facebook report template

4. Track paid ads

Facebook ads can​ be​ a powerful tool for reaching new audiences and promoting your business. However, it’s important​ to track your​ ad performance​ to ensure that you’re getting the most out​ of your investment.​ By tracking metrics like impressions, clicks, and conversions, you can see how effective your ads are and make adjustments​ as needed.

How to create a Facebook analytics report 

Before we give you the free template, let’s go over step-by-step how to create a monthly Facebook analytics report:

Step 1: Establish goals and KPIs

The first thing to do before creating your report is establish your Facebook goals and key performance indicators ( KPIs ). Think carefully about what you’d like to achieve from your Facebook marketing strategy and come up with manageable numbers around each goal. 

For example, if your goal is to grow your presence, one thing you might want to track is your follower count and get 100 new followers each month. 

Step 2: Collect Facebook analytics data

Now that you know what you want to achieve, it’s time to start collecting data. There are three main ways to do this: Facebook Insights, third-party analytics tools, and manual tracking. 

We suggest using a Facebook analytics tool to gather your data. This will make it easier to gather vital insights on things like general performance, engagement, and growth over time.

Step 3: Analyze the numbers

The next step is to analyze the numbers. Your goal is to figure out where you’re excelling and what you can do better. If you know which type of posts do well and when to maximize your engagement, you can continue growing your Facebook account at a steady pace. 

Step 4: Create a monthly report

Once you’ve collected and analyzed your Facebook data, it’s time to create a monthly report. You’ll want to make sure key metrics are tracked and reported here so you and the rest of your team can reference them during social media brainstorming sessions. 

Step 5: Evaluate and adjust

The final step of the process involves comparing your monthly reports to the goals and KPIs you established at the beginning of this process. It’s a good idea to adjust your strategy based on how you’re doing. 

For example, if you consistently exceed your 100 follower count goal, try setting a higher goal of 150 for the following month. These evaluations and adjustments will help you fine-tune your Facebook marketing strategy. 

How to use our free monthly Facebook analytics report template

If you’re here for the free Facebook analytic template, look no further! We’ve put together a great free template you can use to make life easier:

Here’s how to start using it today:

First, open our free monthly Facebook analytics report template. In just a few clicks, you can customize it to meet your specific needs. If you’d like to make one from scratch, that’s also an option. 

The next step is to plug in your Facebook metrics. Don’t forget to include the dates so you know the timeframe you’re tracking. 

Look over the data and try to find any noticeable patterns or trends. In many cases, these trends can help you figure out which part of your strategy is working and where you can improve. 

Finally, use the data to make an actionable plan. Facebook and social media marketing, in general, rely on concrete information. If you understand how people are engaging with your account, you can come up with posts and other types of content that meet their needs and keep them invested in your brand. 

Bonus: Benefits of using Keyhole to track your Facebook Analytics

If you’re not using a third-party tool to create your monthly Facebook analytics reports, you could benefit from Keyhole! Our advanced profile & competitive analysis tool allows you to easily measure and grow all of your social media accounts in one place.

With a few clicks, you can input your data from Facebook and other social sites so you can figure out which posts and content perform the best, which can help you replicate your success.

You can also optimize your social presence based on actionable data. Our reporting will help you figure out the best time to post so you can maximize clicks and engagement. 

And if you’re interested in tracking your competitors, we have something for that! Our competitor analysis tool will help you access any and every competitor in one easy-to-use dashboard. Keyhole also makes it easy to see which posts are doing well so you can start brainstorming for your next social media campaign. 

If you’re ready to experience these benefits and more, we have you covered!

Creating a monthly Facebook analytics report shouldn’t be intimidating or time-consuming. The information packed into these reports can help you track your performance and adjust based on engagement, conversions, and much more.

With a tool like Keyhole, you can quickly and easily create Facebook reports with minimal effort and maximum benefit. Once you have these reports, it’s much easier to make the right choices for your business.

We are confident that with patience and persistence, you can exceed  your Facebook marketing goals and take your brand to new heights. 

Syed Balkhi is the founder of WPBeginner , the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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Frequently Asked Questions

1. what are the benefits of tracking facebook analytics reports.

You can boost brand awareness, engagement, clicks to your website as well as optimize content and campaigns for your target audience.

2. What metrics should I include in my monthly Facebook analytics reports?

You should track metrics like your reach, mentions, engagement rates, audience demographics, and top posts.

3. Is it possible to create monthly Facebook analytics reports without using third-party tools?

Yes, it’s possible to manually collect and sort through your analytics. However, this is time consuming and not always accurate.

4. How can I start improving my Facebook account’s performance?

One of the best ways to get better results from Facebook is to track and analyze your data. Figure out what you’re doing right, and where you can improve. Use this information to slowly evolve your strategy.

The Best Facebook Ads Report Templates to Try

Facebook advertising remains a dominant force, estimating over 23 percent of the total digital advertising revenue generated in the United States. Are you leveraging the full potential of your Facebook ad campaigns?

This article delves into the ins and outs of Facebook ad reporting and reviews the best Facebook ad report templates that can streamline your campaign assessment process, drive insightful data interpretation, and ultimately optimize your return on investment. 

Whether you are looking to simplify your reporting processes, identify new growth opportunities, or understand why a campaign fell short of projections, this article is set to be an invaluable guide. 

ChatGPT in Marketing: Prompts to Build Dashboards in Minutes

Unlock ChatGPT's potential in building marketing dashboards with this comprehensive guide. 5 steps to build your next Facebook Ads Performance Report.

Facebook Ads Performance Report

One of the most essential Facebook Ads report templates is a Facebook Ads performance dashboard that provides a high-level overview of your campaigns.

The Facebook Ads Performance Report tracks critical metrics such as impressions, reach, engagement rate, click-through rates, cost-per-click, conversion rate, cost per conversion, and return on ad spend. Each of these metrics holds the key to a different aspect of campaign performance, equipping companies with the data necessary to pinpoint both successes and potential areas for improvement.

Facebook Ads Performance Report Use Cases

Analyzing the dashboard involves assessing each of these metrics within the context of overall business objectives. For instance, a low click-through rate might prompt a reassessment of ad creative or target audience, while a high cost per conversion could lead to refining ad placement or bidding strategies.

The report also helps delve into granular details like a demographic breakdown of engagement, ad frequency, and even the positive and negative feedback received. This allows for fine-tuning of campaign parameters for better alignment with the audience's preferences and behavior.

The comparative feature of the report, which enables performance benchmarking against historical data, also aids in strategic decision-making. Recognizing trends over time assists in shaping an adaptive marketing strategy and responding to changing audience behavior and market dynamics.

Additionally, you can elaborate on the initial Facebook Ads reporting template and merge Facebook Ads data with data from other advertising channels, such as Google Ads, LinkedIn Ads, and more. This way, you get a comprehensive picture of your paid ads performance that enables you to optimize campaigns better and allocate marketing dollars more reasonably.

Facebook Ads ROI Dashboard

The dashboard tracks and displays pivotal metrics such as Return on Ad Spend (ROAS), Cost Per Action (CPA), and the total revenue generated by each ad campaign. By juxtaposing these metrics, it offers a clear picture of the profit generated versus the total ad spend, providing a straightforward measurement of the return on investment (ROI).

Further refining its functionality, the dashboard allows segmentation of ROI data by different parameters, such as individual ad sets, specific campaigns, or even particular ad creatives. This granularity allows marketers to pinpoint precisely which elements of their Facebook Ads strategy are driving the highest returns.

To assist with future planning, the dashboard can also present data across various timeframes. This allows for trend identification, comparative analysis of different periods, and forecasting of future ROI based on past performance.

The ability to determine the financial efficiency of different campaigns supports data-driven budget allocation, ensuring resources are directed towards the most lucrative strategies.

Facebook Ads Creatives Report Template

The Facebook Ads Creatives Report is a strategic tool designed to gauge the impact of the creative elements within your ad campaigns. A firm understanding of which creatives yield the highest performance is instrumental in driving engagement, conversions, and profitability.

The report provides an in-depth analysis of diverse ad components including visuals, headlines, and descriptions. It measures performance based on key metrics such as click-through rate (CTR), engagement rate, conversion rate, and more, helping businesses determine which creative elements resonate best with their audience.

By dissecting data by ad types, campaign objectives, or target demographics, this Facebook Ads reporting template offers a nuanced understanding of the specific creative strategies that deliver optimal results within different contexts.

Another powerful feature is the ability to track the performance of creatives over different time periods. This temporal analysis helps identify trends, compare performance during specific marketing periods, and predict future ad performance

UTM Quality Tracker for Facebook Ads

Tracking the performance of Facebook ad campaigns in isolation is not enough. UTM parameters, when appended to the URLs of ads, facilitate granular tracking of source, medium, and campaign name, among other variables. These insights allow businesses to trace back each website visit, conversion, or other key actions to its originating ad. 

UTM quality is a common problem for marketers running paid ads across different channels. With different accounts, campaigns, or even marketing agencies that run your ads, it’s almost impossible to maintain a consistent UTM naming convention across all paid activities.

UTM Quality Tracker for Facebook Ads empowers businesses to maintain a high degree of accuracy and consistency in their attribution data, which is fundamental for optimizing marketing efforts and maximizing Facebook Ads ROI.

Improvado’s UTM Quality Tracker helps to monitor and validate the UTM parameters used in Facebook ad campaigns, ensuring they adhere to a predefined naming convention and structure. The dashboard shows the share of the ad spend that goes unattributed to any conversions due to UTM tags missing in the campaign.

For instance, an incorrectly set UTM parameter might misattribute traffic or conversions, leading to skewed performance data. With UTM Quality Tracker, such errors can be identified and rectified promptly, preserving the integrity of campaign data. The tool further allows for consistency checks across all campaigns, reducing the risk of misinterpretations and promoting clearer insights.

Facebook Ads Conversion Funnel Dashboard

The Facebook Ads conversion funnel dashboard enables marketers to gain a nuanced understanding of their conversion journey. 

The Conversion Funnel Dashboard captures a variety of crucial performance metrics at each stage of the customer journey — from awareness and interest to desire and action. Metrics such as click-through rates (CTR), conversion rates, and average cost per action (CPA) offer an in-depth view of the performance and effectiveness of Facebook advertising initiatives.

‍ Facebook Ads Conversion Funnel Dashboard Use Cases

By highlighting bottlenecks at each stage of the funnel, the dashboard enables marketers to make strategic adjustments to their Facebook Ads campaigns. 

For example, a significant drop in engagement between the interest and desire stages might suggest the need for more compelling content or a more enticing call to action.

One of the primary advantages of the dashboard is its ability to pinpoint bottlenecks or points in the funnel where potential customers drop off. By identifying these sticking points, marketers can devise targeted strategies to reduce drop-off rates, such as reworking ad copy, tweaking design elements, or reassessing audience targeting parameters.

Leveraging the granular data provided by the dashboard, marketing teams can conduct detailed A/B tests to determine which variables yield the best outcomes at each stage of the funnel. This could involve testing different ad formats, creatives, targeting options, or even landing pages.

Facebook Ads Summary Dashboard

The Facebook Ads reporting template by 5I Ecom provides you with a campaign summary and includes all the essential metrics you need to understand the performance of each campaign. Some of the unique features of this dashboard are clicks by device and the chart showing clicks generated by each campaign over time. 

Additionally, the report template shows Instagram Ads performance. So, you can analyze the performance on different advertising channels, understand your audience’s platform of choice, and advertise more effectively.

Facebook Ads Audience Insights Report

This comprehensive report unveils critical information about your audience's demographics, interests, behaviors, and more. Data such as age distribution, gender split, geographical location, and predominant interests, among others, can be extracted and scrutinized.

The Audience Insights Report enables segmentation based on specific campaigns, ad sets, or even individual ads, allowing for a comprehensive understanding of the distinct audience segments each marketing effort is reaching.

Leveraging this report, marketers are able to track changes in audience characteristics over different time frames. This empowers marketers to identify emerging trends, compare audience profiles across different periods, and anticipate shifts in audience behavior.

Facebook Ads KPI Dashboard

A Facebook Ads KPI dashboard provides a holistic perspective on the performance of various components of a Facebook ad campaign. 

This Facebook Ads report template includes:

• Ad Performance Metrics: CTR for all ad placements, conversion rate for all ads, and engagement metrics as necessary. 
• Campaign Performance Metrics: Number of impressions, reach, engagement rate, and so on. 
• Conversion and sales metrics: Depending on your objectives, you may track conversions, conversion value, cost per conversion, etc. 
• Real-time alerts: Alerts for significant drops in engagement and conversions, alerts for issues with ad performance.

Immediate access to granular, up-to-date insights equips marketing teams with the data needed to make informed and timely decisions, address issues impacting Facebook Ads campaign performance, and optimize overall customer experience and engagement.

Benefits of a Facebook Ads KPI dashboard:

• Quick and easy access to all relevant KPIs in one place.
• Real-time monitoring of the marketing budget and overall ROI of Facebook Ads campaigns.
• Time saved on data collection and analysis processes automation. 
• Understanding of the impact of Facebook ads on customer transactions and CLV.

Tableau Facebook Ads Performance Report Template

Here’s a free Tableau Facebook Ads performance report template prepared by Mariya Maziuk. It provides marketing teams with a detailed overview of all metrics and shows which of your campaigns had the most impact on marketing KPIs.

This Facebook Ads report template allows you to dig into different dimensions, ranging from campaigns to creatives. The breakdown by ad spend, registrations, and purchases across campaigns and ad sets help you understand which messages and creatives are working and which aren’t.

The Facebook Ads performance report shows which demographic groups are more likely to interact with your ads and purchase your product. The final curve chart is a summary showing you the interest group that makes the most purchases.

Tableau Digital Marketing Facebook Ads Report Template

Tableau’s Facebook Ads digital marketing report template is a comprehensive dashboard displaying trends and the impact of campaigns on brand awareness, engagement, and conversions.

The 'Executive Summary' tab presents an aggregated view of all essential metrics sourced from your Facebook Ads campaigns. Metrics that can be closely monitored include impressions, reach, clicks, cost-per-click (CPC), cost-per-action (CPA), cost-per-lead (CPL), and generated revenue, among others.

The 'Awareness' tab further offers an in-depth perspective, detailing the number of impressions generated per campaign, the total audience reached, total cost, cost-per-thousand-impressions (CPM), and the cost per individual reached. This Facebook Ads report template provides options to tailor the analysis according to the campaigns of interest, historical data depth, and comparison periods.

