologies and analytical tools.

Marketing Analyst

ABC Company, New York, NY

• Conducted extensive market research to identify key trends and opportunities for growth.
• Analyzed customer data to develop targeted marketing campaigns that increased revenue by 15%.
• Collaborated with sales and product development teams to develop strategies to drive brand awareness and market share.
• Created and delivered client presentations, effectively conveying complex data in a clear and concise manner.

Marketing Intern

DEF Corporation, San Francisco, CA

• Assisted with market research initiatives, including data collection and analysis.
• Developed and implemented email marketing campaigns that increased customer engagement by 20%.
• Collaborated with social media team to create content that aligned with marketing strategy.
• Created weekly reports to track campaign performance and provide insights to management.
• Bachelor of Science in Marketing, University of California, Los Angeles
• Certificate in Market Research, Marketing Research Association
• Marketing research and analysis
• Data visualization and presentation
• Email marketing
• Social media marketing
• Microsoft Excel
• Google Analytics

Highlight Relevant Skills

List the skills that are most relevant to the job you're applying for. Highlight both hard skills (like programming) and soft skills (like communication).

Marketing Analyst Resume Writing Guide

Common resume writing mistake, including references.

It's not necessary to include references on your resume unless requested. It is understood that they are available upon request.

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5 Amazing marketing analyst Resume Examples (Updated 2023) + Skills & Job Descriptions

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Marketing analyst: resume samples & writing guide, professional summary, employment history.

• Collaborate with internal teams to ensure campaigns are executed on time and within budget
• Develop and manage relationships with external vendors and agencies
• Develop and execute marketing plans and strategies to meet business objectives
• Monitor and review advertising campaigns to ensure compliance with laws and regulations
• Analyze marketing and advertising campaigns to determine ROI and effectiveness
• Identify new opportunities for growth and expansion
• Develop and execute public relations strategies
• Track and report on key performance indicators and metrics

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• Develop and implement strategies to increase brand awareness and customer engagement
• Utilize data to determine customer segmentation and target audiences
• Create and maintain marketing and advertising materials, including website content and promotional materials
• Coordinate and execute promotional events
• Manage and optimize digital marketing campaigns
• Monitor and analyze competitor activities and market trends

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Table of Content

• Introduction
• Resume Samples & Writing Guide
• Resume Example 1
• Resume Example 2
• Resume Example 3
• Resume Example 4
• Resume Example 5
• Jobs Description
• Jobs Skills
• Technical Skills
• Soft Skills
• How to Improve Your Resume
• How to Optimize Your Resume
• Cover Letter Example

marketing analyst Job Descriptions; Explained

If you're applying for an marketing analyst position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers. When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

marketing analyst

• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities
• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
• Coach client representatives in effective communication with the public or with employees
• Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services
• Identified, developed and evaluated marketing strategy, based on knowledge of company objectives, market characteristics, and cost and markup factors.
• Performed market research study and analyzed the findings.
• Planned and conducted market research to determine potential for product success, communicating results to client and management.
• Conducted research and interviews to determine which of a product’s selling features should be promoted.
• Reviewed advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
• Meet and make new clients.
• Maintain co-ordination among various clients and management.
• Developed, led and tracked ROI-maximising marketing campaigns by liaising with stakeholders in order to increase market share, revenue and brand awareness of Coca-Cola products’ in strategic points-of-sale. 
• Participated in a field marketing research project to increase immediate consumption with the development of trade-marketing and merchandising strategies. 
• Organize launches events.
• Coordinate retail calendar launches.
• Coordinate, create and analyse results of promotional activities.
• Develop commercial partnerships with other brands. 
• Launched 14 Quick-to-Market products in US and Canada; increasing the sales revenue by $4M. 
• Researched new product possibilities and created marketing campaigns generating $3.6M in annual sales. 
• Increased sales revenue by $2.5M in a year, by adding 46 new service programs. 
• Created a monthly product catalogue for over 6000+ customers. Increased readership by 15% in one year. 
• Executed product launches and promotions with a communication plan including campaigns, advertising, press releases, web presence and collateral material 

marketing analyst Job Skills

For an marketing analyst position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few. Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

• Search Engine Optimization
• Social Media Optimization
• Digital Marketing
• Paid Advertising
• Content Creation
• Campaign Management
• A/B Testing
• Brand Management
• Media Planning
• Market Research
• Analytical Skills
• Creative Writing
• Copywriting
• Graphic Design
• Video Editing
• Photography
• Email Marketing
• CRM Software

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently. Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

• Communication
• Interpersonal
• Time Management
• Problem Solving
• Decision Making
• Critical Thinking
• Adaptability
• Organization
• Public Speaking
• Negotiation
• Conflict Resolution
• Attention to Detail
• Self-Motivation
• Stress Management
• Collaboration
• Strategic Thinking
• Emotional Intelligence
• Flexibility
• Reliability
• Professionalism
• Computer Literacy
• Data Analysis
• Project Management
• Customer Service
• Presentation
• Written Communication
• Social Media
• Troubleshooting
• Quality Assurance
• Supervisory
• Risk Management
• Database Management
• Documentation
• Financial Management
• Visualization
• Business Acumen
• Process Improvement
• Relationship Management.

How to Improve Your marketing analyst Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

• Analyze customer feedback and develop strategies to improve customer satisfaction

Unexplained Year Gaps and Missing Job Experiences are a No-no

Gaps in your resume can prevent recruiters from hiring you if you don't explain them..

• It's okay to have gaps in your work experience but always offer a valid explanation instead of just hiding it.
• Use the gap to talk about positive attributes or additional skills you've learned.
• Be honest and straightforward about the gap and explain it using a professional summary.

How to Optimize Your marketing analyst Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

• Anaylze custormer feedback and develope stratigies to improove customer satisfaction.
• Colaborate wit internel teams too ensur campains ar executted on time an within budjet.
• Co-ordinate and exicute promotional events.
• Manege annd ooptimeeze digittall markketting campaiignns.
• Develp and implement stragies too increse brand awarness and customer engagment.
• Colaborate wit internel teamz to ensur campaigns ar executd on time and within budjet.
• Craete and maintane markting and advertizing materials, includin website contant and promtional materials.
• Mointor and anaylze competiter activites and market trends.
• Developd annd executte marketting planss annd strategiess too meet businesse objectivves.

Avoid Spelling Mistakes and Include your Contact Information

Missing contact information prevents recruiters from understanding you're the best fit for the position..

• Make sure you're not missing contact information on your resume. That should include your full name, telephone number and email address.
• Make sure to use a professional email address as part of your contact information.
• Highlight your contact information and double check that everything is accurate to help recruiters get in touch with you.

marketing analyst Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an marketing analyst position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Leo Burnett Recruitment Team

I am a passionate Marketing Analyst with 11 years of experience in Advertising & Marketing & Pr. I am excited to submit my application for the Senior Marketing Analyst position at Leo Burnett, where I believe my skills and expertise would be a great asset to your team.

Throughout my life, I have pursued my passion for Consumer Behavior and have gained experience in this field as a result. This experience has given me valuable skills such as Flexibility and Communication, which I am excited to bring to this position. I am eager to work with a team that shares my enthusiasm as a Marketing Analyst and help your organization achieve its well determined goals.

I am elated about the opportunity to join a team that shares my passion for this field, and values collaboration and innovation. I am confident that together we can overcome whatever tests and challenges are put on our way.

Showcase your most significant accomplishments and qualifications with this cover letter. Personalize this cover letter in just few minutes with our user-friendly tool!

Related Resumes & Cover Letters

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Marketing Analyst Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the marketing analyst job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

Create a Resume in Minutes with Professional Resume Templates

• Develop quantitative methodologies, develop and execute quantitative studies
• Provide daily, tactical support of the projects and programs led by the Commercial Banking Marketing Manager and Senior Marketing Manager
• Assist Senior Marketing Manager in developing and managing creative (A/B) test strategy across direct mail, web, and seminar channels
• Collaborates with the Manager Marketing Analysis in business development research & development of a companywide promotional strategy
• Analyzes data, creates summary reporting, and performs analysis to support the decision making of senior management and other departments in the company
• Assist Senior Marketing Manager in development of a comprehensive CRM lifecycle contact strategy
• May provide informal assistance such as technical guidance, and/or training to coworkers
• Develop, champion and drive targeting and marketing strategies that will improve vehicle performance and customer performance metrics
• Develop dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance
• Provides marketing information/research to assist management in developing longer-term business plans
• Create, manage and execute projects and work streams that are critical to our business
• Work with Data Services and Product Management teams to further develop database logic for the dashboard to improve reporting functionality and efficiency
• Execute the development of campaigns and other work assignments, including project plan, target dates, design development, and other aspects
• Assist with quarterly business reviews and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making
• Understanding of financial markets, mutual funds and the investment industry
• Comfort in writing, creating and distribution of marketing content
• The ability to work independently or with minimal supervision
• Gain proficiency in the content approval process and manage projects through this process
• Strong project management skills
• Attention to detail
• Strong PowerPoint and Excel skills
• Strong teamwork skills, specifically when working with internal partners in other departments
• Assertive, strong examples of "ownership" capabilities/strengths in facilitating projects, overcoming obstacles and challenges (i.e., problem-solving experience)
• Flexible and willing to adapt to new assignments and priorities

