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5 Keys to End Your Speech with a Great Call-to-Action

Yet many speakers miss a fantastic opportunity with a call-to-action that is wishy-washy, hypothetical, or ill-constructed. Even worse, some speakers omit the call-to-action entirely.

A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically.

In this article, we reveal the qualities of a strong speech call-to-action which will lead your audience to act.

What is a Speech Call-To-Action?

A speech call-to-action is an explicit appeal to your audience to take a specific action following your speech. A call-to-action is most often made at the conclusion of a persuasive speech.

“ If you have been persuasive and your audience is emotionally invested, the best time for action is now. ”

For example, you might call on your audience to…

• … adopt a new business process
• … sponsor an event
• … attend an event
• … fund a research initiative
• … register to vote
• … join a club
• … train for a marathon
• … read out loud to their children
• … donate money to a charity
• … travel to Saskatchewan
• … buy a fire extinguisher
• … eat more vegetables
• … use public transit

Guidelines for a Strong Speech Call-to-Action

Your call-to-action and your approach to delivering it may vary according to your audience and your speaking style. While there is no rigid formula, there are a number of  guidelines which will improve the effectiveness of your call-to-action.

• Make your call-to-action clear and direct.
• Have your audience act quickly.
• Lower barriers to action.
• Focus on benefits for your audience.
• Customize your call-to-action for each person.

1. Make your call-to-action clear and direct.

Don’t hint. Don’t imply. Don’t suggest.

It’s not a whisper-to-think-about- action; it’s a call-to -action.

Use direct language, and eliminate wishy-washy phrases.

• Instead of “Maybe you could think about joining…”, say “Join…”
• Instead of “It would be good to train for…”, say “Train for… “

Don’t assume that your audience will “figure out” what needs to be done. (I have made this mistake in the past and regretted it.) If members of your audience walk out of the room thinking “Wow, this sounds great, but I’m just not sure what to do…”, your call-to-action was not clear enough.

2. Have your audience act quickly.

If you have been persuasive and your audience is emotionally invested, the best time for action is now. The longer it takes to initiate the action, the more likely that your audience will lose motivation.

So, an ideal call-to-action is one which your audience can act on immediately, perhaps even before they leave the room. If this isn’t feasible, then aim for actions which can reasonably be completed (or at least started) within hours or a day or two.

3. Lower barriers to action.

To help your audience act quickly, eliminate as many (trivial or non-trivial) barriers as you can.

For example, ask the following questions about your audience.

• Do they need to sign up? Bring forms and pens and pass them out.
• Do they need to read additional information? Bring handouts, or copies of books, or website references.
• Do they need approval before they can act? Make the first call-to-action to organize the meeting with stakeholders.
• Do they need to pay? Accept as many forms of payment as possible.

A common psychological barrier is the perception that the suggested action is too big or too risky. This is a legitimate concern, and is often best handled by dividing the call-to-action into several small (less risky) actions.

For example, “train for a marathon” may be too large of a call-to-action for a non-runner. A better call-to-action would be to join a running club or train for a shorter race.

4. Focus on benefits for your audience.

“ A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically. ”

Always frame your call-to-action in the audience’s best interest.

For example, don’t say this:

• What I’d really like you to do is…
• It would make me so happy if you…
• My foundation has set a target of X that we can reach with your help…

Making you (the speaker) happy is (probably) not highly motivating for your audience.

Instead, say this:

• Build your financial wealth by…
• Make your community a safer place to live for yourself and your children by…
• When you volunteer, you build your skills and gain valuable experience…

Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prosperous vision.

5. Customize your call-to-action for each person.

Audiences don’t act; individuals act. Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience.

Suppose your goal is to have a new business process adopted. Each individual in the room may play a different role in accomplishing this.

• For the person who controls the budget, the call-to-action is to allocate the necessary funds.
• For the personnel manager, the call-to-action is to delegate staff to work on the initiative.
• For others, the call-to-action may be to attend in-depth training about the new process.

Audience analysis is critical . If you know who is in your audience, and understand their motivations and capabilities, you will be able to personalize the call-to-action for them.

Put it into Practice

By working on the planning and execution of the call-to-action in your speeches, you’ll become a more persuasive and effective speaker.

Look back to your last persuasive speech.

• Did you make a clear and direct call-to-action?
• Was your audience able to act quickly on it?
• Did you make an extra effort to lower barriers to action?
• Did you highlight the benefits for your audience?
• Did you address individuals rather than the group with a personal call-to-action?

If the answer to any of the above questions was “no”, then how could your call-to-action have been improved?

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11 comments.

This is a great article. I found in it very useful tactics. thanks a lot.

Brilliant!… can’t wait to put into action. thank you

I really like your tips #3 & 4 about focusing on audience benefits and lowering barriers to action.

Not sure how the tip about personalising the call-to-action should work though. Might you have (say) 3 calls to action if there are 3 decision-makers in the audience?

Very useful to my line of work. Thanks. Keep it up

What would be a good call to action for drug abuse?

Thank you, I found this very helpful in some situations. I definitely recommend this.