Facebook Ads Leads Breakdown Dashboard Template

Facebook Ads Leads Breakdown Dashboard provides the necessary data to dissect leads, optimizing strategies to maximize lead conversion and ensure effective use of the advertising budget.

The dashboard offers a panoramic view of leads generated from Facebook Ad campaigns. Core metrics such as lead volume, cost per lead, lead conversion rate, and lead source can be closely monitored. Each metric provides a different dimension to the lead analysis, enabling companies to identify successful strategies and areas that need refinement.

Facebook Ads Leads Breakdown Use Cases

an unusually high cost per lead may signal the need to audit current targeting strategies. This might involve reassessing audience segments, refining geographical targeting, or redesigning ad creatives for enhanced appeal. 

Similarly, analyzing the origins of the most high-paying leads can allow marketers to reallocate their budget more effectively, directing investment toward the platforms or audience segments that yield the highest return.

Digging deeper, the dashboard delivers granular insights into lead demographics, behaviors, and engagement patterns. This in-depth understanding of a potential customer base allows marketers to create more personalized, resonant marketing strategies that lead to higher engagement and increased conversions. 

The Value of Custom Facebook Ads Dashboards Over Report Templates

Facebook Ads reporting templates offer a great starting point for analyzing marketing campaigns. They come pre-packaged with a set of commonly used metrics and KPIs, often based on standard industry practices, saving time and effort.

However, when it comes to deriving deeper, more nuanced insights that align with a company's specific goals and processes, custom reports prove to be more effective:

• Custom reports are tailored to a company's unique requirements and objectives.
• They can focus on specific metrics that are critical to the company's success and provide a more precise view of performance against set goals. 
• The layout and visual presentation of custom reports can be designed to facilitate interpretation and decision-making within the unique context of a company. The information flow, hierarchy of metrics, and even color schemes can be adjusted to best fit the company's needs, making the data more accessible and understandable for the team.

Custom reports also offer the advantage of scalability. As the company grows, the metrics that matter may change, new data sources may emerge, and the level of complexity may increase. A custom report can adapt to these changes and remain a useful tool, while a template might become restrictive or irrelevant.

In addition, custom reports can be integrated with various data sources the company might be using. This means not just Facebook Ads data, but also data from other ad platforms, CRM systems, web analytics, and more. This results in a more comprehensive view of the marketing efforts, enabling holistic performance analysis and strategic planning.

To ensure your Facebook Ads reporting consistently drives insightful decision-making and helps maximize returns on investments, partner up with an advanced marketing analytics solution like Improvado. 

Improvado is an automated reporting tool and marketing analytics platform. This end-to-end solution assists at every stage of the marketing reporting cycle, from data collection to report customization. The platform comes with over 500 data sources and integrates with Power BI , Redash , Tableau , and many other data visualization and business intelligence (BI) tools. Improvado streamlines the entire marketing analytics, not just Facebook Ads reporting.

Frequently Asked Questions

What should be included in a facebook ads report.

A Facebook Ads report should include campaign objectives and goals, KPIs, ad spend and budget, impressions, clicks, CTR, conversions and conversion rate, cost per action (CPA), and ROAS.

What is the best Facebook ads report?

There isn't a single "best" Facebook ads report because the ideal report depends on the specific goals, objectives, and KPIs of each business or advertiser. A well-rounded report provides insights into ad performance, engagement, and overall campaign effectiveness, enabling advertisers to optimize their strategies and maximize ROI.

How do I get reports from Facebook Ads Manager?

• Go to Facebook Ads Manager.
• Click on "Reports" in the left-hand menu.
• Choose the date range, campaigns, and ad sets you want to analyze.
• Customize your report by selecting the metrics, breakdowns, and columns relevant to your goals.
• Save or export the report as needed.

What is Facebook Ads dashboard?

A Facebook Ads dashboard is a visual display of key performance indicators (KPIs) and metrics related to your Facebook ad campaigns. It provides an overview of campaign performance, helping you track results, optimize ads, and make data-driven decisions.

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Your Complete Guide to Facebook Analytics Reports: Understand What Your Data is Telling You

You don’t have to be a data scientist to make sense of Facebook analytics. This guide breaks it down for you, turning what might seem like digital gibberish into a clear roadmap for action. 

You’ll learn how to sift through your Facebook data to find the insights that matter most. Knowing how to read your Facebook analytics report is essential whether you’re already savvy in social media management or just getting started. 

It’s not just about collecting data; it’s about using it to make smarter decisions and achieve real results. Let’s get started, shall we?

What Is Facebook Analytics?

It’s the powerhouse behind your Facebook business page, turning raw data into actionable insights. Far from being just a collection of numbers and charts, Facebook analytics gives you a comprehensive look at how your audience interacts with your brand. It tracks everything from who visits your page and engages with your posts to the overall performance of your Facebook campaigns.

You’ll get audience demographics, page views, engagement rates and more metrics. These insights help you understand what’s resonating with your audience and what needs tweaking. For example, if you notice video posts getting more engagement than text updates, that’s a clear signal to produce more video content. 

In essence, Facebook analytics serves as your go-to resource for evaluating the success of your Facebook marketing efforts.

For a more complete picture, you can pair Facebook Analytics with Google Analytics. Our guide on Measuring Success with Google Analytics can help you understand how to integrate these two powerful tools. Google Analytics can track user behavior on your website, providing a fuller understanding of how your social media efforts translate into website visits and conversions. 

For a comprehensive view of how to elevate your social media marketing prowess, read this Social Media Marketing Guide .

Facebook Analytics Tools

Understanding Facebook analytics becomes much easier when you’re familiar with the specialized tools available. Each platform has its own set of features designed to help you navigate your analytics journey more effectively. Let’s look at Facebook’s core offerings:

1. Facebook Insights

Facebook Insights is your foundational tool, providing a snapshot of your page’s key performance indicators like page likes, post reach and engagement rate. It’s essentially your go-to dashboard for understanding how your page is performing.

Key features:

• Page summary.
• Audience demographics.
• Reel metrics.
• Follower engagement.

2. Meta Business Suite

Meta Business Suite is more than just a stand-in for Facebook’s discontinued native analytics tool. It offers a comprehensive marketing dashboard that tracks your Facebook metrics and integrates data from other platforms like Instagram.

• Multi-platform integration.
• Comprehensive dashboard.
• Custom reporting.

3. Facebook Pixel

Facebook Pixel is your analytics powerhouse for ad campaigns. It goes beyond basic data, tracking user behavior on your website to enable highly focused retargeting strategies. This tool feeds this data back into your Facebook Ads Manager, allowing you to allocate your ad spend more effectively.

• User behavior tracking.
• Retargeting.
• Conversion tracking.

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How to Craft the Perfect Facebook Analytics Report

Creating a Facebook analytics report isn’t a monumental challenge. With a focused approach, it can be as simple as connecting the dots. The cornerstone of this process is Facebook Insights, Facebook’s native analytics tool that provides a treasure trove of data about your Facebook page.

Steps to Access and Utilize Facebook Insights

Before you can make data-driven decisions, you need to know where to find the data. Here’s a step-by-step guide to accessing and making the most out of Facebook Insights:

1. Navigate to your Facebook page: The first step is to go to your Facebook page. You’ll see a menu on the left-hand side.

2. Find the ‘Insights’ tab: Locate and click on the “Insights” tab in that menu.

3. Explore metrics: Once you’re in, you’ll find a dashboard filled with various metrics, from page views to engagement rates. You can even filter these metrics by time periods for more specific insights.

Downloading and Sharing Your Insights

Once you’ve gathered valuable data through Facebook Insights, the next step is to share this information effectively. Whether it’s with your team or clients, here’s how to download and disseminate your insights:

• 1. Locate the ‘Export data’ option: Find the option to export data within the Insights dashboard.
• Choose data type and format: You can download your data as a CSV or Excel file.

2. Import to Google Sheets: For further analysis or visualization, you can import this data into Google Sheets.

• 3. Share with team or clients: Use the sharing features in Google Sheets or directly send the downloaded file to team members or clients for collaborative decision-making.

Key Facebook Metrics You Should Monitor

When it comes to Facebook analytics, knowing which vital statistics to keep an eye on can make all the difference. Here’s a rundown of the key metrics that can offer invaluable insights:

• Reach: The number of unique users who have encountered your Facebook post is demonstrated by this metric. It serves as a crucial KPI, shedding light on the extent of your content’s dissemination.
• Engagement: Encompassing interactions (likes, comments and shares), this aspect is a potent gauge of content relevance and the level of interest among your audience.
• Page views: This counts the number of times your Facebook Page has been viewed within a specific timeframe. It’s a basic but impactful measure of your page’s visibility.
• Audience demographics : Knowing the age, gender and location of your audience can help you tailor your content more effectively.
• Post types : Insights also shows you how different types of posts (e.g., text, image or video) are performing, helping you understand what kind of content your audience prefers.

To get more granular with your metrics, explore Social Advertising Benchmarks , and to understand what “impression” means in the context of Facebook analytics, read The Guide to Social Media Impression Definitions . The more you understand these terms and metrics, the more accurate your understanding of your data will get.

Exploring Alternative Analytics Tools

While Facebook Insights is undeniably a robust analytics tool, it’s not the only game in town. Several other platforms offer complementary features that can enrich your Facebook analytics report. Here, we are looking at some of the most popular alternatives:

1. Whatagraph

Whatagraph is a lifesaver for those who need quick yet comprehensive Facebook analytics reports . With this tool, you can generate detailed reports in under five minutes. It’s especially beneficial if you’re juggling analytics from multiple platforms, as Whatagraph seamlessly integrates data from various channels into one report.

• Quick report generation.
• Multi-channel reporting.
• Customizable templates.
• Automated reporting.

2. NapoleonCat

NapoleonCat is a robust analytics tool designed for those who want to get a leg up on their competition. It offers in-depth competitor analysis and customizable reports, allowing you to understand your market position and strategize accordingly.

• Competitor analysis.
• Custom reports.
• Social inbox.
• Automated moderation.

3. Hootsuite

For those managing multiple social media platforms, Hootsuite offers an all-in-one dashboard that tracks your Facebook metrics and provides analytics for many other social media platforms. This makes Hootsuite an invaluable tool for those managing multiple social media accounts.

• Multi-platform analytics.
• Scheduled posting.
• Team collaboration.
• Real-time analytics.

While each of these Facebook analytics tools comes with unique capabilities, it’s crucial to remember that understanding analytics shouldn’t be limited to just one platform. The significance of grasping analytics across various social media channels is immense, a point we delve into in our article comparing TikTok and Snapchat .

Make Facebook Analytics Your Second Language

But let’s not get ahead of ourselves. Before branching out, it’s vital to master the analytics of the platform you’re currently on. In today’s data-driven world, understanding Facebook analytics is not just a ‘nice-to-have,’ it’s essential. 

This isn’t about a quick glance at your dashboard; it’s about deep-diving into your Facebook Insights. It’s about dissecting your engagement rates, scrutinizing your page views and fine-tuning your ad campaigns to convert raw data into actionable strategies.

So, what are you waiting for? Start analyzing your Facebook data today. Make decisions that will catapult your brand to new heights. Whether your focus is on Facebook Ads Analytics or Facebook Audience Insights, there’s no better time to act than now.

Rebeka Meszaros

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Rebeka Meszaros is a Content Writer at Brafton. With a background in multiple fields, such as Psychology, programming and UX, she loves to write about B2B marketing, especially technology, design and services-related topics. When not working, you can find Rebeka outdoors and doing sports like snowboarding. Her personal best is Brazilian Jiu-Jitsu, in which she competes internationally.

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How to Build a Detailed Facebook Insights Report

Building a detailed Facebook Insights report involves a lot more than purely summarizing the contents of your Facebook Analytics dashboard. You need to translate the data into easy-to-comprehend and actionable information.

Jan 18 2021 ● min read

Table of Contents

What facebook insights metrics you should track, post reach and impressions, 3 types of impressions and reach, post and page engagement, likes, follows and demographic data of your page, analyzing your video analytics, building your very own facebook insights reports, who is the recipient of your facebook insights reports, page 1: a basic overview, page 2: page demographic analytics, page 3: analysing our content posts, page 1: basic overview, page 2: demographic analysis, page 3: post analytics, you’ve made it time to deliver your report.

Our goal with this article is to guide you in creating your very own Facebook insights report for your own page or the one you manage for a client.

Aside from the report creation process, we also want to get you acquainted with the right metrics to track . Facebook Insights boasts tons of data - keeping your eye on these social media metrics that matter could pose some challenges. Let's take care of this problem.

The marketing insights you acquire via Facebook also need to be organized . So in addition to knowing what to track, we want to make sure you are presenting the data in a way that's easy to digest.

Let’s begin.

There is an array of metrics on your Facebook Insights report, which provide you with a page performance assessment. Let's have a look at each particular metric that could matter to you and your overall digital marketing efforts.

Starting off with the basics – post reach and impression counts.

Many people actually make the mistake when it comes to differentiating these two key metrics, which can cause some issues down the road. Especially when gauging the effectiveness of your Facebook page performance.

Impressions are the number of times your particular page or post has been seen. The content may be seen by the same person multiple times. Each contact, regardless if it’s unique or not, is counted as an impression in Facebook data.

Reach is the total number of unique individuals who have seen your content.

One thing to consider is the sub-metrics of reach and impressions . These are the following KPIs: post-reach , post-impression , page-reach and page-impressions .

Post-impression is a metric that shows the number of page followers that have seen a particular post. Post-reach works similarly to post-impression, the only difference is that it counts unique page follower views.

Now, let's dig deeper just a bit more into impressions and reach:

Organic, paid, and viral – these are the 3 different types of impressions and reach.

Organic impressions show how many times the content was viewed on your page directly. Paid impressions are the number of times your content was viewed as a paid ad. Viral impressions are the number of times that piece of content was viewed when a user reposted it on their Facebook story.

Viral impressions also count share views and page views from people commenting on the content and generating impressions on their walls.

Organic, paid, and viral reach works much like impressions for all types of posts including Facebook ads . However, it counts only unique content views.

Engagement rate depicts the number of times individuals took some sort of action – whether it’s on your page or on your post.

Keep in mind that engagement metrics – positive or negative – are lumped in together.

Here are the positive post engagement metrics that are usually seen as a favorable interaction between users and your post:

• Reacting to your post (any reaction);
• Saving a link from a post.