15 Marketing Analyst resume templates

Read our complete resume writing guides

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• Partnering with business owners to provide “internal consulting” to address business needs and best leverage web capabilities
• Overseeing promotional efforts for new content across public and advisor websites, collecting and analyzing metrics to identify best practices, change approaches and guide future strategies
• Continually evaluate and improve effectiveness of campaigns and other web / mobile marketing activities
• Demonstrating web / mobile marketing expertise through the ability to prepare and deliver complex data and campaign analysis in the form of professional and engaging presentations
• Strong interest in evolving the use of standard metrics into a visual manner to help tell a story or provide additional insights / findings
• Developing actionable insights to help demonstrate the contribution that web marketing is making towards achieving overall business objectives
• Expanding use and integration of social media within the websites to ensure a fully integrated digital marketing ecosystem
• Bachelor’s degree 2 years of experience
• Excellent knowledge in Excel; formulas, pivots, lookups, graphs, scripts
• Knowledge of web tracking tools such as Unica NetInsight and/or Google Analytics, or other like tool(s)
• Knowledge or experience with Tableau, QlikView or other data aggregation and visualization products
• Must be detailed oriented, very organized, ability to multi-task and re-prioritize tasks based on ever changing business landscape
• Maintain updated content and compliance across a library of existing presentations and printed marketing materials
• Support preparation of IAS marketing campaigns
• Develop strong relationships with internal business partners
• Monitor and update distribution portals for existing library of content
• 5 years of marketing experience—preferably in the mutual fund/asset management industry
• Assists in conducting market research projects and analyzing and reporting results
• Assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences and perceptions of the organization's image and marketing effectiveness
• Reviewing and analyzing the service/product postures
• Communicate effectively both orally and in writing with individuals at all organizational levels
• Organize, manage and track multiple detailed tasks and assignments with frequently changing priorities in a fast-paced work environment
• Utilize modeling software tools (Base SAS, Affinium, or SAS Enterprise Miner) to perform exploratory data analysis, response modeling, and a variety of advanced analytics
• Create statistical profiles, models and segmentation schemes to drive profitable business marketing solutions
• Create client ready reports and presentations based upon findings to include: objectives, methodology, findings, results, executive summary and recommendations
• Develop business calculations to determine return on investment, cost per acquisition, profitability, best customer segments, design of experiment testing and results and market analysis
• Perform data hygiene and work with automated programs built to execute append/reverse append of various data sets. This includes address hygiene, merge/purge of data sets and establishing unique identification
• Utilize GIS mapping software applications to create geo coordinates, maps, market analyses, distance and drive time calculations
• Perform tasks involved in development of new data products and file management
• Relevant analytical work experience in predictive modeling
• Consultative skills including excellent written and verbal communication
• Experience in financial services preferred but not required
• Ability to analyze business objectives and create complex analytical solutions
• Strong knowledge of advanced statistical analysis and research methodologies with both an academic and business understanding of statistics
• Experience with modeling software such as SAS, SAS Enterprise Miner, Affinium, SPSS, or R
• Experience with database analytics and file manipulation with SAS, SQL or similar tools
• Experience with BI/data visualization, campaign management, CRM, and web analytics tools a plus but not required
• In-depth skills using Microsoft Excel, PowerPoint, and other Office products to communicate insights, consumer behavior, and sales/campaign results
• Exceptional time management, critical thinking and problem solving skills
• Ability to work well in a team environment and demonstrate strong work ethic, professionalism, competency, attention to detail, and reliability
• Provide daily, weekly and monthly reports to track business and marketing efforts
• Work with marketing team on the implementation and development of marketing strategies
• Provide marketing campaign list pulls and post-campaign analysis
• Provide as requested any special analysis with summary of findings
• Understand business objectives and how to translate them into the appropriate marketing activities and channels
• Support the marketing team and the business in developing its marketing strategies
• Ensure all marketing activities reflect Commercial Banking's value proposition, key messages and brand
• Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, CKC list and event management and reporting, etc
• Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials (collateral, direct mail, web content)
• Provide marketing budget tracking and metrics
• Understand the HNW market segment
• Partner with businesses to proactively build strategically aligned, robust and integrated multi‐media marketing and communications plans and campaigns to promote key initiatives
• Engage with Financial Advisors, Field Management and other internal partners to better understand the business needs and support them
• Assess customer and market opportunities through a segment specific lens
• Translate segment strategies to actionable marketing ideas and programs
• Help increase awareness and engagement of strategic business drivers tied to the Firm’s priorities and platforms
• Develop and execute content for website, including seminars, webinars, websites, articles, multi‐media presentations, brochures, pitchbooks, including managing the compliance review and approval process
• Ensure messaging and value story are consistent and support key business initiatives
• Help support Reserved events nationally and locally
• Help track events and other marketing initiatives
• Bachelor's degree required; a concentration in marketing or communications is a plus
• Strong writer with excellent verbal communication skills and attention to detail
• Experience managing agency work
• Proficient in all Microsoft Office software; especially Word, PowerPoint and Excel
• Excellent judgment and demonstrated work ethic
• Conduct in-depth category analyses and provide research insights using syndicated data
• Analyze and package major syndicated studies such Ipsos Elite (Mendelsohn), MRI, Mendelsohn, comScore (Media Metrix Multi-Platform, Media Metrix, Mobile Metrix and Video Metrix) and Nielsen @Plan
• Fulfill day-to-day requests from sales and marketing staff for information and data to include in RFPs, presentations, sell sheets and other sales materials
• Produce demographic media sheets for all syndicated studies
• Provide audience analyses on key advertising segments for The New York Times
• Provide marketplace analyses for new media and other key research initiatives
• Coordinate the fulfillment of micro-marketing requests to support Home Lending Officers’ sales production goals
• Manage the creative development and distribution of targeted email campaigns to promote mortgage programs, value propositions and industry trends to alliance and consumer contacts
• Implement print advertising efforts; including but not limited to display advertising in local newspapers and trade publications
• Execute display and text link advertising across a variety of digital platforms
• Manage local event planning and sponsorship entitlement coordination
• Partner with various business units to ensure compliant marketing materials are developed and introduced to market
• Manage key vendor relationships associated with the implementation of direct mail, email and print advertising initiatives
• Effectively manage marketing expenses to ensure the achievement of the highest return on investment
• 3-5 years of experience in a retail marketing management role, preferably in the financial services industry
• Excellent written and verbal communication skills with the ability to interact with individuals across various areas and levels of business within the organization
• Solid organizational skills with the capacity to manage multiple projects concurrently
• Self-starter with a demonstrated ability to work successfully in a team environment and drive overall results
• Prior experience and/or knowledge of working with an email management and distribution platform, i.e. Eloqua or similar
• Participate in internal and external partner meetings, to support targeted events
• Liaise with Corporate and Public Affairs on executive scripting and communications as needed
• Manage elements of programs (budgeting, timelines, communication), with all work falling within agreed upon budget, timelines and approvals, following established processes
• Build positive working relationships with all internal and external business partners (i.e. Agencies, Planning, Regional Offices, Legal, etc.) to ensure execution of project deliverables
• Actively participate on cross-functional teams internally
• Possess strong presentation skills
• Able to work collaboratively with cross-functional partners and multiple agency partners
• Responsible for identifying and implementing budget process improvement and cost saving strategies
• Accountable for accurate and timely invoice processing and cost management
• Manage guest invitation process to VIP client events by coordinating with senior executives, executive assistants, internal stakeholders and event agency
• Develop and/or distribute event material to internal stakeholders and field questions
• Coordinate event seating arrangements
• Monitor and report on business results
• Update regional One-TD calendar
• Minimum of five years' experience in Marketing Communications
• University or Post-Secondary education required, preferably in marketing
• Experience in developing direct marketing strategy and executing direct marketing programs (emails, direct mails, web banners)
• Experience in preparation of briefs and marketing plans
• Gift for maintaining very strong relationships and for delivering effective, high-quality customer service
• Excellent ability to express in French and English, both verbally and in writing
• Proficiency in MS Word, Excel, and PowerPoint and an aptitude for learning other software programs
• Autonomous, and excellent project coordination skills
• Detail-oriented and quality-focused
• Creative, rigorous, capacity for synthesis, able to work under pressure, good interpersonal skills
• Able to manage a large number of projects simultaneously
• Ability to plan for and manage tight deadlines
• Bachelors degree in finance or a related field
• 5 to 7 years of experience in a highly structured environment in the Asset Management/Hedge Fund industry
• Strong attention to detail and organization skills
• Top-academic standing and test scores
• Strong Team player with an enthusiastic willingness to help the firm by completing assigned tasks thoughtfully and efficiently
• 2-5 years of experience within the financial industry
• Ability to work independently as well as within a team
• Well-organized with the ability to multi-task and work within tight timeframes
• Experience with Quividan is a plus
• 15+ years of relevant experience required
• Bachelors in Accounting, Financial Services or a related field
• Excellent communications skills must be a team player
• Conduct a full audit of the marketing function in the firm
• Develop, and implement a fully integrated marketing strategy
• Ensure that brand positioning is carried across all key mediums
• Partner with the Investment Teams, and product teams
• Develop a marketing strategy and capability across the business
• Consistent Customer data collection across channels and (i.e. name, address, household, connections, channel preferences/permissions)
• Establishment of Party Model logic & governance
• Direct linkages of product systems to CIF platform as the front end platform to launch into product set up
• Daily Customer information delivered to analytical data marts for use by businesses for insights, analytics and reporting
• Support the development of Business requirements for business matching rules for MDM
• Support the development of Customer Domain business terms, glossary and definitions
• Support the development of data cleansing rules
• Possesses a university degree/college diploma and/or 5-7 years progressive business analysis experience, supporting medium- to large-size projects
• Demonstrates good business knowledge of the Finance/Banking industry
• Possesses good business understanding and knowledge of the use of technology and applications in business
• Understands and is familiar with the application of techniques associated with data modeling, process modeling, and user-centred design within the context of the organizational standards
• Demonstrates good writing and documentation skills
• Possesses good problem-solving and analytical skills
• Displays good interviewing and facilitation skills
• Good understanding and use of tools associated with the role (e.g. Visio, Microsoft softwares)
• Is able to communicate with varying stakeholders in different situations (e.g., one-on-one interviews, formal requirements gathering sessions, etc.)
• Possesses good influencing and negotiating skills
• Devise and implement measurement techniques for all marketing campaigns ranging from brand campaigns, to direct response, new product launches, etc
• Build and maintain ROI models for marketing spend; build dashboards to analyze spend and return
• Create weekly dashboards that report the health of our properties and campaigns, communicating actionable recommendations
• Measure and report on the effectiveness of marketing programs and strategies, presenting findings in understandable tables, graphs, written and verbal reports
• Consistently monitor and forecast overall marketing and sales trends, while evaluating business issues to increase performance and value
• Participate in research to provide insights regarding the market, trends, competitors, potential and existing customers, and current campaigns
• Strong analytical mind, able to draw connections and make hypotheses based on available data
• Experience providing business/marketing insights based on analytics data
• Previous experience working with and combining web analytics and transactional data together for complete picture
• Experience with attribution modeling and tracking traffic sources (channels)
• Strong Microsoft Office skills in PowerPoint and Word with superior ability to use Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners
• Punctual, regular and consistent attendance
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Degree in Marketing or Business, or equivalent combination of education and experience
• 3-5 years of business experience, including 2-3 years of related experience
• Marketing and/or sales experience
• Experience in the asset management / financial services industry
• Experience managing processes and/or projects
• Experience with practical design
• High Proficiency in foreign language (English)
• Project Management/Analytical work experience
• Ability to demonstrate effective communication skills both oral and written, including proper usage of grammar, vocabulary, industry vernacular, spelling, proofreading, and document generation
• Knowledge of Windows and MS Office (Word, Excel, and PowerPoint) required
• Ability to work under pressure in a fast paced environment with firm deadlines
• Ability to actively participate in conversations with multiple levels of management and proactively translate them into actionable next steps
• Ability to deliver results within the established timeframes while managing multiple priorities
• Ability to think critically, analytically and demonstrate attention to detail
• Ability to work independently and be self-motivated
• Ability to demonstrate excellent advocacy and persuasive skills
• Ability to establish and maintain cooperative working relationships with peers, global internal and outside business associates, and senior level management contacted in the course of performing assigned duties
• Ability to organize, prioritize workflow, coordinate own work and work closely and collaboratively with others
• Ability to motivate and lead with a positive attitude
• Work to understand, define and document the overarching business objectives, and then apply qualitative and quantitative techniques to interpret the data and produce substantiated recommendations
• Conduct analysis that identifies trends in dealer customer behaviors and key industry trends
• Develop custom research surveys and questionnaires to gather customer and industry insights
• Based on complex data, deliver reports on sales trends, dealer demographics, preferences, needs and buying habits, and present the findings in an understandable way
• Gather and analyze data accessed from internal CRM database, financial reports, other Cox Automotive databases, and external industry data and research providers
• Demonstrate ability to effectively work on multiple assignments, activities or projects as required
• Minimum of 3 years of experience in Market Research and Analytics
• Very proficient with MS Office – PowerPoint, Excel, Word,
• Ensure all marketing activities reflect Commercial Banking’s value proposition, key messages, and brand
• Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, list management and reporting, etc
• Provide training and guidance to the markets on how to use central marketing tools
• Create, update and analyze reporting that support sales goals
• Verify the accuracy of the documents and spreadsheets created
• Assist with the analysis, planning, development and execution of all marketing plans
• Coordinate all support material for the Marketing Manager used in developing the department marketing plans
• Primary contact for our stores; requires clear understanding of goals and strategies of the department
• Assist in creating and maintaining marketing calendar
• Produce and manage marketing production schedule, track and ensure that all tasks are meeting deadlines
• Support and manage elements of the marketing process, including drafting creative briefs, obtaining feedback and approvals, reviewing test messages and reporting on campaign performance
• Work with cross-functional groups such as product marketing, creative, IT, operations, etc
• Assist in all ad-hoc and new marketing projects to meet the needs of our growing business
• Handle special projects as required
• BA/BS in Marketing, or equivalent experience in a related field
• 1 year of marketing experience or a college graduate with internship experience in marketing
• Interest in direct-to-consumer business, consumer behavior and CRM principles
• Ability to work independently and cooperatively in a team environment
• Ability to effectively network and leverage internal and external groups
• Intermediate proficiency with Microsoft programs, particularly in Word, Excel and Power Point
• Transform large volumes of internal and external data for business decision making
• Take insights and operationalize them to enable timely impacts on the business
• Aggregate available research from existing research silos, providing the ‘connective tissue’ that stitches various data points into meaningful strategic insights
• Collaborate across the pan-HP Customer & Market Insights group to bring forth all the resources the research team can offer
• Build a deep understanding of the IT market and trends, HP’s business group priorities and drivers as a means to provide action-oriented insights and recommendations
• Provide senior leaders/owners actionable recommendations and strategic plan based on analytical research
• Expertise as a Data Engineer, with advance business analytics skills and related solution architecture design to enable business value extraction
• Mastery knowledge of consultative skills to drive clients to strategic business outcomes
• Journalistic writing skills to transform massive amounts of information into high level insightful key messages/actions
• Ability to interface effectively with all levels of management and functional disciplines
• Tolerance for ambiguity and multiple overlapping deadlines
• Ability to see and communicate coherent strategic insights from incomplete and contradictory data sets
• Ability to extrapolate future trends from current information
• Ability to synthesize large volumes of data into meaningful and insightful conclusions
• Excellent interpersonal skills; ability to work in, build, manage and influence virtual teams
• Business Analyst (BA) or Bachelor of Science (BS) in Math, Statistics, Quantitative Business Analytics, software engineering, or equivalent experience; Master’s level preferred
• Successful individuals will have a demonstrated ability to create and manage multiple deliverables simultaneous, with a high degree of quality and synthesis of root cause key take aways
• Expert in integrating customer research with large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
• Excellent communications, storytelling, and influencing skills
• Experience in communicating and collaborating with senior executives
• Proven track record demonstrating expertise in project management
• Highly proficient with advanced analytic tools/applications, Excel, Power Point and rest of MS Office including SQL
• BS/BA in quantitative business or statistics, software engineering, or equivalent experience; Master’s level preferred
• Preferred candidates located in Houston, Austin, Plano
• Prior health insurance experience
• Must have excellent computer skills including comprehensive knowledge of all Microsoft Office applications, with emphasis on Access
• Familiarity with Humana’s operating systems
• Experience working with Oracle/SQL
• Prior work history in a fast paced sales environment or market office
• Bachelor’s Degree in Business or a related field
• Familiar with Medicare products and Sales processes
• Progressive experience in Marketing, Advertising, or Communications
• Familiar with Internet marketing/basic knowledge of web design
• Prior experience with designing and arranging website content
• Maintains/prepares brand supporting analytical data, SKU reports, gross margin analysis & seasonal sell-through reports, product flow charts, weekly and monthly reports
• Creates/updates marketing analytical projects; plans related to brand responsibilities
• Effectively organizes and executes communication with various functional areas regarding marketing analytical projects; programs and initiatives
• Processing of analytical informational and other requests related to cross functional team and outside vendors
• Track and monitor replenishments by account, PO, dozens, dollars and ship date
• Manage and minimize excess inventory and other specifications within timelines
• Coordination of marketing materials. Coordinates programs with cross functional team
• Other marketing related projects and assigned duties as directed by supervision
• 1 to 4 years work related experience helpful preferred
• Strong analytical skills and organizational skills
• Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment
• Keen attention to detail is a must and the ability to multi-task
• Computer skills, including proficiency in Word, Excel, and Power Point is mandatory
• Ability to gain proficiency in new software packages is mandatory
• Previous experience in marketing, analytics, project management, or sales is highly preferred
• Must subscribe to and exhibit highest standards of business ethics
• Manage and review daily submissions of Visa card and device designs and artwork from clients and manufacturers in countries around the CEMEA region in line with agreed SLA's
• Support Card Design team in the management of affinity and co-brand program applications and approvals
• Support Card Design team in implementing the variance/waiver process for designated clients which involves working with internal stakeholders (Global Card design and CEMEA products and Business Development)
• Interface with Visa clients and vendors to provide brand guidance and approval confirmations on card design submissions
• Provide support to the Card Design team in resolving card design and card innovation queries and issues raised by internal and external stakeholders, ensuring exceptions are quickly escalated as necessary
• Assist with the evolution, communication and implementation of Visa's card design standards amongst all stakeholders
• Support the Card Design team with the management of the regional card design help desk
• Bachelor's degree or minimum one year experience with payment cards in consumer banking
• Previous experience within card industry, card manufacturing and/or card personalisation or equivalent preferred
• Previous experience in customer service role requiring high attention to detail
• Good verbal and written communication skills in English
• Good interpersonal skills and effective team player
• Proof-reading experience desirable
• Lead the development and delivery of initiative-based customer targeting and segmentation proposals that enable optimal engagement of direct marketing campaigns
• Minimum of 1-3 years experience required
• Understanding of basic statistical methods including segmentation and regression
• Understanding of test and learn methodologies and success measurements
• Proficient with Excel, Access, Cognos, SAS or similar
• Basic knowledge of SQL and computer programming are helpful, but not required
• Must have proven communication & interpersonal skills
• Degree in Marketing or Business Analytics
• 3 years of experience in secondary market research, forecasting, strategic insights, market research, business analytics, finance or a related field
• Expert knowledge of and experience with SAS and Microsoft Office applications
• Excellent personal leadership, collaboration, communication and analytical skills
• Expert knowledge of and experience with secondary market research tools
• Ability to support cross-functional teams
• Experience in a busy work environment
• Three years previous corporate work experience, ideally in a multi-national company
• Demonstrable knowledge of the home entertainment industry
• It is essential that the candidate has a passion for film and emerging technologies, including being on top of the latest news and developments
• Must be able to organise and prioritise work, prepare and present written and oral reports and presentations
• Clear/concise communication skills (oral and written). Able to communicate effectively at all levels internally and externally
• Capable of creating and delivering powerful and high-quality presentations for both internal and external meetings
• Computer literacy mandatory, with excellent Outlook, Excel and PowerPoint skills necessary
• Good business and mathematical skills
• High interest in technological developments in the digital space
• Ability to take initiative, work pro-actively with limited supervision in a pressured environment
• Undergraduate degree preferred
• Provides support to the team by implementing strategic marketing plans and initiatives to meet business goals nationally, regionally and within industries
• Plan for and support high-profile customer events, including idea generation, logistics support, venue selection and management, budget management, internal/external communications, etc
• Collaborate with various functional areas and firm partners (Digital and Creative Services, Communications, Corporate Meetings and Events) to manage events, create invitations, advertisements and other client-facing marketing materials
• Engage with other lines of business (i.e. Corporate and Investment Bank, Private Bank, Middle Market, etc.) to ensure market connectivity and coordination
• Work with the Communications team on internal and client-facing communications, including web-based communications
• Provide support in researching media, sponsorship and other awareness opportunities
• Maintain marketing budget with ongoing monitoring and reporting
• Collect and manage data on marketing metrics and present findings to the team on a regular basis
• Share synergies and best practices across markets and other lines of business
• Provide training and guidance to the markets on how to extend best practices in marketing throughout their markets and how to use central marketing tools
• Communicate weekly marketing updates to the business
• Works directly with internal, cross-functional teams and department leadership to develop and execute marketing research plans to provide information and insight
• Analyzes data and uses various methods to reports findings to appropriate team members or clients
• Maintains and publishes summary reports of key market facts/ findings
• Makes suggestions on research software for local markets
• Coordinates the creation of all research materials
• Identify, model, and evaluate opportunities to improve customer acquisition and retention
• Understand customer behavior and use that to inform how our platform can deliver the best experience to each customer segment
• Use customer centric data analysis, data visualization, segmentation and predictive modeling methods to find opportunities and drive decision-making
• Work with upper management to identify multi-million dollar opportunities, model and evaluate potential large-scale initiatives, and facilitate data-driven decision-making
• Identify key metrics on which to evaluate marketing performance and build out reports and dashboards to surface these business-critical KPIs and trends
• Partner with Business Intelligence and technical analysts in improving data infrastructure and maximizing data integrity
• 4+ Years working with customer and marketing analytics
• Education: Bachelor's Degree
• Years’ Experience: 4-6
• Strong marketing knowledge and strong analytical skills (ability to identify trends, tendencies, forecast, etc.)
• Experience with promotions
• Ability to analyze research results
• Flexible and creative thinker with the ability to define business tradeoffs, generate out-of-the-box solutions, manage uncertainty
• Quantitative approach: easiness to work with numbers, capacity to develop complex spreadsheets, simulations etc
• Strong written and in-person communication skills, including ability to develop business requirements, stakeholder documents, and other key communications
• Extensive knowledge of Microsoft Office Excel, Power Point and Word
• Presentation skills (Written)
• Strong interpersonal skills (ability to interact with several teams simultaneously)
• Negotiation capability
• Ability to handle multiple tasks at once
• Good logical skills
• Synthesize data and apply quantitative methods across multiple sources to analyze sales channel performance within standard report sets as well as ad hoc requests from stakeholders. Includes the use of TWC proprietary databases and reporting tools, as well as tools such as MicroStrategy, Tableau, SAS and other cable industry software platforms. Advanced MS Excel and MS Office skills required
• Create and deliver analysis and reports that effectively communicate key business performance metrics and insights to senior level management and cross-functional partners
• Maintain data integrity and standardization across multiple databases and sources, including internal databases and corporate tools. Take the lead on identifying issues and resolving data discrepancies
• Partner with functional Sales, Marketing and Operations teams as needed to deliver insights and analysis from multiple data sources. This includes the ability to comprehend initial analysis requests, and also recognize the need for additional data to provide stakeholders with a more complete picture of performance drivers and underlying insights beyond the original request
• Partner with segment, product, and channel managers to articulate campaign objectives and expected results. Use sophisticated analytics, including factorial and time series analysis, to develop test designs consistent with learning agenda, statistical requirements, financial and operational constraints
• Translate business goals into technical requirements, leverage multiple data sources and apply advanced querying and data aggregation techniques to quantify each initiative in terms of targeted audience, corresponding accounts, and balances
• Document selection criteria, targeting methodology, target audience profiles, and financial assumptions; and communicate them to modeling, list, channel & analysis teams
• Monitor program execution and report deviations (e.g., delayed launch, reduced volumes, increased incentive or modified creative) and competing offers that may impact test results or business objectives. Compile relevant metrics to provide input into on-going budget forecasts
• 4-year degree, or its equivalent, in a business or mathematical curriculum, preferably finance, economics or statistics
• A strong knowledge of descriptive analytic techniques with experience working with SAS, SQL, Business Objects, Excel, and large data sets
• Knowledge of visualization techniques for data analysis and presentation
• Excellent written & verbal communication skills that allow clear and concise presentation of conclusions and recommendations to a variety of business audiences
• Able to manage multiple concurrent projects in a fast-paced environment
• Able to work independently and in a team environment
• MBA or Masters Degree with a quantitative focus
• Familiarity with design of experiment methods and time series analysis
• SAS Base and/or Advanced Certification
• Work experience in the financial sector or other business environment
• Own execution of product set up and launch tasks including, but not limited to: pricing, packaging specifications, SAP data entry management, and selling material development
• Provide critical analysis of marketplace and product line performance with insights from shipment & POS data as well as varied Consumer Insights resources
• Drive execution of “made-to-order” product line for key retail partners by coordinating with Sales, Product Planning, and other internal stakeholders
• Coordinate development & execution of marketing programs and creative collateral for various retail partners
• Work closely with Marketing Manager to address ongoing as well as ad-hoc information/reporting requests from Senior Management as well as other internal/external stakeholders
• Manage & track marketing spend with responsibility for invoice routing and monthly/quarterly reporting
• Other marketing related projects and assigned duties as directed by Marketing Manager
• 1 to 4 yrs work related experience preferred
• Excellent oral and written communication skills, strong analytical skills and organizational skills
• Keen attention to detail is a must
• Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
• Receive and fulfill requests for highly visible, strategic promotional/marketing support (campaigns, flyers, presentations, postcards, etc.) from bank businesses and departments
• Prepare, produce and implement various marketing support materials
• Assist in the design of market research projects and in the determination of the effectiveness of advertising campaigns, promotions and public relation activities
• Collect, evaluate and analyze data on customers, competitors, and product and services market conditions to estimate market penetration and make recommendations to senior management
• Identify potential marketing opportunities within the Commercial Bank
• Serve as Commercial Marketing liaison for other areas of the bank
• Maintain external relationships with vendors and industry business associations
• Perform other related assignments as requested by management
• 2 years marketing experience
• Copy writing experience
• Knowledge of Microsoft Office products, InDesign, Photoshop and Adobe software programs
• Basic graphic design knowledge
• Wide knowledge base of a variety of marketing tactics/vehicles
• Creative, self-starter that is consistently able to meet deadlines in a fast-paced environment
• Comfortable using Salesfore.com for the purpose of updating contacts / working knowledge
• Adept at using Microsoft Excel to sort large lists and extract data
• Adept at using online search engines, contact databases, etc
• Comfortable contacting third parties
• Setting up the merchant reporting tool to offer the single version of the truth in terms of merchant definition and understanding spend and revenue metrics for Top 300 merchants
• Working with IT on development and teams across Card, Retail Bank and Commerce Solutions in fine tuning the definitions of the merchant DBAs
• Craft logic to leverage synergies between issuing and acquiring data to link transactions
• 3-5 years of experience in data mining and analysis in retail, direct marketing, or other consumer-oriented business with large customer databases
• Strong analytical skills and hands on knowledge of SAS/SQL programming
• Ability to use business judgment to guide analysis, draws implications from analysis, and synthesize into clear communications
• Strong written and oral presentation skills, including the ability to convey complex information simply and clearly to senior business leaders
• BS or MS in a quantitative discipline such as Statistics, Economics, Math, Operations Research or Engineering preferred
• Implement strategic marketing plans and initiatives to support business goals in the region
• Share synergies and best practices across markets
• Manage the planning and oversee execution of events including: idea generation, venue selection, budget management, internal/external communications, etc. in partnership with local sales support teams
• Promote thought leadership content sharing opportunities and manage streamlined distribution
• Collaborate with the various functional areas of Commercial Banking Marketing (creative services, communications, etc.) to manage invitations, ad requests, collateral, etc
• Engage with other lines of business and firm partners (i.e. Private Banking, MLTs, Government Relations, Philanthropy, etc.) to ensure market connectivity and coordination
• Provide support of national initiatives and programs led by the MMBSI Marketing Manager
• Communicate ongoing marketing updates to the sales teams through partnerships with local sales support teams
• Monitor and Analyze social media content to identify relevant pressing issues, threats, and opportunities, and developing succinct reports to inform stakeholders
• Need to implement listening queries in social media measurement tools to monitor brand-specific online conversation in target relevant sites
• Generate comprehensive standard reports / dashboards that visually represent KPIs and inform the stakeholders about potential areas of successes / failures
• Excel at asking the right research questions and at unveiling significant patterns and correlations in large sets of data
• Maintain familiarity with social media tools
• Contribute to the creation of Assets and Frameworks
• Very strong and demonstrated analytical skills
• One or two areas of topical expertise (technology, geographic market, industry)
• Preferred background in any of current priority industries viz. Banking & Financial Markets, Chemical & Petroleum, Electronics, Energy & Utilities, Government, Healthcare, Retail, Telecommunications, Transportation
• Excellent interpersonal, communication, and presentation skills
• Strong drive to achieve, learn
• Demonstrated thought leadership
• At least 4 years experience in Market Analysis
• 3+ years of related experience in Marketing and / or Sales analysis
• Knowledgeable about Customer, Category, and Competitive & Reporting
• Advanced knowledge and leveraging of syndicated data (Nielsen and/or IRI) to support Sales and Marketing initiatives
• Consumer Packaged Goods (CPG) experience
• Experience supporting retail initiatives in the Grocery, Drug, and / or Value (i.e., dollar stores) channels
• Proficiency in Oracle platform
• Support the evolution of Visa's digital strategy under the direction of the Senior Director, Digital Marketing
• Evaluate client initiatives success; participate in the report card process
• Bachelor’s degree with 2+ years of relevant work experience
• Agency management
• Background in creative, technology, and project management
• Strong general marketing knowledge with concentration on digital/social media marketing
• Excellent communication skills both verbal and written in English and Spanish, Portuguese a plus
• Experience in financial services industry and multinational organizations a plus
• Maintain and/or utilize predictive models to address business needs ranging from direct marketing response to customer attrition risk
• Design and execute new reporting, as needed
• Identify and work with vendors to carry out campaigns and analysis projects, as well as obtain peer group performance metrics for campaign comparison
• Design and execute reporting and analysis to support the BankÆs various regional affiliates
• BachelorÆs degree in business, statistics, finance, economics, mathematics or related field. MBA preferred
• Typically requires minimum of 5-7 years of database marketing with in-depth knowledge of campaign management and relational database experience. Experience with statistical modeling a plus
• Significant experience with all steps in the analytic process including problem definition, hypothesis development, program design, results analysis, summarizing and presenting analytics in an executive-ready format
• Solid acumen on strategic database marketing including the ability to write software code and build statistical models
• In-depth knowledge of SAS, SQL and/or Affinium Campaign required
• Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator
• Establishing and mesuring KPIs for marketing activities based on market business needs and established marketing objectives
• Data colletion, validation, and trend anslysis on marketing spend, to develop MROI models
• Analyzing Client Marketing programs and measure results based on Client's marketing objectives
• Coordinate monthly fieldwork process for the Preferenec and Adverting Tracking Study in key LAC countries including review of materials to test by media vehicle
• Work with media agency to provide post buy information to research vendors on a monthly basis and ensure country information needs are included in each questionnaires
• Run preliminary results and tabulations for Brand Preference in key markets based on exisiting methodology
• Analyze digtal investment and trends to measure effectiveness and efficiencies of the channel vs. traditional media
• Consolidate competitive information from stakeholders, including agencies in order to analyze potential imapct on marleting plans and business drivers
• Bachelors degree in business, marketing, finance, economics, or similar field required
• 3-5 years of relevant experience, including datamining, marketing analytics or statistics
• Fluent in English and Spanish (Portuguese desirable)
• Excellent knowledge of PowerPoint, Excel and Word
• Must be able to handle a wide variety of projects simultaneously
• Good communication (written and verbal) skills
• Teamwork, interpersonal & customer service skills
• Develop and implement tagging/ web analytics code to enable tracking of online properties; ensure relevant traffic and key performance metrics are captured in order to provide actionable insights; document all data standards and processes as appropriate and audit when necessary
• Work with marketing teams to develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve online creative content
• Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (Google Analytics, Adobe Social, Adobe Catalyst,…) and reporting/analysis platforms (Microstrategy, Tableau, SQL, Excel, …)
• 5+ years business analysis experience with more than two years hands-on experience with web analytics required
• Tag Management solutions knowledge a plus
• Ad Serving platforms (Double Click, Ad Tech, Atlas, …) knowledge a plus
• In depth knowledge of SQL and Excel; programming experience and knowledge of Tableau a plus
• Financial and Marketing driven analysis: Maintains/prepares brand supporting analytical data, SKU reports, gross margin analysis & seasonal sell-through reports, product flow charts, weekly and monthly reports
• Planning: Creates/ updates on marketing analytical projects; plans related to brand responsibilities
• Communication: Effectively organizes and executes communication with various functional areas regarding marketing analytical projects; programs and initiatives
• Information request: Processing of analytical informational and other requests related to cross functional team and outside vendors
• Analytical tracking and reporting: Track and monitor replenishments by account, PO, dozens, dollars and ship date
• Inventory analysis: Manage and minimize excess inventory and other specifications within timelines
• 1 to 4 yrs work related experience preferred. Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
• Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment. Keen attention to detail is a must
• Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory
• Related University/College degree (B.A., B.Admin) or two (2)+ years work experience in Marketing, Communications, or supply-chain production environment
• Proficient using MS Office (Excel, Word, PowerPoint) and Adobe Acrobat
• Superior written and oral communication skills –tailor communication style to audience (executive, peers, vendors, internal clients, and more)
• Excellent interpersonal skills with both internal and external partners and clients – constant status reporting and managing expectations
• Proven ability to multi-task and prioritize on-the-fly in a fast-paced environment is an absolute must for success in this role
• Excellent problem solving abilities, resourcefulness, creative-thinking
• Flexibility to adapt to varying work assignments
• Understanding of marketing and campaign production
• Previous print/advertising and/or direct mail work experience and/or vendor management a definite asset
• Agency coordination and/or project management
• Experience in reviewing creative/copy and giving feedback to agency
• Knowledge of MBNA's business objectives and products
• Self-motivated individual with proven leadership skills
• MS Project experience and user skills
• Bilingual candidate is preferred
• Digital marketing knowledge and skills, especially email
• Proven basic Office skills: Access, Excel, Word, & PowerPoint
• Knowledge of marketing principles and trends related to online/ database marketing
• Ability to handle large data sets, especially within Access & Excel
• Experience with web analytics, such as Omniture
• Partnering with marketing and risk management teams to segment the customer base and recommend and execute targeted marketing campaigns
• Completing ad-hoc programming tasks to help the business identify profitable customer behaviour and segments
• Analysing the results of campaigns and other strategic marketing activities. Prepare recommendations arising from analysis findings
• Timely and accurate delivery of a wide range of management reporting
• Working with other team members to share expertise and to check quality of work
• Be Degree Qualified in the areas of mathematics/statistics, data science, business and/or IT
• Demonstrate experience with programming in Base SAS and SQL
• Possess strong Analytical skills
• Have the ability to work on numerous projects at one time
• Take pride in delivering high quality analysis and results
• Have a strong desire to learn
• Participate in the review of creative design and copy for assigned campaigns and tests by providing insights and recommendations in line with CIBC’s digital brand
• Build and maintain knowledge of CIBC’s remote banking platforms and related systems
• Monitor digital retail and banking industry and technology developments on a continuous basis, assessing the impact to CIBC’s digital marketing opportunities and initiatives
• Contribute to feasibility assessments, business requirements, business cases and change requests critical to the evolution of Targeted Offer and digital marketing capabilities
• Support the development and execution of Digital Channels’ Strategy & Project Release roadmap acting as Targeted Offer and/or ATM Mass Marketing business lead or subject matter expert
• Develop and execute marketing plans that support CIBC digital channel enhancements
• Support the training and development of the larger Digital Channels Sales & Strategy team
• Personally contribute to training new hires
• Partner with stakeholders to understand their business objectives and develop measurement plans to a) link metrics to objectives, and b) drive better results by optimizing customer experiences
• Utilize Business Intelligence query tools to analyze customer data
• Evolve reporting capabilities through continuous initiative and partnership with BI teams, which includes partnering in developing requirements and testing. Partner with internal and external stakeholders to understand data needs, document requirements, and establish timelines for delivery
• Continuously improve KPI reports, recurring and ad-hoc, dashboards, and analytics for key stakeholders. Proactively and concurrently work with BI teams to build out improved data capabilities and conduct regular updates with the business stakeholders to understand evolving internal needs
• Provide actionable insights to marketing teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product/ content launches
• Analyze both behavioral and attitudinal data to better understand and improve customer engagement across the customer touchpoints
• Lead analytics initiatives that bring together various groups to develop best practices and share learnings
• Solid experience with Business Intelligence tools (e.g. Microstrategy, Business Objects) with a deep understanding of building custom ad hoc reports
• Intermediate expertise with major web analytics reporting tools (such as Google Analytics and/or Adobe Analytics)
• Solid experience with Microsoft Excel and PowerPoint
• Excellent communication skills, both written and verbal, to convey a story using data. Actively participate in meetings
• Outstanding attention to detail
• Ability to look for, identify, and resolve data discrepancies
• Ability to extract clear and actionable insights from data
• Strong project management, multi-tasking and organizational skills are a must
• Must have ability to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment
• Make prudent, timely decisions in relatively fast-paced situations
• Problem-solve to optimize the entire suite of available data to best answer questions
• Minimum of 2 years post-graduate experience in digital marketing and/or business analysis, including: web analytics, testing, behavioral analysis, surveys and market research
• Working knowledge of statistics
• Bachelor's Degree required, Masters Degree highly preferred
• Support client marketing project managers
• Liaison between marketing data analytics teams
• Coordinate data analytics requests for all campaigns (pre and post)
• Incorporate Google Analytics into metrics/results reporting
• Generate campaign lists in coordination with marketing PMs and program PMs
• Secure post campaign data (Coordinate with internal team and external vendors to gather performance metrics following campaign deployment)
• Update monthly metrics
• Coordinate program materials and maintain inventory
• Generate post campaign metrics reports in coordination with marketing and program PMs
• Develop client facing program reporting presentations
• Assist in campaign trafficking as necessary (Assist project managers with campaign development, as necessary, including creative development and vendor coordination)
• 1+ years’ professional marketing and communications experience
• Project management/support experience
• Experience in data analytics and metrics reporting
• Ability to interpret email, media and other marketing analytics as well as recognizing trends
• Experience working or interning at a PR or advertising agency (involvement in promotions, PR or advertising projects, activities, or independent study during school is also a plus)
• Knowledge of residential Energy Efficiency programs
• Understanding of various communication channels and how they work (print and broadcast media, social media, media relations)
• Experience working in a fast paced, multi-tasking environment
• Experience with creative design in print and digital media
• Strong motivation and adaptability to learn and understand new concepts and markets
• Ability to effectively prioritize and manage multiple tasks to meet aggressive deadlines
• Ability to work both independently and in a team-oriented, collaborative environment
• Ability to produce quality work products with attention to detail
• Work with key stakeholders within Visa, including product and brand marketing, and key agencies to develop and execute credit and debit lifecycle marketing campaigns for issuers
• Demonstrate innovation and creativity by recommending new ideas and solutions that drive platform development and evolution that align with client needs and Visa’s business including new campaign types, marketing channel innovation, targeting approaches, and business process improvements
• Partner with peers in other functional areas (e.g., marketing, analytics, risk, business development) and across global regions to execute projects in ways that leverage the breadth and depth of Visa’s resources and to ensure emerging and existing Visa assets (data, analytics, tools, services, partnerships) are integrated into the VIMS platform as appropriate
• Leverage industry and Visa data, market research, key learnings, and best practices to add value and deliver relevant insights and recommendations to the VIMS team and clients
• Assist in definition of project scope and requirements to determine project viability and fiscal soundness
• Support budget forecasting and management
• 3+ years business experience, with majority in marketing or consulting roles that involved project management, marketing or business strategy, market research, innovation, product launches or planning
• Experience collaborating with and managing agency partners and vendors
• Experience managing credit lifecycle marketing campaigns, including acquisitions
• Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
• A high, self-defined standard of excellence and drive for continual improvement
• Strong verbal and written communication skills, with expertise in PowerPoint
• Some willingness to travel (less than 10% of the time)
• Develop measurable marketing insights that improve performance of marketing activities and campaigns
• Perform campaign analysis including determining sales, lift and ROI to aid in the development of marketing strategies
• Develop KPI's, dashboards and scorecards to track performance
• Define and maintain metrics and benchmarks
• Partner with business stakeholders to further enhance a culture of data-driven decision-making and adoption of best practices
• Support Internal stakeholders on all marketing related analytics needs
• Provide strategic, analytical and business process assistance
• Deliver ongoing reports and key takeaways that deliver actionable outcomes
• Lead development of senior management dashboards
• Ensure data consolidation and validation is simplified and accurate
• Effective and persuasive presentations (verbal and written) for project teams and business leaders
• Degree in Business, Mathematics or another quantitative field from a globally reputable university
• 0-5+ years of professional work experience in analytics
• Exposure: Sports, Sales, Marketing
• IT skills: Excellent MS Office
• Proficiency with data management tools
• Proven experience managing reporting, testing and targeting
• Knowledge of marketing activities is a plus
• Proven analytic skills, excellent judgment and ability to make recommendations and decisions
• Outgoing and convincing, with an ability to communicate effectively at all levels
• Able to operate in a collaborative, cross-functional environment
• Passion for measurement
• Demonstrated analytical and business capabilities in organizing, translating and presenting complex qualitative and quantitative information
• 1 to 4 years work related experience preferred. Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
• Excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment required
• Computer skills, including a high-level proficiency in Excel, Word and Power Point is required
• Prepares reports by collecting, analyzing and summarizing information
• Prepares marketing dashboards and business presentations that will be presented to internal stakeholders and external clients
• Provide recommendations for campaign and program improvements
• Append and validate additional datasource information to CRM data to increase customer understanding
• Apply best practice KPI and reporting methodologies to presentation materials
• Support Marketing team in presentation requirements
• Clearly summarize data and key takeaways using graphical tools (Charts, Infographics, PowerPoints, Dashboards)
• Bachelor’s degree in a related field or relevant equivalent experience
• Minimum 3 years experience in marketing, sales support, and analytics
• Strong presentation and visual reporting experience
• Experience in creating and delivering marketing metrics-related reports
• Understanding of Direct Marketing principals and best practices
• High comfort level with KPIs, marketing metrics and financial definitions
• Graphics software skills and CRM experience preferred
• Strong qualitative and quantitative analysis skills
• Strong Excel & PowerPoint skills essential
• Works closely with functional leads within Digital Marketing, Email Marketing, Social Media, and Event Marketing
• Delivers impactful analyses with accuracy and timeliness
• Provides business and customer insights based on data analysis and report/trend monitoring
• Establishes standardized/streamlined reporting for event activity
• Collaborates with Digital Marketing team to establish on-going reporting and analytics for email marketing
• Solves problems by proactively thinking through approaches to the data or analysis based on the business questions or needed insight
• Creatively identifies ways to aggregate data from various and often disparate sources
• Participates as a collaborative team member, holding himself/herself and the team accountable
• 3-5 years of applied analytics experience
• 1-2 years experience with or exposure to digital marketing including search, display, social media and email marketing
• Experience and understanding of how to evaluate marketing campaigns via Google Analytics
• Experience in some or all of the following areas of marketing analysis: digital analytics, measurement, segmentation, and/or business intelligence
• Proficient with SQL and SAS/SPSS or data mining tools
• Excellent strategic and analytical thinking capability
• Offer insights: Analyze our channel performance (e.g. email, Facebook) and content performance and partner with our content strategy team to help grow reader engagement
• Report what matters: Monitor channel performance daily to make sure we are successful
• Test everything: Design and run experiments to help optimize channel performance
• Inform strategy: Help craft our strategy to grow across new and emerging channels
• Have 1-3 years of relevant work experience in a fast-paced, growing digital company
• Extremely analytical
• Expertise using Google Analytics and similar web reporting tools
• Knowledge of Excel modeling plus fluency in Microsoft Word and Powerpoint
• Exceptional interpersonal skills and experience working with cross-functional teams
• Goal-oriented and self-motivated
• Ability to handle pressure and work to deadlines
• Organized and able to multitask efficiently
• Interested in marketing and fashion, love the thrill of working at a start-up, and be clued in to new developments on the Internet
• The candidate will lead marketing projects for executive audience programs
• Drive development cycle for direct mail project. Responsible for project management and delivery of quarterly DM program working in concert with regional marketing teams, customer reference and external agencies
• Track production schedule, results and follow-up field motions. Responsible for setting up promotion in CRM, tracking and reporting
• Proof-reading and editing of content and creative and sharing with extended team for review
• Project manage event-centric projects
• BS/BA in Business, Marketing, Communications or related field
• Ability to prioritize projects in a fast pace environment
• Effective verbal and interpersonal communication skills
• Ability to handle multiple projects and deadlines in a fast-paced, collaborative environment
• Positive, professional and enthusiastic “can-do” attitude with a passion to learn and grow
• Supports Senior Marketing Analyst + Mgr. CRM & Analytics on data needs to drive customer contact strategies and build customer segmentation plans
• Assists in the development, maintenance, and publication of all customer, campaign, and ad-hoc reporting requests across brand + function.Assists in the development of presentations and executive reporting that clearly articulates findings and recommendations
• Responsible for register campaign platform planning, execution, and analysis
• Responsible for all barcode creation, table maintenance, and execution of discounts for all retail brands
• Proficiency in database reporting tools, such as Business Objects and Tableau required
• Strongly proficient in Microsoft Office Suite; Advanced Excel (pivot tables, vlookups) & PowerPoint Required
• Strong project management ability; managing communication, timelines, defining clear objectives, and delivering key insights on analytical questions in a timely manner
• Strong interpersonal skills- must enjoy working across multiple business units and functional areas to achieve goals
• Familiarity with statistical analysis software such as SAS, SPSS, R preferred but not required
• Professionals in this role will assess and enable marketing performance. The ideal candidate will have the ability to gather and analyze data related to marketing campaigns, tactics and programs and relate that data to pipeline and business performance
• The analyst will compile the data and information gained from the analysis into packages that they will present to regional marketing leaders around the world. The presentations will include observations based on the analysis performed, the data backing the observations, trending and comparison to average industry benchmarks, amongst other indicators
• The analyst is expected to acquire subject matter expertise in IBM’s marketing structure, sales and opportunity management process, familiarity with the product lines and understand target markets thus providing more depth and insight to the analysis process
• The analyst will also have opportunities to work on projects related to the New Work of Marketing where a data driven approach is used to drive an efficient digital strategy
• The analyst will work with global marketing stakeholders. The timings will be regular India working hours, with flexibility required depending on geographic alignment
• Familiarity with the digital modes of marketing; Ability to take on new challenges & to be proactive
• Analytical & quantitative skills with proficiency in MS Excel & MS Powerpoint
• Experience with concepts of sales stages, opportunity management process & pipeline metrics
• Candidate must have a minimum of 65% throughout their academics
• Support the marketing team and the business in developing and executing its CRE marketing strategies
• Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials (brochures, marketing sheets, presentations, web content)
• Provide training and guidance to the markets on how to use central marketing tools and adherence to applicable marketing policies and procedures
• Provide support with reporting needs to measure, track and share marketing metrics on an ongoing basis
• Bachelor's degree; Minimum 3 years marketing experience; Real Estate and Commercial Banking experience a plus
• Ability to deliver messages clearly and succinctly
• Demonstrated skill in writing announcements, invitations and letters
• Event planning experience
• Ability to manage concurrent projects across businesses, functions and geographic locations while consistently meeting deadlines
• Highly organized, detail oriented and proactive
• Expertise with Excel (e.g. data manipulation and analysis, equations, etc.) and PowerPoint (creating and editing presentations)
• (70%) Campaign Reporting
• Bachelor’s degree in Marketing, Communications, Public Relations, English or related field
• Master’s Degree in Marketing or Communications
• Certifications in Marketing Data Analysis, Statistics or similar
• 3-5 years Marketing/Communications experience
• Excellent analytical skills (data analytics)
• Proficiency in Excel, PowerPoint, Word
• Public Relations or Corporate Communications experience/knowledge
• Work closely with the Head of Worldwide Television Brand Marketing to support the strategic development and analysis of marketing plans, series viewership and consumer consumption
• Collaborate with global Distribution partners, domestic and international Marketing teams and cross-functional studio teams such as Interactive Gaming and Consumer Products to collect information to feed into analysis and share back appropriate findings
• Own, monitor and continuously update standardized analysis and issue reports to executives, as well as conduct ad hoc analysis as needed
• Conduct post-mortem analysis on new series and season launches as well as special one-time efforts
• Identify trends and evolve reports to insights, recommendations and actionable next steps
• Integrate disparate data sources which capture performance of online and offline media to tell an overall franchise property story to internal and external partners
• Minimum 4-6 years professional experience in entertainment / television marketing analysis or related field
• Adept data analyzer, informed problem solver and strong communicator
• Familiarity with standardized broadcaster ratings and a wide range of consumer research approaches
• Familiarity with Google analytics and web analytics tools
• An Excel master as well as excellent computer skills (Powerpoint, Word)
• Ability to build credibility and collaborate with internal cross-functional stakeholders and external partners
• Adept at navigating a segmented and rapid-paced organization while possessing a positive can-do attitude with strong initiative and follow through
• Must be detail-oriented and proactive with excellent organizational, problem-solving and people skills
• Outstanding written and oral communication and presentation skills
• Ability to multi-task and prioritize project workflow
• Ability to shift between “big picture” strategic thinking to “roll up your sleeves” tactical executions
• A passion for entertainment and interest in animated television and kid pop culture
• Bachelor degree in analytical or related area; MBA a plus
• Bachelor’s Degree: coursework in math, accounting, computer science, marketing, or other relevant field
• Programming experience highly desirable
• Exceptional written, oral, and interpersonal communication skills
• 3-5 years’ experience, preferably in the consumer goods/beverages industry
• Demonstrated experience and skills in data analysis & problem solving
• Ability to draw insights and actions from data and communicate appropriately at all management levels
• Demonstrated experience and knowledge of business issues and revenue and profit impact beyond data collection and analytical knowledge
• Strong work ethic. Adaptable and willing to work flexible hours to meet deadlines
• Ability to prioritize the workload and balance competing demands
• Advanced spreadsheet skills required. Proficient in Excel and Access
• Comfortable working with databases and large data sets
• Skilled in Microsoft Office applications, including Word and PowerPoint
• Knowledge of syndicated marketplace information & data (e.g., Nielsen)
• Proficient in statistical techniques, data modeling and scenario building
• 6+ months of working with Marketing materials
• Bachelor's Degree in Accounting, Economics, Finance, Marketing and/or a related field
• Client Service background
• Previous experience and proficiency with Salesforce, Pardot (marketing automation tool), and Google Analytics is strongly preferred
• Excellent writing and editing skills, including promotional materials, landing pages, emails, and other marketing materials
• Ability to manage multiple tasks and work effectively in high paced environment with highly motivated professionals
• Working knowledge of HTML/CSS
• Self-starter and ability to work in collaborative efforts in a team environment
• Proficiency with computer software including MS Word, PowerPoint, Excel and Outlook
• Proven ability to work independently, manage own priorities and schedule, and meet deadlines
• Bachelor of Arts
• 2+ years focused on email marketing
• WordPress, TrackMaven and Contently experience is a plus