My teacher sent me here It really helped. Thank you for taking your precious time to make something to help others even though you didn’t have to. It is very much appreciated

Thank you soooo much it really helped me on my essay for school thank you so much .😊😊😊

I am working on reframing a call to action for a speech THANK YOU for the help ahead of time

How do you write a call-to-action about global warming?

I appreciate your six minute articles Thank you

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As a #publicspeaker, you want to see your listeners taking action because of you. To help your audience take action… https://t.co/d4Vf5nSgtS — @GregoryCNSmith Nov 14th, 2018

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52 Persuasive Conclusions – Call to Action

Learning Objectives

Conclusions in persuasive speaking function differently than informative speaking. You will learn how to incorporate a call to action in your persuasive conclusion.

• Create a persuasive conclusion that includes a call to action

Appeals and Challenges

Since the conclusion comes at the end of the speech, it is appropriate to leave the audience with an appeal or a challenge (or a combination of the two). Similar in nature, appeals and challenges are primarily divided by tone. Appeals are generally phrased more as requests, while challenges can take on a more forceful tone, almost ordering or daring audiences to engage in thought or action.

“Martin Luther King Jr.” Public domain.

One of the most historically memorable and effective conclusions that utilized appeal and challenge was Dr. Martin Luther King Jr.’s I Have a Dream speech.

And so let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania. Let freedom ring from the snow-capped Rockies of Colorado. Let freedom ring from the curvaceous slopes of California. But not only that: Let freedom ring from Stone Mountain of Georgia. Let freedom ring from Lookout Mountain of Tennessee. Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring. And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual: Free at last! Free at last! Thank God Almighty, we are free at last! [3]

Your persuasive conclusion will look similar to your informative conclusion. You will create three parts, a summary of important pionts and restatement of the thesis, closure, and a clincher. Your call to action will fit into your closure. What do you want the audience to do with the information that you provided?

Your call to action must be:

• Relevant to your topic and audience – what is something they can do to help?
• Realistic – based on your audience, they will resources to do different things.
• Simple – narrow down to 1-2 things, do not provide 7 things you want them to do.
• Convenient – provide links, contact information, hours of operations, and any other important information they will need to carry out your call to action. Make it easy for them!

Key Takeaways

Now that you understand the importance of a call to action, you can brainstorm effective strategies to implement your own call to action in your speech.

• Incorporate a call to action that is realistic for your audience.
• Ensure your call to action is simple, convenient, and relevant to allow the audience to see themselves taking part in the call to action.
• Deliver the call to action in the conclusion with confidence! Nonverbal strategies are important during this part of the speech, too.

King, Jr., M. L. (1963, August 28). I have a dream.” Speech posted at  http://www.americanrhetoric.com/sp  eeches/mlkihaveadream.htm  ↵

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Home » How to Write a Conclusion That Leaves a Lasting Impression

How to Write a Conclusion That Leaves a Lasting Impression

Introduction

A conclusion is the final opportunity to leave a lasting impression on your readers. It is the last chance to persuade them to take action or to reinforce your main ideas. A strong conclusion can make your writing more memorable and impactful, while a weak one can leave your audience underwhelmed or even confused.

The goals of a conclusion are to summarize the main points, provide a call to action, and leave a memorable impression. It should also tie together the threads of your argument and provide closure to the reader. A well-written conclusion can inspire, motivate, and engage your audience long after they have finished reading.

This article will provide effective techniques for crafting a conclusion that leaves a lasting impression. We will cover how to summarize your main points, provide a call to action, make a memorable statement, use tone effectively, and avoid common mistakes. We will also discuss the importance of editing and revision to ensure that your conclusion is clear, concise, and impactful.

Now, let’s dive into the details of how to write a conclusion that will make a lasting impression on your readers.

Recap the Main Points

One of the primary goals of a conclusion is to summarize the main points of your argument or discussion. This serves to remind your audience of the key takeaways and to reinforce the message you are trying to convey.

To effectively summarize your main points, start by identifying the most important ideas in your writing. Consider what you want your audience to remember most and focus on those concepts. Be concise and avoid repeating details that have already been covered in your writing.

One effective technique for summarizing main points is to create a list or bullet points. This can help to highlight the key ideas and make them easier for the reader to remember. Alternatively, you can use a sentence or two to summarize each of the main points, ensuring that each summary is clear and concise.

Another effective way to summarize your main points is to use transitional language. Transitional words or phrases help to connect ideas and create a smooth flow of information. Examples of transitional phrases include “in conclusion,” “to summarize,” “to sum up,” and “ultimately.” Using these phrases can help to signal to your readers that you are summarizing your main points and help them to follow along.

Examples of successful recaps include:

• “In summary, we have explored the importance of maintaining a healthy diet and exercise routine to improve overall physical and mental well-being. We have discussed the benefits of a balanced diet, including reduced risk of chronic diseases and improved energy levels. We have also examined the role of exercise in promoting weight loss and improving cardiovascular health. By incorporating these healthy habits into your daily routine, you can take control of your health and feel your best.”
• “To sum up, our study has shown that there is a strong correlation between regular reading habits and improved academic performance. We have discussed the importance of reading for building vocabulary, developing critical thinking skills, and improving focus and attention. By encouraging children to read from a young age and making it a regular part of their routine, parents and educators can set them up for academic success.”