And here are the negative ones:

• Reported post;
• Hiding the post;
• Unfollowing the page which posted the content;

Now, let's have a look at the page engagement metrics. We’ll start off with the positive page engagement metrics:

• Engaging with a story you publish on your page;
• Sharing a page story;
• Leaving comments on stories;
• Responding to events you create on your page;
• Answering questions on your stories.

The negative ones are:

• Hiding all posts from your page;
• Hiding your published story;
• Reporting your page for whatever reason (ie. spam, misleading, scam.);
• Unliking your page.

Things to consider when creating analytics reports or reporting the performance of a particular post or page – engagement aggregation.

Interactions with your post – as well as share interactions – are combined. You have the option to break down each interaction to see who pressed "like", "love" "angry" or view the number of comments.

If you are the proprietor of a Facebook business page or have made a Facebook page to build a community of like-minded individuals, these metrics are essential.

Page metrics – new likes, unlikes and follows – have a direct impact on the previously mentioned ones. As your page grows, so does the potential for quality impressions.

When people like your page, they automatically become page followers, too. Whenever you post something on the page, users that follow you will see your content piece on their page.

People that like your page can, however, 'unfollow' your page. In statistics, they’ll show up as an 'audience' but won’t see your posts in their feed and your organic reach will tank.

To prevent people from unfollowing you, create content compelling enough to attract engagement. This could cause a dip in your audience to impression ratio. And, it could be particularly important when creating your Facebook Insights reports.

Page demographic dimensions are also available for you: age, gender, location, and language. These metrics can also be attributed to those demographic dimensions as well: 20 page likes, from Dublin, Ireland, for example.

With Facebook being one of the top video content hosting platforms, chances are, video analytics will be important to you, too.

Facebook boasts many video metrics for you to track. The main metric is video views. However, these views can be separated into more granular metrics:

• Total video views;
• Unique video views:
• Number of clicks that led to views;
• Organic number of seconds viewed;
• Paid number of seconds viewed;
• Auto-play number of seconds viewing.

Since we’ve covered the brunt of all Facebook metrics, it’s time to get the data organized. All this data needs to be turned into actionable reports that tell a story about your Facebook marketing performance .

Actionable Facebook Insights reports make campaign performance assessment easy and improve future campaign development .

Now we’re going to put all that data into easy-to-grasp, yet comprehensive visual reports. After all, this data is only useful if you can deduce actionable information.

Consider this important question: Who will be the target recipient of your reports? Your answer will determine how your Facebook reports will look like and what kind of reporting tool you use.

We’ve taken the time to create a reporting walkthrough that would satisfy an internal marketing team’s needs. It will contain some deep engagement metrics, conversion rates, top-performing posts of the month, and other page insights.

The report needs to be structured in a way that it tells a story. In the example below, the report is divided into 3 pages, and each page aims at addressing a particular need.

Let's start with the questions that the report should answer:

• What does the Facebook page advertising funnel look like? What are the conversion rates of your page like? Are there any changes in metrics since last month?
• Which form of reach has performed the best? What is the total reach of posts?
• What is the amount of traffic that comes to my website from my Facebook page?
• The most prevalent age group of our followers and those who engaged with our content.
• Most common gender of those who engaged with our content.
• Our most engaging content type;
• Most common engagement type (like, comment, share);
• The most popular post we published.

These questions will help create a foundation upon which we build our Facebook Insights reports. The questions above will be answered with the help of in-depth visuals and widgets.

The first page – a basic overview of weekly Facebook page performance. This page and the report were built in Whatagraph, but you may consider other Facebook analytics tools .

In the example above, we’ve included the general page insights and data that’s been generated in a week. This is a great way to start off a Facebook page performance report. It gives a great overview of impressions and how metrics changed in relation to last week.

You can even break down the type of reach – organic and paid – and view the fluctuation in relation to the previous reporting period.

Page 1 will contain a basic overview of how your Facebook page content performs. Report pages following this dive deeper into each type of metric and each individual content piece you've uploaded during the reporting period.

If we take a look at these general overview metrics, we get a quick glimpse at the overall engagement trends for a specific time period.

Page demographics aim to deduce the type of audience that’s interacting with your produced content. These metrics are great to look at because it shows how effective you are at reaching your target demographic.

Let's say you're promoting car parts on your page – your target demographic is men, ages 25-40. When you view your report and see the rapid growth of women viewing your page, that could indicate that the way you present your brand, and the content you create doesn't appeal to men as it should.

Now we’ve reached the last page of our Facebook Page report. Here we’re going deep into the nitty-gritty of content engagement. Page 3 of the report aims to showcase types of popular content and exact audience engagement.

You’ll see the most popular actions your viewers are taking when they encounter your content. You’ll also find out what were the best-performing posts.

Different types of content you upload on your page – links, images, text, video – should be segmented, allowing you to see what content type performs the best with the Facebook algorithm. This is a great way to find out what content to eliminate so you could focus your efforts on the content that pleases your audience most.

In the example above, you can see a bar graph indicating the type of content that generated the most engagement. The 2 graphs for each content category show changes in engagement numbers in relation to the previous reporting period.

Post reactions on the right, show the type of reactions your content garners from the audience. Having this data on hand gives you a detailed look at how exactly your audience reacts to the content on your Facebook page.

Amazingly enough, Whatagraph reports will even extract the best-performing posts from your Facebook page. You even get to see the visuals and the message that were published and all of the engagement metrics.

Having such a clear view of your best-performing content pieces in the report helps further develop future campaigns. You get to see exactly what keeps your audience interested, engaged, and active on your page.

We’ve finally come to an end: your three-page Facebook Insights report is done and ready to go.

We covered the essential metrics: what they mean, what should be tracked, and what must be showcased in the report. These 3 pages are essential for effective data dissemination without overburdening your audience with unnecessary numbers that can create confusion rather than insight.

You are welcome to try out our pre-built Facebook Page Insights report template for free. The report is already built for you, just connect your Facebook account and your data will be extracted automatically.

Feel free to sign up for a free trial of Whatagraph - no need to grab your credit card or worry about pricing - it's free to use for a week before purchase.

Published on Jan 18 2021

Mindaugas is the SEO specialist at Whatagraph with experience in driving organic traffic and improving SERP visibility for industries like B2B martech, B2B and B2C finance. He loves to be at the edge of new developments by maintaining numerous contacts with other publishers in the SaaS niche. When he’s not writing he’s pushing our technical SEO strategies into implementation.

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How to create Facebook reports with Sprout Social

Written by by Dominique Jackson

Published on  December 10, 2020

Reading time  8 minutes

Reporting and analytics are key to any social strategy . Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming. Let Sprout help!

Our Facebook reports contain a wealth of analytics to help you shape your social media presence. Specifically, we’re going to focus on three main Facebook reports you can access in Sprout to get insights into how your brand is performing, as well as how to build your own custom report:

• Facebook Pages Report
• Sent Messages Report
• Facebook Competitor Report
• Sprout’s My Reports

Want to follow along with this guide? Sign up for a free trial and dig into your brand’s own Facebook reports.

How to Create a Facebook Pages Report

To see an overview of everything going on with your Facebook Page, run the Facebook Pages report. This report shows:

• The number of paid and organic likes for your Page over a specific period of time.
• Your top performing Facebook posts, and how your content has been shared including reach, likes, comments and so on.
• A glimpse at how your content is traveling across Facebook by looking at how information is shared. This includes the number of stories (comments, mentions, posts, etc.) created and the number of users posting your content.
• Audience demographics, such as the age, gender and location of your fans. You’ll also see which demographic engages with your content the most.

Keep in mind, this report can only be run for Facebook Pages with 30 or more fans or followers.

How to see this report:

• Go to the Reports tab
• Click Facebook Pages under Facebook Reports
• Select the appropriate date range and Page
• View it directly in Sprout or export to a PDF or Excel—whatever is most useful for you

Understanding the Facebook Pages Report

Your Facebook Pages Report has a number of metric graphs and data for the dates you’ve selected.

Facebook Performance Summary

What this section shows you: A general overview of of impressions, engagement and post link clicks for your page during your selected period of time.

Why it’s important: It gives you a high level view of your page performance. This is great for a quick view of your page’s engagement during a specific month, quarter or any other length of time.

Facebook Audience Growth

What this section shows you: How many paid and organic likes your page has received over a selected period of time.

Why it’s important: It’s crucial to know whether or not your audience is growing or shrinking. The Net Page Likes metric is where you’ll really want to focus. Getting 100 new followers isn’t as valuable if you had 50 unlikes over the same period of time. When your number of unlikes outpaces your new likes, it’s a sign your fans aren’t engaged. Follow these tips to improve Facebook engagement and keep your followers around.

Facebook Publishing Behavior

What this section shows you: How many times you publish per day on Facebook, as well as the type of content you share.

Why it’s important: With the Facebook algorithm slashing organic reach for brands, you constantly have to test different publishing cadences to get as much exposure as possible. With this report, you can see how often you currently publish each day. To get the most from this data, compare it against your impressions and engagement data to see if there’s a correlation between publishing behavior and engagement.

Facebook Top Posts

What this section shows you: Your top three performing Facebook posts.

Why it’s important: Once you know your most engaging posts, you can analyze why they worked. It could be the copy, your image or maybe the time you posted. Find why the content resonated then try to replicate it with future posts.

Facebook Impressions

What this section shows you: The number of impressions your content has received on Facebook as well as the users reached. The users reached metric includes the number of users that saw any content associated with your Page via the News Feed, ticker or visits to your Page.

Impressions are broken down into two sections:

• Paid impressions: The number of impressions of Sponsored Stories or Ads pointing to your page.
• Organic impressions: The number of times any organic content associated with your Page was seen in News Feed, ticker or on visits to your Page.

Why it’s important: If you dedicate time and resources into creating and sharing content on Facebook, you probably want to get it in front of as many people as possible. This report helps you visualize how many people you’re reaching. If you see negative trends, look into what the potential problem could be. If you see a sudden spike, check the content you shared that day to understand what went well.

Facebook Video Performance

What this section shows you:  How well your video content performs on Facebook. You can see how many people watch your full videos, paid vs. organic views and more. Note, this is only available if your brand publishes videos.

Why it’s important: Facebook video is more prevalent than ever. In fact,  45% of people watch more than an hour of Facebook or YouTube videos a week. So needless to say, it’s well worth it to invest in Facebook videos. But just sharing a video doesn’t guarantee success. You need to measure how your videos actually perform so you can optimize your strategy for success.

Facebook Engagement

What this section shows you: How much engagement your Facebook posts receive each day broken down by reactions, comments and shares.

Why it’s important: Engagement is one of the most important metrics for your Facebook efforts and a key factor in Facebook’s ranking algorithm. If you want your posts to get more organic visibility, you need people to engage with your posts. Similar to what we mentioned about impressions, look for dips or spikes in your engagement. Then you can look deeper into what happened on those specific days.

How to Create a Post Performance Report for Facebook

While the Facebook Pages report helps you understand overall Page performance, the Post Performance report helps you understand the performance of individual Facebook posts .

• Go to the Reports tab.
• Click Post Performance under the Cross-Network Reports dropdown.
• Make sure Facebook is selected in the right bar.
• Select the appropriate date range & profiles.
• View the report directly in Sprout or export to a PDF or Excel—whatever is most useful for you.

Understanding the Post Performance Report for Facebook

Your Post Performance Report has various data for the dates you’ve selected. The report gives a breakdown by post for each Facebook profile you select. You can see overall engagement, impressions and break metrics down further by seeing post clicks, shares and average reach.

From the Right Bar, you can specify which published status you want to view, including your Boosted Facebook posts to see how they’re performing. You can also see the status for published Facebook content by the Sprout author to see whose content has the best engagement rates.

How to Create a Facebook Competitors Report

The Facebook Competitors Report gives your brand the ability to track key metrics for any Facebook page, and benchmark their performance against your own. Whether you want to see how you stack up against the competition or just want to keep your finger on the pulse of other brands in your industry, our Facebook Competitors Report will give you the intel you need to make more informed decisions.

This report is available for Professional and above plans .

• Click Facebook Competitors under Facebook Reports.
• Add your competitors. For newly added competitors, Sprout needs to gather at least three days’ worth of data to surface the report which can take some time.
• Select the competitors you want and then select your date range.

Understanding the Facebook Competitors Report

There are a few different sections within this report that’ll give you insights into what you competitors are doing, and how much success they’re seeing from their efforts.

Competitors Overview

The first thing you’ll see is an overview of your audience compared to your competitors. It shows which competitor has the most fans, as well as the average number of fans across all your competitors. Now you can see how your audience size stacks up against the competition.

Audience Growth

Knowing the size of your audience is nice, but it’s also important to understand how quickly (or slowly) your audience grows. With the Facebook Competitors report, you can see how your audience growth compares to other brands.

Are they growing faster than you? Did one of them get a sudden spike in fans over the weekend? How many new fans do other brands get every day? The Audience Growth by Profile section of the report will help you answer these types of questions so you can better judge whether or not your own audience is growing at a reasonable rate.

Message Volume

One of the most common questions brands have is “how often should I post on Facebook?”

Typically you end up blindly guessing how many times you should post each day, or you might not have a posting cadence at all. The Message Volumes section of this Facebook report will help shed some light on your posting schedule. You’ll see how many times your competitors post per day, and you can toggle this report section to see the number of comments and public stories each page receives.

Again, this is extremely valuable for benchmarking your data. But additionally, it’ll give you an idea of whether or not your posting frequency is too high or low. For instance, if you publish once a day on average, but your competitors tend to publish at least three times per day and have more engagement, it could be a sign you need to share more content to compete.

Stats by Page

This section of the Facebook Competitors report gives you a breakdown of publishing and engagement metrics for you and your selected competitors. One area in particular that’s interesting is the Post Breakdown column. Do your competitors primarily publish videos, photos or standard text posts? Look for correlations between the type of content they share and their engagement.

You can also click the down arrow on each row to expand the data for any of your competitors and see their top three posts over a selected time period.

Build a Custom Facebook Report

Want more flexibility over what you show on your Facebook reports? Whether you want to prove the value of your Facebook efforts to clients or you just want to show your CMO the data they care about the most, My Reports  can help you create a report tailored to your use case.

Use Sprout’s Facebook Reports to Improve Your Social Media Strategy

Consider running periodic reports (monthly, bi-weekly or whatever makes sense for you) to identify strengths and weaknesses in your social media strategy . With this data at your fingertips you can:

• Analyze the impact of your published content.
• Make smarter decisions on how to increase your social media presence.
• Follow-up on the results of your work by visualizing how these changes in your social strategy translated into responses among your followers and fans.

Learn more about Sprout Social’s Facebook management tools and additional features here.