• Prior experience with designing and arranging website content - Prior health insurance industry experience
• Make recommendations that can increase product sales
• Lead partner marketing materials through required legal, compliance and regulatory review processes
• Prepare written market analyses that will help determine creative marketing solutions that will include appropriate uses of media and advertising
• May manage vendor relationships with advertisers and media
• Excellent organizational skills to track report and manage high volumes and multiple priorities in various stages of development, as well as resourcefulness/business acumen in trouble-shooting
• A professional with polished communication skills to deal with important partners in navigating complex processes
• Experience with marketing materials development, the health insurance industry and related compliance requirements, as well as Microsoft Office suite would be beneficial. Adobe is a plus
• Excellent proofreading skills
• Bachelor's degree in communications, marketing, public relations or related field
• 1+years of experience with marketing, communications and/or public relations
• Ability to obtain and maintain a federal security clearance
• 2+ years of professional marketing, communications and/or public relations experience
• Ability to quickly grasp and explain technical ideas in easy-to-understand language
• Experience developing educational and outreach materials
• Experience multi-tasking and working in a fast-paced environment
• Experience working with an IT-oriented organization or understanding of Information Technology systems, software development processes and cybersecurity practices
• Experience managing website content using Microsoft SharePoint 2010 or higher
• Superior verbal and interpersonal skills including courtesy, professionalism, and cooperative attitude
• Detail oriented and precise work ethic
• Responsiveness to editorial feedback
• Team player with a focus on collaboration
• Can-do attitude and willingness to jump in where needed
• Willingness to travel occasionally
• 2 years+ experience in marketing or applicable field
• Strong excel, quantitative and analytical skills required
• Creative problem solver with attention to detail
• Prior Direct Marketing experience preferred
• Experience using business intelligence tools a plus (BRIO, TOAD, etc...)
• Team player with strong work ethic
• Assist in planning for and support of customer events, including logistics support, venue management, internal/external communications, list management and reporting, etc
• Daily interactions with bankers to manage and execute personalized marketing campaigns
• Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials
• Ability to multi-task in a fast-paced environment, and strong time management skills
• Experience with Excel (e.g. data manipulation and analysis, equations, etc.) and PowerPoint (creating and editing presentations)
• Strong work ethic and high degree of professionalism and flexibility
• Support business objectives in making strategic data-related decisions by analyzing, managing, and reporting data
• Create analysis that that informs critical strategic decisions
• Works with team and stakeholders to identify key business issues
• Use SAS and SQL for delivering data , synthesizing analysis and developing key marketing and customer insights to meet business objectives
• Design and execute complex analytics projects that involve data collection and analysis
• Contribute to problem solving, process design, and analytical report development
• Identify and monitor competitors and research market conditions or changes in the industry that may affect sales
• Facilitates and maintains relationships with third party data providers
• Designs, develops, and implements marketing programs and/or pricing strategies to support the organizations products and services
• Support the design and analysis of direct marketing campaigns and tests
• Collaborates with creative and merchandising departments in production of marketing vehicles targeting the market segment
• Assist in improving/building our online presence and brand awareness through the use of social networks, blogs, and online search optimization
• Bachelor’s degree in business, mathematics, marketing or similar analytical area and 1-2 years of relevant experience, advanced degree a plus
• Must have strong statistical background and proven analytical skills required
• Must have Knowledge of elementary computer programming required
• Demonstrated data mapping experience
• Must have working knowledge of forecasting techniques and methodologies required
• Must be proficient in spreadsheet applications
• Must have the ability to work effectively as a team player in a fast-paced environment
• Must possess strong intellectual curiosity; must be able to think critically and strategically
• Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out
• Work with key stakeholders across the business to enhance and automate business reporting
• Work with senior executive management to develop strategic business presentations and communications
• Key industry tracking, competitive analysis
• Competitive quarterly earnings tracking and analysis
• Support the strategic planning process
• Strategic project due diligence and analysis
• Provide actionable insights to Nordstromrack.com | HauteLook Marketing through data analytics and synthesize results into succinct presentations that aid senior management in decision making
• Collect data to analyze, execute and evaluate relationships and acquisition marketing campaigns
• Dive deep into complex business problems and provide insights into acquisition and demand patterns through hypothesis testing
• Create targeting and segmentation schemes to optimize marketing spend
• Support BI reporting, marketing execution and ad hoc analysis
• Support analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiments, and data mining
• Utilize SQL/SAS or other relevant statistical tools for data mining and predictive analytics
• Reconcile divergent demands of multiple stakeholders in a fast work environment
• Bachelor’s degree in marketing, statistics, math, operations research or related quantitative discipline; advanced quantitative degree preferred
• 2+ years’ experience using SAS/SQL/R (or equivalent) programming languages required
• 2+ years’ experience analyzing data, drawing conclusions and making recommendations
• Ability to demonstrate analytical and problem-solving skills
• Ability to be flexible and work in fast paced and dynamic organization
• Clear and effective written and verbal communication and strong interpersonal skills
• MIS reporting
• VBA , Macros
• Proven communication skills
• Experience in client handling
• Conduct extensive analysis of pricing functionality and settings as well as customer behavior related to pricing to improve existing strategies and policies using advanced research, programming, and quantitative skills
• Prepare and present analysis and recommendations
• Assist in making recommendations on specific Business related objectives including pricing related ISTAR corrections
• Bachelor's degree in a quantitative discipline (ex. statistics, applied economics, finance, mathematics, computer science). Master’s degree preferred
• Strong analytical, technical, and statistical skills with proven ability to process vast amounts of data into meaningful information; must have business sense and quantitative skills to analyze and interpret trends and opportunities
• Minimum 1-2 years analytical or equivalent experience required including 1-2 years of financial industry experience, preferably in a credit card environment
• Solid SAS, Unix, and SQL programming skills; computer proficiency in data query tools and MS Office
• Develop and maintain positive and productive working relationships with digital marketing teams and agencies
• Manage analytic support for one or more marketing channels (search, email, display, affiliate, social)
• Develop marketing measurement programs, reports and dashboards
• Perform ad-hoc analysis and bring actionable insights to marketing partners
• Develop and maintain program level performance and budget forecasts
• Drive marketing efficiency while helping to enhance the consumer experience
• Develop marketing testing programs including experiment design and evaluation
• Partner with other analytic functions to share best practices and develop innovative analytic practices
• 1-3 years of relevant experience preferable with a retail or consumer goods manufacturer
• Highly analytical with a demonstrated track record of turning data into actionable insights
• Demonstrated track record of increasing the performance and efficiency of digital marketing program driving material increases in profit contribution
• Excellent communication skills and the ability to communicate technical concepts to business partners and executives
• Experience with digital marketing, email, social and web analytic tools
• Excellent understanding of marketing measurement techniques with a strong technical acumen
• Ability to take large data sets and summarize down to actionable insights
• Proficiency in Excel and familiarity with advanced functions
• Preferred experience with large database and statistical tools (SQL, SAS, SPSS, Etc.)
• Familiarity with big data concepts and tools
• Familiarity with statistics and experience with experiment design, sampling and test evaluation
• Familiarity with marketing attribution models
• Self-Directed and ability to manage multiple projects and multiple competing priorities
• Bachelors degree or commensurate work experience in related field
• Bachelor’s Degree in Engineering, Marketing, Statistics from an accredited university or college
• Minimum of 3 years of experience in Strategic Marketing, Market Research, Product Marketing or Region Marketing, Customer Insights or Data Science function, Sales operations
• Basic understanding of market research techniques and statistical analysis
• Demonstrated skills in ability to interpret large amounts of data and manage multiple projects successfully
• Strong analytical skills, critical thinking skills and attention to detail
• Driven change agent with bias for action
• Ability to work in highly matrixed, cross-functional and cross-cultural teams
• Current knowledge of the energy industry Knowledge Gas and Steam Plants and their assets: Gas turbine, steam turbine, generator, boilers / HRSG and balance of plant
• Prior B2B Marketing experience
• Responsible for detail analysis of pipeline on a weekly basis, reporting changes, updates, weekly reports with improvements and suggestions (Deliver on a weekly basis: Pipeline reports by EBU / ESU , Winpath weekly changes, pipeline movements & standard reports )
• Represent LA IOT in the Analytics & Data Discipline. Sustain and advocate data-driven initiatives and permanently seeks to improve results optimize processes
• Ensures that Response Scoring Flowcharts are set up properly and monitors responses are flowing to LDRs
• Understands the end-to-end (digital) marketing funnel including the underlying data and KPIs and provides advice to the campaign manager, digital strategist (including specific web metrics and KPIs)
• 3 Years experience - Marketing Analyst
• Standard Reports
• Sunrise, Beckon and Overall digital dashboard
• Analytical and financial skills
• Ability to manage multiple projects simultaneously with a high degree of attention to detail and accuracy
• Ability to interact cross functionally with internal partners and external vendors
• Ability to clearly articulate results and make internal recommendations
• Design and execute measurement and reporting to analyze program performance
• Provide insights into our client data through quarterly reviews, campaign analysis, dashboards, and testing
• Produce strong communications about database marketing for technical and non-technical audiences
• Assist client and account team with strategic planning processes
• Provide analytical data services to client and account team
• Support peers with code peer reviews and writing queries to audit campaigns and/or analysis
• Three or more years related experience in marketing analytics or operations, or
• Master’s degree in related field plus one year relevant experience
• Three or more years hands-on experience with SQL or SAS or related database tools
• Experience developing and/or documenting project requirements, code and processes
• Superior analytical skills with emphasis on logical and practical solutions to problem solving
• Acumen on strategic database marketing, easily picks up new technology, analytical problem-solver, and creative/curious thinker
• Exceptional attention to detail, verbal/written communication and interpersonal skills
• Results-oriented, self-motivated, and able to function independently
• Plan marketing strategies and branding objectives for certain product focus
• Expand product solutions and offerings, also provide best service (including after sales service) to customer
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Prepare and adhere to P & L budgets
• Oversee creation and delivery of advertisements, other marketing materials, and expand the access to 3M products
• Ensure brand messages are consistent, and all marketing program are executed and implemented 100% by sales team
• Gather, meet and analyze customer insight, including competitor activity
• Growth of market share through new product launches and penetration of existing customer
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
• Develop and lead a marketing activity that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
• Build strong collaboration with distributor or channel to ensure stock availability
• Build strong collaboration with planner and supply chain to ensure forecasting process are in place and all product 100% fulfillment
• Minimum Bachelor degree in business, medical, biology, pharmacy, or related field
• Experience in marketing function at least 2 years in pharmacy or medical devices
• Have strategic thinking and creativity
• Strong interpersonal, communication and presentation skill with mature manner
• Be able to work independently as well as good team player
• Have winning mindset
• Strong analytical thinking and experience in handling hospital business
• Proficient in English is a must
• Excellent in presentation skill
• Flexibility: You might have to work long hours, nights or weekends
• Experienced in multinational company
• Market information
• Competitive marketing data
• Product plans
• Campaign strategy/media plan
• Find paths to growth and eventually
• Define digital strategy for AOP, key campaigns, ongoing communication and social media community management in collaboration with D3 Creative Team, Insights & Analytics, Programmatic, CEM and other internal and external partners
• Lead alignment of creative briefs, key insights, media plans and KPI's in collaboration with brand partners, and development of internal creative briefs
• Partner with the D3 creative team to concept, build and execute key campaign activations
• Partner with vendors and platforms to embrace new tools, technologies and approaches to continuously improve brand performance and implement best practices across the D3 team
• Lead reporting for key campaigns including share-outs with brand teams in partnership with community managers, internal tools, and third party listening platforms to inform future campaign optimization and strategy
• Lead development of internal creative briefs and supporting insights
• Serve as the primary point of contact for key brand stakeholders, partner agencies, and third party vendors (when relevant)
• Provide proactive account leadership internally to drive the most efficient and effective results
• Overall coordination of agency workflow & project-related communications
• Develop program timelines and provide updates on project progress through scheduled status meetings and meeting tracker
• Lead development and approval of client presentations
• Manage D3 budget
• Ability to build relationships, trust and credibility with the creative and brand teams, and ultimately motivate and guide them to great work
• Balance of strong analytical and creative/innovative thinking skills
• Digital creative, agency management and production experience preferred
• Calm, collected in the face of challenges. Upbeat, positive energy
• Good listener and builder, with a willingness to learn and empathize with a descending opinion
• Bachelor's degree required; BBA Preferred
• Experience in marketing, advertising, digital media, promotions
• 2-3 years experience in marketing / consumer goods
• Supports Project Manager and Cross-functional team during the Projects Development with dull understanding of the process based on the priorities defined and the strategy for the category
• Lead Project planning (MS Project), follow up, and daily management, including Risks Assessment and Issue troubleshooting
• Lead Small/Medium Projects
• Support & Defrief - Bi-weekly Project status and Next Steps Meeting with Cross-functional Team to achieve product delivery on time
• Track & Generate Project - Status weekly Reports & Summary report for Executive Committee
• Support Project Gate approval documents, exit criteria and Hurdles based on MF team inputs
• Support Team communication to achieve Project Goals
• Upload 100% Innovation in Accolade (Innovation Software) including key deliverables. & making sure Regional Monthly audit is above 95% + of compliance
• Supports Innovation metrics processing monthly, quarterly and annually by assuring Business unit input and quality information , and consolidation and support the Process Feedback
• Support Stage Gate Analyst support Finance to input the financial report and Build the Process Report as follows
• Support Training program articulation and "train the training sessions"
• Support Communication plan and respective Site updates
• Update MS Project Template is updated including new Organizational processes
• College Degree in Industrial Engineering/BIS/Administration
• Fluency in English and Spanish required
• Proficient use of MS project
• Experience in new product development and project leadership skills
• Successful handling of complex situations/projects in a multi-functional/multi-cultural/multi-country environment
• Full Knowledge and comprehension of the Stage Gate process, Cheetah Management, Hurdles and KPIs Management in Manufacturing Goods Company.+3 years
• Process management expertise
• Auto-motivated for continuous improvement
• Drive for Results and Analytical driven person
• Ability to operate within a X-functional matrix on international
• High tolerance to stress, organized
• Structured, Proactive and multi-tasking
• Highly responsible
• Good negotiation and influencing skills
• Interpersonal skills
• Problem Solving skills
• Empathic and open minded to work with different work profiles
• Team work person
• PMP ( Project Management Professional) Certified a plus
• Deep knowledge of PepsiCo's Make/Move/Sell capability
• Knowledge of ideation & consumer insights preferred
• Build brand recognition and awareness of OIC and its educational offerings through the execution of campaigns that target retail, financial advisor and institutional markets
• Plan and produce assets in support of OIC’s digital media education program
• Write and edit OIC marketing and educational material, including but not limited to, brochures, marketing materials, presentations and digital content across multiple channels
• Produce and market OIC’s webinar program
• Execute strategy used to enhance OIC database and email marketing capabilities
• Provide day-to day support for OIC field resources
• Support industry conference planning as needed
• Manage day-to-day relationships with external vendor(s) as applicable
• Supervise projects assigned to department intern and staff support for field resources
• Strong organizational skills with an ability to prioritize multiple tasks and meet deadlines successfully
• Strong understanding of digital and print production processes
• Strong presentation voice and confidence speaking in public settings
• Strong understanding of customer database management and email marketing
• Experience working on advertising campaigns and/or familiarity working with an advertising agency
• Exceptional verbal/written communication skills to be able to articulate ideas clearly and concisely
• Ability to work collaboratively with team members within and outside of the department
• Ability to work with external vendors and coordinate their efforts towards the successful completion of assigned project(s)
• Securities industry knowledge preferred
• Proven proficiency with using Adobe Creative Suite specifically InDesign, Photoshop, and Dreamweaver
• Strong proficiency with Premiere or comparable video editing software
• Strong knowledge of Mail Chimp or equivalent email marketing service
• Working knowledge of analytics and metrics preferred (i.e. Omniture/Google Analytics)
• Familiarity with Salesforce platform is a plus
• Bachelor’s degree in any field; with a concentration in Marketing, Integrated Marketing Communications or English preferred
• 3-5 or more years in a marketing environment, preferably within professional services
• 3 or more years’ business writing and editing experience
• EXPERIENCE NEEDED**
• Strong Omniture (adobe analytics/site catalyst) experience a MUST
• Test & Target
• 4-8 years of experience in business analytics, data analytics and/or marketing analytics
• Proficient with analysis and reporting tools (Adobe Analytics Suite, Cognos, Excel, PowerPoint, SPSS, GA)
• Excellent verbal skills are required. Must be able to communicate the key features of complex data analysis in an easy to understand manner to peers of all sophistication levels
• Must be able to handle multiple assignments simultaneously while adhering to tight deadlines
• Ability to extract findings from analysis and formulate and communicate short and long-range marketing and business suggestions that support or modify the overall strategic direction
• Experienced and trustworthy spokesperson for the company. Able to navigate difficult customer experiences and online issues with forethought and consideration
• Ability to work well independently as well as with a team
• Proactive and forward thinking – initiates ideas and strategies
• Ability to work as part of a creative and results-oriented team
• Ability to establish and maintain effective working relationships with clients, vendors, and staff
• Must be able to travel 5% of time
• Must be able to lift 20 lbs
• Graduation from an accredited college or university with a bachelor’s degree in new media, marketing, communications, statistics, mathematics or a closely related field
• Two years of experience in consumer marketing focused on analytics, including proficiency in SQL or a closely related structured query language for relational database management systems
• Master’s degree in new media, marketing, communications, statistics, mathematics or a closely related field
• Marketing or strategy consulting background
• Experince using data and analytics to benchmark and measure performance of branding, marketing and loyalty programs
• Experience using Salesforce, Hubspot and Marketing Cloud
• Experience developing and presenting marketing analytics, goals achievement, strategies and budget/forecast to senior management/executives
• Project management abilities for small to medium size projects, and managing multiple projects simultaneously
• Proficiency with data modeling for customer segmentation and marketing strategy execution
• Proficiency in developing and presenting marketing analytics, goals achievement, strategies and budget/forecast to senior management/executives
• Proven experience developing analytics and reporting results with analytics tools and Microsoft Office products, especially Excel
• Knowledge of Salesforce, Hubspot and Marketing Cloud
• Proficiency in R, SAS, and SPSS
• Experience using data and analytics to benchmark and measure performance of branding, marketing and loyalty programs
• Consumer behavior analytics experience
• Familiarity with web-tracking performance tools and metrics (Omniture, site tagging, etc.)
• Loves data – creates quantitative studies, interprets and mines existing data to create actionable insights
• Stays on top of emerging research trends and analytic tools (social listening, Google analytics, Omniture/Adobe Site Catalyst, survey monkey/qualtrics, etc.)
• Translate the results of analysis into easily understood presentations
• Work with team to track and analyze customer behavior, industry trends as well as other identified metrics
• Perform exploratory data analyzes to better understand clients’ audiences, clients and industry trends and present findings to both technical and non-technical audiences
• Develop and maintain ongoing research and reporting on segment trends/emerging trends/ competitive trends
• Create strategy deliverables, research reports, presentations, frameworks, and discussion documents
• Provide regular reporting and analysis on key content and marketing metrics
• Develop standardized reporting documents
• Demonstrated experience working in a team
• Strict attention to detail
• Strong teamwork and interpersonal skills
• Strong written communication, verbal and presentation skills
• Demonstrated work ethic, integrity and professional conduct, able to work with minimal supervision
• Proficient with MS Office Software
• Advanced Excel and Access experience preferred
• Effective understanding of the latest technologies and internet principals
• Bachelor’s Degree in Marketing, Business or equivalent qualifying job experience
• 4-6 years marketing experience preferably in electronic product design and manufacturing
• Five plus years of marketing / sales/ technology experience in plastics or related industry (with film application knowledge preferable)
• Strong marketing aptitude and interest; understanding and application of basic marketing frameworks
• Strong problem-solving skills structure and conduct analysis and drive robust decisions
• Proven track record of successful implementation (on time and on budget) of technology or marketing programs preferred
• Intellectual curiosity: learn, task questions
• Ability influence multifunctional teams without a direct reporting relationship
• Strong execution and deadline focus
• Good judgment and decision making
• Manage the marketing communications roadmap as it relates to product and feature introductions and campaign gating, working with Equifax’s creative agency to keep on schedule; perform analysis of test results and develop reports and presentations to effectively communicate findings
• Manage the creative process and campaign evolution, across digital channels, stewarding the quality control process and documenting all assets, adhering to legal and compliance requirements and ensuring strategic and brand alignment
• Conduct competitive analyses, identify industry trends, and leverage consumer insights and sales results to infuse marketing with creative ideas & messages
• Serve as the day to day contact to drive the success of our sports partnerships, managing the creative development and legal and compliance review process
• Help drive an innovative spirit within GCS
• Bachelor’s Degree in Marketing, Business Management, or Advertising preferred
• Marketing professional with 2+ years of experience within direct marketing/advertising agency or corporate marketing environment. Consumer and online/digital marketing experience highly desired
• Strong analytical skills including the ability to identify data trends, demonstrate critical thinking and assess results to present implications in an actionable manner
• Demonstrated experience working with or leading a cross-functional team
• Strong communications skills
• Detail-oriented fast-learner who has the ability to multi-task
• Experience with Adobe Omniture/Analytics and Test & Target is a plus
• Excellent interpersonal relationship skills to maintain relationships with internal and external parties
• 3-5 years’ experience in an analysis role with demonstrated success in managing complex data sets and delivering measureable cost savings and process improvements
• 3-5 years’ experiences using Microsoft Excel and PowerPoint to create and deliver presentations
• 2 years’ experience performing ad-hoc analysis on Sales, Marketing or Call Center data sets
• 2 years’ experience using SQL to analyze, select and join datasets for analysis or reporting
• Strong knowledge of Microsoft Excel in a variety of business capacities
• Bachelors’ degree or equivalent combination of education and experience
• Ability to work collaboratively in a fast-paced team environment
• Independent and self-driven
• Prior experience working with a combination of Call, Lead, Sales, Order and/or Enrollment data sets
• Prior experience developing BI dashboards and reports
• Understanding of databases and data models
• Experience with R, SAS or statistics background
• Business background and understanding of business administration, sales and marketing processes
• Prior industry experience in the Education industry
• Bring together, explore and analyse large scale datasets to find actionable business insight, with an emphasis on web site, customer transaction, marketing efficiency and market trend data
• Assist managers and teams throughout the company to understand the power and value of an analytical approach to decision-making, and provide them with the insights that contribute to the strategic goals of the organisation
• Provide analytics to support the ROI optimisation of our marketing channels and investments, understanding the drivers of customer value and retention, and proving the incremental value of tests and campaigns
• Use statistical analysis and multi-variate modelling techniques to spot patterns in data and predict future behaviour
• Use business intelligence tools to maintain and develop both standard push reporting functionality and self-service analytical capability to be used by commercial teams
• Design and create automated systems to provide structured data to BI tools and to increase the speed of insight generation
• Proactively engage with customers to assess existing and upcoming business needs and maintain regular communication to update customers on progress made on projects
• Demonstrable hands on experience of customer analysis and data mining
• Technical expertise in querying and bringing together large datasets via SQL
• Knowledge of web analytics and analytics/tracking to support digital marketing using tools such as Adobe Marketing Cloud and Google Analytics
• Statistical analysis experience via tools such as r, SAS or SPSS
• Excellent team working skills with the ability to work in matrix organization and influence people
• Excellent verbal, written and data presentation skills
• Flexible and capable of managing multiple tasks in a fast paced, high volume environment
• Inquisitive nature with an aptitude to diagnose and solve analytically complex business problems
• Displays a proactive attitude with the ability to get things done in a dynamic Environment
• Good degree in a Business/Economics/Maths/technical field or related discipline
• Fluency in scripting tools, macros, and analytic tools to crunch numbers
• Experience with HTML, CSS, and front-end web development
• Experience marketing/selling high-end products online
• Experience in a B2B environment
• Overnight travel may be required at times
• Portrays a positive image of the company at all times
• Bachelor’s degree in Computer Science or related field or equivalent work experience
• Experience with Lean Six Sigma preferred
• Proficient in MS Office – to include advanced Excel and MS Access
• Extensive familiarity with P&L analysis
• Capable of making public presentations
• Self-motivated and able to function well in an ambiguous environment where functional direction at time may be undetermined
• Market research, execute promotion, produce performance & other ad hoc reports
• Admin for Adobe Site Catalyst- responsible for the upkeep, configuration & maintain the Adobe Site Catalyst & other systems
• Assist to propose new personalization features, and maintain existing rule sets for better customer experience and responses, industry research, testing 2 or more variants (i.e. A/B and Multivariable test)
• Execute personalized promotions with customer segment management, deal picking, and promotion scheduling
• Assist in Project Management for implementation of the new personalization functions or rules, coordinate to other team members
• Financial analysis and comprehension e.g. SEC filings, analysts commentary
• Proven ability to develop business strategy and drive implementation
• Thorough understanding of market place dynamics including industry trends and assessment of key competitors
• Proven capacity to communicate professionally in written and verbal format across a wide audience
• Experience working with SAP and financial software e.g. HFM
• Advanced level skills with Microsoft Office (Excel, Word, Access & PowerPoint)
• Highly organized with strong attention to detail, while also able to manage multiple priorities
• Fluency in English required
• Identify emerging trends through primary research of adjacent industries
• Perform Market analysis including customer and partner needs and competitive analysis
• Develop company and partner concepts and business models
• Perform financial analysis and develop initial business case
• Coordinate feasibility process with internal groups
• Coordinate market validation efforts
• Maintain partner relationships
• Assist with the development of market requirements for product/service development
• Manage go to market activities
• Serve as internal product/service champion
• Experience working in a B2B Marketing organization
• Financial modelling experience
• 2+ years of IFE experience
• Strong interpersonal skills; Ability to work with and influence others without formal authority
• Creative, resourceful, detail-oriented, highly organized
• Financial modeling, analytical skills
• Cross functional team building skills
• 25% domestic and international required
• Experience working with information systems
• Investment products and the financial services industry experience
• Knowledge of marketing principles preferred
• Ability to work in a complex, fast-paced environment
• Process oriented, yet flexible to adapt to changing environments
• Ability to handle multiple projects and priorities
• Proficient with Microsoft Office applications (Word, Excel, PowerPoint, etc.)
• Ability to work both independently and within, sometimes leading, a cross- functional team
• Research, collect and organize marketing product information from internal Pall data repositories
• Cleanse and enrich product information
• Data entry of product related information
• Develop database queries and create reports using MS-Office applications
• Conduct meetings to collect business requirements
• Document functional business requirements, develop evaluation scorecards
• Document and catalog new business processes
• Currently pursuing a bachelor’s degree in Marketing, Business or related field
• 6+ Month experienced conducting research and interested in learning about digital marketing tools
• Proficient in Word, Excel, Powerpoint, Outlook
• Strong critical thinking/problem solving skills
• The above describes the essential content of and requirements for proficient performance in the position and is not meant to be all-inclusive
• Reseach and provide information to enable targeted sales and marketing campaigns
• Uses public, subscription and internal databases to collect information about company activities, funding, contacts and pipelines
• Prioritizes accounts to research based on available information and sales management requests
• Performs data mining and analysis to identify potential sales targets
• Initiate and manage marketing campaigns in support of new client acquisition
• Provides qualified leads to appropriate Inside Sales Representative or Account Manager
• 1-3 years experience in a life science business
• Self-starter with excellent analytical and problem solving skills
• Understanding of database structures and search parameters
• Advanced skills in Microsoft Office applications, specifically Word, Excel, PowerPoint and Access
• Strong ability to prioritize tasks and work independently required
• Understanding of pharmaceutical pipelines and regulatory requirements preferred
• Participate/contribute to market innovation across channels, product lines and customer segments
• Manage the constant flow of communication between marketing, sales and management to achieve goals and promote a customer focused work environment
• Maintain professional appearance, attitude and behaviour at all times
• 3-5 years’ work experience
• Bachelor’s or Advanced degree required
• Strength/comfort with Microsoft Excel, SharePoint, and Microsoft Access
• Experience with AS400 or Oracle is preferred
• Responsible for marketing objectives and tactics related to one or more product line(s)
• Proactively monitor and analyze search advertising performance from insertion order to post completion
• Provide daily/weekly/monthly performance reports as well as ad hoc reports
• Support budgeting, forecasting and planning functions
• Work closely with other departments, including Admissions, Business Intelligence, Customer Experience, Brand, Technology and Accounting, to ensure smooth and optimized operations
• Manage market research initiatives
• Other duties assigned by the Director
• Bachelor's Degree (B.A./B.S.) in Business, Marketing, or Quantitative Discipline
• 1 - 3 years related experience
• Advanced Microsoft Excel and PowerPoint skills
• Experience in database management
• Strong analytical skills required in a data driven business environment
• Excellent project and time management skills with an ability to set and maintain priorities in a multi-task environment
• Strong presentation, writing and research skills
• Ability to work in a fast-paced and team-oriented environment
• Able to communicate effectively at all levels of the organization
• Experience with Google Analytics, Tableau, and/or statistical software a plus
• Works in cooperation with Finance team to coordinate the US sales forecast for the company
• Works in cooperation with other analysts to maintain internal databases, create custom reports, and generate case studies and other such analysis in support of customer/corporate development of marketing plans, product research and multiple other company objectives
• Interfaces directly with other internal departments, and site personnel to present analyses, results, forecasts, and recommendations
• Assists in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking
• Coordinates efforts with other marketing and site professionals to identify best practices for marketing, promotion, retailer development and distribution
• Work with Enterprise Americas Marketing and Sales to understand business problems and work towards strategic solutions by leveraging Marketo, Salesforce.com, Omniture, and Tableau
• Ongoing pipeline health and demand funnel analytics delivery to provide Enterprise Americas Marketing and Sales with insights for better decision making on pipeline, lead scoring and nurturing
• 5 - 7 years’ experience in B2B marketing operations, preferably in the technology industry
• Experience with marketing and sales automation systems, reporting, analytics, email marketing, advertising, and general technical aptitude
• Experience with Marketo, Salesforce.com, Omniture, and Tableau tools
• Highly analytical with reporting experience in Excel and other databases and CRMs
• Fluency in database technology and architecture
• Develop and maintain digital analytics reports to support regional needs from the field marketing teams, including analysis of traffic sources and trends per country, campaign conversion, customer segmentation of visits, lead form abandonment analysis, geographic visitor analysis and usage of key site features. This person will be responsible for communicating results and recommendations to key stakeholders
• Track general trends on the regional websites and deep dives on specific behaviours as well as provide insight into site redesign, content changes and recommend A/B testing through Adobe Analytics and Business Objects
• Analyse regional free and paid traffic acquisition and conversion activities such as PPC, retargeting & lookalike targeting. Regularly, present findings and recommendations to EMEA and North American management team
• Monitor and analyse performance of EMEA social media activity and collaborate with the social team in North America to provide recommendations on how social media can support local business objectives and corporate priorities
• Utilize testing and onsite targeting tools to plan, implement and test onsite offers working closely field marketing to optimize conversion of local web based lead generation campaigns and offline event promotion
• Identify opportunities for better targeting and deeper personalization on the regional websites, defining which tests to conduct, partnering with the digital marketing teams in EMEA and North America for setting up these tests and analysing their results
• Establish strong relationships with stakeholders, both in the EMEA region and in North America, to proactively identify reporting and process improvements to evolve our digital decision capabilities
• Identify and support training requirements to evolve the analytic skills of the marketing specialists in the EMEA field offices
• Candidates for this position must hold a valid work permit in the United Kingdom
• A bachelor's or master's degree and some years of professional work experience or is required
• At least 2 years of analytics and digital marketing experience in B2B organizations is required
• Required knowledge of Enterprise reporting tools such as Business Objects
• Knowledge of digital analysis platforms such as Adobe Analytics or Google Analytics, and if possible of social media tools such as Hootsuite
• Experience with onsite targeting and personalization tools such as; Adobe Test and Target
• Understanding of digital marketing strategies (SEO, SEM, Social Media)
• Demonstrated problem solving ability with emphasis on drawing inferences from data
• A self-starter, with a strong drive and goal-orientated approach
• Retrieve and apply data, perform analyses, as required, to support the marketing process
• Develop spreadsheets, charts and presentation materials (as needed)
• Monitors and maintains the integrity of strategic market databases and software systems
• Analyze and synthesize results of surveys
• Monitor and make recommendations based on trends, market research, competitors
• Perform analytical tasks, including data exploration, analysis execution, and data visualization
• Oversee global webinar program including scheduling, calendar maintenance, best practices, quality control, end to end process management, and metrics
• Serve as traffic manager for day to day workflow within marketing department, continuously seeking opportunities for ongoing efficiencies and process optimization
• Oversee and optimize process related to requests for transcripts
• Manage email communications to the firm from Marketing’s general mailbox regarding events, webcasts, thought leadership including “This Week in Marketing”
• Triage external inquiries that come in through the firm’s web site
• Update Marketing Central content library and web site
• Independently manage small to medium size projects and marketing programs
• Assist with management of marketing pipeline, including maintaining status of jobs, prioritization, and metrics
• 3-5 years of work experience, ideally in the investment management industry
• Project management experience preferred
• A passion for the investment management industry and global markets
• Ability to work collaboratively across functions within and outside the marketing department; strong interpersonal skills and the ability to build and maintain positive relationships
• Strong project management/organizational skills, including ability to multi-task, be consistently responsive, and manage changing priorities while meeting often strict deadlines
• Strong organizational skills with a keen eye for details, along with the ability to manage multiple projects and meet deadlines while consistently producing high quality
• Demonstrated initiative, resourcefulness, and creativity
• Continuous improvement mindset
• Sense of humor and passion for working in a creative and collaborative environment
• Analysis of daily product sales to ensure the detection of indicators,tendencies and others
• Preparation of sales reports for generate weekly and monthly balance sheets
• Generation of sales/ commercial management reports
• Perform other back office tasks to fulfill area duties
• Audience Segmentation:Identify customer cohorts by examining content consumption dashboards and other sources of user data. Describe these cohorts by their content preferences, engagement patterns and monetization opportunities. Recommend valuable cohort discoveries, along with related content and behavioral markers, to colleagues in our Content Optimization and Audience Development groups, so that they may execute organic and paid campaigns to reach these customers in targeted, voluminous and profitable ways
• Monetization Attainment:Help fulfill monetization opportunities, such as rich advertising campaigns that require specific user targets. Devise content plans that will optimize the ways we reach those users
• Technology Partnership:Partner with data scientists in the Technology organization on the creation and enhancement of data dashboards. This means the Marketing Analyst should seek Technology’s tutelage to fully understand the sources and meanings of data; define requirements to Tech for new data needs; work with Tech on vetting vendors that can provide even more data or easier access; and engage in everyday collaborations to improve our effectiveness
• Experience with formulating customer cohorts, especially for use by content / social media publishing
• Excellent verbal and written communication skills, to clearly communicate findings to internal customers
• Self-starter spirit, comfortable exploring patterns and surfacing meaningful insights from a swell of data without precise direction on what to seek
• Advanced capabilities in data visualization tools like Tableau and Domo; in Excel; and with statistical methods and software
• Some experience with Adobe SiteCatalyst/Omniture, Google DFP/Analytics/AdWords or other related traffic/advertising data sources
• Create campaign forecasts, tracking, results and ROI analysis and evaluation of the Lifecycle Marketing program across email and direct mail
• Conduct analytical deep-dives across audience, product, and offer to find opportunities to optimize the campaigns
• Contribute to the testing roadmap to further improve performance
• Support development of the contact strategy with ad-hoc analysis and projects
• Aid in creation of campaign specification and planning documents
• Work closely with senior staff/experts within and outside the internal organization
• Coordinates activities with market leadership, provider contracting, and advertising agencies
• Executes to ensure work is consistent with overall company direction and brand positioning
• Quickly take direction from marketing and leadership with limited supervision and successfully manager, execute, and measure marketing programs
• Provide business analysis by segment, product, funding, intermediary, duration, etc
• Perform specific analyses to support business decisions
• Develop annual membership and revenue (premium and fees) budgets by segment and product
• Provide routine and ad-hoc analyses of budget versus actual and year over year results
• Implements and executes marketing & community relations programs to achieve company growth and retention objectives in collaboration with market leadership
• Serves as a region-wide project management resource for provider marketing projects
• Leads development of social media platform for assigned markets, collaborating with marketing associates throughout the company
• Contributes to quarterly and annual marketing reports through coordinating summation of marketing measurement and reporting
• Coordinates and manages project workflow including financial budget, process flow, completion and accountability
• Successfully coordinates, edits and implements original and template-based marketing
• Collaborates successfully with marketing associates throughout the company
• 2-5 years marketing/communication experience, including social media activation
• Strong writing/editing skills
• Must understand process flow and have worked in high-traffic environment
• Ability to work well under deadlines
• Professional in appearance & demeanor
• Proficient in Microsoft Office applications, including Word & Excel
• Demonstrates ability to work successfully within integrated virtual teams
• Bachelor's degree in Marketing or Communications
• Experience with health insurance/Medicare plans
• Planning, reporting, analysis and execution of all processes related to the retail side of Partsource – including flyer, line review, store programs, online and social, etc
• Planning, reporting, analysis, and execution for direct team, CBM teams that support Partsource retail, and for the Partsource Store Operations team
• Help drive results to meet and exceed annual retail plan for Partsource
• Increase retail floor and back shop productivity
• Line Review & Spotlight Series Planning, Integration, Measurement, and Execution – Develop and prioritize line review and spotlight series schedule utilizing CTR line review timelines where it makes sense. Develop and analyse reporting and present to CBM teams. Execute and measure programs at store level
• Increase Flyer Productivity – Planning, Reporting, Analysis & Execution of Flyer Program – Timing, Format, Product Selection, Vendor Supported Programs, Images/Copy, Production, Distribution, Pricing, Working with CTR and supply chain on POS and Shipment forecasts
• Maintain and ongoing management of Partsource.ca. Adding search capability (including Features & benefits, images)
• Expand Social Reach – Build on current Facebook platform. Develop reporting and analysis and execute against findings. Launch new platforms…examples Twitter, Instagram, YouTube
• Expand, Plan, Analyse, Planned Grassroots Initiatives. Development of Loyalty Card Program. Expansion of car show events. Maintain swag portal (conduct survey, source new swag)
• University Degree or College Diploma (major in business/finance/math/economics an asset)
• Strong analytical mindset in understanding of utilizing data in order to create recommendations
• Quantitative and qualitative problem-solving skills
• Excellent time management, organization, planning skills
• Strong Collaboration Skills
• Ability to work independently, and deal with ambiguity
• Knowledge of Canadian Tire Corporation environment and inter-related business units an asset
• Willingness to work extra hours when required
• Experience in retail merchandising
• Advanced Microsoft Office Suite – Work, Powerpoint, Excel, Access
• Manages selected projects related to strategic analysis and planning
• Analysis of price information
• Analyzes existing and new product pricing
• Creates ASCO Competitive Distributor Line Card
• Collects and analyzes data on existing and prospective customers
• Analyzes ASCO existing product lines, trend and obsolescence
• Gathers / Collects, organizes, analyzes and communicates competitive information, including technology, features and competitive pricing
• Manages Competitive Intelligence Data in Competitive Intelligence Dashboard Site and Marketing Product Updates in MS SharePoint
• Gathers / Collects market segmentation and industry data to support strategic planning
• Creates project databases and other internal reporting requirements as assigned by the POC
• Creates various marketing and corporate reports
• Maintenance of marketing databases
• Acts as back-up to ASCO Marketing’s Competitive Intelligence and Research functions
• Bachelor’s degree in business, marketing, or equivalent
• Minimum 2 years experience in executing marketing automation, demand generation, email marketing, advertising, and other marketing campaigns
• Self-starter with strong multi-tasking skills
• Able to deliver against tight timelines
• Experience in working with Eloqua and SalesForce.com required. Exposure to Omniture a plus
• Consultancy to develop dashboard and operational metrics to industry standards supporting measurement and digital marketing focused teams
• University degree in a quantitative subject area such as Economics, Sciences, Marketing or any related area
• 1-2 years of proven experience in marketing or business development in a B2B environment
• Forecasting/projection experience will be required; some numerical background will be useful. Experience with statistics, Tableau, is a plus. Other BI tool experience, especially Adobe Analytics and Spredfast Intelligence, can also be highly relevant
• Experience in analytics and dashboarding
• Ability to leverage the collection and analysis of large volumes of structured and unstructured data from multiple sources. You should be capable of handling multi-data processes in order to streamline data collection, list making, reporting and dashboarding
• Strong analytical skills, including assessment and projection of multi-factorial problems and the ability to visually display data
• Solid Pension Plan, with a choice between a collective pension plan an individual pension plan
• High level of professionalism,
• Possess a strong understanding of marketing tools, sales and marketing plan, proposition plan and development of operating plan,
• Deliver the marketing strategy SME segment,
• Understand Mobile for SME Segment
• Minimum 2 years marketing experience in Telcom Sector,
• Minimum 1 years handle Corporate segment is advantage
• Past experience in mobile and/or fixed marketing / Sales / services proposition development / management
• Analyzing strategies and programs in brick & mortar, Amazon, social, and digital media channels
• Supporting business forecasts
• Conducting ad-hoc analyses
• Evaluating new business opportunities
• Supporting marketing and sales budget management
• Bachelor’s Degree preferably in business administration, finance, accounting, engineering, math, science or other data-oriented field
• 1-2 years’ work experience in marketing and/or sales analytics
• Experience working with a challenging legacy customer data system (ie Mainframe or similar) is critical for this role
• SQL, SharePoint SRSS or similar expertise
• Strong skills in Excel and Powerpoint
• Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
• Acquire data from primary or secondary data sources and maintain databases/data systems
• Develops a standardised and automated process, tools and measures for promotional evaluation across the marketing team
• Work closely with management to prioritize business and information needs
• Locate and define new process improvement opportunities
• Defines and implements training and capability development programme for NE marketing team, leveraging global
• BS in Mathematics, Economics, Computer Science, Information Management or Statistics
• Extensive experience in blue chip FMCG environments, with proven working experience as a data analyst
• Experience within brand management in blue chip FMCG or consumer healthcare organisation- Strongly preferred
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Knowledge of statistics and experience using statistical packages for analysing large datasets (Excel, SPSS, SAS etc)
• Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
• Adept at queries, report writing and presenting findings
• High levels of entrepreneurial spirit; someone who proactively identifies issues and opportunities and leads the response of their team/the broader business to them
• Broad commercial understanding – ideally complementing extensive marketing experience with a working knowledge of sales/shopper
• Responsible for optimizing the Parts marketing investment to drive profitable growth across all product categories
• Responsible for forecasting, marketing planning and tracking tools to support the analytics needs of the marketing team
• Responsible for working with the BU to understand market and product trends and business metrics to determine where investment $s should be driven, then working with the source managers to drive investment at the source level to drive a $330M business
• Work with finance, web team and MSO to align marketing forecasts with their forecasts for ROI and work force planning
• Manage source testing set up and results analysis
• Responsible for working with the BU to understand market and product trends and business metrics to determine where investment $s should be driven, then working with the source managers to drive investment at the source level to drive the Parts business
• Incorporate reporting data from phone, web, paid search, retail and email into consolidated reporting and analytics forecasting
• Manages marketing trends and reporting to drive optimal results
• Analyze and update the marketing forecasts for select source
• Sets up parameters and defines viability of a test and learn campaigns for paid search, including a post-campaign analysis
• Responsible for the monthly, quarterly, annual source forecasts and expense reconciliation
• Maintains strong communication with internal departments to ensure program strategies, plans and results are communicated and executed according to plan
• Create Tagging Standardization across online channels
• Create benchmarks and baselines at the source and product level with KPI Metrics including classification, definition and Hierarchy
• Monitor and troubleshoot issues with KPIs (Key Performance Indicators) and channel/vertical performance against monthly goals
• Masters of Business Administration (MBA)
• Advanced knowledge of Google Analytics, Omniture or Kenshoo
• Analyze existing marketing programs for profitability and revenue opportunity, and recommend improvements
• Set up and analyze A/B source tests to determine the winner and go forward approach
• Analyze contribution margin by source, market and product, and trend metric projections
• Identify key product margin and ad ratio trends, as well as analyze issues impacting company revenue performance
• Work directly with source managers to optimize marketing activity / placements for greater ROI
• Coordinate creation of annual budget plans for home improvement and Parts Direct with source managers as directed
• Reforecast source and product revenue and profitability based on annual findings
• Analyze Lead Flow Flash (LFF) for current and historical trends
• Compile or prepare reports / presentations for management business and financial review
• Creates trend reports for field sources, such as In-Store, Telemarketing and Event Marketing to better determine costs, margins, and growth forecasts
• Analyze effectiveness of Parts Direct marketing, including revenue trends and profitability
• Maintain parts tracking, trending and forecasting of performance (website visits, calls, orders, revenue and ad ratio) by source
• Supervise and provide analytical guidance and training to other associates as necessary
• Advanced proficiency in Excel, Word, PowerPoint and Access
• Excellent analytical, organizational and communication skills
• Ability to establish own priorities and to work well independently
• Good working knowledge of Profit and Loss worksheets (margins, fixed and variable costs)
• Good working knowledge of cube based programs
• Bachelor’s Degree in Engineering, Marketing or Statistics from an accredited university or college
• Ability to work in highly matrix, cross-functional and cross-cultural teams
• Current knowledge of the energy industry
• Knowledge Gas and Steam Plants and their assets: Gas turbine, steam turbine, generator, boilers / HRSG and balance of plant
• Degree qualified in Business/Marketing/Data or related discipline is mandatory
• CRM experience (Salesforce), and experience with Marketing Automation software (Marketing Cloud) is preferable
• Experience with VOC software would be well regarded
• Some previous experience in a research or market intelligence role is preferable
• Previous exposure to statistical modelling and segmentation analysis will be advantageous
• Analyse and measure data during campaigns/activities and post campaigns/activities to inform decisions impacting marketing mix optimisation
• Coordinates updates to dashboards, shares key stats and learnings with marketing colleagues
• Provides insights regarding performance of deliverables and behaviour of customers
• Adds to our learning about multichannel behaviour of a customer and their decision making journey
• Assists with the deployment of nurture programs across commercial, hedge fund and asset manager segments globally
• Works with BLM, segment marketing and CD&S teams on target definition and development
• Mines and integrates data from several, disparate sources and proposes optimal targeting strategies
• Provides marketing support to financial product marketing team across digital channels
• Fosters relationship with product and customer marketing team as well as creative services and digital marketing
• 3-5 years’ experience
• Degree standard of education
• Strong numerical and data visualisation skills
• Experience with data visualization and data science
• Strong organisational, communication and interpersonal skills
• Ability to handle multiple projects and stakeholders
• Ability to adapt to change and learn quickly
• Demonstrates creative problem solving skills
• No experience of financial products necessary but a willingness to learn is
• Comfortable in a global, matrixed organization and working in cross functional teams
• Intermediate Google Analytics
• Marketing Execution, Marketing Automation and Salesforce experience appreciated
• The primary function of the Marketing Analyst is to develop and maintain management tools utilizing industry databases, sales data and web traffic analytics
• This position works closely with Sales and Product Management teams to create and promote digital content to enhance industry thought leadership position within the oil and gas and industrial refrigeration categories
• Provide analysis and monthly reporting of all company website metrics by analyzing trends and developing new strategies to enhance the customer experience, drive traffic to targeted areas of the website, etc
• Provide competitor website reporting by monitoring customer websites for new content and online tools
• Support the design, development, implementation and ongoing management of online marketing initiatives
• Coordinate improvement in overall traffic, feedback scores, quality of leads, and online sales
• Conceptualize and build strategies for off-line promotion that drives user traffic to website
• Coordinate with Marketing Communication & Product Management to drive short and long term plans and strategies to grow SEM (search engine marketing), SEO (search engine optimization), affiliate, email, and e-commerce (online ordering) programs with a focus on marketing effectiveness, customer metrics while driving sales
• Initiate, direct and measure results of direct mail, email campaigns, online activities, customer surveys, and other lead generation programs to prospect, nurture leads, and broaden relationships with existing
• Launch new and enhanced campaigns through email, site, partner channels and inbound telemarketing while ensuring on-time, flawless delivery and managing through stakeholder alignment, compliance and legal review, implementation and post analysis
• Manage relationships with internal and external partners, i.e. Cardmember targeting teams, Tech teams, Product teams, and Aeroplan co-brand partner teams
• Analyze quantitative and qualitative information to develop and recommend strategies for improved offer constructs (e.g. bonusing strategies)
• Lead Internal Acquisition relationship between Proprietary Card Services and Customer Service, ensuring ongoing flow of communication between departments and maintaining a regular presence with the servicing teams to drive take-up of both Supplementary Cards and Upgrades
• Proactive identification, evaluation and planning of channel and key user journey optimization initiatives (proprietary and partner) while subsequently collaborating with internal Product teams and stakeholders for successful execution of these strategies
• Collaboration with internal Product teams, Central teams, Partners and creative agencies to build/refresh digital assets and capabilities
• Compile monthly key indicator reports, analyze results and provide commentary on implications
• Manage ongoing fulfillment of Internal Acquisition offers This role may be subject to additional background verification checks
• Strong track record of driving results
• Very organized approach to managing workload with ability to multitask, prioritize and meet deadlines
• High attention to detail, with a focus on quality
• Excellent collaboration skills as well as the ability to build, foster and maintain relationships with internal and external business partners
• Strong analytical skills and the ability to realize insights and create recommendations from the data available
• Highly proficient in MS Office suite (PowerPoint, Excel, Word)
• Firm understanding of American Express products and associated benefits
• Project or campaign management experience is an asset
• Assists with the creation of direct response promotions for various mediums
• Assists with the management of advertising budgets for assigned business lines
• Assist in writing / content creation for digital assets and direct response items
• Assist in managing social media content and digital paid efforts
• Assist with trafficking website updates and creating pages
• Tracks, analyzes and prepares results of marketing campaigns
• Collaborates with internal teams to develop smart strategies and actionable tactics to profitably grow customer relationships
• Provides continuous and timely feedback to upper management, keeping them abreast of day-to-day issues that are important to the business, customer and/or the employee
• Overall understanding of general marketing principles
• Analyze campaign and demographic data to formulate reports and present results
• Solid understanding of paid search management
• Ability to coordinate various marketing and advertising programs
• Ability to structure direct response promotions for various media
• Ability to prepare short and long term marketing plans
• Familiar with all printing processes and costs associated with each method
• Excellent presentation and organization skills
• Must have Bachelor’s Degree (preferably in business administration, marketing or a related topic) and 3-5 years’ experience
• Demonstrated proficiency in Microsoft Office suite, including Microsoft Word, Excel, PowerPoint and Access
• University degree (preferably Business), 2-3 years of marketing or management work experience
• Proven self-starter with a demonstrated ability to take initiative, drive results and champion a project from conception through implementation and evaluation
• Strong oral and written communication skills; demonstrated ability to create and deliver effective presentations
• Excellent planning and organizational skills with strong attention to detail; project management experience is a plus
• Demonstrated ability to juggle projects; identify key issues, prioritize next steps and meet deadlines
• Proven ability to analyze data sets; demonstrate critical thinking and problem solving skills
• Experience in developing partnerships and managing relationships with clients/external business partners/across teams
• Excellent computer skills including Excel, Word and PowerPoint We appreciate all applications; however, only those candidates selected for an interview will be contacted
• Measuring and analyzing results to provide consultative data insights
• Participating in the development, enhancement, and management of the marketing database (and related business intelligence solutions)
• Enforcing appropriate data integrity rules
• Serving as the point of contact for database and business intelligence vendors
• Integrating member data points into the marketing database
• Advanced MS Excel skills
• Intermediate MS Access skills
• CRM (Customer Relationship Management) software knowledge
• Business intelligence software experience including intermediate skill level Business Objects, MicroStrategy and/or Cognos familiarity
• Business analysis background
• Marketing Diploma or BCom Marketing (NQF 6 and upwards)
• Min 2 years work experience in a marketing function, or completion of graduate recruitment program
• The candidate should have a passion for social media, digital marketing with knowledge of the various platforms, as well as a clear understanding of traditional advertising platforms and media within the region
• Commercial acumen for understanding costs vs ROI
• Coordinate all above and below the line marketing activities in locations of responsibility
• In alignment with the regional marketing strategy, plan and implement promotional campaigns and brand activations
• Ensure regular reporting on success of regional marketing activities
• With the assistance of the creative agencies and of regional admin staff ensure sales material and signage is delivered on time and within budget
• Ensure a consistent brand experience
• Achieve lead generation targets per region and district as set from time to time