Overall, summarizing your main points in a conclusion is an effective way to reinforce your message and leave a lasting impression on your readers. By using techniques such as creating lists, using transitional language, and being concise, you can help your audience remember the key takeaways of your writing.

Provide a Call to Action

Another important element of a conclusion is to provide a call to action. A call to action is a statement that encourages the reader to take a specific action based on the information presented in your writing. This could be anything from signing a petition to donating to a cause to making a change in their own behavior.

To provide an effective call to action, start by considering what you want your readers to do after they finish reading your writing. Be clear and specific in your call to action, and make sure that it is directly related to the main message of your writing. You should also provide a reason why your readers should take action, highlighting the benefits or positive impact that their actions could have.

Effective techniques for providing a call to action include using persuasive language, creating a sense of urgency, and appealing to the emotions of your audience. Using statistics or evidence can also be helpful in convincing your readers to take action.

Examples of successful calls to action include:

• “Sign our petition to support renewable energy initiatives in your state. By signing, you can help to reduce carbon emissions and protect the environment for future generations.”
• “Make a donation to our organization to help provide clean water to communities in need. Your donation will help us to install wells and water purification systems, improving health and quality of life for thousands of people.”
• “Take action today to reduce your carbon footprint by using public transportation or carpooling. By reducing your personal carbon emissions, you can help to combat climate change and protect the planet.”

Providing a call to action in your conclusion is an effective way to motivate your readers to take action based on the information presented in your writing. By being clear, specific, and persuasive, you can encourage your audience to make a positive impact in the world.

Make a Memorable Statement

A strong conclusion should end with a memorable statement that leaves a lasting impression on your readers. This statement should tie together the main message of your writing and leave your audience with something to think about.

To make a memorable statement, you can use a variety of effective techniques. One approach is to use a quote that encapsulates the main idea of your writing. This could be a famous quote, a quote from a respected expert in your field, or a quote from your own writing. Make sure that the quote is relevant and memorable, and that it adds something to your conclusion rather than simply repeating information that you’ve already presented.

Another effective technique is to use an anecdote or story that illustrates the main message of your writing. This could be a personal story or a fictional story, as long as it is relevant and memorable. By using a story, you can help to connect with your readers on an emotional level, making your conclusion more memorable and impactful.

You can also use a rhetorical device such as repetition, parallelism, or a rhetorical question to create a memorable statement. By repeating a key phrase or using parallel structure, you can emphasize the main message of your writing and make it more memorable. A rhetorical question can also be effective, as it encourages your readers to think more deeply about the topic and leaves them with a sense of curiosity.

Examples of successful memorable statements include:

• “In the end, it’s not the years in your life that count. It’s the life in your years.” – Abraham Lincoln
• “We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein
• “We hold these truths to be self-evident: that all men are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, liberty, and the pursuit of happiness.” – Thomas Jefferson

Consider the Overall Tone

When writing a conclusion, it’s important to consider the overall tone of your piece. The tone refers to the writer’s attitude towards the subject matter and the audience, and it can greatly impact how the conclusion is perceived by the reader.

The tone of your conclusion should be consistent with the tone of your writing overall. If your piece is serious and informative, your conclusion should reflect that tone by being straightforward and informative. If your writing is more creative or humorous, your conclusion can reflect that tone as well.

The tone of your conclusion can also impact the emotional impact of your piece. If your goal is to leave a lasting impression on your readers, you may want to consider using a more emotional tone in your conclusion. This can be achieved through the use of vivid imagery, sensory details, and emotionally charged language.

However, it’s important to strike a balance between emotional impact and professionalism. If your writing is meant to be informative or persuasive, you don’t want to come across as overly emotional or sentimental. At the same time, if your writing is meant to be creative or personal, you don’t want to sound too clinical or detached in your conclusion.

To create a tone that leaves a lasting impression, you can use a variety of effective techniques. One approach is to use descriptive language and sensory details to create a vivid picture in your reader’s mind. This can help to evoke emotions and leave a strong impression on your readers.

Another technique is to use strong, direct language that conveys confidence and conviction. This can help to make your conclusion more memorable and impactful, as it shows that you are passionate and knowledgeable about the subject matter.

You can also use humor or satire to create a tone that leaves a lasting impression. This approach can be effective if your writing is meant to be light-hearted or entertaining, but it’s important to use humor or satire in a way that is appropriate and respectful.

Examples of successful tone usage in conclusions include:

• “As we look to the future, let us remember that the choices we make today will shape the world we leave for our children and grandchildren. Let us choose wisely, with courage and compassion, and create a brighter tomorrow for all.” – Inspirational and optimistic
• “It’s time to take action. It’s time to stand up and fight for what we believe in. It’s time to make our voices heard and demand change. Because if we don’t, who will?” – Motivational and passionate
• “In the end, we are all human. We all have flaws and imperfections, but it’s our differences that make us beautiful. Let’s embrace our uniqueness and celebrate the diversity that makes our world so rich and wonderful.” – Inclusive and positive

The overall tone of your conclusion is an important consideration when writing a piece that leaves a lasting impression. By using descriptive language, strong and direct language, humor, or other effective techniques, you can create a tone that resonates with your readers and leaves a lasting impression.