• Social Media Engagement

Best times to post on Facebook 2024

How to get verified on Facebook: Your step-by-step guide

• Social Media Analytics

Facebook reach: What it is and how to increase yours quickly

• Social Media Content

How to schedule a post on Facebook in 2024

• Now on slide

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

The perfect Facebook Insights report template

Social media, especially Facebook, is integral to any digital marketing strategy. And with tons of Facebook metrics to analyze, it can be hard to get lost in a sea of data. But with Dashthis, tracking and reporting on your Facebook marketing efforts have never been easier. Our Facebook Insights report template lets you and your marketing team create custom, in-depth Facebook reports with all the key analytics data your clients need.

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Reporting with our Facebook analytics tools made simple

Measuring the success of your social media marketing is essential, but it shouldn't be a headache. You haven't got time to manually enter data into Excel and transfer it to a marketing report. That's why DashThis automatically fetches the stats from your data sources and visualizes the data for you.

Save time (and money) with our preset KPIs

Time is money, so why not save both? Our reports come preloaded with the most important metrics and KPIs you'll need to track your campaigns and get valuable insights data about your social media strategy performance.

Post reach measures the total number of unique users with a post in their timeline. Total reach is the number of users who encounter your brand on Facebook.

Engagement rate

This KPI measures the number of times a user has taken an action about one of your Facebook page posts. Measure your top-performing Facebook posts with engagement metrics, including new likes and unlikes, shares, comments, or reactions.

Page insights

Page insights provide an overview of your page's performance. Specific metrics you can track include:

- New page likes - Demographic data - Page impressions / Organic impressions - Total engagement (and post-engagement, too!)

Website Actions (Conversions)

When using Facebook Ads Manager, track all your website conversions, also known as website actions. See how many followers make their way to your website to transact.

Want to see how your own data looks in this template?

Create your dashboard today!

How to create a Facebook Insights report

Creating a Facebook Insights report is as easy as 1-2-3 with our preset Facebook Insights report template!

Create your DashThis account

Just enter an email address and a password to start using DashThis for free!

Connect your integrations

Connect your Facebook account to start visualizing data. You can also include your other social media channels, SEO tools, and more!

Select Facebook Insights report template

Choose   Facebook Insights report template  from the  drop down menu  and you're done!

Track your other marketing channels

If you're running Facebook marketing campaigns, you probably have other marketing efforts, like SEO, PPC, or content marketing on other social networks. DashThis easily integrates with over 34 most popular digital marketing platforms and tools to report on your online marketing work.

Google Analytics Includes GA4

Facebook Insights

Google Ads (Adwords)

Facebook Ads

Facebook Business Manager

Instagram Ads

LinkedIn Pages

LinkedIn Ads

Google Search Console

Google My Business

Bing Ads (Microsoft Advertising)

Campaign Manager 360 (Doubleclick)

Campaign Monitor

Perfect Audience

Custom Data

Google Sheets

keyword.com

Want to create your own template for your Facebook campaigns?

Start your free trial today!

Easy to use and filled with features

DashThis has the best of both worlds - it's intuitive to use but also packed with features. Hence, you have powerful reporting capabilities without needing a computer science degree.

Custom Reports

Create custom widgets and choose from different ways to display your data, so it's presented the way you want.

Unlimited Users

Got a huge marketing team? No problem - DashThis doesn't charge per user, so you can get your whole team started in no time.

White Label Reports

Build white label reports that reflect your company's branding - you can change logo, colours, and get a custom URL.

Other reports for your digital marketing

We do way more than just Facebook reporting - take a look at the other types of reports you can choose from.

Social media analytics report

Streamline your social media reporting and analysis with our social media analytics report.

Marketing agency report

A report just for marketing agencies, this lets you track all your client's campaigns from our easy-to-use dashboard.

Small business report

Spend less time analyzing marketing data and more time with your clients with our small business report.

Google analytics report

Get your clients' website data into one slick dashboard and easily create beautiful reports showcasing your hard work.

Other templates for marketers

After something else? We've got a bunch more templates to choose from!

Social media report template

Our report template ensures you get the most out of your social media campaigns.

Ecommerce Report Template

Track sales, conversions, web analytics, and more using our eCommerce report template.

PPC Report Template

PPC is a great marketing tool but only if it generates a good ROI - make sure your PPC ads are performing with our PPC report template.

Check out our marketing blog for the best reporting tips

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

Easy, convenient, and fast to set up. Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada

The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box. Jonas Meister Digital Marketing Strategist GnuWorld

We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled! Hadrien Brassens Director Reef Digital Agency

DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report! Dave Ashworth Technical SEO Consultant Organic Digital

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We have so much less manual work to do; we save many hours a month that can instead be used for our customers! Mariève Masse SEO Specialist & Project Manager O2 Web

Saves a lot of time as I can pull data from various channels all within one platform! Natalie Martin Digital Marketing Manager Travel Tripper

Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos! Nekta Born Digital Media Trader iProspect

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Home » Dashboards » google sheets templates » Facebook Insights Report Template

• Google Sheets Templates
• Facebook Insights

Facebook Insights Report Template

Discover the ultimate Facebook Insights Reporting Template by Coefficient: a user-friendly, customizable solution in Google Sheets to elevate your social media analytics and strategy.

• Transform Your Marketing with Coefficient's Facebook Insights Reporting Template

Unlock the Power of Facebook Data

Effortless facebook insights reporting, facebook insights report template contains all the kpis you need, take the next step: download your template today, transform your marketing with coefficient’s facebook insights reporting template.

Many marketers need help navigating the complexities of Facebook Insights. Coefficient’s Google Sheets template simplifies this process, offering a straightforward solution to the often-asked questions, “How do I create a FB report?” and “How will reporting on key metrics impact my initiative?”

Here’s how each metric benefits your marketing strategy:

• Tailoring Content to Audience Preferences: Tracking follower count enables you to adapt your content strategy to align with your audience’s evolving interests and behaviors.
• Guiding Engaging Content Creation: By monitoring likes, you gain insights into what types of content resonate most with your audience, guiding your future content decisions.
• Improving User Experience and Engagement: Page views analysis helps analysts understand how users interact with your page, allowing you to enhance their overall experience.

Optimizing Campaign Effectiveness: Analyzing both organic and paid page clicks provides insights into the reach and efficiency of your marketing campaigns, helping you refine your targeting strategies.

Transform raw data into actionable strategies effortlessly.

Customizable Dashboard: Adapt the template to your specific needs. Explore some of the best Facebook Insights dashboard examples we provide.

Data Integration: Our template ensures that your decisions are based on the right KPIs with a 360 view. 

Automated and Efficient: Automate your Facebook Insights reporting, focusing more on strategy and less on data processing.

With Coefficient’s template, you can access all the essential KPIs to gauge your Facebook performance effectively—no more guesswork – just precise, actionable data at your fingertips.

Plus, you’ll be able to 

• Track key performance metrics effortlessly.
• Visualize data trends to make informed marketing decisions.
• Compare campaign performances to optimize future strategies.

“How do I create a report on Facebook insights?” Start by downloading Coefficient’s Facebook Insights Report Template for Google Sheets now. Simple, straightforward, and practical, it’s your key to unlocking the full potential of your social media data.

• Easy Download: With just a few clicks, you’re on your way to more intelligent analytics.
• Ongoing Support: Our team is here to help you get the most out of your template. Plus, stay tuned for future updates!

Get started now and make data-driven decisions that propel your marketing efforts forward.

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Questions & Answers

Our Google Sheets templates are 100% free to use, no account required. You’ll simply make a copy, then automatically connect to your live data — or pull in data manually — your choice.

Coefficient templates live right inside of your Google Sheets. Use in a manual fashion or connect with your business systems in a few clicks to populate the template with your live data. We like to call them Connected Spreadsheets .

Submit your email on this page. Then, click the blue “Use Template” button in the top right of your browser to copy the template to your own Google Workspace.

Create reports effortlessly with Coefficient’s template. Link Facebook to Google Sheets, choose metrics and generate your report. This is ideal for streamlined social media analysis.

Download Facebook Insights data by syncing with Coefficient’s Google Sheets template. Simplify your social media data management and analysis. Connect here .

• Log into Facebook, then click your profile photo in the top right.
• Click See all profiles , then select the Page you want to switch to.
• Click Insights in the left menu.

More at Facebook Business Tools .

Quickly create a FB report using Coefficient’s template. Sync your account, select metrics, and analyze performance efficiently. A user-friendly solution for Facebook analytics.

Related Resources

Get this free template now

Google Sheets report templates work best with your work email to connect Sheets to your company systems.

How to Create a Social Media Report [Free Template Included]

A comprehensive social media report proves the value of your social marketing plan. It shows what you’ve accomplished, backed up by data.

Table of Contents

We’ll say it: if you’re not creating social media reports to track your progress and analyze your performance, you’re wasting your time. (Harsh? Maybe. But we’re all about that tough love when it comes to social media success.)

Collecting and analyzing data about your top-performing posts, your audience, and, yeah, even your humiliating flops, is the secret to improving your social media performance. Without this vital information, it’s almost impossible to grow your following or achieve your social media goals . As business bros love to say: what can’t be measured, can’t be managed.

Plus, social media reports are pretty much the only way to demonstrate the value of your social marketing efforts to your team and your boss. From staff morale to increased budgets to growing your team, it’s critical to have data that shows the importance of your work to the organization .

But here’s our little secret: social media reporting actually doesn’t have to be hard. Building social media reports is easy with a social media report template. (And if filling out that even seems like too much, Hootsuite Analytics can auto-generate the custom report of your dreams .)

It’s time to whip up some social media reports to prove your worth and set your social strategy on track for success — and we’ve got the tips, tricks, and social media report template to help you do just that.

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

What is a social media report?

A social media report is a document with an in-depth analysis of your social media performance over a specific period.

Social media reports help you track your key performance indicators (KPIs) , measure the success of your social media campaigns , and identify opportunities for optimization.

For instance, a report on your brand’s Instagram account might reveal that your followers comment more on videos than they do on photos. You might learn that your Instagram Reels are achieving a wider reach than your Instagram Carousel posts . You might see that you’ve received an uptick of followers from Latvia… and notice that they’re all teenage boys. (What’s going on over there?)

In other words, each data point will help you and your team identify patterns. And with these patterns, you’ll be better equipped to serve your audience more of what they like… online and offline.

TLDR: Whether you’re reporting to your team, clients, or stakeholders, a well-crafted social media report can provide valuable insights into your efforts and help contribute to informed decision-making.

What to include in your social media report

Every social media report is going to be a little different, depending on your business’ unique social media goals . What’s important to a fast food company might be different than what’s important to a university, right? (Hamburgers and followers; tenure and engagement.)

This list of things to include in your social media report is more of a suggestion than a rule. Pick and choose what matters to you!

Executive summary

Many social media reports start with a brief overview of the report’s findings and highlights. This is ultimately a snapshot of your social media performance — a few sentences that summarize the details that are outlined in full later in the doc.

Social media objectives

A quick overview of your social media strategy helps provide a little context, reminding readers of what we’re trying to do here. Does your company use social primarily as a channel for customer service ? Social commerce ? Brand awareness? All of the above?

Be sure to highlight any changes in strategy since the last time you reported, including any new channels you’ve incorporated into your social mix.

Beautiful reports. Clear data. Actionable insights to help you grow faster.

Period-specific goals

What were you hoping to accomplish during this reporting period? An increase in the number of followers, perhaps? Maybe you were hoping to increase traffic to your website. Whatever yours is, outline this so everyone reading the report understands what “success” specifically means.

Metrics and KPIs

Present the social media KPIs that you’re tracking. It probably goes without saying, but these metrics should align with your goals (above). Metrics you might want to showcase could include engagement, reach, followers, website clicks, or conversion rates.

Performance analysis

This is where the juicy stuff happens. To analyze your performance, you’ll want to review how your metrics and KPIS stack up against your stated goal. Identify trends, successes, and areas that need improvement.

Campaign insights

If you ran specific campaigns over the reporting period, create a separate segment to share insights about their performance. What worked well? What could be tweaked for next time?

Competitor analysis

You probably have a sense at this point of how your accounts have grown or changed over the weeks or months, but comparing your performance to your peers can provide some interesting insight as well. Consider including a competitive analysis to benchmark your performance against other brands in the industry.

Audience insights

Share up-to-date demographic information about your audience. Who are your followers? Where are they from, how old are they, what else do we know about their interests and behavior? Understanding who is consuming your content allows you to tailor future posts accordingly.

Content analysis

There may be some interesting insights to be found in the type of content that’s trending or flopping. Evaluate the performance of different types of content — text, images, videos, and so on. Identify which content resonated the most with your audience.

Platform performance

Different social networks may require unique strategies — your TikTok stats and your Instagram stats could tell two totally different stories. If you’re active on multiple platforms, assess the performance of each one in this section.

Recommendations

Welcome to the conclusion of your social media report. Based on your analysis and findings, suggest actionable recommendations for future campaigns or the next reporting period.

How to create a social media report in 11 steps

Creating a social media report isn’t as daunting as it sounds — particularly if you’re here on this blog post where we’re about to lay out the super-simple step-by-step instructions for building one from scratch. (If we were making a report about how great your day is going, our analysis would be: you’re crushing it.)

But if even that process feels overwhelming, don’t stress. Scroll down to find an easy-to-customize social media report template waiting for you.

(Or here’s a pro tip: sign up for Hootsuite to access custom, automated reporting, delivered in beautiful PDFs.)

Breaking it down into manageable steps can simplify the process. Here’s a step-by-step guide to help you create a comprehensive social media report:

Create. Schedule. Publish. Engage. Measure. Win.

Step 1: Determine who this social media report is for

Is this for your boss, or the sales team, or to get the new marketing intern up to speed? Is it for shareholders? Are you sharing this with the general public?

Understanding who is reading this report will help shape what information goes in it… and sometimes, less is more.

Step 2: Set clear goals and objectives

Begin by defining the goals and objectives you want to achieve through your social media efforts.

Then, break that down into smaller, more time-specific goals that individual reporting periods will aim to tackle.

Are you aiming to increase brand awareness, drive website traffic, or boost engagement? Clear goals will guide your analysis.

It’s a good idea to use the SMART goal-setting framework , since it ensures you create goals that are straightforward to track and report.

Step 3: Choose relevant metrics

Once you’ve settled on your goals, it’s time to decide just how you’ll measure your progress towards those goals. For instance, if your goal is to reach a younger demographic, increasing your followers on TikTok could be a great objective… and a number that’s easy to track and measure.