• Create and manage on an ongoing basis a monthly action plan with lead targets for each district of responsibility
• Grow awareness, liking and consideration for the ADT brand in the region through consistent messaging, relevant positioning and positive communications initiatives
• Ensure all suppliers invoices are processed correctly and timeously
• Works with internet marketing team on developing site traffic analysis, website reservation reports, and analysis of online advertising & email marketing programs
• Collaborates with the Manager Marketing Analysis in business development research & development of a companywide promotional strategy
• Possess a working knowledge of all department and company policies and procedures and Rules of Conduct and must enforce the same
• Arrange timeline to complete tasks and department assignments or projects, and meet the deadlines related to those assignments
• Work on actual project or service to help achieve the objectives of the department
• Evaluate information to render an opinion or take action based on that information that will impact the department or function
• Focus on achieving the goals or objectives of the department using available resources (staff and budgetary)
• Evaluate the schedule or timelines related to the completion of assignments, while maintaining service and/or product quality
• Develop staff skills to enhance department effectiveness and manage resources to eliminate excess cost or unnecessary expenditures
• Develop a working knowledge of all PGCB rules, regulations and Internal Controls applicable to your position
• Must read and understand the Sands Compulsive and Problem Gambling Plan with regards to how to conduct business in this position and specifically the regulations prohibiting service to minors and/or intoxicated persons
• Create a work environment that promotes teamwork, performance feedback, recognition, mutual respect and employee satisfaction; quality hiring, training and succession planning processes that encompass the company’s diversity commitment; adherence to the company’s status quo third party representation philosophy; compliance with company policies, legal requirements and collective bargaining agreements
• Excellent knowledge of salesforce.com (SFDC) with the ability to analyse campaigns and results reports
• Currently working in a marketing team with a heavy focus on analysis and reporting
• Advanced Excel and PowerPoint and experience with Salesforce.com is a MUST. Knowledge of marketing automation technology (e.g. Eloqua) is desirable
• Passion for working with data, experience with lead data and vendor management is desirable
• Project management skills with the ability to deliver
• Presenting data/analysis to senior management is a key requirement therefore exceptional standards and attention to detail are a must
• Apply statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities
• Champion the utilization of common marketing processes and languages
• BA or BS in Computer Systems Engineer and Marketing (desired)
• 3+ years of operational experience in marketing and data analytics & reporting
• Visual Basic for Applications (Excel Macros)
• Access Intermediate
• Excel Advanced
• DataBase Connections
• Focused on innovation, process improvement
• Ability to interface effectively with multiple levels of the organization and functional disciplines
• Advanced English level to interact and negotiate with people from USA and Europe
• [Segmentation] Work on the creation and maintenance of all aspects of customer segmentation. This will require working in the database (via SQL/SAS/similar) to identify logical/actionable customer segmentation and partnering with the development teams to ensure segments are easily available for analytics and marketing efforts
• [Behavioral Modeling] Profile guest behaviors and ensure segmentation contains actionable and distinct group that can be easily articulated to the marketing organization
• [Reporting] Create and distribute recurring reports that evaluate customer trends
• [Interpretation] Provide interpretation/translation of guest trends and any material changes and make effective recommendations to marketing leaders based on those insights
• [Efficiency/Consistency] Development of approaches, templates and tools that ensure a consistent approach in all customer segment reporting. Work with the IT group to ensure maximum efficiency in the report creation process and automation where possible
• [Test Setup] Proactively suggest customer segment tests based on current trending
• [Standardization] Ensure processes, tools and documentation are in place to support efficient and consistent analysis across the team. Standardize methodology for addressing common questions and ensure that consistent approaches be utilized across the company. Proactively develop new analytic approaches and partner with other analytical groups to develop tools that support marketing tactics at every level
• [Knowledge Base] Maintain accessible knowledge base and archive of past analyses facilitating trended results of customer population shifts
• [Ad-hoc] Support complex ad-hoc customer analysis as required by leadership and the support team
• 2+ years prior marketing analytics
• Experience with customer segmentation and segment-level trend analysis
• Experience with analytic tools/software such as MS Access, MS Excel and similar programs, experience with data processing (SAS/SQL) a plus
• Demonstrated success working with very large data sets, developing tools for streamlined analysis and creating reports that succinctly summarize complex concepts
• Demonstrated strength in written and verbal communication, adjusting message to audience. Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization
• Strong organizational and project management skills are essential. Must be able handle multiple projects simultaneously and coordinate across multiple functions within an organization
• Hospitality or travel industry experience helpful but not required; broad marketing experience in a company driven by analytics
• High level of comfort with technology
• Experience with analytic tools/software such as SAS, SPSS, MS Access, Cognos would be preferred
• Knowledge of brand personalities/brand & division locations
• Minimal travel to resort locations and also to partner/vendor locations
• Provide support for the product marketing function through research and analysis of the company's markets, competition and product mix
• Research and make presentations on dynamics that impact medical surgical market
• Have strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools
• Have strong ability to generate meaningful data analysis to influence action
• 2+ years experience working with large amounts of data
• 2+ years experience analyzing information, measuring key performance indicators and calculating return on investment
• 2+ years experience developing KPIs, dashboards, reports, and visualization to identify and predict market trends and dynamics
• 2+ years experience creating and manipulating promotion forecasting models to assess financial liabilities for promotions and events
• SQL, Microsoft Business Applications to include: Access and PowerPoint
• Business Objects Reporting preferred
• Ability to use data-driven insights to recommend actions to improve performance to Marketing leadership
• Thorough knowledge of company products
• Collects market segmentation and industry data to support strategic planning
• Verifies New Customer Accounts SICs/NAICS, or other Competitor data
• Analyzes existing product lines, trend and obsolescence
• Collects, organizes, analyzes and communicates competitive information, including technology, features and competitive pricing
• Work in conjunction with the Manager of Production and other Marketing Managers on circulation strategies and reporting to drive new customer acquisitions and overall customer revenue
• Assist in the management and optimization of our external vendors (printers, mail houses, analytical modeling consultancies, ESPs, list brokers, etc.)
• Run analytics reports as needed
• Develop and drive targeting and marketing strategies to improve performance
• Develop and maintain reporting schedules, calendars, results histories
• Participate in weekly meetings to discuss data, best practices, and report on insights
• Bachelor’s degree in Business, Marketing, Mathematics, Statistics, Computer Science/Programming
• 3+ years of analytic experience, database marketing, campaign management, circulation, direct marketing
• Experience with database campaign management tools like: SAS, SPSS, Unica, SAS-MA, Epiphany, Alterian
• MS Office: strong in Excel, Access, PowerPoint
• Excellent communication skills (verbal, written and presentation), analytic skills, organizational and leadership skills
• Web analytics tools implementation, management and analysis (e.g., Omniture, Google Analytics, Core Metrics, WebTrends)
• Campaign or media tools tracking back to website (e.g., Doubleclick (DFA/DART), Google Adwords, ExactTarget, Searchmart)
• Social media measurement tools (e.g., Collective Intellect, Radian6, Evolve24, Buzz Metrics)
• Mobile measurement tools (e.g., Mobilytics, Admob, Mongoose Metrics, Bango)
• Mobile application measurement tools (e.g., Mobclix)
• Widget measurement (e.g., Clearspring)
• Bachelors Degree is required, plus 1+ years of experience within an interactive agency performing as a web analyst
• Masters Degree is not required but would be considered an asset
• Excellent attention to detail and naturally strong memory
• Using the scientific method
• The skill of learning
• Active listening
• Solution-oriented thinking
• Good communication and writing skills
• 312 Adelaide St. West, 6th Floor, Toronto, Ontario, Canada, M5V 1R2
• Manage analytics tracking initiatives for the marketing and business development department
• Provide weekly standardized dashboarding of KPI’s and analysis/insight into trends and impact of campaigns and initiatives
• Manage implementation and use of campaign names, tags, and data collection in Google Analytics, marketing automation platforms (Marketo and Pardot) and CRM (Salesforce.com)
• Consolidate data from multiple sources and insure KPI definitions are consistent and troubleshoot tracking issues
• Setup and report on A/B optimization tests
• Provide analysis and insight on marketing initiatives: campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast
• 1- 2 years of analytics experience (web and digital highly desired)
• High level of comfort analyzing large data sets
• Intermediate/Advanced in Excel or Google Sheets
• High degree of flexibility and ability to navigate ambiguity
• Experience with Salesforce and marketing automation platforms (Marketo, Pardot) a plus
• Design, analyze, and improve Email Interactions created in Aprimo Dialogue Manager
• Identify and report application performance issues as they relate to the processing and deployment of marketing email
• Identify and repair email formatting and coding issues through the use of HTML diagnostic tools and text editors
• Interface with the Digital Design department to communicate and fix complex HTML coding and design issues
• Report on the performance of Email Campaigns with the use of standardized and ad-hoc reporting methods
• Work closely with Email Reputation vendors to troubleshoot ISP delivery issues and proactively prevent future issues
• Provide input and insights to Marketing staff on how to better use and develop the email channel corporate wide
• At least 1 year of experience working in fast-paced Marketing or Application Support environment
• High school diploma or equivalent. (education)
• Understanding / working knowledge of HTML coding as it relates to email design and formatting
• Understanding / working knowledge of SQL as it relates to reporting
• Able to effectively communicate in English, in both written and oral forms
• Develop and maintain digital analytics reports to support regional needs from the field marketing teams. You will be responsible for communicating results and recommendations to key stakeholders
• Monitor and analyse web activity, including free and paid traffic acquisition and conversion activities, and EMEA social media activities. Present findings and recommendations in support of local business objectives and corporate priorities
• Experience with one or both of Adobe Analytics and Google Analytics, and at least one additional analytics tool, such as Business Objects, Tableau
• KNOWLEDGE/SKILLS/ABILITY: Advanced knowledge of company’s business procedures and objectives. Strong knowledge of data sets, data requirements, data integrity rules, and data reporting. Advanced skills in publishing regular updates on data requirements and trends. Advanced SQL knowledge and skills. Advanced knowledge of data mining tools and database software packages. Expert Microsoft Excel skills. Advanced knowledge of market, customer, and competitor trends. Advanced skills in tracking plan effectiveness. Proficient in clickstream tools such as Omniture, Google Analytics, LiverPerson, SalesForce, and Eyeblaster. Strong organizational and interpersonal skills. Strong presentation skills. Ability to apply knowledge and best practices to resolve a wide range of issues in creative ways. Ability to communicate technical info and ideas so others will understand. Ability successfully work and promote inclusiveness in small groups. Ability to provide FANATICAL support
• JOB COMPLEXITY: Prepares highly complex reports utilizing unique data sets. Works with the business to determine data sets needed for reporting purposes and ensures queries return relevant data sets. Validates data integrity. Develops reporting tools to run custom reports. Designs and participates in implementation, Q/A, and validation of data, software, or procedural changes. troubleshoots and debugs system and/or data errors. Responsible for reporting, analyzing, and making recommendations on marketing initiatives, with particular focus on CRM channels. Analyzes the effectiveness of marketing efforts, and provides actionable recommendations to optimize performance. Gathers actionable data from various sources to ensure consistent and continual optimization of marketing campaigns. Generates reports to assist with CRM planning and forecasting. Assembles and prepares historic sales, pipeline, and lead reports, as well as future projection data, by relevant market segment. Assists in the development and administration of the business’s forecasting and strategic planning. Provides industry benchmark analyses to identify business opportunities. Helps improve channel operating efficiency by providing attribution insights aimed at optimizing media spend. (Web Analyst) Supports the analytic needs of the business by analyzing web traffic using clickstream tools such as Omniture, Google Analytics, LiverPerson, SalesForce, and Eyeblaster. Collaborates with external partners, such as agencies to assist with data collection and reporting. Creates holistic dashboards by pulling data from different data sources and websites for presentations to senior management team. Leads driving core insights from the data to suggest, create, and execute multivariate or A/B/C tests that drive fundamental improvements to the site experience. Looks as visitor behavior on Rackspace.com from a variety of traffic sources and helps us optimize the site to harvest the most new business opportunities
• SUPERVISION: Determines methods and procedures on new assignments
• EXPERIENCE/EDUCATION: High school diploma or equivalent required. Bachelor’s degree in business, marketing, technology, or related field required. Typically requires at least 7 years of related experience. At the manager’s discretion, a 2-year degree and 5+ years of experience may substitute for required degree
• Rigorous data analysis on different subject areas, such as media, competitor analysis
• Data cleaning for content records
• Data visualization with PowerBi and PowerView
• 0-3 years of experience in any database & analytics area
• Proven ability in designing solutions and managing implementation for complex, integrated systems products
• Proficiency with Microsoft Office applications, including Word, Excel and PowerPoint and PowerView
• Ability to translate business process knowledge and functional requirements to technical development and support partners
• Proven experience with data analysis
• Fluent in English (written and verbal) – other language skills would be beneficial
• Understands and performs all job responsibilities to a high standard
• Displays necessary skills, knowledge and expertise
• Demonstrates understanding of how role/job function fits within the context of the broader business
• Delivers high-quality, accurate results
• Incorporates knowledge of policies and practices into work
• Understands and analyzes issues; suggests creative solutions
• Demonstrates good judgment; reaches sound conclusions
• Is flexible, adapts quickly to new circumstances or priorities, is open to new ideas
• Seeks assistance as appropriate
• Self-motivated, takes initiative, possesses creative problem-solving skills and willingness to offer suggestions for improvement; builds relationships to leverage resources
• Demonstrated diligence, attention to detail and technical intuition
• Service-oriented, flexible, positive team player
• Possesses organization skills and composure: ability to handle competing priorities and to work effectively in a challenging fast paced environment
• Exercises judgment in managing confidential/sensitive information; trustworthy
• Collect, filter, clean and validate data that feeds into the MarketShare marketing mix model
• Identify, analyze, and interpret trends and patterns in complex data sets
• Develop reporting decks and insights through analysis of key topic areas across
• 3-8 years of marketing analytic experience
• 3-5 years experience with BI Tools
• 3+ years experience with relational database
• Experience presenting to senior corporate leaders
• Power user of BI tools, query capabilities
• Graphic displays of information
• Experience working with large data sets and data driven decision making
• Ability to initiate and drive projects to completion with minimal guidance
• Ability to communicate the results of analyses in a clear and effective manner
• Analytical Thinking,
• Global Perspective
• Industry Knowledge
• Business Statistics
• Effectiveness Measurement
• Information Capture
• Interpersonal Relationships
• Communicating Complex Concepts
• Accuracy and Attention to Detail
• Systems Thinking
• CRM Systems and Technologies
• Marketing Systems
• Customer Analytics
• Statistical Analysis and Measurement
• Tableau Fundamentals and Advanced training to be provided
• Mine data from multiple sources, clean and prune data collected, interpret results using statistical tools and techniques, and present findings with clear guidance on how to interpret and act on findings
• Invent, simplify, and automate daily, weekly and monthly reports, as well as conduct ad-hoc deep dives as needed
• Create a bridge between business needs and IT resources bringing creative problem solving skills to data mining in order to address new-to-industry trends and business strategy
• Ensure that key marketing decision data is accurate, complete, and actionable
• Professional experience influencing internal and external stakeholder
• Proficiency with SQL and Excel
• Bachelor’s degree in Data Science, Analytics, Business Intelligence, Math, Statistics, Computer Science, Information Management, Finance or Economics
• Strong coding proficiency in SQL (additional experience with VBA, XML, or Javascript preferred)
• Experience with statistics software such as R, SAS, SPSS,
• Business intelligence visualization tools such as Tableau, Qlik View, Microstrategy, etc. a plus
• Demonstrated financial and/or analytical experience including familiarity with concepts of forecasting, budgeting, regression analysis, variance analysis, A/B testing, and data interpretation preferred
• Demonstrated ability to manage multiple projects – scoping, prioritization, planning and task delegation
• An understanding of the publishing industry, book metrics, and e-book trends would be helpful in ramping up for this position
• Maturity and professionalism to ensure credibility in a matrix organization
• Ability to work independently, take initiative and use good judgment
• Works well under pressure and can manage multiple tasks under time constraints. Sense of urgency in managing projects and likes fast paced environment
• Well organized, detail-oriented, able to multi-task
• Deals effectively with all levels of management
• Excellent communication (written and verbal) and interpersonal skills required to work collaboratively and effectively with a geographically dispersed team of colleagues, consultants, and agencies
• Strong interpersonal skills and team player
• Minimum 3 years experience working with Adobe Analytics (Omniture) or other web analytics tools (Google Analytics, WebTrends)
• Experience with Google Tag Manger, or other tagging platforms such as Adobe Dynamic Tag Manager, Tealium or TagMan
• Minimum 3 years experience querying relational databases using T-SQL
• Expert in Microsoft Office software (Word, Excel, PowerPoint), Microsoft Access
• Microstrategy knowledge is an asset
• Capable of learning new computer applications
• Excellent analytical skills and ability to demonstrate key insights translated to fact-based decision-making
• Able to provide structured insights to management about what the data/analyses are saying and any tactical implications
• Strong with process management including the development of processes
• –Basic knowledge of SAS and/or econometric modeling is an asset
• With limited supervision, works independently at an advanced, experienced level on assigned analytical marketing projects
• Financial and Marketing driven analysis
• 1-4 yrs work related experience helpful
• Keen attention to detail is a must. Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory
• Lead development and execution of select marketing communications programs and/or promotional brand activities
• Manage advertising and promotional budgets
• Lead package design projects
• Collaborate with Sales to develop strategic customer programs
• Advance consumer insights and brand strategy
• Own program execution and advancement of near in commercialization
• Collaborate with sales to develop strategic customer partnerships
• Minimum 2 years experience
• Ability to synthesize data and form logical conclusions
• Ability to lead teams and excellent interpersonal skills
• Analyzes secondary research data (including quantitative and qualitative) to demonstrate value for Cox Media products and takes initiative to find growth opportunities and recommend solutions based on findings
• Provides high-touch research support to Sales Consultants and Sales Service Specialists for developing customized solutions and presentations geared towards securing business from high spend/high potential clients
• Provides Inside Sales channel, Cox Residential and Business with competitive information, research data, and related market information to build and execute on sales and marketing strategies, support local cross-channel inventory, and identify cross-over opportunities
• Proactively seeks out top programming stories and works in partnership with Marketing Communications Specialist to translate into client facing material
• Customizes research-based tools to provide reports that enable Sales to drive revenue
• Develops and delivers research-based training for Sales, Sales Services and new hire orientation
• Provides data, programming data and analysis to Marketing Communications Specialists to support sales collateral pieces, competitive positioning materials and packages
• Collaborates with Marketing Communications Specialist to perform deep dive analysis into client segments and identify market opportunities
• Performs marketplace analysis of television viewing and media usage trends on a consistent basis, as well as analysis as needed on campaign performance, report lead and demand generation campaign analytics, and performance of other Cox Media marketing initiatives
• Summarizes and communicates market research and programming data to Sales and Marketing leadership, Sales Consultants and Sales Service Specialists, and clients through training, sales tools, “head storyteller” presentation templates, and client facing materials
• Collaborates with Finance to perform marketplace revenue and share analysis and trending to enable Sales Leadership to evaluate market opportunities. Utilizes secondary research sources such as Kantar, economic data, SQAD, and local media intelligence
• Collaborates with Inventory to generate ratings estimates for upcoming high-profile programming opportunities in an effort to assign appropriate value for pricing
• Attends job-related training to increase knowledge of marketing techniques, Cox Media and competitor services
• Demonstrate a solid understanding of direct marketing, relational/database marketing programming, circulation and related techniques, strategies and tools
• Build and execute using in-house database extraction tools (e.g. SAS-MA, Toad, SAS, MS-Access, etc.) customer/prospect circulation lists for offline, telesales and email marketing campaigns
• Possess a solid understanding of campaign management reporting (CRM) tools and techniques
• Work in conjunction with the Manager of Production and Operations and other Marketing Managers on circulation strategies and reporting to drive new customer acquisitions and overall customer revenue and greater share of wallet
• Assist in the management and optimization of our external vendors. ( e.g. computer service bureaus, list brokers, analytical modeling consultancies, ESPs, printers and mail houses, etc.)
• Perform adhoc analytical reports and special projects as requested by management and the Business
• Accurately, consistently, and in a timely manner document campaign circulation strategy and business rules so that there is complete program transparency available to all relevant stakeholders
• Develop and maintain reporting schedules, calendars and results histories
• Continually look for and produce efficiencies and process improvements that will support the goals of the Business
• Bachelor Degree in any of the following fields: computer science/programming, marketing/business management, math, statistics
• And/or equivalent, relevant and related work experiences
• 3+ years of experience in campaign management, programming, circulation, direct marketing, analytics or database marketing related positions
• Effective and confident communication/presentation skills, along with the ability to drive the discussion at key meetings
• Strong quantitative, analytical and creative problem-solving skills
• Passion for and aptitude and interest in data and relational databases
• Ability to adapt to frequently changing Business needs and directions
• Intelligence and independence to manage multiple projects with strict deliverable deadlines in a fast paced , demanding environment
• Strong Microsoft Excel, Access, PowerPoint skills
• Strong attention to details and good documentation skills
• Analyze program structures to identify relevant tools and reporting to best aid our sales staff and vendor partners in successfully executing a program
• Develop reports as needed by management and sales force by extracting and calculating data and disseminating to appropriate parties in meaningful and user-friendly reports
• Calculate final program performance and work with vendors to ensure MWI’s sales data reconciles with vendor data and that all earned incentives are collected
• Identify process improvement opportunities and work closely with I.T. to automate systems where ever possible
• Work with vendor partners, Sales Managers and Marketing team to influence program development by providing appropriate data reports and analysis
• Will work with the Marketing Manager on the effective activation, implementation and evaluation of new and revised marketing projects; identifies and effectively communicates with the appropriate vendors, Corporate Procurement and Accounts Payable on the development and processing of all required purchasing documentation. Administers project timelines, approves product proofs and oversees the delivery & distribution of materials
• Works with the appropriate teams on the development and implementation of comprehensive analytical tools for evaluating and reporting on the effectiveness of projects implemented by the Marketing Department or other areas as requested. Significant interaction with the IT Department will be required in the evaluation of the availability of the necessary reporting mechanisms and, as necessary, the activation of new data
• Participates in cross-functional teams to assist in the development/completion of identified education and outreach initiatives; builds and maintains relationships with field personnel and associates in other corporate departments; administers the distribution of marketing materials to field personnel; works with field personnel on all aspects of conference/trade show planning; works as a partner to identify opportunities and develop solutions to problems. Solicits feedback from the field and enthusiastically, proactively offers to solve problems
• Activates as required and posts as necessary all related Project Requests and the related documentation on the Marketing Department SharePoint site; educates internal associates on the Project Request system. Develops and submits the quarterly TRICARE-produced materials orders to the DHA Communications team. Works with our fulfillment vendor to make sure that all ordered materials have been delivered
• Bachelors’ degree in marketing or business – with an emphasis on project management
• Five years’ experience in coordinating and evaluating marketing projects in a corporation or ad agency
• Health care experience
• Word processing/spreadsheet/software programs (Word/Excel) – for both reporting and analytical functions
• Experience collecting data – developing, monitoring and reporting on key performance metrics
• Strong quantitative, analytical and systems thinking skills
• Provide actionable insights to Nordstrom’s high-growth Direct online channel through data analytics and synthesize results into succinct presentations that aid senior management in decision making
• 1+ years’ experience using SAS/SQL/R (or equivalent) programming languages required
• 1+ years’ experience analyzing data, drawing conclusions and making recommendations
• Effectively support the Associate Merchandise Manager with managing all aspects of key ‘tier 1’ categories including category reviews as well as monthly promotional program execution
• Manage, develop and grow ‘tier 2’ categories (Healthy Snacks, Meat Snacks, Nuts/Seeds, Ice Cream, Coffee, Slush, Beer/Wine and Prepaid)
• Conduct full category reviews for all ‘tier 2’ categories and present to Merchandise Manager
• Source, prepare, analyze and interpret data for category reviews from various sources (ie. CTP sales data, industry trends, and Nielsen reporting) to optimize decisions
• Adhere to all timelines and milestones as set out on the category review schedule
• Identify market trends and innovative opportunities in order to make effective assortment and merchandising decisions
• Maintain strong business relationships with all vendors. Leverage vendor resources to assist with category management decisions and execution
• Negotiate costing from vendors as well as Business Development Funding (BDF) in the form of promotional co-op and volume rebates
• Optimize Plan-O-Grams through working effectively with vendor category captains as well as the Associate Manager – Space Planning
• Develop monthly promotional plans to meet targets and exceed targets
• Develop ad hoc merchandising and promotional initiatives to take full advantage of annual events and consumer shopping occasions
• Identify and resolve category issues using all available resources to achieve desired results
• Effectively communicate information to vendors, RBMs and Retailers as required
• Work closely with RBMs to understand impacts of decisions at retail and react to changes which must be made in a quick and efficient manner
• Identify the addressable market/segmentation for each product/innovation based on customer needs, value proposition, value based pricing and willingness to pay
• Market research and analysis: products, customers, trends, technologies, competitors
• Define the current and future innovating market shares (by product, customers, region…) for Faurecia and competitors
• Organize overall competitive intelligence: collect, relay, archive information related to competitors (automotive flash and main press), maintain competitors and OEM profiles to better understand strategies, products and alliances.
• Support/Attend tech days, trade shows, customer innovation meetings, etc as needed
• Prepare data and slides for reporting to Business Group and Group levels, support Strategic Product Planning process and product plans
• Masters Degree, Engineering or Business with a specialization in marketing
• Experience or Background in Powertrain/ Emissions/ Acoustics would be a plus
• IT Skills: Excellent in Excel, PowerPoint and databases
• Well versed in higher level math concepts like statistics
• Ability to work in a matrix organization
• International mind set
• Prepare eight to ten high profile client reviews working with Account Executives to present findings and recommendations
• Working closely with the branch promotions team understanding employee promotions and defining opportunities as well as may make recommendations based on findings
• Maintain sales management reporting driving client engagement and card sales through tracking performance and data
• Ability to analyze and interpret research and other research data for incorporation into strategy development
• Develop varied ad hoc analyses on a timely basis, including accessing and manipulating data from multiple sources and creating a cohesive final presentation of results
• Creates and maintain database resources used to identify marketing resources
• Creativity and innovation is essential, and enjoy working in a dynamic, result-oriented environment
• Exceptional verbal communication skills to present a polished image in all dealings with clients
• Bachelor’s degree in Finance, Economics, Statistics, Business Administration or equivalent
• Five or more years of financial industry experience and marketing, preferably in the Credit card industry
• Strong proficiency in SAS with SAS tool and automation with using SAS Enterprise Guide, BASE/SAS and SAS/SQL
• Proven ability to identify and resolve exceptions and to interpret data
• Strong analytical, research and problem-solving skills
• Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines
• Experience with Site/Google Analytics
• Experience with Visual Basic
• Assist with the analysis underpinning key strategic and tactical initiatives. Dual ability to master detailed analysis and data collection in support of analysis as well as develop high-level summary of findings in clear and concise terms. Areas of focus are marketing systems/program efficiency and customer analysis to lower cost per sale, increase transactions per lead and increase revenue per transaction
• Specific areas of analysis include marketing operations process and financial analysis, market segmentation, predictive modeling, package analysis, trend analysis, campaign analysis, forecasting, variance analysis and explanation, and timely performance reporting
• Work with internal constituents to collaboratively gather information and gain complete understanding of data, models, processes and other variables required to perform analysis
• Timely reporting on key metrics and underlying drivers as specified by management
• Quantify system-wide tangible and "intangible" benefits related to loyalty metrics and lifetime value of marketing driven activities
• Translate analyses into high-level, executive presentations with emphasis on delivery of meaningful information and comparisons providing insight into drivers of decisions
• Support ad hoc analyses as assigned by management
• Must have 4-5 years of SQL development of queries/sequences implementation
• Must have 4-5 years experience in marketing analysis, forecasting and predictive modeling, campaign management, customer base analysis
• Hands-on computer experience with proficiency in all modules of Microsoft Office
• Exhibit capabilities in marketing analysis, forecasting, pre- and post-campaign analysis and forecasting
• Strong communication skills; ability to coherently interact with various departments and levels of management
• Fully access and understand data sources for use in analysis including but not limited to EDW, Unica, SPSS, CRM, COGNOS, and other systems within the company
• Strong data mining skills and the ability to apply intuition to results
• Disciplined, analytical but creative thinker and problem solver
• Strong organizational skills and the ability to prioritize and meet deadlinesSelf motivated; self starter
• 6+ years of experience in marketing analysis, SQL development of queries/sequences, forecasting and predictive modeling, campaign management and customer base analysis
• Proficiency in Business Intelligence tools for customer & campaign reporting and analysis
• Experience with Unica and/or Cognos a plus
• Work with Digital Works leadership, account teams and others to help define and build our marketing analytics practice and offerings
• Guide the development of daily, weekly, monthly, & seasonal reporting/scorecards to monitor project success
• Own the data collection and reporting for campaign activities across digital advertising, search, and social media as well as owned marketing properties such as websites, mobile applications and social pages (FB, Twitter, etc.)
• Must be able to evaluate, cleanup and aggregate data across multiple sources: publishers, platforms, media agencies, measurement tools, etc
• Help connect digital metrics and data to broadcast campaigns, brand health metrics and other marketing data
• Work with consulting teams to turn data into actionable optimizations across digital advertising campaigns, social media, website content and features/functionalities
• Collaborate with data architects and business analysts to bring marketing knowledge and expertise to large scale MDM and customer data projects and initiatives
• Help recruit and manage additional analyst talent
• Learns and applies business unit marketing policies, procedures and plans
• Understands selling processes and coordinates marketing plans to achieve sales objectives
• Represents business unit’s product and services to customers and prospects
• Provides appropriate sales support services to customers and distributors
• Proactively reports all new or unusual pertinent market conditions, competitor activities, and product performance information to superior
• Understands customer requirements and market forces
• Able to work with the sales team to resolves customer and distributor issues and concerns
• Maintains customer databases and generates internal database information, such as lists and counts for direct marketing projects
• Coordinates schedules and preparation as per division’s calendar of activities for trade shows, promotions, seminars and training
• Track, collate and maintain inventory of marketing materials
• Maintains and communicates account and prospect information, maintains company resources, and sales support material
• A bachelor’s degree in marketing or business is preferred
• Good level of interpersonal and follow-up skills
• Proficiency in Microsoft Word, Excel, Internet, and Outlook required
• Ability to work independently and as part of a team
• Singular focus is on growing our clients’ portfolio and program through its expertise, marketing consulting abilities, and flawless project delivery
• Work with the Program Owner and client in prioritizing and organizing the marketing requirements in order to gain efficiencies with the development team
• Ability to create email campaigns and understand how to best utilize social media for marketing initiatives to drive engagement
• Work with the Solutions Consultant and client to develop detailed marketing calendars with requirements and effectively communicate these to the other impacted teams; work directly with a variety of teams to formulate client solutions and plans in an iterative, continuous fashion
• Communicate marketing designs and concepts to program delivery team for execution, also includes ability to help identify key solution risks and post-production monitoring options/needs
• Develop and create presentations for marketing initiatives and concepts to present to client to drive engagement
• Facilitate meetings and lead discussions (i.e. marketing strategy, client marketing meetings, marketing analytics, etc.)
• Work with system test analysts in order to develop the test cases and test plan from the requirements; assist in design, implementation, and testing the loyalty program solutions
• Participate in support of client UAT, to include issue triage, prioritization, and resolution
• Conduct “continuous business reviews” with your clients and find avenues to refine and reuse marketing initiatives to continue growth and engagement
• You’ll also be able to
• Develop deep experience in the loyalty industry with a company considered to be the industry leader
• Educate our teams on new approaches that you develop
• Help to build and contribute to our unique, team driven culture
• Conduct market research to identify key trends, opportunities, competitive analysis, and new regulations to guide client recommendations
• Special duties as assigned
• Execute and Measure campaign and marketing performance by creating reports, dashboards and scorecards (including the web) for a range of key Stakeholders
• Collaborate with a team of external/offshore analytics resources
• Develop and execute campaign measurement and analysis, test designs, ad-hoc analysis, design of complex projects as well as articulate the results/insights and analyses to internal clients
• Lead projects to analyze data from across the business data ecosystem using advanced statistical tools and techniques to develop insights and make recommendations on areas for marketing optimization or opportunities for growth
• Maintain scalable processes that ensure best practices in servicing and supporting campaign data, lead management, and marketing list management
• Works with LOB/Region marketing strategy & planning, Product Marketing, IMC, and Marketing Operations to develop, execute, and measure high performing marketing campaigns
• Create and maintain reports that measure marketing activities and detail their effectiveness and business impact
• Lead projects to develop and execute campaign measurement and analysis, test designs, ad-hoc analysis, design of complex projects as well as articulate the results/insights and analyses to internal clients
• Collaborate with other members of the Marketing Analytics team to work on advanced analytics and big data projects in order to drive higher marketing performance
• Previous proven marketing analytics work experience preferably within a matrixed organisation
• Experience working in a B2B marketing environment, either on the client or agency side. Experience in web analytics and digital marketing is a plus
• Must have knowledge of Microsoft Office tools like Power Point and Excel
• Preferred experience with Salesforce including Sales Cloud and Marketing Cloud
• Exposure to analytics tools such as SAS, R, Cognos, SQL, Tableau, SPSS, Rapid Miner, Adobe Analytics (Omniture) etc
• Solid analytical skills and technical problem solving abilities with optimal mix of mathematics, statistics, marketing, business sense, and strong visualization and communication skills
• Strong project management and prioritization skills. Ability to manage multiple priorities in order to meet timelines
• Collaborates to build alliances across functions and geographies. Tech savvy. Quantitative and qualitative analytic skills
• Expertise in helping teams develop predictive modeling tools, insight and knowledge from raw numeric and unstructured data
• Bachelor’s degree in business, marketing, finance, economics, or similar field required
• 3-5 years of client or vendor side experience, marketing analytics, data mining or statistical modelling
• Strong analytical and data management skills
• Strong communication skills, must be able to tell a story based on data
• Teamwork & interpersonal skills
• 2+ years of office or administrative experience, preferably in a remote context or a shared service environment
• Experience in working with SAP would be a strong asset
• Fluent English is a must
• Good Excel skills
• Strong communicator skills, combined with being efficient and well-organised
• Graduate degree in a quantitative discipline such as Economics, Statistics, or Applied Mathematics
• Expected to have less than 3 years experience in industry, consulting, government, or academic research
• Should be able to provide thesis paper or other such evidence demonstrating experience estimating econometric or machine learning models
• Ability to write user-defined functions and manipulate medium- to large-scale datasets using one or more languages like R, MATLAB/Octave, S-Plus, Python, Wolfram (Mathematica), Lisp
• Familiarity with distributed computing, Amazon Web Services, and Linux-based environments
• Be a key partner on the team. Participate in project planning/prioritization meetings, stakeholder meeting, data prioritization meeting, etc
• Use existing systems and develop relevant dashboards that provide insights and visualization into various channel performance relative to KPIs, projections, and historical performance
• Implement and analyze A/B or multivariate tests to provide in-depth insights to the team on the test data and understanding of marketing drivers’ effects
• Be an entrepreneur - find new ways to apply your analytical process to our fast growing business
• Facility with mathematics and numbers
• Expertise in Microsoft Office suite with emphasis on Excel and PowerPoint
• Familiarity with data transformation/munging tools (Alteryx, Rapid Miner, or Knime) or scripting languages (R, python, C++) preferred
• Prior experience with Google Analytics, Adobe Analytics (aka ‘Omniture’, ‘Site Catalyst’) and marketing attribution platforms (Convertro, Visual IQ, Google 360) preferred
• Prior experience or education in statistics, econometrics, software engineering or data science preferred
• Bachelors in Journalism, Marketing, Communications or closely related field
• Experience developing and implementing internal communications and supporting large scale change
• Strong understanding of media platforms including traditional (print and broadcast), social and paid media
• Team player with ability to collaborate across project team members and work under tight deadlines
• Creative thinker with a strong action orientation
• Creation, collection, analysis, and presentation of critical marketing and sales metrics
• Assessment of trends and feedback to management as required for daily business problem solving
• Participate and assist in management of ad-hoc analysis, evaluating strategy, and measures of success
• Partner with Velocify account management to ensure daily functionality of lead management system
• Troubleshoot and resolve operational and functional issues in Velocify lead management system
• Oversee lead distribution programs and quantification, reporting, and forecasting
• Responsible for accurate and timely reporting across the CRM database
• Work closely with IT and external vendors to manage special projects and ensure data integrity
• Support in creation management of monthly mail campaigns: zip code database, universe counts, drop grid and sub-universe order
• Act as customer service representative to the field in marketing related projects and events
• Be a catalog source for the marketing department for all invoicing, creative content, and data analysis
• Take on other duties as necessary within the department to support overall success of the organization
• At least 1-2 year of professional experience in data analysis and data management
• Must be comfortable communicating and leading discussions with all levels of the organization and across functions
• Proficient with MS Office, especially Excel and PowerPoint, ability to quickly learn new technical systems
• Highly motivated problem solver, passion and curiosity for uncovering data driven insights; ability to analyze large amounts of data, ensure accuracy, recognize patterns and trends and organize observations into a clear and useful format
• Ability to work on multiple projects concurrently; prioritize in very fast pace environment; excellent communication skills
• Team oriented mindset, where the most important person in the room is everybody else; you are eager to jump in and help others on the team be successful in their role
• Create and distribute customer lists and research for sales programs
• Utilize company resources to analyze market penetration, customer segments, customer behavior, market trends, product demand, sales approach, service needs and competitive landscape
• Provides ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation
• Analyzes impact of marketing programs and evaluates them for effectiveness. Provides input for further success with the programs
• Contribute towards competitive positioning and sales program identification
• Serve as administration for sales programs
• Provide monthly state of the market reports by distributor, region and overall
• Data mine to analyze sales activities and market reports to serve as sales/marketing advisor
• Analyze market information to develop new product strategies and assist in new product development and market introductions
• Facilitate and serve as ‘gatekeeper’ for all machine pricing files
• Conduct AEM reporting input and output
• Prior market or statistical analysis experience required
• Must be able to filter large amounts to data to that which is relevant
• Experience with key statistical tools
• Must have excellent computer knowledge, specifically of Microsoft Office (Access, Excel, Word, and PowerPoint); database management; internet software
• Strong customer relations orientation with ability to work in team environment with internal and external parties
• Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
• Integrity and Trust
• Functional expertise
• Business acumen including financial awareness
• Listening Skills
• Process management skills
• Bachelors’ degree or equivalent combination
• Prior experience working with a combination of Lead, Program and/or Enrollment data sets
• Business background and understanding of media spend planning and marketing processes
• Prior experience developing forecasts and predictive models
• Manage ongoing business performance tracking - gleaning key insights, implications and recommend actions to deliver annual growth targets
• Lead the execution of brand plans, including activation, in-store, sampling and regional plans
• Manage brand social & digital platforms
• Manage marketing budget for all 3 brands
• Support commercialization & execution of brand-specific 2018 innovation launches
• Support development of brand creative campaigns, consumer engagement and media strategy
• Collaborate with and influence key business partners, including Shopper Marketing, Field Marketing, Away from Home, Bottlers, and Sales teams to deliver 2017 National & Regional Annual Operating Plan
• Ability to translate data into actionable insights, strong analytical skills with a curiosity and passion for knowing the business cold
• Strong personal presence and experience influencing internal and external partners. Demonstrated ability to develop and cultivate relationships
• Identify new and unique analytical opportunities by challenging conventional marketing analytics and tactics
• Assist client account teams in providing up to date industry analysis, news, and trends
• Collaborate with client account teams to provide excellent analysis and direction for their client’s marketing programs
• Advising clients on reporting needs and assisting in the creation of dashboards, ad-hoc reports, and other custom requests
• Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing)
• Summarize test results into actionable insights with estimated benefits
• Partner with key stakeholders to identify opportunities to solve large scale data problems
• Support analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiment, and data mining
• Oversee and manage reporting, stakeholder interaction and resolve issues as they surface by working cross-functionally
• Advanced quantitative degree preferred
• 2+ years experience using Excel with VBA experience, SQL a plus
• Experience analyzing data, regression analysis and tactics (linear, multiple, poisson, logistic), drawing conclusions and making recommendations; consulting experience is a plus
• 2+ years experience reporting and analyzing marketing campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
• Ability to work well with others
• SEM 3-5 years of experience (using SEM tools)
• Experience with Google Analytics and AdWords
• Applied knowledge of keyword research and landing page optimization
• Perform SEM tasks 40% of the time and PPC/paid search project management tasks and client facing 60% of the time
• Apply ethical SEM best practices when performing tasks such as keyword research, competitive analysis, ad content optimization, Meta tag creation, and social media optimization
• Present SEM reports to the client, perform analysis of PPC KPIs and make suggestions for improvements
• Keep up to date on current SEM strategies through continuing education, seminars, subscriptions, and self-study
• Apply and share these strategies and updates with cross-functional teams and workgroups
• Comfortable consulting with internal business partners (clients) and developing SEM recommendations for the specific campaign
• In-depth Project Management skills (2 years of experience)
• Change Management skills
• Training skills
• Google Adwords certification
• Experience with DoubleClick or other display networks
• Experience with Bing/Yahoo Microsoft adCenter®
• Identify data driven insights to influence business strategies across business development process
• Provide analytical support for key verticals such as grocery and retail
• Create presentation for partner facing meetings
• Enhance our data capabilities by leading projects to capture more behavioral information
• Working knowledge of mobile payments preferred
• Bachelor's degree required, Master’s degree preferred
• Strong work ethic and enthusiasm to learn and teach new things
• Optimize the digital application experience and increase submission and approval rates
• Research application journey metrics through SiteCatalyst, TeaLeaf and other web analytics tools to identify opportunities
• Work with 3rd party UX/UI agencies to develop and test enhanced application journeys
• Partnering with World Service, Risk, Compliance, market & central enablement teams, across the globe to identify capability & process enhancements
• Support Enablement Product Owner Product for global markets, including digital signature & document upload capabilities
• Self-sufficient – willingness and ability to work proactively and independently
• Ability to interact effectively with all levels to influence and drive results without direct authority
• Highly effective business partner relationship management
• Strong attention to detail and organizational skills
• Demonstrated problem solving and decision-making skills
• Ability to work with Microsoft Excel and PowerPoint to summarize complex analyses for various audiences
• Degree in Business, Marketing, Economics or job experience in related fields
• Utilizes analytic techniques to support marketing, measurement, and reporting efforts
• Evaluates existing and potential products/service markets
• Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales
• Develops and maintains complex financial modeling tools and programs. Assesses the performance of new and existing marketing programs
• Responsible for developing tests and testing parameters
• Evaluates methodologies, makes recommendations; designs, develops, and implements new processes
• Develops and maintains reports detailing influence of marketing activities on various operating groups
• High technical aptitude with strong analytical skills
• Proficiency with MS Office required, specifically Excel functions and Pivot Tables
• Requires communication and presentation skills commensurate with presenting, defining and supporting analysis and decision to management. A certain degree of creativity and latitude is required
• Microsoft Access experience, Statistical background or CRM experience a plus
• Demonstrate that they are looking to build a career in the field of data science/ analytics
• Bachelor’s Degree in one of the quantitative fields like economics, statistics, mathematics, business or engineering
• Knowledge of at least one of these programming languages : SAS, R, Python
• Ability to work well under pressure and execute on aggressive deadlines
• Good Microsoft Excel skills including pivot tables, functions, and table formatting
• Strong analytical, organizational and communication skills are a must
• Build a holistic understanding of our users through data mining and external research
• Be the key problem solver for the marketing team, including ideation and testing solutions
• Build a robust campaign measurement methodology including attribution models and evaluation criteria
• Execution of an acquisition marketing plan that supports Corporate Card growth and customers’ acquisition
• Development and execution of an acquisition strategic plan, leveraging product capabilities strengths and promotions
• Database management to build solid and targeted prospect databases to feed sales channels
• Manage relationship with sales forces to guarantee alignment and plan execution
• Coordinate acquisition efforts with partnerships area, and the marketing agency
• Solid and constructive communication with Corporate Card sales forces and marketing areas across the organization
• Create and execute Acquisition Promotions Program to accelerate results
• Development of management tools to continuously track metrics and trends to ensures prospect marketing strategy according to business needs
• Capabilities to prepare and give presentations explaining marketing strategies to sales forces – PowerPoint knowledge advanced
• Implementation and follow up of marketing campaigns related with acquisition
• Strong Digital knowledge that allows to build Digital Acquisition Plan
• Student or graduated in Marketing, Administration or related careers strong recommended
• Experience in related positions for at least 1 year
• Advanced or bilingual level of English
• Solid organization and project management skills
• Demonstrated proactive / results and strong analytical skills
• Ability to work under pressure and tights due dates
• Superior communication skills (oral/written)
• Strong accountability to meet tight timelines and solid self-management
• Reporting capabilities
• Database Management capabilities (Excel advanced)
• Ability to develop briefs for marketing agencies
• Work closely with internal and external teams including other members of Marketing Ops & Analytics, Consumer Marketing, B2B Marketing, Sales and program partners
• Point for Consumer Marketing data, AMM, & automation including reporting, automation, and working w/IT on data issues
• Partner with marketing team on campaign preparation & analysis
• Support development of new data sources/view to improve reporting
• Microsoft Office Skills (Excel, Access, PowerPoint)
• Business Objects knowledge of Designer, WEBI, INFOVIEW, advanced reporting and dashboarding functionality
• Experience using other business intelligence & reporting tools (Tableu, DOMO, Crystal, etc)
• Analytic thinker with a proven ability to interpret analytic output and translate data into insights and marketing recommendations
• Campaign management professional with a proven ability to project manage complex campaigns
• Well-spoken and outgoing as he/she will need to build strong relationships with clients, internal teams and vendor partners
• Experience in conducting database analytics / data-driven marketing with solid understanding of CRM concepts and practices
• Experience working with large-scale customer databases
• Understand data requirements for campaign reporting and post program analysis
• Comfortable working in a team-oriented, deadline-driven environment
• Superior proficiency with Excel and Powerpoint
• Plan, execute, and effectively communicate the results of ad hoc database analyses
• Manage large sets of data, including maintenance, updates, analysis and data cleansing
• Collaborate with cross functional teams
• Conduct analysis on market data and customer information, identifying patterns, trends and translating those into actionable insights
• Utilize measurement and analysis techniques to quantify results of business activities
• Perform wide range of ad hoc analyses for GT, leveraging combination of analytical abilities and business judgment to yield insights and present to executive leadership
• Bachelor’s degree from leading academic institution in statistics, economics, mathematics or related field required; Masters’ or graduate degree a plus
• 1-3 years’ relevant work experience required
• Intellectual horsepower and curiosity
• Outstanding analytical skills
• Experience with relevant software (SQL, SAS/SPSS, Excel, Tableau, etc)
• Outstanding and proven project management skills – ability to manage multiple projects in a high-pressure, tight-deadline environment
• Knowledge of database design and logic is a plus
• Knowledge of linear regression, logistical regression, cluster analysis, and other statistical techniques
• Manage the design and delivery of data requests to be used in marketing campaigns
• Use internal and external systems to generate, segment, cleanse, manage and maintain target e-mail marketing lists
• Manage recurring data-updates ensuring data-quality and conformance
• Create reports or models for desired intelligence
• Interpret results to identify cause-effect relationships in order to proactively provide analytical insight, commentary and recommendations for optimizing effectiveness
• Bring meaning and understanding to data, and present findings in a clear and concise way with actionable summaries
• Execute data QA process to ensure accuracy prior to data delivery
• Manage lead loads into CRM SAP efficiently and accurately
• Oversee all lead nurturing programs
• 2-5 years' database marketing and customer analytics experience, preferably in a business-to-business direct marketing environment
• Lead data-gathering and analysis efforts for all of Corporate Marketing, leveraging a variety of listening and analysis tools, always looking to extract actionable insights
• Translate business objectives and business problems into structured data-collection methodologies and ROI-driven findings
• Identify trends, patterns, anomalies, spikes and other occurrences in data sets that will help drive intelligent planning
• Work with cross-functional teams to build reports and interactive experiences for data delivery
• Facilitate Corporate Marketing BI requests working with at-large BI team
• Develop, implement and improve data collection systems, insight repositories and other strategies that optimize efficiency and data quality for the company
• Filter and “clean” data, and review computer reports, printouts, and performance indicators to locate and correct code problems
• Translate stakeholders requirements into reporting deliverables
• Dashboard and report generation per project
• Develop and track core marketing performance metrics
• Execute ad hoc customer research studies - campaign and product testing
• Perform ad hoc customer and market data analytics and reports
• Proactively audit, investigate and provide actionable insights through data analysis for growth opportunities
• Investigate and perform root cause analysis with the use of complex data from various sources
• Monitor and review existing reports and records of activities to ensure objectives are accomplished; recommend changes in methodology as required to attain business objectives
• Bachelor’s degree in Business, Finance, Statistics (or related major)
• 1+ yr experience in a professional marketing organization
• Business analytics expertise
• Extreme excel proficiency
• Experience writing and managing queries in SQL
• Demonstrated analytics geek
• Understanding of business goals and processes
• Strong data mining skills
• Data visualization skills
• Strong communication skills and ability to explain complex analytics in business terms
• Marketing knowledge
• Strong problem solving abilities and critical thinking
• Bonus points for retail / travel / entertainment industry background
• Basic understanding of marketing planning, commercialization, and associated tools in technical B2B industry preferred
• Proficiency in MS Word, Excel and PowerPoint are a must
• Adobe Photoshop/Creative Suite knowledge highly preferred
• An Effective Communicator: You write and speak clearly and concisely. You actively inform and inspire with your messaging. You speak plainly and are transparent with your business colleagues. Ability to interface with various businesses and disciplines to accomplish tasks through diverse internal resources. Maintains a positive working relationship within a matrix organization, to ensure positive results to all aspects of the business, while supporting product initiatives. Ability to work with remote internal and external team members to accomplish goals
• Action-Oriented: You thrive as a self-starter who proactively senses and responds to problems and opportunities
• Collaborative: You love teamwork. Your colleagues love having you on the team. You have a sense of humor and are comfortable collaborating across sales, product, account management, engineering and marketing to deliver results
• Liaise with the marketing team to ensure successful deployment of marketing emails and campaigns using our marketing automation system (Eloqua)
• Deploy brand identity standards and taking a leadership role in enforcing compliance
• Design and test web forms and landing pages to ensure accurate lead collection and process flow
• Integrate forms with C360 as required, and test with IT
• Maintain data quality by following import processes and form processing steps. Monitor data periodically for cleanliness and make updates to the contact washing machine to improve data quality as needed
• Document processes within Eloqua and share with other users
• Associate’s degree from an accredited institution is required
• Minimum 2 years’ experience in digital marketing
• Skilled in HTML, CSS and JavaScript to support online marketing initiatives
• Innovative problem solver – always searching for the best solution
• Possess data evaluation skills with ability to extract and interpret data from various sources to offer creative marketing and product solutions
• Proficiency with Microsoft Office, Macromedia Dreamweaver, and Adobe Photoshop
• Have knowledge of CRM systems along with experience in integrating Eloqua with a CRM
• Understands the fundamentals of lead management and lead scoring
• Detailed oriented
• Industry Demand Database – Track market sizes for select SMUs using extensive market research. Collaborate in an on-going manner with the sales and marketing teams and other relevant stakeholders across the company and serve as the subject-matter expert for the views on forecasted demand in the Americas region. Comprehend the statistical correlations between industry drivers and polyurethane demand for each major polyurethane application. Use appropriate data sources including management input, industry reports, marketing reports, and/or primary analysis to build and continually manage the industry demand database. Create high quality quantitative market reports analyzing the status and outlook for Huntsman in the polyurethanes industry
• Production Analysis – Analyze trends related to production of key polyurethane raw materials. Work with a global analyst team to coordinate viewpoints and align data and forecasts. Issue a quarterly analysis and report for the Americas
• Market Assessments – Conduct assessments of new market areas as directed by Strategic Marketing manager in an effort to identify profitable growth opportunities. Collect data on consumers, competitors and select markets and consolidate information into actionable items, reports and/or presentations
• Innovation Portfolio Management – Work with the Strategic Marketing Team and the Innovation and Technology Team to identify the strategic growth areas and track the implementation of projects in line with the division strategy
• Follows instructions and performs other duties as may be assigned by supervisor
• Assists other employees in accomplishment of Huntsman company goals
• Participates in and completes company-required training programs
• Participates in Environmental, Health and Safety initiatives as set forth by the company
• Must have or be attaining a Bachelor's Degree in technical or marketing field with 0 - 2 years specific experience
• Advanced knowledge of Microsoft Office, particularly Word, Excel and PowerPoint., preferably will have experience with databases and pivot tables
• Experience with market analysis within the polyurethanes industry is desirable
• Experience in: search engines, web analytics, and business research tools