Avoid Common Mistakes

While writing a conclusion that leaves a lasting impression, it’s important to be aware of common mistakes that can detract from the impact of your writing. By avoiding these mistakes, you can ensure that your conclusion is effective, memorable, and impactful.

Repeating information

One of the most common mistakes in writing a conclusion is simply restating information that has already been covered in the body of the piece. This not only wastes space but also diminishes the overall impact of the conclusion. Instead, focus on summarizing key points in a way that adds value to the reader’s understanding of the topic.

Being too general

Another common mistake is being too general or vague in your conclusion. Avoid using phrases like “in conclusion” or “to sum up” and instead, provide a clear and concise statement that highlights the main takeaway of your writing. This will help to reinforce the impact of your piece and leave a lasting impression on your readers.

Using clichés or generic statements

Using clichés or generic statements in your conclusion can make your writing feel unoriginal and uninspired. Instead, strive to use language that is specific, descriptive, and unique to your writing. This will help to create a memorable and impactful conclusion that stands out in the reader’s mind.

Adding new information

Adding new information in your conclusion can confuse readers and detract from the impact of your writing. Instead, focus on summarizing key points and leaving readers with a clear and concise takeaway. If there is additional information you want to convey, it should be incorporated into the body of the piece.

Being too salesy

If you’re writing a piece that has a call to action or is meant to persuade readers, it’s important to strike a balance between being persuasive and being too salesy. Avoid using aggressive or manipulative language and instead, focus on providing compelling reasons for readers to take action. This will help to build trust and credibility with your audience.

Failing to consider your audience

Another common mistake is failing to consider your audience when crafting your conclusion. It’s important to understand the needs, interests, and expectations of your readers and tailor your conclusion to meet those needs. By doing so, you can create a conclusion that resonates with your audience and leaves a lasting impression.

Rushing the editing process

Finally, rushing the editing process can lead to mistakes, typos, and inconsistencies in your writing. Take the time to thoroughly review and revise your conclusion, paying close attention to grammar, punctuation, and style. This will ensure that your writing is professional, polished, and effective.

Avoiding common mistakes is crucial when crafting a conclusion that leaves a lasting impression. By avoiding the repetition of information, being specific and unique in your language, avoiding salesy language, considering your audience, and taking the time to edit and revise your writing, you can create a powerful and impactful conclusion that resonates with your readers.

Editing and Revision

Once you have drafted your conclusion, it’s important to take the time to edit and revise it thoroughly. Effective editing and revision can help to improve the clarity, coherence, and impact of your writing, ensuring that your conclusion leaves a lasting impression on your readers.

The Importance of Editing and Revision

Editing and revision are important steps in the writing process that can help you to refine your ideas, clarify your message, and improve the quality of your writing. When it comes to writing a conclusion, editing and revision can help you to:

• Ensure that your conclusion is clear and concise: Editing and revision can help you to eliminate unnecessary or confusing information, making your conclusion more focused and easier to understand.
• Identify and correct errors: Editing and revision can help you to identify and correct grammar, punctuation, and spelling errors, ensuring that your writing is professional and polished.
• Strengthen your message: Editing and revision can help you to refine your language, making it more impactful and memorable for your readers.

Tips for Effectively Editing and Revising a Conclusion

• Take a break: Before you begin editing and revising your conclusion, it can be helpful to take a break from your writing to gain some distance and perspective. This will allow you to approach your writing with fresh eyes, making it easier to identify errors and areas for improvement.
• Read your conclusion aloud: Reading your conclusion aloud can help you to identify areas where your writing may be unclear or awkward. It can also help you to identify areas where your writing may be too repetitive or too vague.
• Focus on structure: When editing and revising your conclusion, it can be helpful to focus on the structure of your writing. Make sure that your conclusion has a clear introduction, body, and conclusion, and that the overall flow of your writing is logical and easy to follow.
• Use strong and specific language: When editing and revising your conclusion, focus on using strong and specific language that is unique to your writing. Avoid using vague or generic language, and strive to make your language as memorable and impactful as possible.
• Review for errors: When editing and revising your conclusion, be sure to review your writing for errors in grammar, punctuation, and spelling. These errors can detract from the impact of your writing and make it appear unprofessional.

Examples of Successful Editing and Revision

• Hemingway’s “For Sale: Baby Shoes, Never Worn”: This six-word story is a masterclass in editing and revision, as Hemingway was able to convey a powerful message in just six words. The story has become famous for its ability to evoke emotion and create a lasting impression on readers.
• Martin Luther King Jr.’s “I Have a Dream” speech: MLK’s famous speech is an example of powerful writing that was the result of careful editing and revision. King spent weeks crafting the speech, editing and revising it multiple times to create a powerful and impactful message that resonated with his audience.

Final thoughts

In conclusion, a strong conclusion is crucial in leaving a lasting impression on the reader. It should summarize the main points of the article, provide a call to action, make a memorable statement, and consider the overall tone. To ensure that the conclusion is effective, it is important to avoid common mistakes and to thoroughly edit and revise the content.