The metrics that matter will be different for every marketing team, but some key overall metrics to include for your social program are:

• Number of leads generated
• Number of conversions
• Total revenue generated
• Total return on investment (ROI)
• Total spend (on social ads )
• Social share of voice
• Social sentiment

If you’re using social media for customer service, it’s also a good idea to report on service metrics like net promoter score (NPS), customer satisfaction score (CSAT), and ticket resolution time.

Of course, you can include much more data if it’s relevant to your objectives. For a full breakdown of all the numbers you might want to include in your social media business report, check out our post on social media metrics that really matter .

Step 4: Gather data

Collect data for the reporting period, across all of the relevant platforms your brand uses. (Most social media platforms offer built-in analytics, but you can also use third-party tools for a more comprehensive analysis… like, ahem, Hootsuite Insights .)

If it makes sense for your team, you can get even more specific and break things down by format within a network, such as Stories vs. posts vs. Reels .

No matter what metrics you choose, provide some previous results for context. After all, data means nothing in a vacuum. If you’re reporting on a campaign, look for a similar past campaign to compare what you achieved.

If you’re creating a regular weekly or monthly report, track your results compared to the previous several weeks or months. This allows you to see ongoing trends. You could also compare your results to the same period from the previous year, to account for any seasonal trends.

Step 5: Analyze performance

Data doesn’t mean anything if you don’t think about it — and form conclusions or insights.

What do the numbers you’ve painstakingly compiled show you? What kind of patterns, trends, or anomalies do you spot here? Identify which content and strategies contributed most to your success… and where your weak spots still might be.

Highlight anything that went specifically well during this reporting period.

Look beyond the numbers here. Maybe you made contact with a key social media influencer for the first time. Or maybe a particularly compelling review came in through social that you’ll be able to use in future marketing campaigns.

Include room in your social media report to share all forms of success that are relevant to your goals.

Step 6: Create visuals

If you’ve got the tools to do so, visualize your data using graphs, charts, and tables. ( Hootsuite can generate these sort of things for you—just sayin’!)

Visual representations make it easier to understand complex information and trends at a glance. Google Sheets can crank out infographics out with a few taps of the button… Canva is an easy graphic design tool to use, too.

Step 7: Compare your data with previous periods

Once you’ve been doing this for a while, consider comparing your current performance with previous reporting periods in your social media report.

Seeing one year or one week compared to another can help you gauge progress and identify areas where you’ve improved or (gulp) regressed.

Step 8: Share audience insights

Collect information about your audience demographics, interests and behaviors, and share these in your social media report.

Who is your average follower at this specific moment in time? When are they online, and what do they do there?

You can find this information in most platforms’ internal analytics, but social media dashboards like Hootsuite can help pull info from multiple platforms together in one spot.

Step 9: Provide competitive analysis

Pull some recent data about your competitors and industry — where are companies thriving or struggling? This info can help you benchmark your own performance in a greater context.

Direct competitors are great to watch here, but it might also be helpful to keep track of non-industry accounts that you admire, too… there’s plenty to be learned from other brands who might be courting the same type of audience..

Step 10: Create a campaign evaluation

Chances are, at some point or another, you’re going to be running a specific campaign (either organic or paid) with the hopes of making a particular impact. If you’ve invested money or time into one strategic campaign, it’s time to evaluate its effectiveness.

Did your ad blitz totally falter on Facebook , but thrive on Pinterest ? Did you totally nail it with your target demographic for your Instagram Stories ads? Determine what aspects led to success and what can be improved in future campaigns.

Step 11: Recommendations and action plan

Now that you’ve soaked up all this juicy, juicy data, it’s time to make some educated suggestions on what should happen next.

Does your team need to invest in some targeted social ads to improve your reach? Should you double down on creating TikTok videos ?

Provide actionable recommendations for future campaigns, whether that means suggesting content ideas or adjusting posting schedules.

Types of social media reports

Depending on your specific goals or audience, your social media report can take a few different forms. Here are a few common types of social media reports:

Monthly reports

As you might’ve guessed from the name, monthly social media reports provide a snapshot of your performance over a month. They are useful for tracking short-term goals, and allow you to make adjustments to strategy in real-time.

Quarterly reports

Quarterly reports offer a more comprehensive analysis of your performance over (you guessed it) a quarter. These types of social media reports provide a broader perspective, and help your team identify long-term trends.

Campaign-specific reports

As mentioned above, it’s a good idea to report on and track campaign metrics in your broader social media reports, too, but you might find it useful to create a dedicated report for a particular campaign. With a hyper-forcused review like this, you’ll be able to offer detailed insights into its success and areas for improvement.

Platform-specific reports

Each social media platform has its own unique dynamic, so you may find it tricky to review the nuances in one generalized report. That’s where platform-specific social media reports come in. For businesses active on multiple platforms, creating platform-specific reports allows you to tailor your analysis more precisely.

Free social media report template

There you have it: everything you need to know to create a winning social media report.

But, hey, we get it, you’re busy keeping your social media content calendar full of engaging content. Let us give you a head-start. Use this basic social media report template to kick off a new romance with reporting.

Best social media reporting tools

Creating a social media report is made easier with the help of various reporting tools. Here are some of the best tools available:

In-platform analytics tools

Whether you’re diving into your Instagram numbers or your LinkedIn data, social media platforms feature an in-house analytics platform that will shed light on your performance.

Learn more about each of the social media platforms’ analytics tools here:

• Meta Business Suite
• TikTok Analytics
• LinkedIn Analytics
• X/ Twitter Analytics

Hootsuite Analytics

Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place  so you can replicate what works and get more engagement.

The tool also makes it easy to create custom reports to showcase your results to your boss and share insights with your team.

Hootsuite Analytics collects your stats from Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok.

Free 30-day trial

It helps you track metrics like:

• Engagement rate
• Impressions
• Video views
• New followers
• Total followers
• Profile visits
• Negative feedback rate
• Website clicks
• Average time watched
• Number of messages, calls, and emails
• Daily engaged users
• And much more

You can set up custom boards that give you an overview of your most important metrics at a glance, over a select period of time and look up much more granular information, down to individual post performance.

With Hootsuite Analytics, you can also:

• Find out when your audience is online
• Get personalized recommendations for your best times to post for each of your accounts
• Easily view industry benchmarks and see how you compare to competitors

Start free trial 

A fave here at Hootsuite HQ, Talkwalker leads the industry in social data intelligence.

Leveraging the prowess of artificial intelligence, its technology delivers actionable insights derived from real-time social media monitoring and sophisticated analytics.

Define and categorize conversations that matter using over 50 filters, and make informed decisions on how to engage with your audience.

To get more details on how to make the most of the data available through all of these social reporting tools, check out our blog post dedicated to social media analytics.

Google Analytics

If you’re using social media for business, you’re probably already on the case with Google Analytics… but if you’re new to the powerhouse data tool, allow us to fill you in.

Google Analytics is a powerful web analytics tool offered by Google that provides valuable insights into website and app performance, and even can help track social media traffic. It’s widely used by businesses, marketers, and website owners to track and measure user interactions, analyze traffic sources, and gather data to optimize online presence.

Panoramiq Insights

Are you grammin’ hard? Those with a dedicated Instagram focus will find this tool invaluable for effortlessly managing essential metrics.

Seamlessly integrating with Hootsuite, Panoramiq Insights allows you to conveniently access crucial Instagram metrics directly from your dashboard. Panoramiq Insights offers comprehensive analytics for your entire range of Instagram actions, spanning posts, Stories, and Reels. It facilitates the tracking of user information, encompassing follower demographics and new follow interactions.

Hootsuite’s Brandwatch integration is a social media report gamechanger. Brandwatch’s powerful search scours the world’s largest pool of social data to return relevant data that actually matters. Industry-leading features segment and analyze your data to reveal actionable insights, thanks to easy-to-use functionality and unparalleled processing speeds.

Use Hootsuite to do all your social media reporting from a single dashboard. Choose what to track, get compelling visuals, and easily share reports with stakeholders. Try it free today.

All your social media analytics in one place . Use Hootsuite to see what’s working and where to improve performance.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications.

She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell. Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor.

You can usually find her at the beach, or cleaning sand out of her bag.

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Mar 12, 2021

Facebook Ads report templates for Google Sheets, Google Data Studio, and Excel

10-MINUTE READ | By Sophie Michaud

[ Updated Jun 25, 2024 ]

These templates will help you organize and analyze your ad data, allowing you to make data-driven decisions and maximize your ad performance. Whether you’re managing ads on multiple platforms or focusing solely on Facebook, these templates give a solid foundation for your reporting.

Facebook Ads templates

First, let’s look at reports that only include Facebook Ads data. If you wanna deep dive into your campaign optimization , simply connect your Facebook account to your preferred destination and voilà! You’re ready to analyze.

Google Sheets

Facebook ads high-level monthly reporting template.

This report starts with your high-level insights and then goes deeper with more detailed views. Whether you want to look at specific demographics, detailed figures, or a campaign overview, this template covers it all.

Get started with the Facebook Ads high-level monthly reporting template .

Google Data Studio

Facebook ads dashboard template.

Want to see all your Facebook Ads reporting in a swanky two-pager? This template has all the metrics you need to quickly analyze your ad campaigns.

Whether you’re using Facebook for lead generation or ecommerce , just plug your data into this dashboard and see your campaign performance at a quick glance.

Get started with the Facebook Ads dashboard template for Data Studio .

For those of you using Excel to create your marketing reports, this report template is for you. You’ll find all the metrics you need to analyze your Facebook campaigns and a detailed table for your campaign breakdown.

Get started with the Facebook Ads reporting template .

Mixed ad channels

Chances are, you’re also running ads on some other platform. If you want to see your campaign performance from Google Ads, Microsoft Ads, Twitter Ads, YouTube, or LinkedIn Ads on top of Facebook Ads, then we have a report template, or seven, for you.

Detailed paid channel mix reporting template

We know this report has “detailed” in the title, but it’s no understatement. It has an overview sheet for all your ad platforms and a separate overview, and a detailed breakdown for each data source.

Want to dig deeper? It even includes the raw data for each channel.

Get started with the detailed paid channel mix reporting template .

Paid channel mix reporting template

Sometimes, all you need is a good one-page overview of your main ad platforms. We put the most popular ones into this report so you can compare each platform to the other.

Get started with the paid channel mix reporting template .

Paid social performance dashboard template by Gauge

Similar to the ecommerce report up top, this report by Gauge has predictions for ad cost. This is the perfect report for ad cost optimization.

Get started with the paid social performance dashboard template by Gauge .

Google Ads vs. Facebook Ads comparison template

Since Google and Facebook have the highest ad revenue out of all digital channels, chances are you have ads on both platforms. Want to see which one is performing best? We put them together in this two-page dashboard and included all the main metrics you might want to see.

Get started with the Google Ads vs. Facebook Ads comparison template .

For the quickest view of your top ad platforms’ performance, simply plug in your data sources to this one-page dashboard, and that’s it! All your metrics are in one place for an easy comparison. We included the top five most common ad platforms, but worry if you don’t use them all. Just leave the data source empty, and the charts will adjust to the ones you included.

Get started with the paid media mix dashboard template .

Last but not least, we put together the ultimate Excel dashboard for all your ad platforms. We included everything you need in one view and added the raw data for each platform separately if you want to dig into the numbers. This dashboard covers the last 30 days.

Over to you

Now, you have a report ready no matter where you want to visualize your Facebook ad campaign data.

Happy reporting!

Sophie Michaud

About the author:

Sophie Michaud is a Marketing Strategist with a passion for explaining complex things in simple ways. She’s a data-driven, content nerd who hates nonsensical marketing jargon and actively fights fluff content.

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Custom Facebook Report Template for Ad Agencies

Create comprehensive facebook reports for your clients to help them visualize your marketing efforts.

Performance Overview

Facebook Ads report tells you a lot about how you’re reaching your business goals by outlining the most crucial ad metrics. With ReportGarden, you can get a closer look at your active campaigns and make changes based on your performance:

• Impressions

Spend time in optimizing and perfecting your Facebook Ad campaigns

Engagement performance.

Facebook Engagement performance report  helps you learn about the social impact of your campaigns. ReportGarden helps you include complete numbers that explain various engagement metrics that matters to your clients:

Make informed decisions about reaching your audience

FB Campaign Performance

ReportGarden helps measure your Facebook campaign performance by letting you visualize various performance indicators in real-time. Using this report you can optimize your goals and allocate money according to your objectives based on:

Get a basic rundown of how your page and its posts are performing

Page views performance.

The Page Views Report helps you to see data about the people who choose to browse your Facebook page. ReportGarden helps you present the quality of your client’s Facebook Page and also helps you analyze what better could be done to engage the users.

• Page Impressions

Drill down to look at specific demographic metrics

Demographic Performance

The Facebook Demographic Report provides a detailed breakdown of your posts performance by the age of your audience. With this data, you can help your client discover the most profitable customer to focus on and optimize for.

Assess Facebook Posts performance to get meaningful insights

Posts performance.

Facebook Posts Performance report helps you assess the impact of your posts on the audience. ReportGarden helps you give a detailed list of the top performing posts on your page with important performance metrics:

• Engagement rates

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Facebook Ads Report Template

Why You Should Use a Facebook Ads Report Template

As a marketing agency, your time is best spent crafting and optimizing stellar F acebook campaigns for your clients, not getting lost in the weeds of deciphering Facebook Ads Manager dashboard data and then manually compiling all of those key performance metrics in Google Sheets or Google Data Studio.

Automatically track and report on key Facebook Ads data , including campaign, ad set, ads, and demographics data in an easy-to-understand, white labeled report template that is designed to impress.

By using a custom Facebook Ads report, you access advanced analytics and actionable insights through building reports on top of exported data from Facebook Ads.

Want to display your Facebook Ads in a real-time dashboard instead of using Ads Manager? Try out the Facebook Ads dashboard template .

Create Professional Facebook Ads Reports in Minutes

With this comprehensive report template, effortlessly break down important Facebook Ads metrics by campaign, ad set, and individual ads. This feature provides both top-level overviews and detailed insights into your clients’ Facebook ad campaigns. Whether you want to see the overall reach of your campaigns or drill down into advanced analytics, like the performance of specific ads, this reporting tool has you covered.

Utilizing Facebook ad report templates streamlines campaign assessment, drives insightful data interpretation, and optimizes return on investment.