• Strong analytical and critical thinking
• Project management from inception to delivery; ability to respond effectively to aggressive timelines
• Good oral and written communication and presentation skills
• Support the retailer’s marketing efforts with shopping behavior insights
• Be a recognized expert of Oracle’s Shopper Intelligence Platform for the client
• Apply Oracle’s proprietary consumer segmentations to business issues at the client to provide value-added insights
• Support the activation of consumer-targeted marketing programs that are contracted with the client
• Provide ad hoc analyses in support of Marketing business requests
• Recommend additional programs as the business needs require
• Support the internal ODC Solutions team by managing program timelines with the client and other details to ensure seamless client campaign planning and execution
• Use data driven insights to help marketing prioritize and allocate resources
• Manage day-to-day interaction across all teams of the client – marketing, analytics, merchandising, operations, etc
• Detailed knowledge of techniques for applying household-level transaction data and a perspective on big data strategies in the retail industry
• Exposure to a dynamic and successful regional supermarket chain (Brookshire’s) and an opportunity to contribute to its success
• Discuss and present ideas and projects to senior-level members of the client
• Enhanced understanding of marketing program activation, including the role of digital in consumer targeting
• Opportunity to play an important role in client interfacing and management while being part of a larger analytical network within Oracle
• Broader exposure to the services of the Oracle Corporation
• Bachelor's university degree with demonstrated high academic achievement
• Interest in and experience with reporting and/or data analysis (marketing-related will be an added advantage)
• Experience with databases, excellent skills in Microsoft Office 2013 (SQL, Access, MS Dynamics CRM experiences are an advantage)
• Flexibility to work across time zone differences
• Ability to quickly learn and master new software. Expected to rapidly acquire proficiency in BCG tools such as
• IMD (Integrated Marketing Database), MS Dynamics, Salesforce / Exact Target, and Google Analytics
• Experience with "hands on" data management, quality improvement and process implementation
• Affinity for communication and marketing topics
• Understanding and ability to escalate an issue when resolution cannot be reached
• Ability to build trust and work collaboratively with local office and practice area key contacts for recruiting and marketing
• High level of initiative, self-motivation, resourcefulness, collaboration and patience
• Flexible and creative orientation
• Manage and execute marketing campaigns utilizing an integrated automation and CRM platform to drive growth
• Ensure the timely deployment of initiatives and project success by managing calendars, processes, and program documentation to support marketing execution
• Work closely with segment/sector marketers and events team to integrate marketing automation and email marketing capabilities into tactical planning and execution
• Develop thorough understanding of universe list creation methodologies. Provide guidance and proactively recommend improvements for list-building efforts
• Generate, edit, publish and share daily Social Media content through Spredfast online platform
• Implement and perform regular website updates and maintenance requests within given timelines using dotCMS
• Track and report marketing metrics, including registration charts, email results, website usage and sales funnel statistic, and demonstrate ability to interpret results to provide actionable recommendations
• Compile, manipulate and display data in response to requests for analytical reports to support strategic planning for marketing organization
• Proactively identify gaps and errors in workflow/processes and work towards improving those areas
• Maintains accurate, sales history and sales plan by product, customer, region, application and market
• Updates the plan quarterly in close coordination with regional sales, product managers and business development managers and as the basis for SBU long range planning
• Assures the impact of customer price changes and end-customer model year changes (new and obsolete platforms) is accurately included
• Employs external, web-based sources to confirm platform volumes and timing
• Creates special reports at management request employing the sales database
• Conducts secondary research to define new product market opportunities or threats including definition of systems, regulations, new system penetration rates, market growth, competitor position and competitor strategy
• Keeps the management team notified of all significant new information on a routine basis. Maintains and updates competitor profiles and product market library
• Updates key sections of the annual strategic, growth and business plans including: product market growth; competitor shares; sales deliverables by product line and the product roadmap
• Expands and annually updates our database of global product markets with the input of Product and Business Development Managers
• Coordinates collection of data and statistics from internal and external sources for the preparation sales analysis reports including standard reports for CTS Corporate IR information and news releases
• Creates draft of news releases for review by SBU and Corporate managers
• Must be proficient in Excel spreadsheets and capable of generating pivot tables and special reports
• Must be proficient in PowerPoint and Word. Experience with Access is desirable
• Experience with AS400 is desirable
• Undergraduate degree in related field required
• 5+ years of related experience. Experience in the automotive industry is desirable
• Assist with all analytics and tracking related to new and existing projects, including traditional media and email campaigns
• Develop marketing dashboards and monitor key performance indicators related to both content and store/eCommerce business objectives
• Produce and present analysis and recommendations for management and other key stakeholders based on marketingperformance data
• Design and implement measurement and testing plans for marketing initiatives based on industry best practices and aligned with business goals
• Contribute to greater understanding of the customer through analysis of self-reported information, behavior over time, and shifts in the industry or customer
• Partner with the digital analytics team to ensure offline/online approach to understanding customers
• Partner with finance and merchandising analytics teams to identify causal relationships between sales results and marketing actions to improve profitability
• Monitor and interpret industry and consumer trends, competitive intelligence, and economic indicators; monitor competitors and prepare competitive analysis on a regularly scheduled cadence (e.g., seasonally/2x per year)
• Support all stages of the planning and deployment process for various types of email marketing campaigns including brand building, product launch, promotional, and seasonal marketing messages
• Analyze performance metrics of marketing campaigns and circulate feedback to drive learning and optimization of future messages
• Support marketing initiatives by creating forecasts and analytical models based on multichannel activity
• Write and review queries related to email marketing program and partners
• Create and review data automation related to email marketing program and partners
• 1-3 years of experience in marketing, finance, or analytics with a successful track recordcontributing to business results
• Exceptional Microsoft Excel andPowerPointskills
• General understanding of marketing programs
• Knowledge of Google Analytics, SQLor other database/statistical analysis tools preferred
• Knowledge of MicroStrategy and marketing attribution a plus
• Demonstrated ability to manage the use of differing formats and layouts of data sources
• Exceptional analytical, critical thinking, and problem solving skills
• Ability to adapt to change
• Organized with a high attention to detail
• Strategic thinker with intellectual curiosity
• Be the point of contact for client service support for our solutions and incorporated in our Client Service team based in the heart of Berlin
• Sales Order & Contract Processing - Fully Accountable for the end-to-end sales order and contract processing of all sales contracts
• Maintain and grow existing relationships across a broad portfolio of customers in addition to upselling and cross selling new products and services
• Provide a single point of commercial contact for the defined customer base. Collaborate with various departments and 3rd parties to develop solutions and resolve issues
• Develop and demonstrate knowledge of Trialpay’s and Visa’s products and services, which can be conveyed to the customer in a clear and concise manner
• Evaluate and assess the performance of client accounts/interactions through conduct quantitative and quantitative analysis
• Provide technical troubleshooting support to clients experiencing issues with implementation of the service
• Build and maintain relationships with colleagues to foster culture of collaboration
• Collaborate with wider Sales team to support and deliver on the Business Development effort of the wider sales team
• Specific Project Work – Get involved with regional and global projects that directly relate to supporting Sales Effectiveness
• Develop expert understanding of Digital Advertising
• 4-5+ years of relevant experience and a clear record of accomplishment
• General comfort with web 2.0 applications
• Excellent in Microsoft Office Suite (Word, Excel and PowerPoint)
• Demonstrated problem solving and analytical abilities (proficient in Excel)
• Data oriented/analytically mindset
• Excel at both phone and email communication with clients
• Prior experience working in online marketing and/or performance marketing
• Self-motivated and learns fast
• Superb verbal, written and communication skills
• Demonstrated ability to work and collaborate in a team setting
• Ability to effectively prioritize tasks and manage time, even under high-pressure situations
• High quality control standards
• Execute in a fast-paced, team environment
• Fluent in English every additional language is a plus
• BS degree in IT/ Engineering / Business / Marketing / Finance
• Family with various analytical tools and business information system; Pricing/marketing experience is a plus
• Senstive to data, number and what is behind, knowing basic finance knowledge
• Good English skills and able to work closely with cross functional team, esp. product managers and IT
• Bachelor’s degree in marketing, business or related field
• Minimum 2 years’ experience in social media, particularly Facebook, Instagram, Pinterest
• Knowledge of Snapchat & Twitter is preferred
• Previous experience with social moderation tools/platforms and external agencies that manage moderation
• Demonstrated leadership, strong analytical and strategic thinking skills
• Coordinate a wide range of marketing activities, including campaigns, event management, development of sales tools, website management, collateral routing for regulatory purposes amongst others
• Coordinates and prepare meetings ( agenda, invitations, documents, logistics)
• One-to-one with Direct Reports
• Internal topic specific meetings as per request
• WebEx (Video-) and telephone conferences
• Support in Media and customer mailings
• Be responsible for coordinating full overview of a project plan with marketing managers and use your power to influence to work with a cross-functional project team, sometimes including external suppliers, to develop and implement deliverables in line with our brand identity
• Be an active contributor to the ongoing development of Hematology and Urinalysis customer communication and sales tools
• BA or BS degree with a major in business administration, marketing, or closely related major
• Experience with a consumer package goods company in a marketing coordinator, assistant marketing manager position desired
• Strong business skills
• Strong interpersonal and persuasive skills
• Ability to influence teams to get projects done on time and on budget
• Familiarity with new product development processes
• Ability to work in a team based environment and manage small work teams
• Familiarity with project management concepts and formats
• Excellent computer proficiency in Word/Excel/Power Point and other Microsoft Office products
• Ability to work in a constant state of alertness and safe manner
• Utilize critical market research skills to collect and analyze market data, identify and follow indicators that affect our business and draw conclusions to identify market trends and forecasts
• Utilize research skills to identify a market opportunity and use this information to help determine the strategic direction for specified sales growth initiatives
• Work closely with the Director of Strategic Marketing to support the successful implementation of market focused sales growth initiatives with the brands and sales team, including the following
• Ability to work in a non-structured environment while maintaining personal accountability for achieving defined objectives
• Ability to effectively utilize market research skills to define problems, collect data, establish facts, draw valid conclusions, identify opportunities for growth, and develop a strategy where only limited information exists
• Ability to deal effectively with a variety of abstract and concrete variables and apply principles of logical thinking to a wide range of intellectual and practical issues
• Ability to write reports, write affective power point presentations, develop business correspondence, and effectively prepare and present information to other Altra associates
• Negotiate commercial terms for Company oil and gas production
• Renegotiate expiring oil and gas contracts
• Assess purchasing company’s infrastructure and facilitate upgrading/expansion as needed
• Review monthly settlement statements from oil and gas purchasers and confirm they are consistent with purchase contract
• Contact purchasers to address settlement issues and take to resolution
• Perform other associated functions as needed
• Bachelors Degree with 5+ years relevant work experience, OR a high school diploma/GED equivalent with 10+ years relevant work experience
• Demonstrated experience in the oil/gas industry, upstream experience preferred
• Prior purchase agreement/contract-negotiating experience
• Prior work experience and a proficiency with MS Excel, Word, and PowerPoint
• Must be able to work in the United States indefinitely
• Understanding of oil and gas industry terminology
• Ability to work within multi- discipline teams
• Create content for projects including, but not limited to, web, e-media, brochures, data sheets, direct mail, PR, newsletters, tradeshow graphics, customer support materials and media campaigns
• Support customer growth through lead generation and promotional activities
• Proofreading
• Event planning, coordinating and execution
• Conduct market and competitive research
• Analyze results of marketing campaigns, trade shows and public relations efforts and help make decisions of go-forward strategy
• Work in CRM, content management and marketing automation tools
• Managing promotional literature usage and inventory
• Concept and creative idea generation participation within the marketing team
• Builds rapport and leverages customer relationships with existing and potential borrowers with the goal of meeting customer needs and exceeding their expectations
• Analyze customers' financial situations and provide the appropriate solution by advising customers as to the appropriate loan product for them
• Excel in a fast paced environment with the ability to multitask and follow up with multiple customer and work on multiple files each and every day
• Accept multiple live, qualified inbound leads daily
• Lock loans at point of sale, request initial documents from the customer, and submit an initial, paperless loan package to production staff
• Structure and price loans accurately
• 2+ years' full time refinance loan origination experience; call center environment preferred
• Strong desire to succeed in a sales environment and be a top producer
• Ability to correctly and accurately structure and price loans
• Complete knowledge of conventional and government loan programs (purchase and refinance)
• Current CA DBO and NMLS license
• Four or more additional state NMLS licenses preferred
• Excellent communication and relationship skills
• Self-motivated, self-starting professional
• Detail oriented with strong organizational and follow through skills
• Truly independent mortgage sales professional
• Bilingual; ability to read, write and speak Spanish is a plus but not required
• Two or more recent years' full time loan origination experience, preferably in a call center environment
• Minimum of four approved state licenses through the NMLS
• Bachelor’s degree, Finance, Marketing or Science. MBA preferred
• At least 3 years of experience demonstrating strong market research and/or business analysis skills, creativity and organizational skills
• Strong Excel, PowerPoint and Word skills
• Strong written and verbal communication skills and interpersonal skills
• Working with management to create test specifications and test plans for both email and physical mail campaigns
• Coding tests in SQL for SQL Server in order to conduct tests
• Converting marketing campaigns using HTML into image and text emails that are deliverable using a number of email accounts including Gmail, Ymail, Hotmail, Outlook, even mobile devices
• Creating and maintaining email lists for use in marketing campaigns
• Using HP Exstream Dialogue to create, modify, and implement tests for physical mail campaigns
• Tracking and reporting results for all email campaigns, providing weekly, monthly and quarterly dashboards
• Working closely with various departments to define and develop parameters for new email campaigns and build and test queries and filters within the ESP
• Develop project briefs and documentation for each email or physical mail campaign
• SQL database programming language knowledge
• Experience with HP Exstream Dialogue a plus
• Experience working with email service providers a plus
• Strong technical background and analytical skills
• Ability to handle multiple projects and meet deadlines
• Billing / document / report layout design experience a plus
• Experience using HP Exstream a plus
• Bachelors degree in related field
• Experience in email marketing
• Ensure all channel partners have the information and materials required to complete sales (primarily pricing, contracts, credit requirements, and third-party verification scripts)
• Ensure all sales submitted by channel partners are processed properly including completed handoffs to other areas of the organization (primarily Credit, Supply, Enrollments, Commissions and Welcome Packets)
• Coordinate resolution for issues that require special handling
• Communicate and collaborate with channel partners as needed to support sales growth
• Mine, manage and analyze large amounts of complex data
• Provide relevant reporting information on sales and portfolio performance
• Suggest strategic plans to respond to market and portfolio changes
• Identify opportunities for process improvement, recommend change and support implementation for process enhancements
• Partner with IT and other departments to facilitate system and process improvements
• Perform other duties and special projects as assigned
• Bachelor’s degree in Marketing or equivalent field
• 1-2 years of experience in a Marketing field preferred
• Proficiency with Excel and Powerpoint
• Strong aptitude for reporting & analytics
• Ability to support multiple tasks & deadlines
• Support the tactical elements of marketing campaign execution, such as pulling campaign lists, working with internal and external creative partners, and creating campaigns in our automation tools, such as Marketo
• Coordinate marketing projects associated with the Direct and Indirect (broker) channel
• Manage development and production of timelines, ensuring timely program deployment
• Ensure all communications meet legal and regulatory requirements and adhere to Direct Energy's brand guidelines
• Manage spending for assigned marketing activities, ensuring they are on budget
• Identify efficiencies and cost-saving opportunities for projects, taking corrective action as necessary
• Analyze programs to determine overall return on investment (ROI)
• Ensure all vendors and business partners are paid in a timely manner
• Utilize databases to track and monitor the overall worldwide market for mining equipment, and Komatsu Mining Division’s market share realization. Produce mining analysis using information generated by third-party consultant – Parker Bay Company
• Produce new marketing and sales-related analyses for ad-hoc requests for all departments who require marketing statistics
• Produce analysis of compiled monthly rolling forecast for HQ sales and production planning
• This position will work closely with executive management to develop high level Power Point presentations and Excel generated market share analysis material
• Produce Mining-related business plans and analyses for the purpose of providing understanding of KAC performance to planned objectives for North America and worldwide (shipments)
• Inside sales support for field sales group. Individual will train Contract Managers and field sales group in the proper use of software programs used in the sales execution process
• Business (marketing-statistics) systems development interfacing with IT department. System process control and improvement
• Other duties as Assigned
• Bachelor’s degree (business preferred) with 1 years experience in a data-intensive analytical environment, or 3 years technical and industry experience with business systems and marketing-related statistics
• Responsibilities include advanced or “power-user”–level expertise in Microsoft Office - Microsoft Office Excel and PowerPoint with preferably an advanced-intermediate level in Access. Proficiency in Excel with an emphasis on formulas, pivot-tables (expert), lookup formulas, linking, interfaces with Access. Proficiency with map software. Ability to produce complex graphs and charts with a high level of efficiency
• Analytical/Statistical analysis capacity for analyzing sales trends and inventory performance
• Excellent communication skills coupled with the ability to take directions and complete assignments in a timely fashion
• Project management skills acquired through college education and/or work experience
• Collecting, organising and validating large volumes of data from internal and external sources and partner with colleagues in Commercial, Brand and Business Information to ensure historic data is accurate
• Building models and performing statistical analysis
• Interpreting the data to generate actionable insights and recommendations to continually optimise the performance of our Media investment at monthly, quarterly and yearly levels, taking in to account both the short and longer term performance
• Working closely with senior stakeholders around the business and with our Media Agency to ensure these insights and recommendations are embedding in our Media planning
• Working with Commercial team colleagues to develop cross-channel media insights that also link to our digital acquisition strategy and performance
• Create regular and standardised marketing performance reports and business updates
• Support Marketing strategies and initiatives to drive revenue and support retention efforts across the organization
• Define common workflows and processes in our campaign execution workflow
• Contribute to a closed-loop marketing strategy, providing regular reporting on marketing effectiveness
• Partner closely with Marketing Analytics teams to leverage customer insights into the campaigns we deploy
• Ensure programs follow email compliance guidelines
• Partner with internal clients to lead cross-channel campaign planning and coordinate program execution with Marketing Automation team. Analyze and report program results and partner with clients to outline optimal campaign strategies to meet key objectives. Communicate and implement plan changes based on analysis
• Support with the development of marketing strategies and support the execution across marketing programs including outlining test programs and refining programs based on campaign results and customer analytics insight. Regularly communicate best practices for marketing across the organization
• Coordinate updates to dashboards to share program impact and key learning’s with marketing partners and executive leadership teams
• Seek opportunities for process improvement across marketing operations
• Utilise Eloqua to execute campaigns supporting complex flows and designs
• Extensive experience with MBA marketing or strategic planning experience with progressive responsibilities and revenue accountability
• Strong experience with Salesforce.com, CRM and other marketing automation tools and software (Unica, Eloqua and Tableau are essential requirements for this role at expert level)
• Direct marketing background or proven experience leading metrics driven marketing campaign planning and assessment
• Proven experience with email marketing, social media and mobile marketing a plus
• Demonstrated experience in test and iterate approach to optimizing campaign performance
• Direct experience in the financial field or information industry a plus
• Critical thinking skills with attention to detail
• Demonstrated expertise and success in multi-channel / multi-touch campaigns
• Success in strategy and integration of new marketing technologies
• Exceptional oral and written communication skills
• Keep up-to-date and adhere to e-marketing best practices, including usability, design/copywriting for online, privacy and CAN-SPAM policies
• Knowledge of Thomson Reuters products and services
• Experience working in a global matrix organisation
• Excellent marketing campaign process design and implementation skills; including best practices around email marketing campaigns
• Excellent understanding of sales roles, operating rhythm, sales tools and processes and drivers of effectiveness
• Ability to implement initiatives that adhere to a closed-loop marketing strategy
• Logical approach to problem solving and strong analytical skills and techniques
• Ability to initiate and drive improvements
• Use appropriate communications skills (both oral and written) to understand and source information and to build and maintain productive relationships with our internal stakeholders
• Excellent interpersonal skills to influence others in a team matrix environment
• Ability to get things done within a given timeframe
• Strong experience with global applications such CRMs, specifically salesforce.com
• Strong experience with marketing automation tools & business intelligence tools and software, ideally Unica and Eloqua
• Knowledge of Thomson Reuter's products and services
• Rigorous attention to PnL accuracy, exposures. Close coordination with Commodity Risk, Scheduling, Trading and Settlements
• Market and data analysis relation to strategic origination initiatives
• Generation of commercial margin ideas / opportunities and related business strategies
• Quantify deal opportunities and aid in deal execution, all while operating within BPs “Code of Conduct” and “DOA” framework
• Working in conjunction with and supporting other teams such as Consumer Origination, Structured Products and Alliance NGL Business (ANB) teams
• Assist in monthly statement preparation and verification
• Assisting with transport optimization and identifying transportation opportunities
• Working with Marketers on Ad Hoc analysis requests
• Working with Scheduling and daily field operations CSO’s on ensuring allocations are correct
• Answer customer queries including post transaction support
• Dealing with a high volume of customer inquiries daily
• Accurate deal and data entry follow through into ET systems and TCPL systems
• Working with IT on an ongoing basis to improve and automate existing processes
• Sending out monthly transport renewal reminders
• Adherence to BP's Compliance and Code of Conduct Policies
• Strong Excel skills and attention to detail
• Commercial focus
• Experience working in a role developing beneficial energy industry competencies (such as contracts, confirmations, settlements, scheduling, trade control, etc....)
• Strong sense of urgency, highly motivated and self-starter
• Knowledge WCSB pipeline operations an asset
• Netback pricing knowledge
• Team player promoting a positive work environment
• Demonstrated track record for delivering against performance objectives
• Analyze marketing campaigns and promotional activity Key Performance Indicators (KPIs) to determine successes and opportunities specific to each campaign or promotion. Deliver reporting to marketing leadership team with insights across KPIs
• Prepare end-to-end analysis to assist marketing initiatives in overall sales and prescription growth, customer growth and retention, trip and basket increases, market share improvement and campaign performance
• Perform ad-hoc analysis as requested by leadership team to support various presentations and business decisions. Clarify requirements and expectations of all such analysis to ensure that product meets or exceeds all business needs
• Design, extract, transmit and receive data feeds to third parties and process data for consumption and analysis. Prepare ad-hoc analysis customized to the 3rd party promotion, campaign, program, or customer loyalty data needs and deliver to respective stakeholders
• Leverage data mining and statistical modeling technologies to determine shopping behaviors and opportunities to drive increased loyalty
• Assist in the ongoing development of CRM customer targeting methodologies and customer segmentation strategies. Implement targeting logic into all campaign data requests to maximize opportunities for customer-relevant content and offers
• Serve as primary business user for CRM and customer loyalty data. Partner with Rite Aid IT team to ensure data management processes meet or exceed all business requirements. Resolve any data issues in a thorough yet timely manner
• Support digital marketing partners as needed by tracking and reporting on eCRM initiatives to understand the impact of digital channels. Develop KPIs and measures of success that meet the unique needs of each channel
• Support annual marketing strategic business planning efforts by providing customer loyalty data and related analysis
• Three (3) years' of experience in Marketing or Financial Analytics required
• Three (3) years' of experience in SQL, SPSS, or similar analytic software preferred
• Three (3) years' of experience in Analytical experience with large data sets exceeding 1 billion records and/or experience with relational database management required
• Minimal experience in retail accounting principles preferred
• Develop and build a variety of reports for the client, primarily using Business Objects, Adobe and Excel
• Build, validate and deliver specific analysis designed to generate true customer insight
• Provide written and verbal output on reports
• Liaise with Senior Analysts and Data Planners to schedule and deliver the best insight possible
• Build relationships with management and staff (internal & external) in business areas associated with data planning and insight work
• Support the Management to resolve the key data strategy and insight issues across customer and prospect databases
• Performing deep-dives into campaign performance across olm, search, social and other formats
• Visualising data with appropriate tools
• Linking the performance of our TV ad spots to the digital behaviour of our customers
• Analysis of Consumer Research tools to highlight trends in car buying, attitudes to advertising and consumer needs
• Understand how the marketing group contributes to the unit’s and overall business strategy and pro-actively contribute to the marketing strategy
• University degree in a quantitative subject area such as Marketing Analytics, Big Data and Business Analytics, (Business) Informatics, Econometrics, Data Science, (Neuro) Sciences, or any related area
• Minimum of 5 years of proven experience in marketing or business development in a B2B environment
• Experience in analytics and dashboarding, experience with Adobe Analytics and Tableau is plus
• Ability to work independently to leverage the collection and analysis of large volumes of structured and unstructured data from multiple sources. You should be capable of handling multi-data processes in order to streamline data collection, list making, reporting and dashboarding
• Strong communication skills to understand the needs of marketing group and reach out to other analysts in other parts of the company
• Proficiency in Microsoft Office including Word, Excel, PowerPoint and Outlook
• Data analytic skills
• At least 1 year of related marketing experience
• Bachelor’s degree in Business or Marketing
• Knowledge – Skills – Abilities
• Develop solutions to complex distribution issues, keeping in mind scope limitations and impact of other barriers
• Facilitate information sharing, outreach and development of collaborative relationships with team members and stakeholders
• Self-starter with a strong passion for using data to influence business decisions and strategy investments
• Basic knowledge of statistics and analytics methodologies
• Manage the extraction, transformation and population of data files and databases (MS SQL Server, Excel, R/Python, SAS, Tableau, etc.)
• Actuarial sciences, risk modeling or insurance experience a plus
• Advanced Reporting: Construction of Excel, Tableau, and Google Analytic Dashboards as well as high volume, ad hoc reporting requests
• Analysis of tactical media data, including (but not limited to) SEM, promoted and organic social media, blog content, organic search traffic, banner advertising, affiliate, and email marketing efforts
• Analysis of eCommerce data from Kaptest.com, investigating user behavior, path to conversion, channel attribution, geographic and device level insights, and other key event tracking activities on Kaplan web properties
• Execution of A/B testing of landing pages, multivariate, flow, multi-page, and pricing via the Optimizely platform
• Synthesis of above stated performance data to create actionable insights and make optimization recommendations to the Director of Media & Optimization
• Assistance in creation of benchmarks, baselines, budgets, goals, data naming conventions, and process documentation for optimization analytics Collaboration with the Business Intelligence team to write and execute queries, analyze business system data, and determine success of lead generation efforts
• Statistical Coursework
• Google AdWords
• Education Industry
• Testing/Optimization
• Design new and maintain existing marketing performance reports and dashboards, including but not limited to seminar registrations, website traffic, marketing campaign performance, lead follow up, cost per lead, and conversion reports
• Create presentation reports that present data in an easy to understand format encompassing statistics, graphs, and other tools as needed
• Gather data from contracts, A/P system, Qlik, and other sources to analyze strategic plan versus the business outcome to provide insights into optimization of marketing investment
• Perform in depth marketing funnel analysis to identify opportunities to optimize campaign performance driving growth in lead conversion and ultimately profitability
• Monitor/track competitive and market trends, report findings/conclusions, make recommendations when appropriate
• Collaborate with business stakeholders to provide strategic input and interpretation of the marketing results
• Act as marketing liaison to IT and the Business Support Group
• Support the Marketing team on a wide range of analytics, reporting, and ad hoc projects
• Participate in special projects and perform other duties as assigned
• Create in-depth brand/consumer basket analysis and segmentations based on results from quantitative brand tracking studies
• Deliver ad-hoc analysis and research projects as needed
• Responsible for writing SQL queries and will query the data for the ongoing reporting process across multiple campaigns
• Digital & Google Analystics Experience
• Paper Click Advertising Experience
• Worked on E-Commerce Platform
• Experience with Magento & Demand Ware
• Bachelor’s degree in Economics, Market Research or related field or equivalent work experience
• Minimum of 1-2 years of experience in the field
• Extensive knowledge of standard research methodologies, data analysis techniques and marketing procedures
• Experience performing research studies from start to finish. Excellent written and verbal communication skills
• Familiar with advanced statistical analysis and research methodologies, along with proficiency in SQL and Microsoft Office
• Responsible for delivery of assigned module/ components /phases of a project
• Responsible for people Management, including goal setting and providing performance feedback
• Responsible for Status reporting
• Responsible for guiding the development team
• Responsible for Knowledge transfer and arriving at SLAs for steady state
• Technical problem solving skills
• Monitor and deliver monthly Chase Pay dashboard with implications
• Build out client facing Chase Pay performance presentations
• Identify data driven insights to influence business strategies across marketing and product lifecycle
• Grow consumer enrollments and usage of our wallet through targeting and offers
• 2+ years of related experience in loyalty marketing or strategic analytics, digital experience preferred
• 3-5 years of experience in strategic or product marketing
• Experience with Tableau or Microstrategy a plus
• Bachelor’s degree in Business, Marketing or Statistics
• Lead development of audiences for marketing campaigns utilizing a vast store of behavioral data
• Lead campaign reporting and delivering of a templated report for ad-hoc and recurring marketing campaigns, including the deciphering and communication of test results
• Develop and execute testing and optimization plans for ongoing CRM campaigns
• Provide support on customer segmentation, data strategy and analytic approaches
• Work with Sr. Management to answer strategic marketing questions through behavioral data
• Work across multiple data sources (Web, email, in-game) to develop a complete picture of gamer behavior
• Work with technology teams to ensure our solutions can deliver on our goals
• Support analytic plan with CRM agency and support the development of a number of segmentations, predictive models, ad-hoc projects and reporting
• Collaborate with other analytics groups across the organization to share best practice and methods
• Support marketing strategies and initiatives to drive revenue and support retention efforts across the organization
• Partner closely with Marketing Analytics teams to leverage customer insights into marketing campaigns and initiatives
• Coordinate updates to dashboards to share program impact and key learnings with marketing partners and executive leadership teams
• Four-year college degree in business or marketing related field
• 1-2 years of marketing experience in implementing innovative marketing communications plans and coordinating marketing projects in a complex organization, including multiple stakeholder management groups
• Experience with Salesforce, and marketing automation tools and software (Unica and Eloqua a plus)
• Proven experience with email marketing, social media and mobile marketing a plus. B2B Marketing preferred
• Demonstrated experience in test-and-iterate approach to optimizing campaign performance
• Critical thinking skills with strong attention to detail
• Must be a solution-orientation individual with initiative
• Keep up-to-date and adhere to digital marketing best practices, including: usability, design/copywriting, privacy, and CAN-SPAM policies
• Highly collaborative individual with proven ability to work well in a matrix organization and effectively manage across boundaries
• Participate in the development and refinement of key performance indicators
• Apply structured problem solving and hypothesis-driven thinking to move swiftly to insights
• Ensure reports are accurate, timely and delivered in an accessible manner
• Participate in the prioritization of work to deliver maximum business impact
• Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed
• Articulate findings to internal stakeholders using strong written and verbal communication skills
• Stay closely connect with stakeholders and provide reliable estimates of timing of deliverables
• Minimum of 1 years of analytics experience
• Experienced in Excel, including the ability to use pivot tables and advanced functions
• Knowledge of relational databases, SQL or Access, or willingness to learn
• Ability to tell a clear story with data and translate to implications
• Ability to create effective PowerPoint presentations, tailored for audience
• High performing, high energy self-starter, with ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
• Proven marketing experience in implementing innovative marketing communications plans and coordinating marketing projects in a complex organization, including multiple stakeholder management groups
• B2B Marketing preferred
• Degree in business or marketing related field
• Develop high quality editorial content for a wide variety of marketing applications, including coordinating and conducting interviews with subject matter expert to mine for topics and insights
• Manage social media for Slalom Chicago, including content development, image selection, delivery scheduling and analysis
• Coordinate with internal resources and external suppliers to design marketing collateral
• Create and maintain project plans, budgets, and timelines
• Proactively research and identify opportunities for Slalom to engage with the Chicago community
• Manage award submission calendar and assist with end-to-end award submission development and coordination
• Conduct market research to help influence future go-to-market strategies and stay up-to-date on industry insights/trends
• Support internal stakeholder awareness and engagement, including developing internal communications, marketing campaign overview presentations and results summaries
• Coordinate with Operations Team for event development and execution
• Analyze marketing metrics to identify cause and effect relationships
• Conduct secondary research, including finding information from industry associations, statisticians and marketing experts
• Offer insights about product marketing activities, operational issues and customer behaviour within our mobile app
• Be familiar with advanced statistical analysis and research methodologies, along with common computer programs
• Minimum 2 years’ experience in
• Interpretation of complex data in order to develop compelling business cases
• Ability to take initiative and champion a project from conception through to implementation and evaluation. This will include
• Logical, rational mind set
• Detailed and process oriented
• Professional, self-motivated and driven
• Conducts analysis of marketing initiatives from the planning stage through execution, including measurement of ROI
• Develops dashboards to monitor and track performance of marketing initiatives relative to KPIs, projections, and historical performance
• Mines internal and external data and provides actionable insights regarding sales opportunities and risks
• Partners cross-functionally and within the marketing team to drive internal process improvement, so that standard recurring tasks can be done more quickly and efficiently and key users can more readily access key findings
• Assists with development and analysis of relevant market research studies (qualitative and quantitative) using primary and secondary data
• Uses data visualization to analyze and communicate information
• Communicates findings effectively to all levels of the organization
• 1-3 years of retail or CPG marketing analytics or market research experience
• Hands-on statistical modeling experience
• Advanced Excel skills and experience with large data sets
• Experience with Business Intelligence software, such as IBM Cognos and/or Tableau
• Exceptional verbal/written communication, listening, and presentation skills with attention to detail
• Expert Microsoft Office skills
• Exceptional analytical skills and the ability to derive insights and actions from data
• Enjoys problem-solving and working autonomously
• Experience driving a sustained research or analytical project
• Lead product, service and software launches in North America while also driving alignment with regional marketing teams in LATAM, EMEA and APAC regions
• Develop audience-focused and market-based messaging and content with an emphasis on search engine optimization, social media and an enhanced digital experience
• Produce compelling stories and content that address the needs of our audiences and deliver them in a variety of formats to optimize engagement
• Collaborate with lead generation and campaign teams to drive awareness, demand and preference
• Produce collateral, product selectors, compatibility matrices, presentations and other sales tools with a focus on digital enablement for both end users and resellers
• Be creative, proactive and innovative in finding new ways to reach target audiences
• Mine industry publications/websites and social media as well as our product management, sales and channel marketing teams for creative content and promotional opportunities
• Write and edit heavy volume of communications including brochures, emails, bulletins and website copy
• Minimum B.S. or B.A. degree in Marketing, Journalism, English, Communications, or Business from an accredited institution
• Minimum 2 years of experience within marketing communications or product management
• No relocation benefit is offered for this position. Candidates must reside within a 50 mile radius of Raleigh, NC
• Strong SEM /SEO
• Excellent Copyrighting skills
• Video production and editing capability
• Experience within Bio-Tech & IT
• Agency or PR experience
• Proven track record in creative project planning, project management and working under deadlines
• Must be an innovative, creative thinker with strong leadership and prioritization skills
• Must be a self-starter with energy and enthusiasm towards in a matrix team environment
• Must be able to consistently contribute in a dynamic, collaborative environment
• Creative approach to content creation and problem solving
• Superior written communications skills and messaging
• Expert use of Microsoft Office
• Gathers, assembles, and monitors secondary industry/market information on various metrics such as sales, pricing, new product introductions, market coverage, trial and loyalty, competition performance, etc. Creates standard reports and summaries
• Uses marketing resources and reports to keep current on the industry and market, and informs cross-functional teams of market trends, including digital marketing and other emerging areas
• Coordinates with internal teams the execution of brand and/or product marketing programs, including packaging design projects, promotion activities, interactive marketing activities, and sales/ demo materials
• Contributes to demand planning (forecasting) by aggregating demand information from key accounts and sales representatives and analyzing demand trends
• Assists in new product development and introduction efforts through data gathering and input of new product information into the appropriate internal systems
• Assists in the development and execution of details associated with pricing and merchandising decisions and programs (e.g., price pages, notifications, rebate payments, corridors, basic reports, etc.), and tracks pricing and merchandising metrics
• If part of a channel marketing team, provides support to channel marketing manager by collecting channel-specific information, analyzing channel coverage, assisting in the implementation of channel marketing programs and tracking program execution and results
• If part of the eMarketing team, implements, measures and optimizes interactive activities, such as email or mobile campaigns, paid search and social media efforts
• Bachelor's degree or higher from an accredited institution
• Minimum of one (1) year of experience in marketing
• Minimum of one (1) year of experience conducting analytics
• Minimum of three (3) years of experience conducting analytics
• Minimum of three (3) years of experience in a product selling division
• Minimum of one (1) year of demand planning
• Minimum of one (1) year of global experience
• Process approx. 6,000 sales quotes per Annum
• Interface with the US-based Sales to understand customer requirements
• Liaise with International Carriers to gather the best 3rd party network costs
• Regular calls and meetings to review carrier performance on pricing competitiveness and responsiveness
• Interact with various internal teams including Carrier Management, Product Management and Engineering to understand CenturyLink’s new product offering, network expansion and solution designs
• Performance will be measured on Timeline and Accuracy criteria for processing Quotes as well as including the quantity of quotes processed
• Analyze marketing event and offer performance using Business Objects database system
• Project key metric performance of upcoming sales, offers, and Program changes
• Conduct ad-hoc analysis regarding the Program for business partners across the organization, primarily merchants and finance
• Manage and update all Program reporting; gain competency to address all questions related to analysis. Includes reports produced by Marketing, Acxiom, and Macy’s Credit & Customer Services (MCCS)
• Prepare all analysis and documents on key performance indicators for monthly Rolling Operating Forecast (ROF) meetings
• Act as team liaison with analytics teams: partner with dedicated support teams to run analysis; identify and keep track of data integrity issues to support timely resolution; leverage data models to determine relevant offers and customer segments to target
• Collaborate within Marketing to execute Program-related offers and analysis – partner with internal database management and contact strategy teams
• Participate on weekly calls with Acxiom, Macy’s Systems and Technology (MST), and MCCS
• Manage targeted offer strategy. Program offers and attach to customer profiles; partner with other marketing teams to execute offers and determine impact
• Create quarterly and seasonal program updates, to be shared with executive committee
• Support other roles on team with analysis, reporting, and other tasks as needed
• Highlight business trends by location, channel, and family of business to identify growth opportunities
• Maintain a deep understanding of the key business drivers related to the Program, and the program’s role in driving sales
• Experience with BI tools, including but not limited to PowerBI or Tableau, encouraged
• In-depth data modeling, including experience working with data cubes
• Experience with customer database systems a plus
• Strong analytical, organizational, and presentation skills
• Ability to work in a dynamic environment
• Exceptional Excel skills including macros, look-ups and pivot tables; strong proficiency with PowerPoint
• 2+ years of Marketing experience
• Pharmaceutical Market Research experience
• Previous Cardiovascular experience
• Respond to various marketing team requests from Man global sales team and clients
• Assist with (review, format, etc.) quarterly investment communication process
• Support the marketing and client services team through the creation and maintenance of sales and marketing materials
• Provide back-up to Client Service team, including the gathering of data and client service reporting
• Support coordination and response of RFPs, RFIs and due diligence requests
• Bachelor's Degree required; 2+ years of experience
• Proven outstanding academic track record with a demonstrated history of achievement
• Proficient Microsoft skills (power point, excel and word; VBA and Excel Macro knowledge helpful)
• Possesses and displays excellent verbal and written communication skills with ability to convey information to internal and external customers in a clear, focused and concise manner
• Demonstrated knowledge of and interest in investments and financial markets
• Must demonstrate a strong attention to detail with excellent organization skills
• Ability to successfully work in a team environment, with an eagerness to take initiative and navigate an environment with multiple stakeholders
• Provide marketing support on the extended warranty programs to achieve growth goals and measure effectiveness
• Work with internal product groups to coordinate product offers, dealer communications, and value stream analysis
• Work cross-functionally to support internal teams (IT, customer and dealer support, technical service, product groups, accounting)
• Help identify solutions and process improvements for both dealers and consumer
• Assist in development of integrated marketing programs to both the dealer and consumer
• Assist in development of training efforts to field sales and dealers with any questions/issues regarding Financial Services products
• Develop supporting materials to increase dealer and consumer engagement; training, tools, incentives
• Manage updates of internal dealer website with current communications, pricing, training materials, etc
• Lead efforts to drive innovation by identifying market trends, conducting competitive research, and benchmarking
• Provide marketing research and support in helping develop new products that add value for consumers and dealers that align with Polaris’ goals
• Monitor and report marketing activities to make recommendations based on campaign effectiveness
• Contribute to departmental reporting and presentations on an as needed basis
• Bachelor’s degree in business related field Strong organizational & analytical skills
• At least two years’ experience in business environment; powersports or financial services experience preferred
• Ability to work effectively individually and in a team environment Experience managing third-party vendors/partner relationships
• Proficient in office software including Word, Excel, PowerPoint. Familiarity with Access a plus
• 4-6 years in preparing MIS reports using various tools such as SQL, ESSBASE, BRIO and MS-EXCEL (VBA, Macros)
• Proven communication (written/verbal) skills, including logically structuring and delivering presentations
• Proven analytical thinking, analysis, and problem solving skills
• Familiarity with statistical concepts
• Ability to derive insight from pipeline and revenue data
• Knowledge of - or willingness to learn Cognos, SPSS and Python
• Competitor and marketplace analysis
• Working with Central and International teams to share best practices
• Financial analysis, working closely with Finance to develop business cases
• Driving the digital agenda through capability development and Implementation
• Marketing and Creative development, working closely with Agencies and Acquisition teams
• Project Management working closely with Technologies, Legal, Compliance, Risk, World Service Operations, Training and many other groups
• Managing ongoing marketing budget and plans
• MBA or MA specializing in Marketing, Economics or Finance would be considered an asset
• Minimum 2 years experience in
• Professional, self motivated and driven
• Define the frameworks for measuring, reporting and analyzing global marketing campaign results
• Leverage multiple sales and marketing data sources from the data warehouse and data analysis tools to manage data mining/extraction for the analysis of marketing campaigns, strategic events, and sales pipeline. Synthesize results and provide actionable insights to global business stakeholders
• Lead the conceptualization and execution of ad-hoc marketing performance reports and data projects in MS Excel/Access and MySQL/SQL
• Collaborate with the Marketing BI and IT teams to drive the implementation of the global marketing performance reports and dashboards by leveraging the sales/marketing data warehouse and BI tool
• 2+ years of experience working with large datasets in different formats such as .csv, Excel, Access. Proficiency in MySQL/SQL and ability to create data models is required
• 3+ years of experience in a marketing reporting and analytics function analyzing marketing data and producing standard/ad-hoc reports for performance tracking and decision-making
• Strong understanding of the B-to-B sales and marketing functions and how to measure success. Understanding of the SiriusDecisions Demand Waterfall is highly desired
• Advanced knowledge of Microsoft Excel including pivot tables, formulas, formatting, charts and importing/exporting data
• Excellent oral and written communication skills for translating data insights into concise executive summaries and presentations
• Demonstrated ability to work collaboratively in a team structure
• Bachelor's degree required in business, finance, marketing, sciences or related field
• Analyze activity data, provide assessments of trends, and position activity metrics to meet supporter’s objectives using Medscape’s data services, with a particular focus on Global activities
• Develop routine client-facing metrics reports measuring overall activity performance and impact to support sales in generating renewals specifically for the Global business unit
• Work closely with the Global sales organization to assist in determining reporting needs based on supporter requirements
• Create overall reporting template and customize as needed
• Devise a reporting schedule with the Global sales team to ensure reporting deadlines are met
• Facilitate necessary updates and improvements to supporter activity metrics reports as needed
• Ensure messaging and branding is consistent across the Global business unit and its products
• Coordinate Global team ad hoc data requests in partnership with the Audience Engagement team
• Education: Bachelor’s Degree or equivalent experience, BA/BS in marketing is preferred
• 1-2 years of related work experience preferably in the digital space
• Proficient in understanding, representing, and communicating data-driven analysis to various departments by taking data and telling a story, preferably in a sales support environment
• Proven success in working with, and presenting data to, cross-functional teams
• Strong analytical skills combined with the ability to communicate with seasoned management across multiple time zones (global presence preferred)
• Strong ability to be responsible, accountable, and results-driven
• Must live in the UK
• Must be proactive and detail-oriented
• Creative thinker who can utilize existing resources in a productive and/or innovative way
• Excellent organization and documentation skills required (Excel, Word, and PowerPoint)
• Technical proficiency in data related technologies a preferred
• Collaborate across the organization on a global basis to pull together data and processes
• Define and develop plan for analyzing marketing promotions and campaigns
• Compile data from multiple sources to develop the ROI and determine the success of a new product launch marketing Go-To-Market strategy
• Evaluate large amounts of data from multiple sources to find trends and relevant information that will inform future strategy
• Document requirements and create repeatable processes for analyzing new product launch marketing efforts and for reporting on marketing influenced sales
• Understand and evaluate all data sources – i.e. CRM, Oracle and Eloqua
• Share best practices and procedures for future analysis
• Drive loyalty and engagement, brand relevance and competitive differentiation through the development and management of innovative Cardmember benefits, experiences and programs
• Launch new Cardmember benefits, ensuring on-time, flawless delivery and managing through stakeholder alignment, compliance and legal review, implementation and post analysis
• Ongoing management of existing benefits and programs, including but not limited to partner management, business development and capability enhancements
• Manage and nurture partner relationships, maintaining a regular presence and reinforcing value
• Explore and evaluate new partnerships that will drive differentiated value for Cardmembers, while maintaining ongoing business development for existing programs
• Work closely with internal teams to identify and implement new strategies and capabilities that will optimize and enhance customer journeys, from benefit discovery to fulfillment
• Maintain ongoing alignment and communication for initiatives and projects among impacted internal and external stakeholders, such as Product, Events, Customer Service, Global Merchant Services and creative agencies
• Ensure Customer Service teams are engaged, trained and ready to support the launch or changes of benefits
• Analyze quantitative and qualitative information to develop and recommend strategies to strengthen and evolve existing programs
• Proactively identify, evaluate and plan process and business enhancements to reduce inefficiencies and drive results, while subsequently collaborating with internal teams and stakeholders for successful execution of these strategies
• Provide regular analysis and reporting of benefits and programs
• Leverage insights and apply best practices from other lines of businesses and markets, such as Global or US teams
• Keep a pulse on competitor news and industry trends
• Very organized approach to managing workload, with the ability to multitask and prioritize in order to meet aggressive goals
• Excellent collaboration and interpersonal skills, as well as the ability to build, foster and maintain relationships with internal and external business partners
• Self-starter and go-getter, with the ability to work both independently and as a team
• Superior oral and written communication skills, with proven presentation skills to senior leadership or partners with ease
• Creative and resourceful, with a proven track record of delivering results and meeting targets
• Firm understanding of American Express products and associated benefits, particularly in the premium and ultra-premium space
• Partner management experience is an asset
• Business development experience is an asset
• Knowledge, experience and/or relationships in the dining and retail spaces is an asset
• Overall expertise in Marketing Systems/tools
• Expertise in Collaboration and Project Management tools and reporting
• Expertise using Microsoft office tools (Excel, Word, PowerPoint)
• Experience in developing training materials and system documentation
• Ability to effectively work with IT developers, external vendors and multiple business areas across the division and Abbott as a whole
• Ability to quickly learn new software/systems in order to act as a trainer and Subject Matter Expert for the Marketing and Commercial Services organization
• Ability to communicate effectively and to solicit feedback
• Excellent organizational, planning and project management skills are required to be successful in this position
• Works independently to complete assigned tasks
• Determines business objectives of assignments
• Contributes to the design of systems, programs and processes
• Exercises latitude in approach to problems and recommends solutions
• Communicates regular status and alerts manager of barriers to successful project completion
• Develop project plans and manage the successful completion of key marketing projects aligned with strategic business goals
• Work closely with PM, Sales and key agency partners to develop messaging and core value proposition linked with core products and segments supported by strategic campaigns
• Develop metrics linked with marketing success and measure results to determine best practices and insure marketing tactics deliver desired results including budgetary targets
• Develop and execute Marketing deliverables including sales collateral, videos, digital campaigns, exhibitions/trade shows, social media, PR, case studies and other tactics associated with B2B marketing best practices
• Understand key customer segments and develop a linkage with Voice of the Customer program outputs to refine messaging and customer campaigns
• Manage logistics associated with successful completion of key marketing tasks
• Serve as change agent to move Marketing to strategic and integrated with the business objectives
• Experience in B2B marketing including creative agency management, messaging and value proposition development
• Powerpoint, excel proficiency
• Familiarity with Salesforce.com, Eloqua and CQ5/Adobe 7 a plus
• Strong communication skills and familiarity working directly with customers
• Experience in campaign development/management including social media
• Bachelors degree
• Analytical competency and ability to work with data
• Fluency in English is a must (toeic 900/B2)
• Manage campaign analysis for local acquisition activities to support test, learn and evolve approach
• Develop and run reports to demonstrate the effectiveness of local marketing campaign activities
• Break down by target market as well as method (paper, exhibition, electronic etc.)
• Maintain and develop monthly reporting of business performance metrics
• Offer analytical input to EMEA team and enrich results with actionable insight
• Ensure marketing campaigns receive support in terms of campaign targeting lists
• Business and decision support to the EMEA Marketing team based on providing analytical expertise in tactical discussions and identify business opportunities
• Ideally possessing a degree in a related data driven subject (or experience to a similar level)
• Previous experience of data analysis
• Excellent IT skills, advanced Excel skills using Vlookups & macros is essential, along with expertise using Access
• Knowledge of Alteryx and/or Tableau and analysis tools such as SAS/SPSS is desirable
• Highly numerate, with the ability to analyse and interpret large and complex data sets
• The ability to use initiative, and be self-motivated
• Ability to handle a busy workload without losing track
• Review financial settlement and performance of all marketing agreements. Audit settlement statements to determine plant efficiencies, plant product recovery factors, FF&L, and ensure compliance with pricing, measurement, quality, quantity, commitment and other contractual provisions
• Assist Marketers in reviewing and negotiating commercial agreements
• Analyze and maintain gas and oil contracts, amendments, assignments, exhibits, and other related contracts with respect to all commercial data. Process and brief contracts into our contract management system
• Prepare and present marketing presentations and reports to Marketers and Management
• Familiarity and knowledge of downstream markets and pricing
• Assist with acquisitions, divestitures, and midstream development projects. Coordinate with various internal groups on assigned projects from inception to implementation
• Economic modeling and transactional support for Midstream projects
• A&D activity support including price differential analysis and contract review
• Monitor and track pricing for crude oil, natural gas, and NGLs
• Analyze production forecast for pipeline nominations
• Supports company vision and mission
• Adheres to established work schedule, attendance standards and is punctual to work and meetings
• Strong interpersonal/business relationship contacts and skills
• Full understanding of marketing agreements with the ability to review and brief the terms and conditions
• Ability to communicate and work effectively with a multi-disciplined team including
• Strong knowledge of fundamental economics
• Knowledge of gas processing plants, gas pipelines, oil pipelines, and downstream markets
• Ability to perform economic modeling and analysis
• The successful candidate must possess exceptional verbal and written communication skills and have an analytical aptitude with strong attention to detail
• 2 years industry analysis experience preferred
• Demonstrated Sr. BA work with large scale applications that may include ERP, CRM, financial applications
• Excellent English communication skills required
• Ability to work in a collaborative environment and possesses past success in bringing different business cultures together towards common goals
• Ability to lead through respect / influence
• Experience and success working with virtual teams that span departments and time zones
• Excellent mentoring and coaching skills
• Ability to build relationships with and between people of different backgrounds
• Possess a solid understanding of global marketing business processes and best practices
• Have 5+ years of experience with key marketing technologies including CRM, marketing automation, content management, and marketing resource management tools
• Be able to manage multiple projects and deadlines, prioritizing work based upon importance, urgency, risk, and business impact
• Demonstrate strong listening skills, asking questions to clarify for understanding
• Exhibit outstanding data analysis skills and use facts to guide their discussions and decisions
• Be accurate, collaborative, dependable, and demonstrate a strong attention to detail
• Have a college degree in a relevant field