By summarizing the main points, the conclusion should effectively remind the reader of the key takeaways from the article. Providing a clear call to action will encourage the reader to take action and apply what they have learned. A memorable statement can leave a lasting impression on the reader, making them remember the article long after they have finished reading it. The overall tone should be consistent with the article and effectively convey the intended message.

To avoid common mistakes, it is important to avoid repeating information, introducing new information, or simply summarizing the article without adding any new insights. Strategies such as reviewing the article outline and focusing on the purpose of the conclusion can help prevent these mistakes.

Finally, editing and revision are crucial steps in ensuring that the conclusion effectively achieves its goals. Tips such as reading the conclusion aloud, taking a break and revisiting it later, and seeking feedback from others can be helpful in the editing and revision process. Examples of successful editing and revision include tightening sentences, removing unnecessary information, and rephrasing unclear or confusing language.

At AcademiaWriting.com , we understand the importance of a strong conclusion in leaving a lasting impression on the reader. Our team of professional writers and editors can assist you in creating a powerful conclusion that effectively achieves your goals. Contact us today to learn more about our services and how we can help you succeed.

So, if you want to create a conclusion that leaves a lasting impression on your readers, don’t hesitate to seek help from AcademiaWriting.com. Order Now to get started on creating a strong conclusion that effectively achieves your goals.

By Peter Dittman

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Apr 5, 2023

How to Conclude an Essay (With Examples)

Don't let a weak conclusion ruin your hard work. Learn how to end your essay with impact. Get inspired to craft a satisfying conclusion for your essay with these examples and tips!

Writing an essay is a complex and challenging task that requires careful planning and execution. While the introduction and body of an essay are essential in conveying information, the conclusion is equally vital in leaving a lasting impression on the reader. The conclusion is the final opportunity for the writer to make a persuasive argument and leave the reader with a sense of closure. 

A well-crafted conclusion should summarize the essay's main points, restate the thesis in a fresh way, and leave the reader with a thought-provoking message. In this essay, we will explore different strategies and examples of writing an effective conclusion that leaves a lasting impact on the reader.

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5 Effective Strategies for Crafting an Impactful Conclusion

The conclusion of an essay is a crucial element that can make or break the reader's overall impression of the piece. A poorly written conclusion can leave the reader feeling satisfied and interested, while a well-crafted conclusion can leave a lasting impact and reinforce the central message of the essay. 

In this article, we will explore five practical strategies for crafting a memorable conclusion that will leave a positive impression on the reader. Whether you are writing a persuasive essay or a personal reflection, these strategies will help you create a clear, concise, and compelling conclusion.

Summarizing the Main Points

Summarizing the main points is one of the most effective strategies for crafting a memorable conclusion to an essay. By summarizing the key takeaways from the essay, the writer reinforces the main message and helps the reader to understand better the significance of the information presented.

To effectively summarize the main points, it is essential to identify the key ideas and information that were presented in the essay. This can be done by reviewing the body paragraphs and identifying the main arguments or points made. Once these critical ideas have been identified, the writer can then craft a concise and clear summary of the main points.

Restating the Thesis in a Fresh Way

Restating the thesis in a fresh way is another effective strategy for crafting a memorable conclusion to an essay. The thesis statement is the main point or argument of the essay, and restating it in a fresh way can help to reinforce the main message and leave a lasting impact on the reader.

To effectively restate the thesis in a fresh way, the writer should consider using different words or phrasing to express the same idea. This can help to avoid repetition and keep the reader engaged. The writer may also consider using a different structure or approach to the thesis statement, such as turning it into a question or using a metaphor to convey the main message.

One approach to restating the thesis in a fresh way is to use a parallel structure . This involves using the same grammatical structure for each point in the thesis statement. For example, if the thesis statement is "Technology has revolutionized the way we communicate, learn, and work," the writer could restate it as "Communication, learning, and work have all been revolutionized by technology."

Leaving the Reader with a Thought-Provoking Message

Leaving the reader with a thought-provoking message is a powerful way to conclude an essay. By providing the reader with a new perspective or challenging them to think more deeply about the topic, the writer can leave a lasting impact and inspire further reflection.

To leave the reader with a thought-provoking message, the writer should consider incorporating a quote, statistic, or anecdote that highlights the importance of the topic and encourages the reader to consider their own beliefs and values. The writer may also consider asking a rhetorical question or offering a call to action that encourages the reader to take action or make a change.

One approach to leaving the reader with a thought-provoking message is to use a quote from a notable figure or expert in the field. This can help to lend credibility to the argument and inspire the reader to think more deeply about the topic. For example, if the essay is about climate change, the writer could end with a quote from a scientist or environmental activist that emphasizes the urgency of the issue.

Using Call-to-Action to Encourage Further Reflection

Using a call-to-action to encourage further reflection is a powerful way to conclude an essay. A call-to-action encourages the reader to take a specific action or change their behaviour based on the information presented in the essay. This can help to create a sense of urgency and inspire the reader to take concrete steps towards addressing the issue.

To use a call-to-action effectively, the writer should consider the intended audience and tailor the message accordingly. The call-to-action should be specific, actionable, and relevant to the topic of the essay. It should also be presented in a way that is persuasive and compelling.