Manage more than Facebook Ads for a client? Go beyond a basic Facebook Ad report template and easily create a comprehensive campaign performance dashboard that includes data from multiple ad platforms like Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, and TikTok Ads. Automatically update key metrics from Facebook Ads Manager for self-updating reports and easily track top metrics such as Clicks, Impressions, Cost Per Click, and Click-Through Rate to make client reporting a breeze!

It’s time to transform the way you handle client reporting. Start creating professional Facebook Ads performance reports in minutes today, and experience the difference for yourself.

9 Things To Include In Your Facebook Ads Report

1. cover page.

The Facebook Ads report cover page sets the foundation for presenting your agency’s insights and data analysis. Customization options, including background colors and your agency’s logo, help you create bespoke reports that align with your agency’s branding and set a professional tone for the report. Title and image widgets add another layer of customization, allowing for a well-rounded and cohesive presentation.

The ability to save a customized Facebook Ads reporting template ensures a consistent, professional approach in all subsequent reports, creating a recognizable reporting style that’s unique to your agency.

The quality of your report cover and pages directly impacts client perceptions and expectations. It does more than house the data; it adds a layer of professionalism and thoughtfulness that can affect client relations. A sophisticated cover serves as a precursor to the quality of analytics and insights that follow, and thoughtfully designed pages elevate the entire client experience.

2. Monthly Write-up

Before diving deep into the details of your clients’ Facebook advertising campaigns, it's best practice to provide a summary of everything that went well during the month regarding the client’s Facebook Ads performance and what needs improving.

Use the monthly write-up section of the performance report template to provide an overview of your wins and losses from their Facebook Ads accounts, as well as your team's marketing plan going forward.

If anything significant happened with the campaigns during the last month, explain it here in plain English so your clients are up-to-date on all major changes. As you get further into the Facebook Ads report template, use the sections below to dive into more detail.

3. Total Ad Spend

Any PPC agency owner or marketer knows that one of the most essential aspects of a client report is the total money spent on the campaign. While you and your clients have likely already discussed the total budget of the ads campaign, it’s incredibly helpful to keep track of the total Facebook ad spend and compare it to the overall budget month over month.

This metric is particularly important to keep track of each month, especially as it relates to other KPIs on the report. When you show how much money you’re spending and how that number relates to other campaign performance KPIs, your clients see what kind of return on investment (ROI) they can expect from the campaign.

4. Conversions

Typically, the best Facebook ads convert. So, the conversion rate of a Facebook Ads campaign is a crucial metric to measure. The higher number of conversions, the better the campaign is performing. In the Facebook Ads report template, conversions are displayed next to your total spend. This way, you present the direct correlation between how much you spend and how many conversions you get. Typically, this is a great way to show your clients that spending more money on a campaign often increases the total ROI of the campaign.

Spend More Time on Strategy, Less Time on Client Reporting

Clicks is another metric that is easy for your clients to understand, especially since it gives them a simple insight into the surface-level success of their Facebook Ads campaigns. More people clicking on your Facebook Ads means that a client’s offer or product is enticing enough to attract potential customers.

On a deeper level, you can use this section to add your thoughts about how the number of clicks relates to the other ad metrics on this customizable Facebook Ads report. For example, if you’re having a high number of clicks on a Facebook ads, but a low number of conversions, you might explain to a client that the disconnect is happening on their website’s landing page or Facebook page. Having this data on hand allows you to collaborate with your clients to create a new strategy moving forward.

6. Campaign Data

Highlight the top-level performance of Facebook Ads campaigns to deliver clear, concise communications and transform Facebook Ads data into actionable insights. High-level performance metrics, such as total ads spend, impressions, click-through rates, and conversions give a snapshot of campaign effectiveness.

Demonstrate your agency’s commitment to achieving the best outcomes for clients, and put a spotlight on successful ad campaigns that reinforce your agency’s contribution to their bottom line.

7. Ad Set Performance

Delving into Facebook ad set level data uncovers insights that empower marketing teams to refine strategies with pinpoint accuracy, leading to improved campaign outcomes and heightened client satisfaction.

These detailed reports serve as a powerful tool for client communications. They deliver evidence of the agency's expertise and diligence in managing the client's marketing campaigns, reinforcing trust and solidifying the agency-client relationship.

8. Ads Metrics

The Ads section of the Facebook Advertising report template displays a list of all the ad sets you’re running concurrently, along with important performance metrics like the number of clicks on each ad, the total number of impressions, the average cost per click (CPC) and the click-through rate (CTR).

An effective Facebook Ads campaign involves running multiple different ads simultaneously. Using a Facebook ads reporting template at your agency helps you create reports using different design layouts and offer options for data-driven insights.

Use this section of your Facebook Ads report to show your clients which Facebook ad is performing the best for you to emulate those successful ads in the future. Add your thoughts about what makes those ads so successful, such as more enticing offers or a better targeted demographic. As you analyze these finer details month by month, you can work with your client to make adjustments for better outcomes. If you want to include other ads, you can build one with our PPC report template . This helps you connect another data source, such as TikTok ads or Instagram ads, to dig deeper into related marketing KPIs.

Check out our dedicated Instagram report template or create a larger digital marketing dashboard that updates clients on their progress in real-time.

9. Demographics

The demographics data in Facebook Ads template–focusing on gender, location, and age–is a goldmine of information, integral to optimizing campaign performance. This data provides a lens into the audience's characteristics, giving an agency the tools to tailor their strategies more effectively and drive superior results.

This additional layer of information paints a comprehensive picture of campaign outcomes, demonstrating the reach and impact of your agency’s social media marketing efforts.

The Takeaway

For marketing agencies, well-crafted Facebook Ads report templates serve as an important tool to communicate results effectively with their clients. By integrating key data sources, such as Meta ads, Google Analytics, and other ad accounts from various social media platforms, these report templates offer a unified view of a client’s overarching marketing analytics. This integration is crucial as it goes beyond the confines of Facebook Ads, encompassing a complete picture of your agency’s marketing efforts.

Marketing report templates are adept at consolidating information from diverse channels into a singular, cohesive report. Agencies enhance the clarity and comprehensiveness of the raw data presented by highlighting key performance indicators. This reveals the impact of their strategies across different digital platforms, ensuring a thorough understanding of campaign effectiveness.

Agencies aim to go beyond a summary of ad performance in their monthly reports. This is their opportunity to dig deeper and present a holistic view of their marketing efforts to clients, fostering transparency and trust. This comprehensive approach ensures that clients are aware of the performance of individual campaigns and also understand their cumulative effect on broader marketing objectives.

If you were looking for free Looker Studio templates (formerly Google Data Studio) or trying to figure out how to build a report with the native Facebook Ads reporting tool and Google Sheets, you could be wasting a lot of precious time.

Try AgencyAnalytics as your reporting solution to help visualize your data, enabling dynamic and interactive reporting for your clients.

Need more sections or custom metrics? No problem, AgencyAnalytics PPC reporting tool lets you easily drag and drop new sections to your Facebook Ads report. Get started and build your white label social media reports today.

Our client reporting process is much more streamlined since using AgencyAnalytics. It has allowed us to reinvest in hands-on client work and proactive communication rather than compiling data to send in an email.

Easily Report on All Your Client’s Facebook Ads Metrics

Powerful facebook ads reporting software built for agencies, automated client reporting.

Join the 6,500+ marketing agencies who've ditched time-consuming manual reports. Gather stunning, data-driven insights to clients in minutes with a streamlined client reporting platform. Drag-and-drop report building and dozens of pre-made templates free you to focus on what matters: scaling your agency.

All Your Clients’ Data Under One Roof

Consolidate all your clients' marketing channels into a single, user-friendly reporting platform. Say goodbye to juggling multiple tabs and managing countless passwords. With our streamlined platform, you have effortless access to data from SEO, Email, Call Tracking, and various ad platforms such as Google Ads, LinkedIn Ads, Instagram, and many more!

Create The Client & Staff User Accounts You Need

A reporting platform that scales with your agency means unlimited client accounts without extra fees. Choose the plan that is right for your growing agency and provide as many logins as you need to get the work done.

White Labeled Facebook Ads Reporting

Upload your agency logo, use your brand's color palette, and more to make sure your reports look like they were built in-house. Provide your clients with the high-quality reporting they've come to expect from your agency while saving precious billable hours previously spent on manual reporting.

Report Smarter. Not Harder.

Forget the hassle of navigating through complex spreadsheets and the tedium of manual data entry. An automated client reporting platform brings your client's essential marketing data into a clear, visually appealing format.

Streamline your reporting process and reclaim valuable time to concentrate on your agency's core strengths. This is more than efficiency; it's about using your agency's resources to create meaningful impact, not spreadsheets.

The drag-and-drop interface is absolutely brilliant. Having all of our resources in one place combined with a swift report-building tool has cut the time it takes to build custom dashboards and reports in half!

More Templates

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Check out the Customizable Facebook Ads Report Template

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Why Facebook Ads Reporting Is Crucial for Campaign Success

Template #1: facebook ads performance report, template #2: cmo report for facebook ads, template #3: facebook and instagram ads campaign performance dashboard, template #4: facebook ads audience insights report, template #5: facebook ads ad spend and budget report, how to choose facebook ads reporting templates and tools for maximum impact, custom facebook ads analytics vs. regular facebook ads reporting templates, why owox bi is one of the best facebook ads reporting tools, 5 essential facebook ads report templates.

Masha Efy ,  Creative Writer @ OWOX

Lower ad waste, save time, and grow ROI

If you're running Facebook Ads for your advertising campaigns, you understand how important it is to keep an eye on your ad performance.

Just as Google Ads uses Looker Studio for analytics, Facebook Ads offers its own toolbox for Facebook ads tracking. And rather than taking the long route of manually crafting reports and charts, there's an easier way: you can use pre-designed templates specifically built for Facebook Ads . Just link them up with your Facebook Ads data, and it's ready! You can see how your ads are doing.

In this article, we'll be your guide, showing the most important Facebook Ads templates for reports.

When launching a Facebook advertising campaign, you invest time, money, and creativity in the perfect ad creatives, targeting a specific audience, and setting your campaign in motion. But the problem is that  without effective Facebook Ads reporting, you're essentially navigating in the dark.

Effective Facebook Ads reporting is a great way to track your campaign's performance as it holds you and your team accountable for the results.

Reports allow you to identify what's working and what's not . The Facebook ads targeting capabilities are precise, and with continuous analysis, you can  modify messages  to your audience and  improve ad creatives  for maximum impact.

Also, reporting will provide you with real-time data, showing which ads are driving immediate results and which might need to be changed or stopped.

And finally, this will help you stay ahead of the competition. Regular Facebook Ads reporting keeps you informed about emerging trends, enabling you to adapt your strategies promptly in the ever-evolving landscape of digital advertising.

Now, let's take a look at 5 report templates that will make your Facebook Ads work better and achieve more success.

Facebook Ads Performance Report is a reliable dashboard for understanding how well your campaigns are doing . It keeps track of important data, such as how many people have seen your ads, how many likes your ads have gathered, and how many clicks you have.

But it's not just about numbers; Facebook Ads Performance Report is a tool to help you reach your business goals . If your ads aren't getting many clicks, it might be time to change your ad content or try targeting a different group of people. On the flip side, if your ads are getting clicks but it's costing a lot to get people to take action, you might need to adjust where your ads are shown or how much you're willing to spend.

Help understand how well each Facebook ad campaign is doing.

Key Metrics

• Impressions: Measures how often your ad is seen on Facebook.
• CTR (Click-Through Rate): Shows the percentage of users who click your ad.
• CPC (Cost Per Click): Average cost for each ad click.
• Conversion Rate: The percentage of users taking a desired action after clicking.
• ROAS (Return on Ad Spend): Measures revenue generated per advertising dollar.
• Total Spend: The total cost of your Facebook advertising campaigns.

Key Features and Benefits

• Performance evaluation: Provides a quick snapshot of your campaign's effectiveness.
• Data visualization: Makes complex data easily understandable through visual elements.
• Audience insights: Offers demographic and behavioral information to improve targeting.
• Cost efficiency: Helps optimize budget allocation.
• Conversion tracking: Measures the effectiveness of ads in driving desired actions.
• Real-time adjustments: Allows for quick campaign optimization.
• Historical performance: Monitors trends and seasonality over time.
• Multi-channel integration: Provides a view by merging data from various advertising channels.

CMO Report for Facebook Ads is a structured dashboard that is included in an all-in-one performance CMO dashboard showing the omnichannel performance and impact of Facebook advertising campaigns. It is especially useful for C-level managers or senior marketing professionals as it provides key insights and high-level information.

This report has:

1) A concise summary of the most critical findings and KPIs ;

2) Valuable details about the advertising campaigns , including objectives, target audience, ad spend, and timeline;

3) Historical data and trends to understand how campaigns have evolved over time;

4) Insightful suggestions for optimizing ad campaigns , improving ad creative, or targeting strategies, etc.

Provide a top-level view of ad performance for the Chief Marketing Officer.

Transform your marketing efforts with OWOX BI's CMO Dashboard for instant KPI tracking. Get It Free!

• ROAS, Conversion Rate, CTR (see the details on these metrics in the Template #1 section above).
• CPA (Cost Per Acquisition): The average cost to get a new customer or achieve a specific goal, like a sale or sign-up.
• Ad Spend: This shows how much money you've used for your Facebook ads, including the budget, creating the ads, and extra costs.
• Engagement Rate : Includes likes, shares, comments, and other interactions with your ad. It tells you how much people like your ad.
• Total Revenue: Money made from the ads.
• Executive summary: An overview of campaign performance for quick insights.
• Campaign details: Information about ad campaigns, objectives, and targeting.
• Audience insights: Demographic and behavioral data about the ad audience.
• Performance trends: Historical data to spot long-term patterns.
• Competitor analysis: Comparison of ad performance against competitors.
• Budget allocation: Information for optimizing ad spend.
• ROI analysis: Evaluation of ad revenue compared to ad spend.
• Recommendations: Suggestions for ad campaign improvements.
• Multi-channel overview: Combining data from other advertising channels for a complete view.

Facebook and Instagram advertising performance dashboard helps businesses and marketers track how well their ads are doing on these platforms. This template gathers important data about ad performance and displays it in an easy-to-understand way, so advertisers can see what's working and what's not.

Bring together data from both platforms for analysis and campaign improvement.