Related Job Titles

Marketing Analyst Resume Examples and Templates

This page provides you with Marketing Analyst resume samples to use to create your own resume with our easy-to-use resume builder . Below you'll find our how-to section that will guide you through each section of a Marketing Analyst resume.

How to Write a Marketing Analyst Resume?

To write a professional Marketing Analyst resume, follow these steps:

• Select the right Marketing Analyst resume template.
• Write a professional summary at the top explaining your Marketing Analyst’s experience and achievements.
• Follow the STAR method while writing your Marketing Analyst resume’s work experience. Show what you were responsible for and what you achieved as a Marketing Analyst.
• List your top Marketing Analyst skills in a separate skills section.

How to Write Your Marketing Analyst Resume Header?

Write the perfect Marketing Analyst resume header by:

• Adding your full name at the top of the header.
• Add a photo to your resume if you are applying for jobs outside of the US. For applying to jobs within the US, avoid adding photo to your resume header.
• Add your current Marketing Analyst to the header to show relevance.
• Add your current city, your phone number and a professional email address.
• Finally, add a link to your portfolio to the Marketing Analyst resume header. If there’s no portfolio link to add, consider adding a link to your LinkedIn profile instead.
• Bad Marketing Analyst Resume Example - Header Section

Desirae 7600 W. Bay Meadows Avenue Rochester, NY 14606 Marital Status: Married, email: [email protected]

• Good Marketing Analyst Resume Example - Header Section

Desirae Lindsey, Rochester, NY, Phone number: +1-555-555-5555, Link: linkedin/in/johndoe

Make sure to add a professional looking email address while writing your resume header. Let’s assume your name is John Doe - here is a formula you can use to create email addresses:

• [email protected] - [email protected]
• [email protected] - [email protected]
• [email protected] - [email protected]
• [email protected] - [email protected]
• [email protected] - [email protected]
• [email protected] - [email protected]

For a Marketing Analyst email, we recommend you either go with a custom domain name ( [email protected] ) or select a very reputed email provider (Gmail or Outlook).

How to Write a Professional Marketing Analyst Resume Summary?

Use this template to write the best Marketing Analyst resume summary: Marketing Analyst with [number of years] experience of [top 2-3 skills]. Achieved [top achievement]. Expert at [X], [Y] and [Z].

How to Write a Marketing Analyst Resume Experience Section?

Here’s how you can write a job winning Marketing Analyst resume experience section:

• Write your Marketing Analyst work experience in a reverse chronological order.
• Use bullets instead of paragraphs to explain your Marketing Analyst work experience.
• While describing your work experience focus on highlighting what you did and the impact you made (you can use numbers to describe your success as a Marketing Analyst).
• Use action verbs in your bullet points.

Marketing Analyst Resume Example

Marketing Analyst

• Drive target achievement via email and social media outreach.
• Develop digital marketing strategies to enhance product visibility.
• Evaluate and implement new digital marketing techniques for increased online presence.
• Produce weekly reports on keyword, competitor, and social media analyses to refine future strategies.
• Manage SEO, SEM, SMM, email campaigns, blogging, and ABM initiatives.
• Track and analyze marketing performance, automating regular reports.
• Maintain sales and revenue records.
• Create PowerPoint presentations to share market and consumer insights with marketing and sales teams.
• Develop and implement annual marketing plans with clear goals, KPIs, and campaigns.
• Conduct market intelligence activities, analyzing 120k international trade records annually to inform procurement and sales strategies.
• Manage annual budgets for trade shows, events, and media with a 200K ROI.
• Lead a team responsible for graphic design and web development.
• Create over 150 high-impact advertising pieces annually.
• Manage corporate website attracting 8,000 unique users.
• Develop conversion strategies for 2000+ annual leads from various sources.
• Define guidelines for web positioning, SEO, and SEM.
• Manage advertising investment in magazines, radio, digital media, and events, generating over 100,000 impacts.

Digital Marketing Analyst Resume Example

Digital Marketing Analyst

• Collect and analyze data from digital channels to assess brand performance.
• Identify areas for performance improvement and growth opportunities.
• Monitor data weekly across social media platforms and mobile apps.
• Present quarterly, monthly, and campaign reports to clients and internal stakeholders.
• Connect business areas with qualified candidates.
• Lead Marketing Automation Platform (MAP) project with cross-functional stakeholders, resulting in successful migration to HubSpot for B2B and ongoing implementation of Braze for B2C.
• Develop and implement marketing technology stack and integrations to support strategic goals.
• Act as subject matter expert on marketing technology and analytics, ensuring compliance with GDPR, ePrivacy Directive, and other regulations.
• Coordinate synergy between Martech applications and AW Group Technology stack.
• Manage marketing analytics and tagging systems for reliable data-driven actions.
• Develop conversion evaluations and A/B testing strategies based on first-party data.
• Coordinate collaborations with external consultants and mentorship responsibilities.

Senior Marketing Analyst Resume Example

Senior Marketing Analyst

• Enhanced marketing budget utilization via comprehensive data analysis.
• Prioritized optimization and budget allocation for improved ROI.
• Assigned team responsibilities and established KPIs aligned with business objectives.
• Fostered collaboration with other teams and developed SOPs for knowledge exchange.
• Led team towards targeted objectives, fostering growth through experimentation and knowledge sharing.

Online Marketing Analyst Resume Example

Online Marketing Analyst

• Orchestrated marketing campaigns to drive revenue and expand customer base.
• Initiated and managed campaigns to boost revenue, with subsequent analysis shared with management.
• Explored new software to remain abreast of marketing technology advancements.
• Conducted analysis on trends, market segments, and customer behavior to refine future campaign strategies.

Marketing analyst Resume Example

Marketing analyst

• Manage system logins and monitor customer accounts, ensuring balance stability amid market fluctuations.
• Stay updated on market movements and communicate changes to clients as necessary.
• Facilitate depositing, withdrawing, or crediting funds according to client requirements.
• Oversee the collection of credit amounts extended to clients.
• Prepare weekly, monthly, and quarterly client balance sheets.
• Maintain direct communication with clients around the clock to address their account needs.

MARKETING ANALYST

• Develop and implement search engine optimization (SEO) strategies to enhance digital presence.
• Conduct keyword research to inform content strategies and address technical SEO issues.
• Gather and analyze data on website traffic, rankings, and other SEO metrics for reporting purposes.
• Analyzed and devised strategies for the Flight Program, resulting in a $2.5 million increase in profits year over year.
• Justified and assisted in the development of consumer loyalty reward programs and experiences based on consumer analysis, leading to increased visits and revenues and enabling the main resort to regain and maintain the #1 ranking in Northern Nevada.
• Generated and analyzed program profit and loss statements to monitor customer visitation behavior and identify opportunities for revenue growth.
• Strategic Analyst & Marketing Operations: Improved marketing budget utilization through in-depth data analysis.
• Prioritized optimization and allocation of budgets for enhanced returns.
• Delegated team tasks and established KPIs aligned with business objectives.
• Led the team towards focused goals, promoting growth through a culture of experimentation and knowledge sharing.

Trade Marketing Analyst Resume Example

Trade Marketing Analyst

• Led trade marketing initiatives to ensure proper strategy alignment with brand expectations.
• Conducted competitive analysis to optimize in-market brand representation and maintain a competitive edge.
• Drove E-commerce channel growth by listing SKUs across various websites, developing A+ content, and planning promotions such as virtual bundles and cross-promotions.
• Reviewed displays, promotion budgets, market conditions, and competitor activities, followed by post-campaign analysis.
• Managed new product launches and brand-focused below-the-line (BTL) activities in-store to enhance customer reach, visibility, and sales.
• Conducted market visits to drive in-store visibility and spearheaded share-of-shelf improvement projects for assigned brands using Nielsen and EPOS data.
• Monitored marketing performance at retail events, identified best practices, and influenced plans to drive revenue growth.
• Drive all marketing analytics to assess the effectiveness of marketing campaigns, both short term and long term. Work directly with the Director of Marketing and Executive Team on campaign assessments and recommendations.
• Execute direct marketing campaign emails against the guest database, utilizing segmentation and formulas to target specific groups. Analyze the open and click-through rates of all email blasts.
• Play a key role in the development and ongoing management of the extensive Duffy's MVP loyalty rewards program.
• Collaborate with the Digital Marketing Manager and team to monitor activity on the company's social media pages after normal business hours, promptly engaging with guests who interact through social media platforms.
• Address guest service emails and phone calls regarding questions or issues with guest loyalty accounts or restaurant experiences, ensuring timely responses and resolutions within a 24-hour timeframe.
• Actively participate in weekly Operations Meetings with the President and Executive Team, as well as All Store GM Meetings and "Round Table Rap" meetings on a quarterly basis.
• Edit and finalize all printed and digital marketing materials, including menus, email blasts, internal signage, and social media posts.
• Conduct ongoing competitive analysis of top competitors’ campaigns and marketing promotions for major holidays and events.
• Manage communications with all third-party delivery companies used by the restaurants, monitoring and updating any menu changes on third-party delivery sites.

Sales and Marketing Analyst Resume Example

Sales and Marketing Analyst

• Conducted strategic market analysis related to category and product management.
• Analyzed promotional activity across our retail channels for recognized brands.
• Participated in ad-hoc data analysis projects alongside cross-functional teams.
• Selected as the dedicated Marketing Analyst for one of the largest national chain supermarkets.
• Achieved incremental sales and revenue through an improved product portfolio in-store.

Top Marketing Analyst Resume Skills for 2023

• Market Research
• Data Analysis
• Statistical Analysis
• Quantitative Analysis
• Qualitative Analysis
• Data Mining
• Data Visualization
• Consumer Behavior Analysis
• Competitive Analysis
• Market Segmentation
• Trend Analysis
• Forecasting
• ROI Analysis (Return on Investment)
• Marketing Analytics
• Web Analytics
• Social Media Analytics
• Email Marketing Analytics
• Content Marketing Analytics
• Digital Marketing Analytics
• Search Engine Optimization (SEO) Analysis
• Pay-Per-Click (PPC) Analysis
• Conversion Rate Optimization (CRO)
• Customer Journey Analysis
• Marketing Campaign Analysis
• Lead Generation Analysis
• Customer Retention Analysis
• Customer Acquisition Analysis
• Marketing Automation Analytics
• Email Campaign Analysis
• Market Trends Analysis
• SWOT Analysis
• PESTLE Analysis
• Brand Analysis
• Brand Awareness Analysis
• Brand Equity Analysis
• Brand Positioning Analysis
• Marketing Strategy Evaluation
• Marketing Mix Analysis (4Ps/7Ps)
• Channel Analysis
• Media Analysis
• Advertising Effectiveness Analysis
• Customer Lifetime Value Analysis (CLV)
• Churn Rate Analysis
• Net Promoter Score (NPS) Analysis
• Market Share Analysis
• Customer Segmentation Analysis
• Customer Profiling
• Customer Persona Development
• Customer Satisfaction Analysis
• Customer Feedback Analysis
• Market Opportunity Analysis
• Product Market Fit Analysis
• Price Elasticity Analysis
• Promotion Effectiveness Analysis
• Digital Channel Analysis
• Marketing Attribution Modeling
• Multi-Touch Attribution Analysis
• Marketing Performance Metrics
• KPIs (Key Performance Indicators) Tracking
• Dashboards Creation
• Excel Skills (Formulas, Pivot Tables, etc.)
• Data Visualization Tools (e.g., Tableau, Power BI)
• SQL (Structured Query Language)
• R or Python for Data Analysis
• Google Analytics
• Adobe Analytics
• Facebook Insights
• Twitter Analytics
• LinkedIn Analytics
• Instagram Insights
• Email Marketing Platforms Analytics (e.g., Mailchimp, Constant Contact)
• CRM (Customer Relationship Management) Analytics
• Marketing Automation Platforms Analytics (e.g., HubSpot, Marketo)
• Understanding of Marketing Technology Stack
• Understanding of Digital Marketing Platforms and Tools
• Understanding of Traditional Marketing Channels
• Ability to Interpret and Communicate Data Insights
• Collaboration Skills
• Problem-Solving Skills
• Communication Skills
• Project Management Skills
• Attention to Detail

What Do Hiring Managers Look For in a Marketing Analyst Resume?

• Data Analysis Skills: Proficiency in analyzing marketing data, including customer behavior, campaign performance, and market trends.
• Technical Proficiency: Competency in using data analysis tools such as Excel, Google Analytics, or SQL, and familiarity with statistical analysis software.
• Strategic Thinking: Ability to interpret data insights and provide recommendations to optimize marketing strategies and campaigns.
• Communication Skills: Clear communication of findings and recommendations to stakeholders through reports, presentations, and data visualization.
• Adaptability: Capability to adapt to changing marketing trends and technologies, and quickly learn new analytical techniques or tools.

How Long Should my Marketing Analyst Resume be?

Your Marketing Analyst resume length should be less than one or two pages maximum. Unless you have more than 25 years of experience, any resume that’s more than two pages would appear to be too long and risk getting rejected.

On an average, for Marketing Analyst, we see most resumes have a length of 2. And, that’s why we advise you to keep the resume length appropriate to not get rejected.

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3 Digital Marketing Analyst Resume Examples for 2024

Digital Marketing Analyst Resume

Formal digital marketing analyst resume, elegant digital marketing analyst resume.