Avoiding Common Mistakes in Concluding an Essay

Concluding an essay is an essential part of the writing process, as it gives the writer an opportunity to leave a lasting impression on the reader. However, there are several common mistakes that writers make when crafting their conclusions, which can detract from the overall impact of the essay.

One common mistake is simply summarizing the main points of the essay without adding anything new. While it is important to review the key ideas presented in the essay, a conclusion should offer something more, such as a thought-provoking message or a call-to-action.

Another mistake is introducing new ideas or information that was not previously discussed in the essay. The conclusion should be a logical extension of the ideas presented in the essay, rather than an opportunity to introduce new topics.

Using clichéd phrases or overly formal language can also be a mistake when concluding an essay. The conclusion should be written in a clear and concise style that is consistent with the tone of the essay.

Failing to address any potential counterarguments or opposing viewpoints is another common mistake in concluding an essay. By acknowledging alternative perspectives, the writer can strengthen their own argument and demonstrate their understanding of the topic.

In conclusion, crafting a memorable and effective conclusion for an essay is essential for leaving a lasting impression on the reader. By summarizing the main points, restating the thesis in a fresh way, leaving the reader with a thought-provoking message, using call-to-action, and avoiding common mistakes, a writer can ensure that their conclusion is impactful and adds value to their essay. 

Crafting a Compelling Conclusion: Examples and Techniques

Crafting a compelling conclusion for an essay is a crucial element of effective writing. A well-written conclusion can leave a lasting impression on the reader and make the overall essay more memorable. However, many writers struggle to create a conclusion that is both powerful and concise. 

In this article, we will explore some examples and techniques for crafting a compelling conclusion. We will discuss how to summarize the main points, restate the thesis in a fresh way, leave the reader with a thought-provoking message, use call-to-action to encourage further reflection and avoid common mistakes. By following these techniques, writers can create a conclusion that enhances the overall impact of their essay and leaves a positive impression on their readers.

Summarizing the Main Points: A Brief Recap

Summarizing the main points of an essay is a crucial element of crafting a compelling conclusion. It allows the reader to reflect on the key ideas presented in the essay and reinforces the main argument. In this section, we will explore some tips and techniques for summarizing the main points effectively.

One effective strategy for summarizing the main points is to use transitional phrases that signal the end of one idea and the beginning of another. These phrases can include "in conclusion," "to sum up," or "to wrap things up." Using these transitional phrases can help the reader understand that the conclusion is coming and prepare them to reflect on the main points of the essay.

Restating the Thesis in a Fresh Way: Adding New Insights

Restating the thesis in a fresh way is a powerful technique that can elevate the impact of an essay's conclusion. It allows the writer to add new insights to the thesis statement, demonstrating a deeper understanding of the topic and providing a fresh perspective for the reader. In this section, we will explore some strategies for restating the thesis in a fresh way.

One effective way to restate the thesis is to use a different angle or approach. This means taking the core message of the thesis and presenting it in a new way. For example, if the thesis is "technology is changing the way we work," a new angle could be " the rise of technology is creating new opportunities for the modern workforce. " This restatement provides a fresh perspective that adds new insights to the thesis statement.

Leaving the Reader with a Thought-Provoking Message: Encouraging Reflection

The conclusion of an essay should leave a lasting impression on the reader. One way to achieve this is by leaving the reader with a thought-provoking message that encourages reflection. In this section, we will explore some strategies for leaving the reader with a thought-provoking message.

One effective way to leave the reader with a thought-provoking message is to ask a rhetorical question. A rhetorical question is a question that doesn't require an answer but is meant to stimulate thinking. For example, if the essay is about the impact of social media on mental health , a rhetorical question could be "What would our lives be like without social media?" This question encourages the reader to reflect on the role of social media in their own lives and consider the impact it has on their mental health.

In addition to using rhetorical questions and powerful statements, it is important to connect the message back to the reader's own life. This can be achieved by asking the reader to reflect on their own experiences or encouraging them to take action based on the essay's message. For example, if the essay is about the impact of climate change, the conclusion could encourage the reader to reduce their carbon footprint or get involved in local environmental initiatives.

Using Call-to-Action to Encourage Further Engagement: Inspiring Action

The call-to-action (CTA) is a powerful tool for concluding an essay. It prompts the reader to take a specific action, whether it's to learn more, donate to a cause, or simply think about a topic in a new way. When used effectively, a call-to-action can leave a lasting impression on the reader and inspire them to take action.

One effective way to use a CTA is to tie it to the thesis or main argument of the essay. By doing so, the CTA feels like a natural extension of the essay's content, rather than a jarring or unrelated request. For example, if the essay is about the importance of reducing plastic waste, the CTA could be a suggestion to switch to reusable grocery bags or to sign a petition advocating for plastic bag bans.

In conclusion, crafting a compelling conclusion is an essential aspect of writing an impactful essay. Summarizing the main points, restating the thesis in a fresh way, leaving the reader with a thought-provoking message, and using a call-to-action are all effective techniques to make your conclusion memorable and leave a lasting impression on the reader. By following these strategies, you can ensure that your essay concludes in a strong and memorable way, effectively communicating your message and engaging your audience. 