This template collects and visualizes various key performance metrics:

Engagement metrics:

• Likes, shares, comments
• Click-through rates (CTR)
• Conversion rates

Impressions and reach:

• Total impressions
• Frequency (average number of times an ad is seen)

Click metrics:

• Total clicks
• Click-through rate (CTR)
• Cost per click (CPC)

Conversion metrics:

• Conversion rate
• Cost per conversion (how much it costs to achieve a specific goal, such as making a sale or acquiring a lead)
• Return on ad spend (ROAS)

Ad position and ranking:

• Ad placement
• Ad position in the feed
• Ad relevance score

Audience demographics:

• Age and gender of the audience
• Location and language
• Device and platform breakdown

Content performance:

• Best-performing ad creatives
• Video views and completion rates
• Ad format effectiveness

Analyze the core KPIs of your Facebook and Instagram campaigns in one dashboard

• Daily performance tracking: Monitoring how ad campaigns are performing every day to track engagement and trends over time.
• Top performing campaigns: Identifying which ad campaigns are delivering the best results.
• Click Analysis : Providing data on the number of clicks ads receive, helping advertisers understand which content gets more responses.
• Budget management: Tracking ad campaign spending to ensure it stays within budget.
• Cost-efficiency insights: Helping users identify which campaigns are driving results at a lower cost.
• Customization: Allowing users to change the dashboard to their specific needs and preferences.
• Data visualization: Presenting data through charts, graphs, and visual elements for easy analysis.
• Historical data: Storing and displaying data over time for trend analysis and decision-making.
• Integration: Connecting with Facebook and Instagram Ads accounts for real-time data.
• Export and sharing: Allowing users to export data and share reports with team members or stakeholders.

The Facebook Insights Audience report provides a detailed look at the users who liked the tracked Facebook page. This report allows you to see information about the age, gender, origin, and language preferences of your page's fans.

Note that Facebook creates Insights metrics, including age, gender, and location, only when a Facebook Page has gathered at least 100 likes . Once your page reaches this milestone, you can access this demographic data to deepen your knowledge about your audience.

Provide important details about the people engaging with your ads.

• Audience reach: Measures the total number of unique users who have seen your ads, giving you a glimpse of your campaign's exposure and potential reach.
• Audience engagement (likes, comments, shares): Show how actively your audience interacts with your ads.
• Demographic data (age, gender, location) : Provide information about the age groups, gender distribution, and geographical locations of the users engaging with your ads, allowing you to tailor your targeting. For example, schedule your ads to appear at times when your target demographic is most active on the platform, adjust the language and tone of your ad copy, etc.
• Interests and behaviors: Reveals the interests, preferences, and online behaviors of your audience, helping you understand what topics or activities resonate with your target demographic.
• Top-performing audiences: Identifies which specific audience segments or demographics are responding most positively to your ads. This helps refine your targeting strategies and focus your efforts on the most responsive groups.

CMO Dashboard

Key Features and Benefits and Benefits

• High relevance: Targeting direct ads to the most interested audience, increasing engagement and metrics by changing content according to the audience's needs.
• Cost efficiency: Reduces costs and optimizes return on investment.
• Higher CTR: Result in more clicks from genuinely interested viewers.
• Improved conversions: Leads to better conversion rates as content directly addresses the audience's needs.
• Improved ROI: Increases return on investment, making campaigns more profitable.
• Data-driven insights: Provides data to continually refine ad strategy based on audience behavior.

A budget report shows exactly where your advertising budget is going and how much you're spending on different ad campaigns. It breaks down the costs, for example, how much you paid for each person who clicked on your ad or for each sale you made.

If you see that one ad campaign is costing a lot but not bringing in many customers, you might decide to shift more of your budget to a campaign that's performing better.

Show where the advertising budget is going and help manage spending.

• Daily ad spend: This shows the amount of money spent on your ad campaigns each day, providing a detailed view of your daily advertising expenses.
• Daily / weekly / monthly budget allocation: Demonstrates how your advertising budget is distributed across various periods.
• Remaining budget: Displays how much of your budget is left to spend, allowing you to manage your spending effectively and avoid overspending.
• Cost Per Conversion (see the details on this metric in the Template #3 section above).
• Estimated Reach : Estimates the potential audience size your ad campaigns can reach.
• Spend by objective and Revenue by objective: Breaks down your ad spend / revenue based on campaign goals (conversion, page views, etc.)
• Ad spend tracking: Monitor your total ad spending across various campaigns and time periods.
• Cost analysis: Breakdown of costs, including CPC, CPA, and other cost-related metrics.
• Budget allocation: Understand how your budget is distributed among different campaigns and objectives.
• ROI: Calculate the profitability of your ad campaigns.
• Customization options: Change how the report looks and what data shows to focus on specific parameters.
• Historical data: Track spending and budget trends over time.

Access your free Google Looker Studio dashboard templates today!

First of all, define your goals and KPIs . If you plan to increase website traffic, your KPIs may include click-through rate (CTR) and website visits. Your goal can be "to boost website traffic, and KPIs are a 5% CTR and 10,000 website visits per month."

Then, select relevant templates that align with your goals and KPIs . If you're focused on lead generation, select a template that tracks form submissions and measures the number of leads acquired. To track leads acquired from your Facebook ads, you need third-party analytics tools, and you may need to set up custom tracking and reporting for this specific purpose.

When choosing Facebook Ads reporting tools,  find ones that you can adjust to fit your specific needs . For example, by  uploading cost data into Google BigQuery , you can connect costs with user actions on your website, calls to your call center, emails, and CRM system orders. This helps you analyze the impact of all your marketing efforts, both online and offline.

Facebook Ads reporting templates are starting points for analyzing your marketing campaigns. They come with standard metrics and KPIs that most businesses use. However, if you want to have a more detailed view of your ads' performance and match it with your unique business goals, custom reports are the way to go.

With custom reports, you can focus on the exact metrics that matter most for your business.

Custom reports are also adaptable and can change as your company grows and your goals change . You can set up an automatic import of data from Facebook Ads to Google Analytics 4 , which will save you time in the future.

To make the most of your Facebook Ads reporting, you might want to explore  advanced marketing analytics  solutions like OWOX BI.

OWOX BI offers a seamless solution for Facebook Ads and multi-channel marketing analytics, ensuring your data is not just accessible but also business-ready.

What does it mean?

You can merge it with data from other sources, creating a complete view of your marketing activities and their results. Whether you want to prepare custom reports or use pre-built templates , OWOX BI allows you to do so. And it doesn't stop there - you can visualize your data as you want, be it Google Looker Studio, Power BI, or Google Sheets.

With OWOX BI, you can access the information you need and get more out of your Facebook Ads campaigns.

Ready to Take Your Facebook Ads Analytics to the Next Level?

How do you measure the success of a Facebook ad campaign?

How do i analyze a facebook ad report, what is the best facebook ads report.

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30 Best Marketing Dashboard Examples and Templates [2023]

2,000 companies rely on us

Borys Vasylchuk

Jun 27, 2024

Create dynamic Facebook Ads reports or use the ready-to-go PPC templates with Coupler.io

A Facebook Ads report template is a must-have tool for obtaining insights into your Facebook Ad campaigns. It will help you understand which campaigns are successful and which aren’t, as well as analyze the outcomes of your campaigns properly and efficiently.  

However, choosing between native and custom report templates is always a challenge. So, from our experience, we decided to explain when you should go with a native solution and the situations where custom Facebook Ads report templates may be better.

10 best Facebook Ad report templates

We’ve collected 10 top Facebook Ad report templates and organized them into two groups:

• Free Facebook Ad report templates – you can explore and copy them without any signup or registration. 
• Paid Facebook Ad report templates – a paid subscription is required to use these templates.

The key selection criteria for the chosen templates are the following:

• Integrability – the templates should be easily integrated with your Facebook Ads account. 
• Usability – the templates should be easy to comprehend and use. 
• Actionability – the templates should provide you with actionable insights.

Here is what we’ve got.

Facebook Ad report templates available for free

1. facebook ads campaign report template.

Tracking your campaign results is crucial to know how effective they are and whether any changes are needed. The Facebook Ads dashboard below gives you a complete overview of your campaigns, covering the most important metrics. You can filter your data by campaign to analyze the performance of each of them separately.

This is an automated template that allows you to instantly visualize your data. You just need to connect your ad account and the destination app account, and you will get a copy of this report with your Facebook Ads metrics.

The best thing about this dashboard is that it’s self-updating. It’s powered by Coupler.io , a reporting automation solution, that regularly extracts fresh data from Facebook Ads and updates the metrics in the dashboard. You can specify a custom schedule for the updates and refresh the dashboard as often as every 15 minutes.

This will help you keep track of the key metrics in near real time, conduct continuous analysis, and make sure your marketing efforts bring good results. The template is available for Looker Studio, Power BI, and Google Sheets

Facebook Ads dashboard template in Looker Studio

Effectively manage and optimize your Facebook advertising campaigns, reaching your target audience in a data-driven way.

Facebook Ads dashboard template in Power BI

Get a detailed overview of your advertising campaigns’ performance using a dynamic Power BI dashboard template equipped with a no-code Facebook Ads connector

Facebook Ads dashboard template in Google Sheets

Monitor the performance of your advertising campaigns in Facebook and identify top assets to spend your budget wisely.

Template rating

2. Facebook Ads PPC report template with cross-channel connectivity

Our next template is more versatile as it can show the performance of not only Facebook Ads campaigns but also campaigns run on other ad platforms. It’s a PPC multi-channel dashboard template designed and powered by Coupler.io. This means you can connect it to LinkedIn Ads, Instagram Ads, Google Ads, and TikTok Ads to get a comparison overview of different metrics in one place.

So, you don’t need to check metrics on every platform separately. Also, such a marketing report is easy to share with clients and stakeholders.

The report allows you to track such metrics as CPC, CPM, conversion rate, and more. You can also apply different filters, select the needed date range, or view Facebook Ads data separately from other data sources. 

Coupler.io designed this template for different destinations including Google Sheets, Looker Studio (former Google Data Studio), Power BI, and Tableau. Pick the version you like most and get it for free.

PPC multichannel dashboard in Google Sheets

Use a PPC dashboard designed for Google Sheets to track the performance of your campaigns across multiple advertising platforms.

PPC multichannel dashboard in Looker Studio

Get a comprehensive PPC reporting tool to track the performance of your campaigns launched at multiple advertising platforms.

PPC multichannel dashboard in Power BI

Use a Power BI PPC dashboard for tracking and analyzing your advertising campaigns across multiple platforms.

PPC multichannel dashboard in Tableau

Track and analyze the performance of your advertising campaigns across various platforms using a one-stop PPC dashboard in Tableau

3. Facebook Ads & brand awareness report template

This Facebook Ads report lets you evaluate how your campaigns influence branded searches, so you can increase brand awareness.

The template is designed in Looker Studio. It collects data from Facebook Ads (ad campaigns) and Google Search Console (branded searches). As a result, you get a one-page report showing the comparison of ads and branded impressions. To use the template, connect your Facebook and GSC accounts and select the specific region where you run plenty of ads on Facebook. The Readme tab contains detailed getting started instructions.  

4. Facebook Ads PPC monthly budget dashboard template in Google Sheets

While the previous templates were built using BI tools (Looker Studio and Power BI), this Facebook Ads report is made in Google Sheets. It provides an overview of your monthly advertising budget.

It’s not a single-channel report. In addition to Facebook Ads, you can add data from other platforms, including Google Ads, LinkedIn Ads, and so on. However, if you want to use it solely for analyzing ad budgets on Facebook, you’re free to go. The report lets you track the dynamics of spending on advertising, understand your over/under budget during the year, monitor the average daily costs, and more.

Follow the getting started instructions on the Readme tab to connect your Facebook Ads data to Google Sheets

5. Facebook Ad reporting template in Google Sheets

If you get used to running reporting or analytics in spreadsheets, then check out this Facebook ad reporting template in Google Sheets by Supermetrics. The template contains a few tabs, with the first one dedicated to a high-level monthly report. Here you can see several ads metrics and their dynamics displayed with the help of sparklines in Google Sheets . 

Other tabs are mostly spreadsheets without any visualizations. They show detailed campaign performance, monthly performance, device stats, and age & gender stats. You can connect this template to your Facebook Ads account with the help of Supermetrics. However, the connection flow is not as smooth as with Coupler.io since you’ll need to install the Google Sheets add-on.

6. Facebook Ad test report template in Tableau

Let’s get back to templates built with BI tools. Now it’s Tableau’s turn. This Facebook Ads report template contains different ad performance metrics grouped by sections: campaign, ad set,  and audience. In addition to bar and column charts, you can also see a scatter plot as a visualization for the Distribution of Ad Sets by Spent.

The template is a work by an analyst at Exness. She shared her template on Facebook Ads performance via Tableau Public so you can download and use it for your project. However, unlike the previously mentioned options, this one does not provide you with a data connector.

So, you’ll have to handle the export of Facebook Ads data to the template yourself, for example, with the help of Coupler.io. You can easily automate exports of Facebook Ads data to either BigQuery, Google Sheets, or Excel. Any of these destinations can be directly synchronized with Tableau becoming a data source for your report.

Facebook Ad report templates that require payment

7. facebook ads performance template.

This Facebook Ads Performance template gives you a complete overview of the most important KPIs. You can check how your Facebook Ads campaigns are performing, zoom in on details, and analyze your ad data. 

The dashboard reflects such metrics as amount spent, impressions, conversions, clicks, cost per conversion, etc. It allows you to track changes over time and compare results to the outcomes received in previous periods.

8. Facebook Ads report template by Whatagraph

On the screenshot, you can only see a part of a long Facebook Ads Report: Traffic designed by Whatagraph. In total, it contains the following sections:

• Performance overview including the amount spent, number of impressions, CPC, CTR and other data.
• Engagement overview including comments, reactions, shares, etc.
• Ad performance including top campaign by CTR, top campaign by link clicks, and top 6 ads by link clicks.
• User insights including data breakdowns by gender, age, and device.
• Media insights including platform placement metrics (spend, reach, link clicks, etc.)

The template is available in a view-only mode. To use it, you need to create a Whatagraph account first.

9. Facebook Ads report template by Swydo

This Facebook Ads example report by Swydo allows you to track specific KPIs you need to help you or your client make insightful decisions. 

The template report is customizable, i.e. you can include pre-defined KPIs values and data visualizations (widgets). Also, it’s possible to include data taken from other sources, not only Facebook Ads, to get comprehensive insights across all paid campaigns you run.

10. Facebook Ads report template by DataMyth

And now, the last dashboard on our list of Facebook Ad reporting templates. We considered the options designed by Improvado, Dashthis, and other companies specialized in such solutions. However, in the end, the template provided by DataMyth got the most of our votes.