• Digital Marketing Analyst Resume Writing 101

As a digital marketing analyst, you analyze vast amounts of data to uncover valuable insights that drive impactful marketing decisions. Your expertise helps companies make the choices that generate traffic, engagement, and profit.

However, when it comes to showcasing your skills and accomplishments on paper, things can get a little more challenging.

That’s where our digital marketing analyst resume templates come in. These resume examples have helped professionals like you land the jobs they want. Check them out to spruce up yours!

or download as PDF

Copy this text for your digital marketing analyst resume!

Paxton Eoff Digital Marketing Analyst [email protected] (123) 456-7890 Fort Lauderdale, FL

WORK EXPERIENCE Digital Marketing Analyst AutoNation Headquarters January 2018 – current Fort Lauderdale, FL – Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours each week of manual reporting – Identified areas of the conversion funnel that were underperforming through automated reporting, and made recommendations to improve overall conversion rate by 51% – Built reporting infrastructure from scratch for social media and email marketing using APIs provided by those sites to provide a baseline for marketing performance on those channels – Created customer segments, acquiring them through various marketing channels, resulting in reduced ad budget for underperforming channels and improving overall ROI by 27% – Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of $160,000, resulting in about $645,000 in monthly revenue

Digital Marketing Analyst Finn Partners June 2015 – January 2018 Fort Lauderdale, FL – Creating reporting and alerting tools to allow for real-time adjustment of paid ad strategy on AdWords based on search trends, leading to $380,000 in incremental revenue – Set up and led reporting for A/B testing in Google Optimize to improve the conversion rate across all landing pages by 28% – Created holistic marketing dashboard in Excel, incorporating web analytics data from Google Analytics, CRM data from Salesforce, and app data from PostgreSQL database – Visualized the cost and value of each step of the marketing funnel, saving 20 hours a week of reporting time

Technical SEO Associate PaperStreet Web Design March 2014 – May 2015 Fort Lauderdale – Performed keyword research, and set up a backlink program that boosted traffic by 82% – Evaluated Google Analytics, and made suggestions based on identified pain points – Tracked and generated reports for conversion rates, and presented weekly to marketing team – Improved page speed performance by 34% by compressing images, removing old and unused media, and adding pages to user comments – Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 23%

SKILLS – Salesforce – Microsoft Excel, Word, – Powerpoint – Paid acquisition (Facebook, – Google, LinkedIn, Instagram, retargeting) – A/B testing, audience segmentation – Google Analytics – SEO

EDUCATION B.S. in Marketing Nova Southeastern University August 2011 – May 2015 Fort Lauderdale, FL

Related resume examples

• Digital marketing specialist
• Digital marketing director
• Digital marketing manager
• Senior digital marketing manager
• Digital marketing

What Matters Most: Your Digital Marketing Skills & Analytics Experience

Tools and software used for digital marketing vary from company to company, and everyone wants someone who can jump right into their tool suite. To show an employer that you’re the person for the job, include the tools from their job ad in your list. 

You can also mention other software you’ve worked with, prioritizing anything you think might work especially well with what they already use. 

There’s no need to add soft skills here—they sometimes look overly generic and there’s no real way to validate them on a resume. Instead, you can imply your soft skills by mentioning the results you achieved by using them. 

9 popular digital marketing analyst skills

• Google Analytics
• Facebook Ads
• Twitter Ads

Sample digital marketing analyst work experience bullet points

Your work as a digital marketing analyst is all about numbers, so don’t let your resume be any different. After all, every time you drive for change, you track the progress and improvements in minute detail.

Your resume is somewhere you can share that detail: how much did you increase organic traffic? By what percentage did you improve click-through rate (CTR) with your ad copy testing?

Focus on the achievements you can speak about in more detail rather than big numbers because these bullet points will definitely become talking points in the interview. 

Here are a few examples:

• Increased online sales revenue by 23% within 12 months by implementing targeted social media advertising campaigns and optimizing conversion funnels
• Achieved a 31% increase in organic search traffic through comprehensive keyword research, optimized website content, and other SEO improvements
• Helped reduce bounce rate by 18% by pushing for a website redesign and improved user experience
• Optimized paid search campaigns, resulting in an 11% decrease in cost per click (CPC) and a 17% increase in conversion rate

Top 5 Tips for Your Digital Marketing Analyst Resume

• Showcase how perfect you are for the job by tailoring your work experience bullet points around the specific tools asked for in the job post. If it asks for Semrush, make sure you talk about that rather than Moz, for example.
• Knowing the tools is only one part of the puzzle — you also need to demonstrate your ability to keep track of the bigger picture. Highlight your experience in conducting A/B tests, optimizing ad copy, refining target parameters, and continuously improving campaign performance. 
• Certifications are a great way to validate your skills in a certain area, increasing the trustworthiness of your resume as a whole. For digital marketing, you can earn certifications in popular tools like Google Analytics, Google Ads, or Hubspot. 
• Digital marketing analysts can cover a lot of ground, from social media and email marketing to paid ads and web copy—but not all of these are relevant to every company. Make sure to focus your bullet points on the areas the job description mentions. 
• It’s your job to drive decisions based on data, which means you need to show hiring managers your expertise in deriving actionable insights from complex data sets. Your skills in visualization tools like Tableau are also important, as they demonstrate your ability to communicate your findings clearly and intuitively.  

Only include a summary if you’re willing to tailor it to each application. When you do this, it’s a great way to show readers from the outset that you’re a quality applicant that has read the job description thoroughly and responded to it. A generic statement, however, gives the opposite impression. 

Including a simple skills list in the margin of your resume is neat and to the point. List the tools and software you’re proficient in, avoid generic resume skills like “self-starter,” and make sure the skills listed in the job description are at the top of your list. 

It’s actually better not to list soft skills on your resume—they’re not specific enough. Instead, you can demonstrate your soft skills by mentioning things you’ve achieved while working in a cross-functional team, for example. 

Marketing Analyst Resume Examples

Writing a great marketing analyst resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.

Create your resume Select from 7 professional resume templates

If you're looking for inspiration when it comes to drafting your own marketing analyst resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the marketing analyst job you're after.

or download as PDF

Essential Components of a Marketing Analyst Resume

A Marketing Analyst Resume is a critical tool that showcases your expertise, experience, and qualifications to prospective employers in the field of marketing analytics. A well-crafted resume highlights your proficiency in analyzing market trends, forecasting sales, and devising strategic marketing initiatives. Understanding the key elements of an effective Marketing Analyst Resume can significantly enhance your chances of securing an interview and ultimately, the position. Let's explore the various sections of a resume, their significance, and the content they should contain, along with tips to make each section stand out.

1. Contact Information

Ensure your resume includes your Contact Information at the forefront, as it's the primary means for employers to reach out to you. Accuracy and professionalism are paramount here.

Include your full name, a professional email address, phone number, and a LinkedIn profile link if available. Optionally, you may add your city and state. Avoid personal details such as marital status or age.

Your email should reflect professionalism, ideally incorporating your first and last names. A personal email can detract from the professional image you wish to convey to potential employers.

Ensure your phone number is linked to a voicemail with a clear and professional greeting, allowing employers to leave messages if necessary.

With the increasing use of LinkedIn for recruitment, ensure your profile is comprehensive, current, and consistent with your resume.

The goal of including contact information is to facilitate easy communication with recruiters or hiring managers, so keep this section straightforward and professional.

• Professional Email Address
• Phone Number (With Voicemail)
• LinkedIn Profile Link

2. Objective Statement

The Objective Statement is a brief and impactful section that sets the tone for your resume. It should clearly articulate your career goals and highlight the skills and experiences that make you an ideal candidate for the role.

• Strong analytical skills
• Proficiency with data analysis tools
• A track record of success in market research

Customize your Objective Statement for each application, ensuring alignment with the job's specific requirements. Keep it concise and compelling to encourage further review of your resume.

Related: Top Marketing Analyst Resume Objective Examples

3. Skills and Competencies

The " Skills and Competencies " section is a showcase of your professional capabilities. It should balance hard skills, such as technical proficiencies, with soft skills, which reflect your interpersonal abilities.

Hard Skills:

Marketing analysts must be adept at interpreting complex data and utilizing analytical tools like SAS , SPSS , and Microsoft Excel . Familiarity with SQL, digital marketing tools (e.g., Google Analytics , AdWords , SEO/SEM), and a solid understanding of market research principles are essential. Knowledge of CRM software and CMS is also beneficial.

Soft Skills:

Effective communication, attention to detail, problem-solving, and time management are crucial soft skills for a marketing analyst. Proficiency in project management software and an understanding of consumer behavior and business trends can further distinguish you as a candidate.

Note: This section should not only list skills but also demonstrate how you've applied them successfully in previous roles or projects. Real-world examples are more persuasive than mere assertions of skill.

Related: Marketing Analyst Skills: Definition and Examples

4. Work Experience

The " Work Experience " section is a chronicle of your professional journey, detailing past positions, responsibilities, and achievements. It allows employers to assess your practical experience and potential contributions to their organization.

List your work history in reverse chronological order, including company names, job titles, durations of employment, and a brief description of your responsibilities and accomplishments.

• Gathering and analyzing data
• Forecasting market trends
• Developing data-driven marketing strategies
• Preparing detailed reports for stakeholders

Highlight measurable achievements , such as significant sales increases or cost reductions, using precise figures and action verbs. Mention any specialized software or tools you utilized, such as SQL databases or Google Analytics.

Emphasize skills and experiences that align with the job advertisement, demonstrating your ability to deliver results as a marketing analyst.

5. Education and Certifications

The Education and Certifications section validates your academic background and specialized training, underscoring your preparedness for the role.

• List your highest degree first, followed by subsequent degrees, along with the institution name, location, graduation date, and major.
• Include relevant coursework that pertains to marketing analysis, such as Statistics, Data Analysis, Market Research, or Consumer Behavior.
• Highlight certifications that demonstrate ongoing professional development, such as CMRA, Google Analytics IQ, or PRC.
• Mention any relevant online courses or MOOCs that have enhanced your skills in areas like data visualization, programming, or advanced Excel.
• Include workshops or seminars you've attended that are related to market research methods or data analytics tools.

While listing your educational credentials is important, it's equally crucial to convey how they equip you for the specific responsibilities of a Marketing Analyst role.

Related: Marketing Analyst Certifications

6. Technical Proficiency

Technical proficiency is indispensable for a marketing analyst, encompassing the ability to effectively utilize various software and tools for data analysis and market research.

Proficiency in data analysis software like SPSS, SAS, or R, as well as SQL for database querying, is expected. Familiarity with CRM systems such as Salesforce or HubSpot, and digital marketing tools like Google Analytics and AdWords, is highly advantageous. Mastery of the Microsoft Office Suite, particularly Excel and PowerPoint, is also assumed.

• Knowledge of programming languages like Python or Java can be beneficial for automating tasks and analyzing large datasets.
• Experience with data visualization software like Tableau or Power BI can enhance your ability to present complex data clearly.

Demonstrating technical proficiency on your resume indicates your capability to gather, analyze, and interpret data, providing actionable insights to inform business decisions.

7. Achievements and Awards

The " Achievements and Awards " section is your platform to highlight your professional distinctions and successes. It's an opportunity to underscore your value and past effectiveness.

Detail significant accomplishments such as impactful campaigns that led to increased brand recognition or sales growth, as well as any industry awards or recognitions for excellence in marketing analytics.

When listing achievements and awards, provide specific details about your contributions, their impact, and their benefit to the organization, using quantifiable data where possible. Focus on relevancy, ensuring that each accolade relates directly to your capabilities as a marketing analyst.

This section can significantly enhance your appeal by not only showcasing your potential but also evidencing your past successes, signaling to employers that you are results-driven and prepared to make meaningful contributions to their team.

In conclusion, a well-rounded Marketing Analyst resume that effectively highlights your contact information, objective statement, skills and competencies, work experience, education and certifications, technical proficiency, and achievements and awards can serve as a powerful testament to your qualifications and expertise in the field.

Related Resume Examples

• Digital Marketing Analyst
• Marketing Research Analyst
• Marketing Data Analyst
• Marketing Project Manager
• Marketing Account Executive
• Marketing Account Manager

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Market Analyst Resume Sample

Get invited for more job interviews & pick up more ideas for your resume with this expertly drafted Market Analyst resume sample. Copy and paste this resume example as it is or try to redesign it using our job-landing resume builder.

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Market Analyst Resume Sample (Full Text Version)

Results-driven Market Analyst with over 2 years of experience conducting comprehensive competitive market analysis, producing detailed reports, offering strategic financial and marketing recommendations, and crafting innovative business plans. Proven certification in Market Analysis, adept in effective communication, meticulous attention to detail, and adept at collaborating within a team setting.

Work experience

• Produced professional ad hoc marketing and presentation materials, devised new program strategies, and spearheaded the expansion of market presence.
• Researched and analyzed competitive markets, customer buying trends, competition, and growth opportunities; collected pertinent data, prepared detailed reports, and presented findings to management.
• Constructed new databases and collaborated with team members on crafting innovative business plans and strategies.
• Provided valuable insights on marketing and finance to support multiple clients' business development efforts.
• Achieved a 30% revenue increase and reduced unnecessary costs by 15% within a 2-year timeframe.
• Achieved a GPA of 3.96, ranking in the top 10% of the program
• Engaged in extracurricular activities including Psychology Society, TEDx Club, and Swimming Club
• Achieved Distinction honors upon graduation, with Grade 1 (equivalent to an A/excellent) in all four subjects.
• Participated in various extracurricular activities including Fitness Club, Film Society, and Tennis Club.

Volunteering

Certificates.

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Marketing Analyst Resume Example and Writing Tips

• Skills & Keywords
• Salary & Benefits
• Letters & Emails
• Job Listings
• Job Interviews
• Cover Letters
• Career Advice
• Work-From-Home Jobs
• Internships

Marketing analysts help companies stay on top of industry trends and position their products and services in the marketplace. Pay for this job is competitive, with a median annual wage of $65,000, and the occupational outlook is strong. The Bureau of Labor Statistics predicts that jobs in this field will increase 22% over the next 10 years.

If you’re someone who enjoys the challenge of predicting consumer behavior using data analysis, this job could be a perfect fit for you.

Market analysts typically have at least a bachelor’s degree and a background in business, communications, or related fields, as well as coursework in statistics and research.

Are you interested in applying for a job as a marketing analyst? Learn how to create a resume that highlights your skills, qualifications, and experience.

What To Include in a Marketing Analyst Resume

To make the best possible impression on the hiring manager:

Use the Right Keywords

Employers use certain keywords in the job listing to describe the skills and abilities they’re seeking in candidates. Learn how to decode a job advertisement and match your qualifications to their needs.

Emphasize Your Skills

Highlight  marketing skills  like communication, data analysis, public speaking, and creativity, as well as any technical skills like software packages or research methods that appear in the listing.

Choose the Best Resume Format

Depending on where you are in your career, you may choose one of several different  resume formats . For example, if you have a great deal of related work experience, a chronological or combination format may help you highlight that. On the other hand, if you’re just starting out but want to emphasize the technical skills you learned in your internships and coursework, a functional resume may be helpful.

Consider Including a Summary Statement

More than just a replacement for the outdated resume objective, a summary statement provides a quick snapshot of your achievements and abilities, as well as an opportunity to include important information and keywords at the top of your resume.

To get started on your application materials, review sample resumes and cover letters. Don’t forget to customize your documents for each specific job, as hiring managers want candidates who are enthusiastic about their specific job opportunities, not just any open job.

Marketing Analyst Resume Example

The following is an example of a resume designed for a marketing analyst position. It includes a career objective, core qualifications, professional employment, internship experience, and education.

Download the marketing analyst resume template  (compatible with Google Docs and Word Online) or see below for a text version.

Marketing Analyst Resume Example (Text Version)

Maria Gonzalez Philadelphia, PA 19101 (718) 555-1212 maria.gonzalez@email.com

CAREER OBJECTIVE

Market intelligence analyst looking for an opportunity to work with senior management to develop corporate marketing plans and enhance branding goals.

CORE QUALIFICATIONS

• Experience with database software, spreadsheet software, order processing systems, and content management systems.

PROFESSIONAL EXPERIENCE

ABC HEALTHCARE SYSTEMS, Philadelphia, PA Market Intelligence Analyst, September 2020-Present Thoroughly perform market research, analysis, and reporting.

• Managed market intelligence team in development of quarterly presentation to Business Development senior management and stakeholders.
• Contributed to a 10 percent increase in company market value in the past five years.

Research Analyst Intern, June 2020-May 2020 Researched and identified markets for new products using internal database and other database software.

• Repeatedly recognized for strong leadership skills and mastery of market analysis strategies.
• Collaborated with other members of Market Intelligence team to develop presentations.

XYZ BROADCASTING, Philadelphia, PA Public Relations Assistant , January 2019-June 2020 Provided support to top-level media executives.

• Completed expense reports and managed expense tracking for all executives.
• Updated press lists and contact lists; conducted research for press releases.

Master of Business Administration (2020); GPA 3.6 Green University, Trenton, New Jersey

Bachelor of Arts in Computer Science (2017); GPA 3.9 Gray College, Cherry Hill, New Jersey Graduated magna cum laude

Key Takeaways

• Market analysts help companies position their products and services in the marketplace by analyzing consumer behavior.
• When writing a market analyst resume, highlight marketing skills like communication, data analysis, public speaking, and creativity.
• Use sample resumes and cover letters to guide your application materials but be sure to customize your documents for each job opening.
• Quantify your achievements using numbers and percentages to demonstrate your ability to get results.
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Marketing / Campaign Analyst Resume Sample

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Work Experience

• Strong problem solving skills in order to move toward a project’s successful completion
• Creation, distribution, and presentation of reports on the performance of BMO Harris’ marketing initiatives
• Partner with Marketing to identify key visitor segments, draft ‘user stories’ for the ideal customer experience for each segment
• Review Campaign selection specifications and ensure complete understanding of campaign goals and requirements as outlined by Direct Marketing Manager
• Know and manage campaign business rules for a portfolio of campaigns
• Develop custom/advanced SQL queries and Adobe workflows to extract and organize data, create lists, forecast audience sizes, formulate solutions / recommendations, etc. for each campaign as outlined in the selection specifications
• Audit results for each step using SQL queries directly against the CRM database to ensure selection is accurate
• Ensure quality control checks are executed at each step of the campaign
• Ensure all internal and external files are delivered, processed and retained or disposed of as needed for the campaign
• Understand the marketing program and backend measurements in order to accurately capture campaign history for event reporting
• Automate triggered campaigns and QA regularly to ensure they are running correctly
• Leverage analysis results to help provide insights and recommendations for improving Hyatt Loyalty’s email campaign program
• Experience with statistical modelling of results to drive enhanced decision-making
• Advanced skills in data extraction and manipulation
• Build and optimise Sky’s Irish Direct Customer campaigns
• Solid understanding of Relational Database Management Systems
• Experience creating operational, campaign or business reports
• Provides explanations and information to others on the most complex issues. Motivates and inspires other team members
• Build and meet project time lines and manage delivery commitments with proper communication to management
• Work within cross - functional teams, using data and analytics and technologies to drive decisioning
• Campaign Build and Execution (80%) Finalize campaign requirements with Marketing team. Receive and QA any external data files Build campaigns in IBM Campaign Execute campaigns ensuring 100% error free work. Troubleshoot any potential campaign issues
• Campaign Design and Strategy (10%) Consult with the Campaign managers to confirm and finalize marketing campaign requirements. Determine data sources required to meet campaign specifications. Translate marketing campaign requirements into campaign targeting/selection rules
• Campaign Results Analysis (10%) Support ad hoc campaign performance analyses with Marketing team. Work with the Marketing team, Email team, and Print vendors to resolve any data issues
• Experience in database marketing, marketing analytics, and/or data mining

Professional Skills

• Strong communication and presentation skills to convey complex concepts and analyses effectively at various levels of detail
• Strong database skills, Advanced Microsoft Excel experience is essential
• Advanced Microsoft Excel Skills with strong Access and PowerPoint experience
• Client service oriented with strong analytical skills
• Excellent communication and inter personnel skills
• Other skills / experience desirable for the role
• Strong spreadsheet skills (preferably both Excel and Googlesheets)

How to write Marketing / Campaign Analyst Resume

Marketing / Campaign Analyst role is responsible for excel, marketing, database, retail, microsoft, finance, training, refining, reporting, design. To write great resume for marketing / campaign analyst job, your resume must include:

• Your contact information
• Work experience
• Skill listing

Contact Information For Marketing / Campaign Analyst Resume

The section contact information is important in your marketing / campaign analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

• First and last name
• Telephone number

Work Experience in Your Marketing / Campaign Analyst Resume

The section work experience is an essential part of your marketing / campaign analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to. This section, however, is not just a list of your previous marketing / campaign analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing / campaign analyst position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing / Campaign Analyst resume experience can include:

• Strong experience understanding data structures and analyzing data from a business perspective
• Demonstrated Campaign management experience working with non-technical marketing professionals
• Prior SAS, SQL, or related coding experience
• Analytic and problem-solving skills with an attention to detail
• Strong Google Analytics and Google AdWords experience required
• Proficient in Microsoft Office Suite with intermediate skills in Excel

Education on a Marketing / Campaign Analyst Resume

Make sure to make education a priority on your marketing / campaign analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing / campaign analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

• School you graduated from
• Major/ minor
• Year of graduation
• Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing / Campaign Analyst Resume

When listing skills on your marketing / campaign analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing / campaign analyst skills:

• Translate between the business and technical communities. Strong communication and presentation skills Expert in MS Suite (Excel, PowerPoint, Word)
• Strong level of experience in planning, executing, and evaluating multi-channel campaigns
• Demonstrated experience working with SQL and with extracting and manipulating large datasets for analysis purposes
• Strong experience measuring the performance of print and digital marketing campaigns
• O Strong experience measuring the performance of print and digital marketing campaigns
• Above average skills in communication, logical thinking, and marketing

List of Typical Experience For a Marketing / Campaign Analyst Resume

Experience for marketing campaign analyst resume.

• Hand-on experience of advanced campaign management tools (Adobe Campaign or similar) and good knowledge of campaign best practices
• Experience of executing social and Digital campaigns, working with Digital Marketing Platform(s)
• Experience using analytical and CRM tools (ideally FastStats)
• Builds strong relationships with business partners and leaders to provide thought partnership on metrics and visualizations
• Omniture/ Site Catalyst and digital media experience
• Experience with analytical tools SQL or SAS
• Identifies, locates and extracts data from a variety of sources for use in reporting, analysis, and statistical modeling
• Have the ability to build & implement campaigns ensuring continual test and learn to achieve performance improvement

Experience For Digital Marketing Campaign Analyst Resume

• Deep understanding and practical application of business metrics and financials
• Economics, Statistics, Finance, Marketing and Market Research degrees also considered
• Works to define campaign performance metrics and design measurement plans
• Monitors the performance of campaigns and compares against past benchmarks
• Strategizes and helps to schedule multi-screen campaigns
• Provides strategic insight and optimization recommendations for peak campaign performance
• Serve as subject matter expert throughout the organization on available marketing campaign performance data from internal and external sources. Extract data from internal and external sources and work closely with marketing team to plan for campaign execution including optimization of performance over multiple delivery channels and media
• Learn to use Adobe Campaign to create and manage campaigns
• Translate strategy from Media teams into Adobe Campaign

Experience For Senior Marketing Campaign Analyst Resume

• Understand database structure and data manipulation via queries, filters etc
• Manage/assist with other LOB campaigns
• Tests, analyzes and problem solves data issues to ensure data integrity and provide technical support for end users self-service BI tool
• Participates in analytical investigations aimed at answering specific business problems using data with an emphasis on recommending actionable solutions based on insights
• Develops and maintains automated reports for daily consumption using specific formatting and presentation guidelines
• To help develop a best-practice framework for the development and delivery of targeted outbound marketing campaigns, across regions and product sets
• Collaborates and provides support to multiple departments to ensure the business intelligence, analytic, and reporting needs are met with technology, architecture, processes and tools

Experience For Marketing Campaign Analyst, VP Resume

• Documents data definition and report sources and for all reports
• To manage the use of, and development of, our marketing automation tools and content management systems (integrating with Fiserv corporate stakeholders where necessary)
• To work closely with sales to align quarterly and campaign-based sales targets to marketing activities, and deliver guidance and clear reporting to sales and marketing management to improve that alignment
• To work with the broader product, sales and marketing organizations to identify topics and key hooks for demand gen. activities, and to then support the production of great content for same
• To help to shape our content for digital channels, and provide insights into ongoing ways to enhance marketing messages and delivery
• Develops/manages automated reports for daily consumption using specific formatting and presentation guidelines

Experience For Lead Marketing Campaign Analyst Resume

• To help coordinate the best use of marketing dollars for demand generation activities, both inbound and outbound
• Leads analytical investigations aimed at answering specific business problems using data with an emphasis on recommending actionable solutions based on insights
• Develops models (predictive and classification) for a variety of business issues
• Provide governance & structure for content performance measurement
• Work with a broad range of cross-functional collaborators to establish & report on business impact metrics for content
• Respond to ad hoc requests for content or campaign performance metrics
• Experience in B2B marketing, preferably demand gen and/or content marketing. B2B general marketing analytics including paid media, email, web, etc., knowledge in B2B email programs, SFDC and Marketo programs
• Develops insightful, timely and accurate dashboards and ad-hoc reporting for campaign management
• Highly adaptable, open to change, & comfortable in high-growth environments

Experience For Marketing / Campaign Analyst Resume

• Proficient in Google Sheets, Slides, & Docs
• Proficient in Salesforce, Marketo, & Google Analytics
• Develops insights and strategies to measure and drive customer acquisition, retention and reactivation
• Consolidates customer insight from multiple sources including Market Research, eMail campaign analytics and Digital/Social Marketing to develop comprehensive reporting
• Identifies potential and existing issues with data quality and support Database Insights Manager on resolution; and
• Execute and manage all acquisition campaign reporting, i.e. Lead Generation Monthly Report
• Leverage Excel, media mix tools, including OptiMine, Tableau, DOMO, etc., for omni-channel analysis
• Point person for email and direct mail models. Partner with cross-functional teams to build more accurate DSNP models by updating audience indicators
• Conduct deep-dive acquisition channel analysis, i.e. response and lead rates YOY, MOM and weekly by market for each channel
• Support customer segmentation process, collecting analyzing, integrating and reporting relevant data (qualitative and quantitative) to deliver enhanced customer segmentation and targeting for the Dual Special Needs audience
• Builds and executes marketing campaigns
• Interfaces closely with internal teams for project management and scheduling
• Interprets business requests into campaign data requirements
• Optimizes process, campaigns, workflows to improve efficiency and increase output
• Coordinates campaign deliverables to internal and external end users; and
• Design, build & deliver campaigns through SQL Server and the Adobe suite
• Strong communication and interpersonal skills, able to clearly articulate business requests with agencies as well as manage a diverse network of internal stakeholders
• Translate business requirements into technical specifications and back again
• Able to take ownership of tasks and work on own initiative
• Collaborate with stakeholders from around the business to ensure that campaign generated insight is relevant to business requirements
• Utilize internal and external data sources to achieve greater understanding about customers and opportunities. Initiate recommendations to manager and/or lines-of-business to enhance data set (third party, primary & secondary research, etc.)
• Create and manage reports, dashboards and templates
• Proficiency in Microsoft Office (Excel, Word, Powerpoint, etc.) is required
• Responsive to client’s requests
• Familiarity with Databases and/or SQL
• Familiarity with Databases and / or SQL
• Work on a variety of projects at once, with multiple stakeholders
• Highly detail-oriented and intellectually curious
• Interact cross-functionally and with third party vendors
• Masters of Business Administration, MBA
• Manage a project from inception to completion
• Check own work and produce accurate deliverables is required
• Provide insight, counts and data selections of best fit to achieve campaign objectives
• Provide accurate and timely campaign analysis and support
• Help the business understand what impact campaigns have on engagement, subscriptions acquisition or subscription retention, as appropriate
• Collaborate with other Campaign Analysts (in both Manila and London), to assist in the execution of new campaign initiatives and subsequent deployment into ‘Business as Usual’ activity
• Champion being targeted for campaigns, versus an untargeted approach

List of Typical Skills For a Marketing / Campaign Analyst Resume

Skills for marketing campaign analyst resume.

• Excellent collaboration & problem-solving skills; ability to work cross-functionally with all seniority levels
• Experience in managing marketing campaigns and/or marketing operations
• Experience working in the publishing industry
• Experience working with at least one business intelligence/reporting tools (Business Objects, Cognos, SAS, and/or MicroStrategy)
• Experience communicating with Marketing and Business leaders
• Experience working with at least one business intelligence / reporting tools (Business Objects, Cognos, SAS, and / or MicroStrategy)

Skills For Digital Marketing Campaign Analyst Resume

• Experience in database marketing analysis, including response analysis and ROI analysis
• Strong business acumen and fundamental understanding of B2B marketing concepts
• Experience in marketing or related field analyzing email performance is required
• Experience in querying and extracting data from large transactional databases is required
• Experience building and automating reports for business stakeholders is required

Skills For Senior Marketing Campaign Analyst Resume

• Responsible for managing and prioritising own workload
• Strong understanding of online marketing tools concepts, strategies and best practices
• Possess a good understanding of marketing databases
• Previous experience of working in an analytical role, within a marketing team
• Leverages analysis and data-mining to provide recommendations for effective targeting and segmentation strategies
• Develop and maintain effective tools and process for communicating and sharing insights to key stakeholders
• Experience using statistical analysis for campaign evaluation
• Experience with Marketing automation or Campaign execution

Skills For Marketing Campaign Analyst, VP Resume

• 3 – 5 years work related experience in a marketing/technical role
• Experience in Customer Segmentation and Marketing Campaign Design
• Direct to consumer marketing experience
• Experience of managing a Campaigns team or people
• Experience of working within, Content, Television, Telecoms or Utilities industries
• Experience of working within an Analytics team or function
• Experience of A/B testing and multi-variate analysis
• Experience creating new data visualisation (preferably PowerBI, alternatively QlikView, Tableau, Business Objects, etc)

Skills For Lead Marketing Campaign Analyst Resume

• A good understanding of databases and database processes (e.g. ETL)
• Demonstrated ability to work on a team and individually while being self-motivated
• Years of experience 3+ in database marketing
• Create quarterly content marketing effectiveness reports for executive & cross-functional consumption
• High level of experience working with CRM systems: SAP, Siebel, Salesforce
• Automotive or premium brand experience – an understanding of premium/luxury client attributes, needs and expectations
• ‘Collaboration and teamwork’ together we have a wealth of experience and ideas. When we work together, seeking and sharing information we achieve more
• Excellent attention to details and specifics; and
• Experience with Unica Affinium Campaign Software

Skills For Marketing / Campaign Analyst Resume

• Strong knowledge of lead development; preferably in Siebel, TRM or Aprimo
• Experience of using email service provider tools (ideally Pure360 and/or Exact Target)
• Someone who thrives in a fast paced dynamic environment, where priorities and deadlines often change to meet evolving business requirements
• Broad knowledge and experience with large databases
• Demonstrated ability to learn quickly and follow written instructions
• Experience with Adobe Campaign or a similar campaign tool
• Maintains marketing campaign schedules and negotiates priorities
• Experience of development and delivery of clear campaign MI, reporting and recommendations an advantage
• Excellent time management to ensure agreed delivery schedules are met
• Strong, confident communicator
• Understanding of e-commerce, sales and marketing processes
• Working knowledge of salesforce principles and best practises
• Participating in the “build a better customer record” by investigating and processing data anomalies within the company data warehouse (“Datamart”)
• Supporting ad hoc and known market research list requests for various groups within Thomson Reuters
• Supporting Field and Lead Generation in the creation of Salesforce.com campaigns
• Provide ad-hoc and ongoing weekly reporting for Digital, In-Life, and ATL; adding value to the data (trends, forecasts and insight). This includes supporting
• Lead overall campaign analysis, ensuring that the team and agencies are adhering to best practice, and filling gaps in campaign insight
• Familiar with developing and managing Marketing metrics, especially digital metrics
• Provide support to stakeholders in the use and understanding of FT data to enhance/aid decision making when developing campaigns
• An understanding of Customer Relationship Marketing (CRM), in particular customer targeting and methods to evaluate campaigns
• Knowledgeable about Marketing campaigns, data modelling and consumer profiling
• Collaborates with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign
• Leverage Hyatt’s data marts and marketing automation platform for error-free and timely configuration/execution of loyalty marketing campaigns
• An understanding of e-marketing concepts and processes
• Four to five years of Marketing Campaign Operations, Marketing Analytics, or related field
• Interfaces daily with a cross-functional team including Marketing, Creative, Sales Services and Media Consultants
• Establish methods & processes for content tracking & optimization, based on content marketing industry best practices
• Supports data profiling and modelling as required for enhanced segmentation and lifecycle management
• Partner closely with marketing managers to understand campaign initiatives and provide forecasting as well as performance trend analysis
• Manage targeting criteria by channel and align with marketing managers and cross-functional teams to ensure accurate data segmentation from internal CRM system
• Be open to training in new system technology, which would include the Adobe Marketing Cloud
• Initiate & support campaign ideas, defining the data targeting requirements
• Develop and measure omni-channel marketing KPIs
• Maintain day to day contact with stakeholders and contribute to decisions regarding the campaign schedule
• Highly numerate, and competent at visualising data
• An analytical approach to problem solving with the ability to think logically
• Develops tracking and data requirements to meet measurement needs
• Designs weekly, biweekly or monthly reporting that highlight campaign performance

List of Typical Responsibilities For a Marketing / Campaign Analyst Resume

Responsibilities for marketing campaign analyst resume.

• Creating lists, using IBM Unica Campaign tool for direct mail, email, and inside sales campaigns and liaising with marketers to ensure desired results
• Using Act-On, a web-based email marketing tool to schedule and deploy basic marketing emails
• SQL coding in Teradata and/or Informatica
• Exposure to Marketing Campaign methodologies and have created your own end to end campaign
• Related quantitative fields include statistics, analytics, finance, or economics
• Experience in cross channel campaign management or real time interaction management solutions like Adobe Campaign (Neolane), Eloqua, Unica, Marketo, Teradata IMC, etc

Responsibilities For Digital Marketing Campaign Analyst Resume

• Continually evaluate all internal systems and 3rd party capability to ensure we have all necessary tools available to support business strategy
• Keep up to date with all the latest industry trends, digital trends, news and legislation by attending events, subscribing to relevant forums and driving thought leadership within the Division
• Understanding of all marketing disciplines including; digital marketing, customer data and customer segmentation modelling, CRM management and SAP BusinessObjects knowledge
• Proven track record of delivering under cost and to deadlines
• Experience in B2B & B2C data analytics and segmentation would be ideal
• Manage projects and processes to deadlines in a dynamic environment

Responsibilities For Senior Marketing Campaign Analyst Resume

• Supporting our digital marketing team, with attention to detail by ensuring proofing, approvals, scheduling, and deployment dependencies are in place for assigned email campaigns; and
• ‘Doing the right thing’ in having the courage to do what we believe is right while consulting with others and considering the impact of our decision on others
• ‘Change and improvement’ we always look for better ways of doing things and run with the changes it brings
• Off all Penguin and DK books

Related to Marketing / Campaign Analyst Resume Samples

Marketing campaign specialist resume sample, marketing data analyst resume sample, product / marketing intern resume sample, marketing & advertising resume sample, senior digital marketing resume sample, specialist digital marketing resume sample, resume builder.

16 Analyst Resume Examples and Templates for Your Successful 2024’s Job Search

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• • Assisted in preparing financial statements and reports for senior management, enhancing accuracy by 20%.
• • Conducted financial analysis for loan applications, contributing to approved loans worth over $2 million.
• • Collaborated with finance team to audit and verify client accounts, discovering and addressing inconsistencies.
• • Supported budget planning sessions, resulting in a 15% cost reduction for departmental operations.

The Analyst people are the cornerstone of informed decision-making. Their insights drive strategic initiatives and operational success. Your business thrives on their ability to turn data into actionable wisdom.

Senior Business Analyst Resume Example

Senior Business Analysts are vital for uncovering business issues, identifying areas for improvement, and suggesting data-driven solutions. Your resume should reflect detailed achievements such as leading successful projects, improving processes, and developing strategic plans. Highlighting proficiency in hard skills like SQL, Excel, and familiarity with technologies like Tableau and ERP systems is crucial. Don’t forget to showcase soft skills like communication, stakeholder management, and problem-solving as these are key for collaboration and user buy-in. Remember that your resume should tell a clear, concise story about how your skills and experiences make you the right fit for the role.

Operations Research Analyst Resume Example

Your job involves making decisions based on data to help the company run more smoothly and profitably. When crafting your resume, include roles you’ve had, any important projects you’ve worked on, and your key achievements. You want to highlight your expertise with statistical software, data analysis tools, and any programming languages you know. Don’t forget to show off your problem-solving skills, teamwork, and your ability to communicate clearly and effectively. Most importantly, ensure your resume showcases how your work benefited your previous employers quantitatively.

Investment Analyst Resume Example

Investment analysts in a company are tasked with evaluating financial data and market trends to provide guidance on potential investment opportunities. Your resume should showcase solid responsibilities like financial modeling, risk assessment, budget analysis, forecasting, and presenting reports to build a clear picture of your capabilities. Highlighting hard skills such as proficiency in Excel, knowledge of accounting software, and experience with statistical analysis tools can give you an edge. Just as important, include soft skills like strong communication, problem-solving, and the ability to work collaboratively in team environments. Always remember to tailor your resume to reflect the specific needs and values of the company you're applying to, showing how your expertise suits their requirements perfectly.

Health Policy Analyst Resume Example

Health Policy Analysts in a company focus on evaluating and improving health programs and policies. They should include tasks such as conducting research, analyzing data, staying updated on health regulations, and preparing reports on their resumes. Highlighting skills in data analysis software, statistical tools, and health policy frameworks will make them stand out. Interpersonal communication, critical thinking, and teamwork are also vital for their roles. The biggest thing to remember is to showcase how your expertise brings value to health policy development and improves decision-making.

Principal Security Analyst Resume Example

As a Principal Security Analyst, you have a significant role to identify, analyze, and remediate security vulnerabilities within your company. Your resume should list experience with threat assessments, incident response, security policy development, and risk management, among other areas. Highlight your expertise with firewalls, penetration testing tools, and other cybersecurity technologies. Your people skills should showcase your ability to communicate security concepts to non-technical stakeholders and lead a diverse team. Most importantly, always quantify your achievements to show your impact on the organization.