Avoiding Common Pitfalls: Mistakes to Avoid When Writing Your Conclusion

When it comes to writing a conclusion, many people tend to rush through it, treating it as an afterthought rather than an integral part of their writing. However, a well-written conclusion can be the difference between a good piece of writing and a great one. 

In this article, we will discuss some common pitfalls to avoid when crafting your conclusion. By being mindful of these mistakes, you can ensure that your conclusion leaves a lasting impression on your readers and effectively summarizes your ideas. So, let's dive in and learn how to write a conclusion that truly shines.

Don't introduce new information

When it comes to crafting a conclusion, one of the most common mistakes is introducing new information. Your conclusion should serve as a summary of the ideas and arguments you have presented throughout your essay or article, not as an opportunity to introduce new concepts or evidence. 

Introducing new information in your conclusion can be confusing for readers, as it disrupts the flow of your writing and may raise questions that you do not have time to answer. Consider the following points to help you avoid introducing new information in your conclusion:

Stick to your thesis: Your thesis statement should provide the focus for your essay or article. Make sure your conclusion reiterates your thesis and provides a sense of closure to your argument.

Recapitulate your main points: Identify the key arguments or points you have made in your essay or article, and provide a brief summary of each one. This will help to reinforce the main ideas of your writing and provide a sense of coherence to your conclusion.

Avoid new evidence or arguments: Resist the urge to introduce new evidence or arguments in your conclusion. Instead, focus on synthesizing the evidence and arguments you have already presented, and highlight their significance for your readers.

Use clear and concise language: Your conclusion should be easy to understand and should use clear and concise language. Avoid using technical jargon or complex sentences, and instead, focus on communicating your ideas in a straightforward and accessible manner.

By following these tips, you can ensure that your conclusion effectively summarizes your ideas and arguments, without introducing new information. Your readers will appreciate the clarity and coherence of your writing, and you will be able to end your essay or article on a strong and impactful note.

Avoid summarizing your entire essay

While it may seem counterintuitive, one of the common pitfalls to avoid in writing a conclusion is summarizing your entire essay. Your conclusion should not be a repetition of everything you have already stated in your essay or article. Instead, it should provide a concise overview of your main points and their significance. Summarizing your entire essay in your conclusion can be repetitive and can make your writing feel redundant.

To avoid summarizing your entire essay, focus on synthesizing your main points into a few key takeaways. Consider the following points to help you avoid summarizing your entire essay in your conclusion:

Identify your most important points: Take a moment to reflect on the main arguments and ideas you have presented in your essay or article. Identify the most important points that you want your readers to remember.

Provide a brief summary: Once you have identified your most important points, provide a brief summary of each one. Make sure to highlight their significance and how they support your overall argument.

End with a strong, memorable statement

The conclusion of your essay or article is your final opportunity to leave a lasting impression on your readers. To achieve this, you should aim to end with a strong and memorable statement that summarizes your key ideas and leaves your readers with something to ponder. A strong conclusion can help to reinforce your main argument and make your writing more impactful and memorable.

To end your writing with a strong, memorable statement, consider the following points:

Reiterate your thesis statement: Your thesis statement is the foundation of your argument. Restating it in your conclusion can help to reinforce your main point and provide a sense of closure to your readers.

Use vivid language: To make your conclusion more impactful, use vivid and descriptive language that engages your readers' senses and emotions. This can help to create a lasting impression and leave your readers with a sense of resonance.

Provide a call to action: If your writing relates to a particular issue or problem, consider providing a call to action that encourages your readers to take action or make a change. This can help to create a sense of urgency and motivate your readers to get involved.

End with a question: Ending your writing with a thought-provoking question can leave your readers with something to ponder and encourage them to engage more deeply with your ideas. Make sure the question is relevant and directly relates to the main themes of your writing.

Use a quote: A powerful quote that relates to your topic can help to reinforce your main argument and make your writing more memorable. Choose a quote that is relevant and resonates with your readers.

Consider the tone and purpose of your writing

When writing a conclusion, it's important to consider the tone and purpose of your writing. The tone of your conclusion should match the overall tone of your writing and the purpose of your conclusion should align with the goals you set out to achieve in your writing. Failure to consider these factors can lead to a weak or ineffective conclusion that doesn't leave a lasting impression on your readers.

To ensure that the tone and purpose of your conclusion are aligned with the rest of your writing, consider the following points:

Determine the purpose of your writing: Before you begin writing your conclusion, identify the purpose of your writing. Are you trying to persuade your readers, inform them about a particular topic, or entertain them with a story? Understanding the purpose of your writing will help you craft a conclusion that reinforces your overall message.

Avoid introducing new information: Your conclusion should not introduce new information or ideas. Instead, it should summarize the main points you have already made and provide a sense of closure for your readers.

In conclusion, crafting a strong conclusion is essential for making your writing more impactful and memorable. By avoiding common pitfalls such as introducing new information or summarizing your entire essay, and instead focusing on a strong, memorable statement that matches the tone and purpose of your writing, you can leave a lasting impression on your readers. 