It’s a long report consisting of the following sections:

• Facebook Ads performance 
• Platform and placement performance 
• Objective performance
• Campaign performance
• Ad Set performance
• Ads performance
• Demographic performance
• Device performance
• Country/Location performance

Each section is accompanied by the Observations & Insights block which is generated based on the data imported and populated from Facebook Ads.

Native Facebook Ad reporting template

It’s most likely that you were not aware of out-of-the-box Facebook Ads reporting templates. However, if you read our guide on Facebook Ads reporting , you’ll learn that you can create Facebook Ads reports using one of three design layouts i.e. templates: Pivot table, Trend, and Bar.

Pivot table template for Facebook Ads reports

A pivot table is a form of data organization to derive helpful conclusions easily. This Facebook Ads report template is basically a spreadsheet where columns represent Facebook Ads metrics, and rows – breakdowns. The report created using the pivot table template will let you get more details and granularity of your ads data. Here is what it may look like:

Trend template for Facebook Ads reports

Do you want to make your ads report somewhat visually appealing? Then you can check out the trend template, which includes a graph containing up to 10 lines. Lines show different breakdown segments. They stretch along the YX plane, where the X-axis represents the time interval, and the Y-axis – metrics. This Facebook Ads report template works well to compare metrics and understand trends. Here is what the report may look like:

Bar template for Facebook Ads reports

The third native template for Facebook Ads reports is a bar chart. Similar to the trend template, the bar report can contain up to 10 bars, each representing up to 3 metrics. The groups of bars are represented by breakdowns. This template is good for comparing metrics across different sets of your data. Take a look at an example:

Why you should use a custom Facebook Ads report template

If the Native Facebook Ads reporting templates can meet your reporting requirements, then go ahead. They are pretty good for basic reporting and can work for small projects. You can juggle them around, however, it’s most likely that they won’t fit for more or less advanced analytics, which can grant actionable insights.

Most advanced business users tend to go with custom reports they can build on top of the data exported from Facebook Ads. Usually, the flow looks as follows:

• Select a tool for your custom Facebook Ads report. The options vary from spreadsheet apps such as Google Sheets to BI tools such as Tableau. Optionally, you can opt for one of the dedicated Facebook Ads reporting tools .
• Integrate the chosen tool with Facebook Ads to get data imported recurrently. For this, you can use such ETL connectors as Coupler.io or similar.
• Build a custom Facebook Ads report. You can do this with your own resources or by involving third-party data services.

Of course, Facebook Ads report templates can significantly simplify this flow since you won’t have to build the report from scratch. All you need to do is just connect the template to your Facebook Ads account to import data. So, let’s see what options you can consider.

Get data-driven insights from your Facebook Ads report template

Frankly, we don’t know which of these templates you’re going to choose. Maybe, the Google Sheets one will be a perfect choice for your team who may be used to running reports in spreadsheets. Or you may prefer the universal Facebook Ad reporting template by Coupler.io which allows you to combine data from multiple ad tools. 

If none of the templates look good to you, or you want to tailor any of these to your specific needs, then feel free to contact the data analytics consulting service by Coupler.io. Our squad of data analysts can help you with any task related to data transformation or visualization. Check other Looker Studio Facebook Ads templates that we’ve collected for you. Good luck!

Automate PPC reporting with Coupler.io

Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.

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The Ultimate Social Media Report Template 2022 (PPTX and Google Slides)

Social Strategy

Social media reporting is a nightmare. It takes countless hours to gather all the data, interpret it and make sense of all the metrics in order to extract the insights and inform future strategy.

The social media report template you’re using from 2 years ago probably won’t cut it either because social media evolves at a break-neck pace with metrics being deprecated or replaced, new channels emerging, new media formats launching and user behavior evolving in realtime.

That’s why we’ve created this 2022 Social Media Report Template containing all the vital metrics and measurements for Facebook, Instagram, YouTube, Twitter and LinkedIn. Best of all, it’s in PowerPoint PPTX format so you can edit it, remix it and make it yours!

Browse the full social media report template on Slideshare:

Step 1: Download the 2022 Social Media Report Template

This Social Media Report Template is based on a monthly calendar format. The majority of social media marketers report to their client or management on a monthly calendar basis.

Once you’ve downloaded the template, we’ll step through each part of the report to show you how to build it and importantly how to explain each section to your boss or client. We’ve also got a great article specifically about delivering social media analytics reports  too.

Save the PowerPoint template to your desktop and each time you create a new social media report, remember to select “Save As” so you retain a blank version of the template.

Or if you prefer the Google Slides version of the social media report template just hit the button below to save it to your Google Drive:

Step 2: Connect your Social Media Pages and Profiles

Login to Social Status and click Profile Analytics .

Wait, you don’t have a Social Status account?! No problem. It only takes a few seconds to sign up .

Once you’re in, simply connect your Facebook Pages, Instagram Business Profiles, Twitter Profiles, YouTube Channels or LinkedIn Company Pages. We’ll then fetch all your posts back in time and in a few moments you’ll be ready to start building your  social media report .

Step 3: Fill out the Social Media Report Template

Let’s run through each section of the report template and explain how its put together.

Multi-channel Executive Summary

This is arguably the most important slide in your report:

Depending on your client or boss, this may be the only slide they end up reading. In fact, in some organizations, they only share a single-page report with stakeholders. We need to remember that not everyone in the organization will be as interested in the full report as you or those in the social media team. There’s nothing wrong with this, it’s just a matter of presenting a report which meets the content expectations of the recipients. Some stakeholders will love a 20-page monthly report, others will think its way too much and some might even think its not enough. Make sure to gauge their report expectations up-front and then modify the report template accordingly.

The multi-channel summary contains a table which aggregates key performance metrics for Facebook, Instagram, Twitter, YouTube and LinkedIn into an overall tally in the “TOTAL” row. Think of this table as representing the typical marketing funnel but turned on its side with the top of the funnel towards the left and the bottom of the funnel towards the right.

Of all the possible social media metrics , only certain metrics can be summed:

• Posts by Profile
• Total Impressions
• Community Size (fans, followers, subscribers)
• Total Engagements
• Total Video Views
• Total Link Clicks

This is because these metrics are relatively similar (not identical) across these 5 social media channels. Keep in mind Total Link Clicks is not available on Instagram and YouTube.

The multi-channel summary also includes 4 rate metrics:

• Organic Reach Rate (ORR)
• Engagement Rate (ER)
• Video View Rate (VVR)
• Click Through Rate (CTR)

These rate metrics are averaged in the “TOTAL” row to provide an overall indicator of performance at each part of the marketing funnel (impressions at the top, engagements in the middle and link clicks at the bottom). If there was no activity for a particular metric, the related rate metric should appear as “N/A” instead of 0.00%, because zero implies there was underlying activity but extremely low performance.

At the bottom of this slide, are links to full metric explanations for each social media channel which go in-depth on what each social metric means, how its calculated, what the limitations are and how to explain them to your client or boss:

• Facebook Metrics Guide
• Instagram Metrics Guide
• Twitter Metrics Guide
• YouTube Metrics Guide
• LinkedIn Metrics Guide

Profile Analytics: Facebook Summary

The next section in the social media report template provides an overview of performance for your Facebook Page in 1 slide:

The green, grey or red boxes showing +/- or N/A indicate the percentage change for that metric compared to the previous month. If we look at “Posts by Page” we can see 7 posts were published which represents an increase of 5, meaning that the previous month only had 2 published posts.

Its important to remember that while Profile Analytics includes all organic + paid performance on published posts it does not include performance on unpublished posts (also annoyingly referred to in 4 different ways including dark posts, off-page posts, blind posts, ghost posts). Unpublished posts are ads which deliver straight to News Feed and bypass the Page. To see performance on these unpublished posts, you will need to refer to the Ads Analytics section of the report.

Top 5 Highest Performing Posts by Engagement Rate

The social media report template shows the actual posts in a very visual way sorted by highest Engagement Rate. Social Status represents posts as close to how they appear natively on the channel. You can also see all the available post metrics at the bottom of each post.

The orange bar indicates visually what percentage of reach was organic vs paid. These 5 posts had no paid reach so the bar is shown in a light orange color. Any paid reach is denoted in a dark orange color.

In this view, “Engagements” relates to Facebook’s roll-up metric which consists of 8 separate metrics as seen in the previous Facebook Summary slide, while “Interactions” relates only to Reactions + Comments + Shares.

Facebook Reach & Impressions

The next slide breaks down Reach & Impressions metrics on the left. In the middle, the post with the highest Reach for the month is highlighted and on the right, the monthly Impressions and ORR are compared historically to the previous 2 months:

Post Impressions are further broken down into organic impressions and paid impressions. Note that there is no “total reach” metric. Facebook unfortunately does not provide this metric and you cannot sum all the reach in each post otherwise you would end up double-counting people since reach is a unique metric. For more details on this, check our Facebook Metrics guide .

Facebook Page Growth

Some stakeholders care about page growth (fan growth), others couldn’t care less. Nevertheless, if you need to report on growth, we’ve got you covered. Social Status breaks down Page Likes by country and city and shows the net change in each country and city during the month:

The next slide shows the Total Page Likes by day in the left chart and also breaks down total Page Likes by gender and age groups. In the bottom right chart, this shows the net change in each gender and age group during the month. This can be interesting to see which demographics were gained and lost. This monthly movement in demographic groups is not available in Facebook Insights itself and is unique to Social Status!

Facebook Engagement

The Engagements slide follows a similar format to the Reach & Impressions slide with key metrics on the left, highest performing post by Engagements and historical month-on-month performance on the right:

Not all “Engagements” are created equal. Engagements are a roll-up metric meaning they are a sum of many metrics.

On Facebook, Engagements equals the sum of 8 metrics in total:

• Photo Views
• 3-sec Video Views
• Clicks to Play
• Link Clicks
• Other Clicks

Engagements is a tricky metric to benchmark cross-channel because each channel has a different number of possible metrics. So theoretically you aren’t “comparing apples with apples” when you benchmark, for example, Facebook Engagements vs Instagram Engagements.

For this reason, many marketers only benchmark the public interactions which for Facebook are Reactions, Comments and Shares. In the above example, the Engagement Rate (ER) on public engagements (6.52%) is vastly different to the ER on all engagements (44.58%). For more details on this, check our  Facebook Metrics guide .

Facebook Video Views

The next slide in the social media report template expands on all the video metrics:

3-second Video Views are the default video view metric on Facebook however Facebook also provides several other video view metrics which tell a much better story of true engagement on videos:

• 10-second Video Views
• 30-second Video Views
• Video Views up to 95% of the total length of the video

Facebook Link Clicks

The last slide in the Facebook Profile Analytics section covers link click performance:

Like Engagements, not all “Clicks” are created equal. On Facebook there are 3 types of clicks:

• Link Clicks: a click or tap on a URL in the post text or on a post call-to-action button
• Clicks to Play: a click or tap on a video play button
• Other Clicks: any other type of click or tap on a post including the “more” hyperlink to expand the post text, clicks on the profile picture, page name or post date

Facebook Ad Campaigns Summary

The next section of the social media report template covers Facebook Ad campaign performance. To complete this section, open Ads Analytics in Social Status and connect your Facebook Ad Account:

Once you connect your Facebook Ad Accounts you can retrieve ad performance for all 14 different Facebook Ad objectives. In the example above, we ran a Link Click objective and spent $100 in total promoting 1 campaign which reached 11,184 people in total.

Competitor Analysis Multi-channel Summary

The last section of the social media report template covers multi-channel competitor analysis. To complete this section, open  Competitor Analytics  in Social Status and connect any competitor Facebook Pages, Instagram Business Profiles, YouTube Channels or Twitter Profiles:

Keep in mind, because Competitor Analytics uses public data only, you are limited to reporting on public Interactions (Reactions, Comments, Shares). The Engagement Rate (ER) will also be divided by Page Likes  (or Followers) instead of Reach, since Reach is a private metric only available to Page or Profile Admins.

Facebook Competitor Analysis

The next slide breaks down performance specifically for Facebook and highlights top-performing posts by highest ER:

Instagram Competitor Analysis

The next slide breaks down performance specifically for Instagram and highlights top-performing posts by highest ER:

YouTube Competitor Analysis

The next slide breaks down performance specifically for YouTube and highlights top-performing videos by highest ER:

Save time and automate your monthly social media reports

While a social media report template is useful, its still very time consuming filling it in, screenshotting from Social Status and doing it all over again each month. With Social Status, you can create PDF, PowerPoint and Google Slides templates with a single click of a button. Upgrade to one of our paid plans, starting at just $29 per month to generate social media reports automatically. There are no lock-in contracts or minimum terms, you can upgrade and downgrade your account any time too.

Create your free account .

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Playful Facebook Report Template

Number of slides: 10

With a strong following in digital platforms, social media influencers have become a powerful channel for companies that want to promote their brands on the Internet. No matter what industry you work in, you will find several influencers with established credibility in different topics. The key is to identify those that connect with your target market. Are you working with influencers on your Facebook campaign? Create a social media report with this eye-catching Facebook Template where you can showcase goals, insights, actions, and the overall results of your digital campaign.

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Free Facebook Report Template

Influencer marketing campaign overview.

Start your presentation by giving a big picture of your influencer marketing campaign. Explain why you decided to partner with influencers, how you integrate them to the strategy, and outline the desired results. This particular slide features three text boxes to include your campaign goals.

Social Media Influencer Profile Slides

The Playful Facebook PowerPoint Template comes with two different slides to introduce influencers. The first one puts emphasis on four key aspects: what the influencer is good at, why people love him or her, what type of content they produce and what is the surprise factor or value that this person adds to the campaign. On the other hand, the second design allows you to display three influencers at once, which is ideal to compare profiles and see how their unique features are a fit to the campaign.

Facebook Campaign Results Slide

The most important section of your social media report: the results. Use the slide of content performance to share individual posts next to its engagement stats and the social listening slide to showcase the conversations around your campaign. Your audience will not only be captivated by the information you put in here but also by the vibrant illustrations these slides provide!

Facebook-themed presentation

This is a unique template enhanced with features of the famous social network like playful reaction icons, Facebook post frames and vector illustrations of young people in their mobile phones.

Micro influencers.

Don’t be fooled by the numbers. Influencers are not only celebrities with a following of six figures. Recently, micro-influencers have played a big role for brands that aim to reach a niche market.

Digital Marketing Agencies

In digital agencies, campaign presentations are an everyday task. The Facebook Template already features all the strategic sections you need to deliver your proposal in a creative and impactful way.

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