Junior Data Analyst Resume Example

A Junior Data Analyst is tasked with collecting, processing, and performing statistical analyses of company data to aid strategic decision-making. Your resume should list tasks such as assembling datasets, generating reports, and supporting data-cleaning efforts, along with any relevant internships or projects. It's great if you can showcase proficiency in tools like Excel, SQL, and Python, along with familiarity with visualization software like Tableau or Power BI. Highlight soft skills such as critical thinking, excellent communication, and the ability to collaborate effectively in a team setting. Remember, it’s particularly important to demonstrate analytical thinking and problem-solving capabilities vividly in your resume.

Customer Insights Analyst Resume Example

A Customer Insights Analyst plays a key role in understanding customer behaviors and trends to guide a company's strategic decisions. On your resume, make sure you list tasks like data analysis, presentation of findings, customer segmentation, and survey design. Highlight the hard skills you have such as proficiency in SQL, Python, Tableau, and advanced Excel functions. It's also important to mention soft skills like communication, critical thinking, and teamwork. Remember that your resume should clearly show how you’ve used your skills to drive real business outcomes.

Market Research Analyst Resume Example

As a Market Research professional in your company, you'll gather and analyze data to help businesses understand what products people want, who will buy them, and at what price. Your resume should list responsibilities such as conducting surveys, analyzing competitor data, and presenting findings to stakeholders. Make sure to highlight your skills in statistical analysis software, such as SPSS or Tableau, and database management tools. Also, showcase your ability to communicate complex data insights clearly and effectively, alongside teamwork capabilities. Always remember, a strong Analyst resume not only details what you've done but also shows the impact of your work on business decisions.

Social Media Analyst Resume Example

Social Media Analysts in your company are pivotal for understanding audience behavior, measuring campaign success, and providing strategic insights to improve digital engagement. You should remember to include a thorough description of their daily tasks like social media monitoring, analytics reporting, and trend analysis, alongside their qualifications and work history. Don't forget to highlight technical skills such as proficiency in platforms like Google Analytics, Hootsuite, or other data visualization tools to showcase their expertise. Additionally, soft skills like effective communication, analytical thinking, and team collaboration are important to emphasize for an effective resume. The big thing to always keep in mind is tailoring your analyst's resume specifically to the job description and company needs for the best impact.

Quality Assurance Analyst Resume Example

A Quality Assurance Analyst makes sure that the products and services a company provides meet certain standards and function correctly. Their resume should cover responsibilities such as developing test plans, executing test cases, identifying bugs, and collaborating with development teams to solve issues. You also need to mention your expertise in hard skills like SQL, Selenium, JIRA, and knowledge of various testing methodologies. People skills like clear communication, teamwork, problem-solving, and a proactive mindset are equally significant to include. Remember, your analyst resume should clearly show your specific achievements and the value you have added to prior projects.

Lead Risk Analyst Resume Example

Lead Risk Analysts are key players in managing and mitigating risks within a company. Your resume should highlight responsibilities such as risk assessment, data analysis, and developing risk mitigation plans, as well as your role in ensuring compliance with regulations. Make sure to include hard skills like proficiency in statistical software, risk management tools, and financial modeling techniques. Soft skills are equally important; showcase your ability to communicate effectively, work well in team settings, and your knack for problem-solving. Remember, your resume should tell your story clearly and make a lasting impression, reflecting both your technical expertise and interpersonal abilities.

Supply Chain Analyst Resume Example

Supply Chain Analysts are responsible for optimizing a company’s operations by managing the flow of goods, data, and financial transactions from supplier to consumer. Your resume should include your experience with data analysis, inventory management, and logistics coordination, as well as any achievements in improving cost efficiency or reducing delivery times. Highlight hard skills such as proficiency in software like SAP, Excel, and SQL, and expertise in forecasting and statistical analysis. It's important to also showcase soft skills like problem-solving, effective communication, and teamwork capabilities. Big thing to remember: tailor your resume to reflect both your technical expertise and your ability to work well with others.

Entry-Level Analyst Resume Example

Entry-level analysts in a company are responsible for gathering, processing, and interpreting data to support decision-making. Your resume should list responsibilities like data collection, analysis, reporting, and working with different departments. You should highlight hard skills and technologies such as Excel, SQL, and data visualization tools like Tableau or Power BI. Add soft skills such as communication, teamwork, and problem-solving, which are valuable for working with diverse teams and stakeholders. Always remember to tailor your resume to the specific job description you're applying for, focusing on the skills and experiences that match.

IT Systems Analyst Resume Example

An IT Systems Analyst in your company ensures that computer systems meet your business needs by analyzing, designing, and implementing tech solutions. Include on your resume, several responsibilities like troubleshooting technical issues, creating system documentation, and collaborating with other departments. Highlight hard skills and technologies such as SQL, Python, and cloud platforms. Soft skills such as problem-solving, teamwork, and clear communication are equally important and should be mentioned. Remember, your resume’s clarity and specificity can set you apart from other candidates.

Financial Analyst Resume Example

Financial analysts in a company are responsible for assessing the financial health of an organization and providing insights to make informed business decisions. On your resume, make sure you list activities like data analysis, forecasting, budgeting, and reporting. Highlight your proficiency with Excel, SQL, financial modeling software, and any relevant certifications. Don't forget to include soft skills such as communication, critical thinking, and teamwork—essential when you’re collaborating across departments. Remember, your resume should offer clear, concise evidence of your ability to drive value through financial expertise and analysis.

Looking for more specific tips? Check all related jobs’ resume guides here:

• Junior Data Analyst resume
• Senior Business Analyst resume
• Financial Analyst resume
• Market Research Analyst resume
• IT Systems Analyst resume
• Lead Risk Analyst resume
• Entry-Level Analyst resume
• Investment Analyst resume
• Operations Research Analyst resume
• Quality Assurance Analyst resume
• Health Policy Analyst resume
• Principal Security Analyst resume
• Customer Insights Analyst resume
• Supply Chain Analyst resume
• Social Media Analyst resume

The most important tips for Analyst resumes:

• Craft a compelling summary: Place a concise summary at the top, highlighting your analytics prowess. Recruiters should instantly grasp your value. Focus on impactful experiences and quantifiable achievements.
• Showcase technical skills: List out analytics tools you're adept with. From SQL to Python, make it clear you've got hands-on experience. Don’t just name-drop, but show context of use.
• Highlight analytical projects: Include a dedicated section for projects. Provide a brief overview of each project and its outcomes. Be specific about your role and the methodologies you employed.
• Incorporate soft skills subtly: Weave in soft skills through your job descriptions. Words like "collaborated," "led," and "presented" can resonate well. It’s about showing, not telling.
• Optimize for keywords: Use relevant keywords throughout your resume. Pull phrases from job descriptions to match your skills. This assists with ATS systems and ensures you’re seen by a human.
• Keep it concise: Stick to a one to two-page format. Recruiters want to glean your expertise quickly. Prioritize clarity and brevity, eliminating any filler content.

Must-Have Sections on a Analyst Resume:

Want to make sure your Analyst resume stands out and grabs attention? Here are the main sections you must include to make a strong impression on hiring managers.

• Personal information: Start with your name, phone number, email address, and LinkedIn profile. This helps the recruiter contact you easily. Double-check to make sure your information is current and error-free.
• Professional summary: A brief overview of your skills, experience, and what you bring to the table. This is where you catch the hiring manager's eye. A succinct summary can encourage them to read further.
• Work experience: List your previous roles, responsibilities, and achievements. It highlights how your past work ties into the job you're applying for. Showing quantifiable results can significantly boost your credibility.
• Education: Mention your degrees, institutions, and graduation dates. This proves your academic background and any specialized training. It’s particularly important if you're a recent graduate or if the job requires specific qualifications.
• Skills: List the technical and soft skills relevant to the Analyst position. It should be a mix of both to show you're well-rounded. Tailor this section to match the job description for better results.

Apart from the main sections, adding supplementary sections can further strengthen your application. Check out these additional sections you might want to consider.

• Certifications: Any relevant certifications can set you apart from other candidates. These show your commitment to your profession and continuous learning. Make sure to include the certification title, institution, and date earned.
• Projects: Highlight any noteworthy projects you have worked on. Detail your role, the objectives, and the outcomes. Projects can offer a practical glimpse into your capabilities beyond regular job duties.
• Volunteer experience: If you have relevant volunteer work, it can showcase your broader skill set and community involvement. It might also highlight leadership, teamwork, or other transferable skills. Including this can make you appear well-rounded and socially conscious.

How to Write Your Analyst Resume Experience Section

Crafting an impactful resume for an Analyst position can be daunting, especially when you're unsure what to include. Your experience section serves as a critical element that showcases your relevant skills, achievements, and capacity to perform the job. A well-written experience section can distinguish your application from others, particularly in a competitive job market. In this guide, we'll focus on practical tips to make your resume stand out.

• Write clear, specific job titles for each role you’ve held to avoid confusion about your responsibilities. This helps recruiters quickly understand your career trajectory. Consistency is key!
• Highlight your accomplishments with quantifiable metrics. For instance, detail any improvements or reductions you achieved, such as increased sales or decreased expenses. Numbers speak volumes.
• Use action verbs to start each bullet point when describing your responsibilities and achievements. Words like "analyzed," "developed," and "implemented" add strength to your statements. This piques an employer’s interest.
• Include any relevant certifications or specialized training you completed, as these can set you apart from other candidates. This shows your commitment to professional development. Mention the institution and date of completion.
• Tailor the experience section for each job application to align with the specific role and company requirements. Use keywords from the job description to make your resume pass through Applicant Tracking Systems. This increases your chances of landing an interview.
• Detail your problem-solving skills and how they have benefited former employers. Concrete examples can give a clearer picture of what you bring to the table. Use problem-action-result (PAR) statements.
• Highlight any leadership roles or team collaboration experiences, even if informal. Indicate how you influenced, guided, or supported your team. This reflects your ability to work well in a group setting.
• Keep bullet points concise but informative. Aim for 3-5 bullets per job listing that real employers most value. This avoids overwhelming the reader with too much text.
• Emphasize any industry-specific software or tools you have used in your previous jobs. Employers often look for candidates familiar with their tech stack. Mention the software name and your proficiency level.
• Don’t forget to include internship experiences if you're at an entry-level stage. Reference relevant coursework projects that demonstrate your analytical skills. Every bit of experience counts, even if it's unpaid work.

Now that your resume's structure is optimized, let’s move on to examples of quantifying your experience. We'll also identify the most common responsibilities HR managers seek and show you how to align your resume with the job description more closely.

Examples of How To Quantify Your Experience

• Increased operational efficiency by 25% through the implementation of advanced data analytics and reporting tools.
• Reduced data processing time by 40% by automating key analysis workflows using Python and SQL.
• Achieved a $1M cost savings over 12 months by identifying and eliminating redundant processes.
• Boosted sales by 15% through targeted market analysis and strategic recommendations.
• Improved customer satisfaction scores by 20% by developing actionable insights from feedback surveys.
• Led a team to analyze and reconfigure pricing strategies, resulting in a 10% profit margin increase in six months.
• Developed a new forecasting model that increased prediction accuracy by 35% over previous methods.
• Saved 500 hours annually by streamlining data collection and reporting processes.
• Generated over $500K in additional revenue by identifying new market opportunities through comprehensive data analysis.
• Enhanced data accuracy by 30% by auditing and cleaning up databases, ensuring reliable decision-making information.
• Improved policy compliance by 98% through rigorous data audits and clear reporting protocols.
• Played a critical role in integrating BI tools that resulted in a 50% reduction in time spent on manual reporting.
• Mitigated financial risks by 25% through predictive analytics and risk assessment models.
• Increased customer retention rates by 15% by analyzing behavioral data and customizing engagement strategies.
• Identified key trends and insights that led to a 20% improvement in strategic decision-making processes within the first quarter.

Job Description Bullet Points on Analyst Resumes:

• Conduct data analysis to identify trends, patterns, and correlations in large datasets to support business decision-making processes.
• Develop and maintain comprehensive reports, dashboards, and presentations to communicate insights and recommendations to stakeholders.
• Work closely with cross-functional teams including IT, finance, and operations to gather requirements and ensure alignment on project goals.
• Perform data validation and quality assurance to ensure the accuracy and reliability of datasets being used for analysis.
• Utilize statistical analysis and modeling techniques to forecast future trends and evaluate potential business scenarios.
• Assist in the development and implementation of data governance standards and best practices across the organization.
• Collaborate with business leaders to define key performance indicators (KPIs) and develop metrics to measure business performance.
• Design and implement data collection systems and other strategies to optimize statistical efficiency and data quality.
• Prepare comprehensive documentation, including methodologies, procedures, and findings to support analytical methodologies and outcomes.
• Participate in the identification and extraction of relevant data from various sources, ensuring data integrity throughout the process.
• Present complex data and analytical findings in a clear and concise manner to non-technical audiences, facilitating informed decision-making.
• Support the automation of data processing tasks through the use of programming languages and tools like Python, R, or SQL.
• Engage in continuous learning and stay current on the latest industry trends, technologies, and best practices in data analysis.
• Provide input and recommendations for improving data management systems and business processes to enhance efficiency and effectiveness.
• Monitor performance metrics and generate regular and ad-hoc reports to track the effectiveness of business initiatives and strategies.

How to Tailor Your Analyst Resume To the Job Description:

• Carefully read through the job description, noting specific skills and experiences mentioned. Match these keywords with your own experience. Mention them prominently in your resume to catch the recruiter's eye.
• Include quantifiable achievements that mirror the job requirements. For instance, state how you improved data processing efficiency by 20% when the job description emphasizes the importance of enhancing process efficiency. This direct correlation highlights your potential value to the company.
• Highlight any industry-specific experiences that align with the job posting. If the role is in finance, mention your past analytics roles in similar sectors, emphasizing tasks that align with the job description. This connection shows your relevant background.
• Use action verbs that reflect the duties in the job listing. If the description emphasizes "analyzing" data, use verbs like "interpreted," "examined," and "evaluated" to describe your experience. This technique mirrors their language and emphasizes your fit for the role.
• When discussing previous positions, align your responsibilities with those listed in the job description. Clearly parallel your past duties with the expectations of the new role. This makes it easier for the recruiter to see your direct match.
• Rearrange your bullet points to prioritize the most relevant experiences. Place the tasks and accomplishments that best match the job at the top. This ensures they are seen first and most prominently during the review.

How to Write Your Resume Summary/Objective Section

When crafting the resume summary section for an Analyst position, focus on highlighting your most relevant skills, experiences, and qualifications. This part should quickly convey your strengths to potential employers, emphasizing your ability to contribute positively to their team. Aim to be concise yet thorough, presenting a clear picture of your professional background. A well-written summary can make a significant impact, setting you apart in a competitive job market.

It's important to understand the difference between a resume summary and an objective. A summary provides a snapshot of your career, focusing on your achievements and skills, whereas an objective outlines your career goals and what you wish to achieve in the role. For an Analyst position, a summary is generally more impactful as it demonstrates your expertise and potential contributions. This approach aligns better with the expectations of hiring managers looking for professionals ready to tackle specific challenges.

• Highlight your relevant industry experience by mentioning specific roles and companies you've worked for, and be sure to quantify your achievements where possible.
• Focus on your key skills such as data analysis, problem-solving, and any technical proficiencies relevant to the Analyst role, demonstrating how these have made a difference in your past positions.
• Mention any certifications or advanced training that relate to the Analyst role, showcasing your commitment to professional development and staying current in your field.
• Use action words and specific examples to illustrate your contributions to past projects or teams, making your accomplishments clear to the reader.
• Incorporate keywords from the job description to ensure your resume matches the criteria that employers are looking for.
• Keep the summary concise but packed with relevant information, aiming for three to four sentences that encapsulate your professional identity and strengths.

Now that you understand what to include in your resume summary, let's explore some real-world examples to help you craft your own compelling section.

Resume’s personal statement examples:

• Data-driven analyst with 5+ years of experience in financial forecasting, market analysis, and risk management. Proven track record in leveraging advanced analytical tools to drive strategic decision-making.
• Results-oriented professional analyst specializing in consumer behavior and trend analysis. Skilled in synthesizing large data sets to produce actionable insights that enhance business performance.
• Business Analyst with expertise in cross-functional team leadership, process improvement, and project management. Adept at utilizing business intelligence software to streamline operations and increase profitability.
• Detail-oriented analyst intern passionate about data analytics and financial modeling. Eager to apply statistical techniques and knowledge of market trends to support business growth and efficiency. Seeking to gain practical experience and contribute to a dynamic team.
• Experienced marketing analyst adept at creating comprehensive market reports and performing competitive analysis to guide product development and positioning strategies. Strong communication skills to effectively present complex data to stakeholders.
• Objective: To leverage my academic background in data science and internship experience in data analysis to contribute to a forward-thinking company as an entry-level analyst. Dedicated to applying my skills in Python and SQL to support data-driven decision-making.

Top Resume Skills for Analyst

As an analyst, the right set of skills can make all the difference. Your analytical abilities will be critical for problem solving and decision making. Communication skills are equally vital to convey your findings effectively. You also need to be proficient with various software tools and have strong attention to detail.

• Highlight your proficiency in data analysis software such as Excel, SQL, or Python. Mention specific tasks or projects where you utilized these tools. This demonstrates hands-on experience and technical know-how.
• Emphasize your communication skills by detailing how you present data insights. Mention any experience in writing reports or making presentations. Clear communication ensures your findings are understandable to different stakeholders.
• Include examples of your problem-solving skills. Mention scenarios where your analytical approach led to impactful solutions. This shows resilience and capability in tackling complex issues.
• Showcase your attention to detail by discussing how you ensure accuracy in your analysis. Describe any methods you use to double-check your findings. This builds confidence in your reliability.
• Mention any teamwork or collaboration experience. Highlight how you contribute to group projects and share responsibilities. Teamwork skills are invaluable in any work environment.
• Discuss your continuous learning mindset. Mention any online courses or certifications you've completed relevant to analytics. This indicates your commitment to stay updated with industry trends.

Next, let's look at a comprehensive list of skills that an analyst should highlight on their resume:

Top Hard Skills for Analyst Resumes

• Data Analysis
• Machine Learning
• Data Visualization
• Data Mining

Top Soft Skills for Analyst Resumes

• Communication
• Problem-solving
• Critical Thinking
• Time Management
• Adaptability
• Attention to Detail
• Interpersonal Skills
• Decision Making
• Analytical Thinking
• Collaboration
• Conflict Resolution
• Organization

Include a Analyst Cover Letter for a Stand-Out Application

Cover Letter Writing Tips for Analyst Applicants

Creating an impactful cover letter is integral for an Analyst's job application. It bridges the gap between your resume and the role, explaining why you are the best fit. A well-crafted cover letter can set you apart from other candidates. It serves as a spotlight on your relevant skills and experiences.

Practical advice for your cover letter:

• Start with a personal greeting to the hiring manager. Address them by name if possible. This demonstrates effort and attention to detail.
• Open with a strong introduction that indicates your enthusiasm for the role. Briefly mention how you discovered the job posting. Highlight a unique trait or achievement in this field.
• Mention specific skills that align with the job description. Use examples to illustrate your proficiency. Make these concrete and job-relevant.
• Discuss any relevant experience in data analysis. Include the tools and methodologies you have used. Highlight your contributions and results from previous positions.
• Demonstrate your understanding of the company's goals. Mention any industry trends or challenges you’ve researched. Show how you can contribute positively.
• Explain why you are interested in this particular company. State what excites you about this opportunity. This helps to show your genuine enthusiasm.
• Include a quantifiable achievement from your past work. Numbers and statistics make your claims more credible. This can set your application apart.
• Make sure your writing is clear and concise. Avoid unnecessary jargon and keep sentences straightforward. This ensures your points are easily understood.
• Close with a call to action. Request an interview or a follow-up. Reiterate your interest and thank them for their time.
• Proofread your cover letter multiple times. Look for errors in grammar and spelling. A flawless presentation always counts.

Now, let’s discuss how to align your cover letter with your resume for maximum impact.

Frequently Asked Questions

Should my analyst resume be one page or longer.

For most Analyst positions, a one-page resume is generally recommended, especially if you have less than ten years of professional experience. Keeping your resume to one page can make it easier for recruiters to quickly scan your qualifications and achievements. However, if you have an extensive work history or a background that includes numerous certifications and notable projects, a two-page resume may be justified. Be sure to focus on the most relevant experiences and skills to the job you are targeting.

What is the best format for an Analyst resume?

The reverse-chronological format is usually the best option for an Analyst resume. This format highlights your most recent work experience first and is a favorite among hiring managers. It allows them to quickly see your career progression and the most recent skills you've acquired. This format is particularly useful for Analysts, who often need to demonstrate a steady development of expertise and roles within the industry. It also helps in aligning your work history with the job you're applying for, making it easier for recruiters to find relevant information.

What should I highlight on my Analyst resume to stand out?

To stand out as an Analyst, emphasize your data analysis skills, proficiency with analytical software, and your problem-solving abilities. Highlight specific achievements where your analysis directly impacted business outcomes, such as increasing efficiency, reducing costs, or identifying new market opportunities. Showcasing your ability to communicate complex data insights in a clear, actionable manner can also set you apart. Including any relevant certifications or training in tools like SQL, Python, or Excel can further bolster your resume.

What are some action verbs I should use on my Analyst resume?

Infuse your Analyst resume with action verbs to bring your accomplishments to life. Words like 'analyzed,' 'designed,' 'evaluated,' 'optimized,' and 'interpreted' convey a proactive and results-driven approach. Additionally, verbs such as 'developed,' 'implemented,' 'forecasted,' and 'identified' can highlight your hands-on experience and initiative in past roles. These verbs not only boost the dynamism of your resume but also underscore your direct impact on previous projects and positions.

For more inspiration, why not check out our free resource of job-focused resume examples?

Day Care Worker

When creating a resume for a day care worker position in 2024, it's important to be mindful of certain formatting considerations. Here are some key points to keep in mind: Resume Length and Design: In general, try to keep your day care worker resume to one page. Recruiters and hiring managers are often busy and prefer concise resumes. Use a clean and professional design that is easy to read. Consider using a modern template that showcases your skills and qualifications effectively. Resume Format: The most common resume format for day care workers is the chronological format, which highlights your work experience in reverse chronological order. This format allows employers to see your relevant experience first. However, if you have limited work experience, you may consider using a functional or combination resume format that focuses on your skills and accomplishments. 1. Contact Information: Include your full name, phone number, email address, and location. Make sure this section is prominent and easy to locate. 2. Summary or Objective Statement: A tailored summary or objective statement can grab the attention of hiring managers. Highlight your relevant skills, experience, and passion for working with children. 3. Education: List your highest level of education, including the degree or certification earned and the name of the institution. Include any relevant coursework or specialized training related to child care. 4. Licenses and Certifications: If you have any relevant licenses or certifications such as CPR certification or a Child Development Associate (CDA) credential, be sure to include them in this section. 5. Work Experience: Detail your relevant work experience in reverse chronological order. Use the Context-Action-Result (CAR) framework to effectively showcase your accomplishments and responsibilities. For example: Context: Supervised and cared for a group of 15 toddlers aged 2-3 in a licensed day care center. Action: Developed and implemented age-appropriate activities to engage children in cognitive, social, and physical development. Result: Fostered a nurturing and stimulating environment that contributed to the overall growth and development of the children. 6. Skills: Highlight your key skills that are relevant to the day care worker role, such as knowledge of child development, communication skills, patience, and the ability to handle emergencies. Keep your day care worker resume concise and easy to read. Consider using a modern template that showcases your skills effectively. Include sections for contact information, a summary or objective statement, education, licenses and certifications, work experience, and skills. Use the CAR framework when describing your work experience to highlight your accomplishments and responsibilities. Highlight relevant skills such as knowledge of child development, communication skills, and the ability to handle emergencies. By following these guidelines and tailoring your resume to the specific requirements of a day care worker role, you'll increase your chances of getting noticed by potential employers in 2024.

Quality Assurance Officer

When creating a Quality Assurance Officer resume for the year 2024, there are a few important formatting considerations to keep in mind. These include the length, design, and format of your resume. Here's what you need to be aware of: Length: Keep your resume concise and to the point. Aim for a one-page document that highlights your most relevant skills and experiences. Design: Use a clean and professional design for your resume. Opt for a modern font and ensure that your layout is consistent and easy to read. Format: Choose a format that best showcases your qualifications. For a Quality Assurance Officer position, a reverse chronological format is often preferred, as it emphasizes your most recent and relevant experience first. When crafting your Quality Assurance Officer resume, it's important to include the following sections: Contact Information: Include your full name, phone number, email address, and LinkedIn profile URL. Professional Summary: Write a brief overview of your skills, experience, and qualifications as a Quality Assurance Officer. Skills: List specific technical and soft skills relevant to the job, such as knowledge of quality standards, attention to detail, and proficiency in testing tools. Work Experience: Highlight your previous roles and responsibilities, focusing on achievements and results you've accomplished in previous quality assurance positions. Education: Include your highest level of education, relevant certifications, and any additional training or coursework. While these sections are essential, you can also consider including optional but impactful sections such as: Projects: Highlight any significant quality assurance projects you've worked on and the outcomes you achieved. Professional Certifications: If you have any industry-specific certifications, such as the Certified Quality Auditor (CQA) or the Certified Software Quality Engineer (CSQE), be sure to include them. When writing about your experience in a Quality Assurance Officer role, using the Context-Action-Result (CAR) framework can be highly effective. This framework allows you to provide specific examples of your achievements and demonstrate your impact in previous positions. Here are a few bullet point examples: Context: Implemented a new quality assurance process for a software development project. Action: Developed test plans, executed test cases, and collaborated with the development team to identify and resolve quality issues. Result: Improved software quality, reducing the number of post-release defects by 30% and enhancing customer satisfaction. Using the CAR framework enables you to showcase your capabilities and demonstrate how your actions have positively impacted the quality assurance process. It adds credibility to your resume and highlights your ability to drive results. As you create your Quality Assurance Officer resume, remember these key takeaways: Format: Opt for a concise, professional design that highlights your relevant skills and experiences. Sections: Include essential sections like contact information, professional summary, skills, work experience, and education. Consider optional sections like projects and professional certifications. CAR Framework: Use the Context-Action-Result framework to effectively describe your achievements and demonstrate the impact you've made in previous roles. By following these guidelines and tailoring your resume to the specific requirements of a Quality Assurance Officer position in 2024, you'll increase your chances of standing out as a strong candidate in the competitive job market.

Career Coach

Career coaches are the unsung heroes in your professional journey. These guardians of growth push you beyond your limits, allowing you to climb higher in your career. Imagine them as the compass directing you toward uncharted territories, ensuring you never lose your footing. A great Career Coach needs to possess excellent communication skills and a deep understanding of industry trends. They will be valued for their ability to craft strategic plans and offer personalized advice when you're applying for new positions. A well-structured Career Coach resume should showcase these competencies clearly.

7 Brand Marketing Manager Resume Examples for 2024

Effective resumes for brand marketing managers must highlight strong strategic skills and proven results. This article offers detailed resume examples and practical advice to help you stand out in a competitive market. Learn how to clearly showcase your key achievements, technical skills, and industry-specific experience.

• 02 Sep 2024 - 5 new sections, including 'Position your education wisely', added
• 02 Sep 2024 - 5 new resume templates, including Aspiring Brand Marketing Manager, added
• 31 Aug 2024 - Article published

  Next update scheduled for 10 Sep 2024

Here's what we see in the best brand marketing resumes:

Numbers Show Impact : The best resumes show impact with numbers. Use metrics like increase in sales , growth in market share , reduction in costs , and improved customer engagement .

Show Relevant Skills : Include skills on your resume that you have and are mentioned on the job description. Some popular ones are SEO , content marketing , Google Analytics , PPC , and branding . But don't include all of them; choose the ones you have and are mentioned in the JD.

Highlight Digital Expertise : This industry wants digital skills. You should mention experience with social media , managing online campaigns , and using digital tools .

use this maybe to have a resume upload button widget 1: yellow Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

widget 2: red / but not serious Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

helpful blue / but not serious Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include.

Brand Marketing Manager Resume Sample

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Position your education wisely

Place your education section on your resume to match your work status. If you have recently finished a degree or a special course related to brand management, show this first. It will tell employers about your latest knowledge and skills.

If you have been working in brand management for some time, put your experience at the top, and your education further down. Focus on sharing degrees and courses that are most relevant to brand management.

Highlighting key skills

Emphasize experience with market analysis tools and social media platforms. Specific software proficiency can give you an edge.

Show examples of successful branding campaigns you have worked on. Outline your role and the impact it had.

Senior Brand Marketing Manager Resume Sample

Ideal resume length.

When crafting a resume as a brand marketing manager, you should aim for conciseness and relevance. If you're early in your career with less than 10 years of experience, a single-page resume will be enough to showcase your most significant achievements and skills. Make sure to prioritize key accomplishments that prove your ability to grow a brand's presence and design successful marketing campaigns.

For those with a broader range of experiences, especially senior-level candidates, two pages can be used to capture the depth of your career history. Focus on sharing your strategic insights, leadership in executing large campaigns, and success in increasing market share. Ensure that each experience listed is relevant to brand marketing and demonstrates your impact in this area. Remember, clarity is vital; maintain good readability by choosing a clear layout and avoiding small fonts or narrow margins.

Junior Brand Marketing Manager Resume Sample

Showcasing creativity.

Include a section for your portfolio or a link to a digital portfolio. This allows employers to see your creative work directly.

Describe any innovative strategies you developed. Highlight your ability to think outside the box and adapt to changing markets.

Brand Marketing Manager specializing in Digital Strategy Resume Sample

Aspiring brand marketing manager resume sample.

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Cyber Security Analyst Resume Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Cyber Security Analyst?

You're going to need an awesome resume. This guide is your one-stop-shop for writing a job-winning Cyber Security Analyst resume using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Cyber Security Analyst role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Cyber Security Analyst Resume
• The Best Skills To Include On A Cyber Security Analyst Resume

How To Write A Job-Winning Cyber Security Analyst Resume Summary

How to write offer-winning cyber security analyst resume bullets.

• 3 Cyber Security Analyst Resume Examples

The 8 Best Cyber Security Analyst Resume Templates

Cyber security analyst resume overview: what to know to write a resume that wins more job offers.

What do companies look for when they're hiring a Cyber Security Analyst?

Companies look for candidates with strong technical skills to protect and secure information systems from cyber threats. They also look for individuals with excellent problem-solving abilities to quickly identify and mitigate security breaches.

Additionally, companies seek candidates proficient in security software and tools, as well as those who can develop and implement security protocols and policies. Lastly, strong communication skills are essential for explaining complex security issues to non-technical stakeholders.

Your resume should show the company that your personality and your experience encompass all these things.

Additionally, there are a few best practices you want to follow to write a job-winning Cyber Security Analyst resume:

• Tailor your resume to the job description you are applying for: Tailor your resume for each application, aligning your skills with the specific requirements of each job description.
• Detail previous experiences: Provide detailed descriptions of your roles, emphasizing hard and soft skills related to the job description.
• Bring in your key achievements: Showcase measurable achievements in previous roles and share your best work.
• Highlight your skills: Highlight your skills in Security Analysis, Threat Detection, Incident Response, and more.
• Make it visually appealing: Use a professional and clean layout with bullet points for easy readability. Also, ensure formatting and font consistency throughout the resume and limit it to one or two pages.
• Use keywords: Incorporate industry-specific keywords from the job description to pass through applicant tracking systems (ATS) and increase your chances of being noticed by hiring managers.
• Proofread your resume: Thoroughly proofread your resume to eliminate errors (I recommend Hemingway App and Grammarly ). Consider seeking feedback from peers or mentors to ensure clarity and effectiveness!

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Cyber Security Analyst Skills To Include On Your Resume

Keywords are one of the most important factors in your resume. They show employers that your skills align with the role and they also help format your resume for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan resumes for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized resume. There are two ways to find the right keywords:

1. Leverage The 20 Best Cyber Security Analyst Keywords

The first is to leverage our list of the best keywords and skills for a Cyber Security Analyst resume.

These keywords were selected from an analysis of real Cyber Security Analyst job descriptions sourced from actual job boards. Here they are:

• Cybersecurity
• Communication
• Information Security
• Incident Response
• Collaboration
• Interpersonal

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Resume And Target Role

The second method is the one I recommend because it's personalized to your specific resume and target job.

This process lets you find the exact keywords that your resume is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Cyber Security Analyst resume
• Open a copy of your target Cyber Security Analyst job description
• In the widget below, paste your resume on the left, paste the job description on the right, and hit scan!

ResyMatch is going to scan your resume and compare it to the target job description. It's going to show you the exact keywords and skills you're missing as well as share other feedback you can use to improve your resume.

If you're ready to get started, use the widget below to run your first scan and get your free resume score:

Copy/paste or upload your resume here:

Click here to paste text

Upload a PDF, Word Doc, or TXT File

Paste the job post's details here:

Scan to compare and score your resume vs the job's description.

Scanning...

And if you're a visual learner, here's a video walking through the entire process so you can follow along:

Employers spend an average of six seconds reading your resume.

If you want to win more interviews and offers, you need to make that time count. That starts with hitting the reader with the exact information they're looking for right at the top of your resume.

Unfortunately, traditional resume advice like Summaries and Objectives don't accomplish that goal. If you want to win in today's market, you need a modern approach. I like to use something I call a “Highlight Reel,” here's how it works.

Highlight Reels: A Proven Way To Start Your Resume And Win More Jobs

The Highlight Reel is exactly what it sounds like.

It's a section at the top of your resume that allows you to pick and choose the best and most relevant experience to feature right at the top of your resume.

It's essentially a highlight reel of your career as it relates to this specific role! I like to think about it as the SportsCenter Top 10 of your resume.

The Highlight Reel resume summary consists of 4 parts:

• A relevant section title that ties your experience to the role
• An introductory bullet that summarizes your experience and high-level value
• A few supporting “Case Study” bullets that illustrate specific results, projects, and relevant experience
• A closing “Extracurricular” bullet to round out your candidacy

For example, if we were writing a Highlight Reel for a Cyber Security Analyst role, it might look like this:

The first bullet includes the candidate's years of experience in the role. The next two bullets are “Case Studies” of specific results they drove for companies they worked for. The last bullet wraps up with extracurricular information.

This candidate has provided all of the info any employer would want to see right at the very top of their resume! The best part is that they can customize this section for each and every role they apply for to maximize the relevance of their experience.

Here's one more example of a Cyber Security Analyst Highlight Reel:

The content of this example showcases a candidate applying for an entry-level role. Their resume bullets bring in their experience, measurable results, and wrap up with high-value extracurricular activities.

If you want more details on writing a killer Highlight Reel, check out my full guide on Highlight Reels here.

Bullets make up the majority of the content in your resume. If you want to win, you need to know how to write bullets that are compelling and value-driven.

Unfortunately, way too many job seekers aren't good at this. They use fluffy, buzzword-filled language and they only talk about the actions that they took rather than the results and outcomes those actions created.

To help solve this, our team dove into bullets from the best resumes that have come across our desk. We used that data to create a formula for a great resume bullet. Here it is:

If you apply this framework to each of the bullets on your resume, you're going to make them more compelling and your value is going to be crystal clear to the reader. For example, take a look at these resume bullets:

❌  Cyber   Security  Analyst with experience in reducing  incident   response time.

✅ Cyber   Security  Analyst with a  proven  record of reducing  incident   response  time by  40 % through  automation .

The second bullet makes the candidate's value so much more clear, and it's a lot more fun to read! That's what we're going for here.

That said, it's one thing to look at the graphic above and try to apply the abstract concept of “35% hard skills” to your bullet. We wanted to make things easy, so we created a tool called ResyBullet.io that will actually give your resume bullet a score and show you how to improve it.

Using ResyBullet To Write Crazy Effective, Job-Winning Resume Bullets

ResyBullet takes our proprietary “resume bullet formula” and layers it into a tool that's super simple to use. Here's how it works:

• Head over to ResyBullet.io
• Copy a bullet from your resume and paste it into the tool, then hit “Analyze”
• ResyBullet will score your resume bullet and show you exactly what you need to improve
• You edit your bullet with the recommended changes and scan it again
• Rinse and repeat until you get a score of 60+
• Move on to the next bullet in your resume

Let's take a look at how this works for the two resume bullet examples I shared above:

First, we had, “ Cyber   Security  Analyst with experience in reducing  incident   response time. “

ResyBullet gave that a score of 25/100. Not only is it too short, but it's missing relevant skills, compelling language, and measurable outcomes:

Now, let's take a look at our second bullet, “ Cyber   Security  Analyst with a  proven record of reducing incident   response  time by  40 % through  automation “

ResyBullet gave that a 65/100. Much better! This bullet had more content focused on the experience in the Cyber Security Analyst role, while also highlighting measurable results:

Now all you have to do is run each of your bullets through ResyBullet, make the suggested updates, and your resume is going to be jam-packed with eye-popping, value-driven content!

If you're ready, grab a bullet from your resume, paste it into the widget below, and hit scan to get your first resume bullet score and analysis:

Free Resume Bullet Analyzer

Learn to write crazy effective resume bullets that grab attention, illustrate value, and actually get results., copy and paste your resume bullet to begin analysis:, 3 cyber security analyst resume examples for 2024.

Now let's take a look at all of these best practices in action. Here are three resume examples for different situations from people with different backgrounds:

Cyber Security Analyst Resume Example #1: A Traditional Background

Cyber Security Analyst Resume Example #2: A Non-Traditional Background

For our second Cyber Security Analyst Resume Example, we have a candidate who has a non-traditional background. In this case, they come from a background in sales, but leverage experiences that help them transition to a Cyber Security Analyst role. Here's an example of what their resume might look like:

Cyber Security Analyst Resume Example #3: Senior Cyber Security Analyst Resume

For our third Cyber Security Analyst Resume Example, we have a candidate applying for an entry-level role. Here's an example of what their resume might look like:

At this point, you know all of the basics you'll need to write a Cyber Security Analyst resume that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our ResyBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your resume using proven, recruiter-approved templates:

Free Job-Winning Resume Templates, Build Yours In No Time .

Choose a resume template below to get started:.

Key Takeaways To Wrap Up Your Job-Winning Cyber Security Analyst Resume

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Cyber Security Analyst resume:

• Start with a proven resume template from ResyBuild.io
• Use ResyMatch.io to find the right keywords and optimize your resume for each role you apply to
• Open your resume with a Highlight Reel to immediately grab your target employer's attention
• Use ResyBullet.io to craft compelling, value-driven bullets that pop off the page
• Compare the draft of your resume to the examples on this page to make sure you're on the right path
• Use a tool like HemingwayApp or Grammarly to proofread your resume before you submit it

If you follow those steps, you're going to be well on your way to landing more recruiter interviews and job offers.

Now that your resume is taken care of, check out my guide on how to get a job anywhere without applying online!

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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