In summary, writing a compelling conclusion is a crucial part of any successful essay. By incorporating the strategies and examples provided in this article, you can learn how to effectively summarize your main points, leave a lasting impression on your readers, and drive your message home. Whether you're writing an academic paper, a blog post, or a personal essay, a strong conclusion can make all the difference in leaving a positive and memorable impact on your audience. So, take these tips for conclusion essay examples to heart, and start crafting conclusions that truly resonate with your readers today. 

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How to Conclude an Essay (with Examples)

Last Updated: July 22, 2024 Fact Checked

Writing a Strong Conclusion

What to avoid, brainstorming tricks.

This article was co-authored by Jake Adams and by wikiHow staff writer, Aly Rusciano . Jake Adams is an academic tutor and the owner of Simplifi EDU, a Santa Monica, California based online tutoring business offering learning resources and online tutors for academic subjects K-College, SAT & ACT prep, and college admissions applications. With over 14 years of professional tutoring experience, Jake is dedicated to providing his clients the very best online tutoring experience and access to a network of excellent undergraduate and graduate-level tutors from top colleges all over the nation. Jake holds a BS in International Business and Marketing from Pepperdine University. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 3,232,975 times.

So, you’ve written an outstanding essay and couldn’t be more proud. But now you have to write the final paragraph. The conclusion simply summarizes what you’ve already written, right? Well, not exactly. Your essay’s conclusion should be a bit more finessed than that. Luckily, you’ve come to the perfect place to learn how to write a conclusion. We’ve put together this guide to fill you in on everything you should and shouldn’t do when ending an essay. Follow our advice, and you’ll have a stellar conclusion worthy of an A+ in no time.

Tips for Ending an Essay

• Rephrase your thesis to include in your final paragraph to bring the essay full circle.
• End your essay with a call to action, warning, or image to make your argument meaningful.
• Keep your conclusion concise and to the point, so you don’t lose a reader’s attention.
• Do your best to avoid adding new information to your conclusion and only emphasize points you’ve already made in your essay.

• “All in all”
• “Ultimately”
• “Furthermore”
• “As a consequence”
• “As a result”

• Make sure to write your main points in a new and unique way to avoid repetition.

• Let’s say this is your original thesis statement: “Allowing students to visit the library during lunch improves campus life and supports academic achievement.”
• Restating your thesis for your conclusion could look like this: “Evidence shows students who have access to their school’s library during lunch check out more books and are more likely to complete their homework.”
• The restated thesis has the same sentiment as the original while also summarizing other points of the essay.

• “When you use plastic water bottles, you pollute the ocean. Switch to using a glass or metal water bottle instead. The planet and sea turtles will thank you.”
• “The average person spends roughly 7 hours on their phone a day, so there’s no wonder cybersickness is plaguing all generations.”
• “Imagine walking on the beach, except the soft sand is made up of cigarette butts. They burn your feet but keep washing in with the tide. If we don’t clean up the ocean, this will be our reality.”
• “ Lost is not only a show that changed the course of television, but it’s also a reflection of humanity as a whole.”
• “If action isn’t taken to end climate change today, the global temperature will dangerously rise from 4.5 to 8 °F (−15.3 to −13.3 °C) by 2100.”

• Focus on your essay's most prevalent or important parts. What key points do you want readers to take away or remember about your essay?

• For instance, instead of writing, “That’s why I think that Abraham Lincoln was the best American President,” write, “That’s why Abraham Lincoln was the best American President.”
• There’s no room for ifs, ands, or buts—your opinion matters and doesn’t need to be apologized for!

• For instance, words like “firstly,” “secondly,” and “thirdly” may be great transition statements for body paragraphs but are unnecessary in a conclusion.

• For instance, say you began your essay with the idea that humanity’s small sense of sense stems from space’s vast size. Try returning to this idea in the conclusion by emphasizing that as human knowledge grows, space becomes smaller.

• For example, you could extend an essay on the television show Orange is the New Black by bringing up the culture of imprisonment in America.

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• Always review your essay after writing it for proper grammar, spelling, and punctuation, and don’t be afraid to revise. Thanks Helpful 0 Not Helpful 0

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• ↑ https://www.uts.edu.au/current-students/support/helps/self-help-resources/grammar/transition-signals
• ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/conclusions.html
• ↑ http://writing2.richmond.edu/writing/wweb/conclude.html
• ↑ https://writingcenter.fas.harvard.edu/pages/ending-essay-conclusions
• ↑ https://www.pittsfordschools.org/site/handlers/filedownload.ashx?moduleinstanceid=542&dataid=4677&FileName=conclusions1.pdf
• ↑ https://www.cuyamaca.edu/student-support/tutoring-center/files/student-resources/how-to-write-a-good-conclusion.pdf
• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185935

About This Article

To end an essay, start your conclusion with a phrase that makes it clear your essay is coming to a close, like "In summary," or "All things considered." Then, use a few sentences to briefly summarize the main points of your essay by rephrasing the topic sentences of your body paragraphs. Finally, end your conclusion with a call to action that encourages your readers to do something or learn more about your topic. In general, try to keep your conclusion between 5 and 7 sentences long. For more tips from our English co-author, like how to avoid common pitfalls when writing an essay conclusion, scroll down! Did this summary help you? Yes No

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