4 types of presentation styles

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

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Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an AI presentation maker tool to create presentations for you in your preferred style

Don't forget to share this post!

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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10+ Types of Effective Presentation Styles (Top Methods for 2024)

Do you need to make a presentation but aren't sure where to start? A good place to start is to choose your presentation style. 

After you've chosen your presentation style, choosing the template that you want to use will be easier.

In this article, you'll learn all about different kinds of presentations. You'll also discover when to use each type of presentation as well as some of the pros and cons of each.

Plus, we'll examine some professionally designed templates that work well with some types of presentations . And we'll sure some extra resources to help you learn more about presentation methods.

Let's get started!

What Is Presentation Style?

Are you asking what is presentation style? If you're planning a presentation, don't forget to consider presentation techniques and methods as part of your preparation.

Presentation style is how you give your presentation orally. When delivering public speeches or public presentations there are many different styles or ways in which you can give your presentation. 

In this article I'll cover over ten different presentation formats. I'll also give you the pros and cons of each style to help you choose which one's best for you.

But first, let's look at some great professionally designed template options that'll complement any presentation style.

Find Great PowerPoint Presentation Templates on Envato Elements

You may wonder why use a template? Making a PowerPoint presentation can take a lot of time. And it doesn’t always turn out looking how you want it to. Using a template in your presentation saves you time and ensures that your presentation turns out looking professional.

 Professionally designed templates already have presentation layout choices included. All you've got to do is add your information into the presentation layout and you're done. Templates can be easily edited to customize for your needs.

With a professionally designed template, you save time because the details are already taken care of. Designs that might take you hours to create (and wouldn't look half as good) are already there.

To find good templates, go to Envato Elements. You'll pay a low monthly fee to get unlimited access to download PowerPoint templates, graphics, images, fonts and much more.

5 Great PowerPoint Presentation Templates from Envato Elements

Here's a hand-picked list of great PowerPoint presentation templates from Envato Elements. They'll help you with many different types of business presentations:

1.  Minimalism Clean PowerPoint

Minimalism Clean PowerPoint has over 50 unique slides. Easily edit this template to suit your needs. This template is a multipurpose template. Use it for many different presentation purposes.

2.  PRESTIGE - Multipurpose PowerPoint V126

Prestige comes with 150 total slides and 30 unique slides. This template also comes with five color schemes to choose from. Easily add an image to the template by dragging and dropping the image into the image placeholder.

3.  NEXTZONE - POWERPOINT TEMPLATE

NextZone is a versatile PowerPoint template. This template comes with five premade color schemes. NextZone has a nice modern design that's professional looking.

4.  Strom PowerPoint Template

The Strom PowerPoint Template comes 30 modern slides. This template includes infographics and a picture placeholder. Strom PowerPoint Template comes with five color schemes to choose from.

5.  Koba PowerPoint Presentation

Koba PowerPoint Presentation template comes with over 100 unique slides. Icons, infographics and mockup devices are included with this template package. The Koba PowerPoint Presentation is a flexible template. Use it for many different presentation purposes.

Now, let's dive into our look at effective presentation styles.

10+ Different Types of Effective Presentation Styles

Here are more than ten common different effective presentation styles:

1. Visual Presentation Style

The visual style is great for anyone who wants to use your presentation to complement the main points of your speech. This visual presentation technique is perfect for people who have many important talking points. 

To use this technique, include a visual of what you are talking about in your presentation. You can also put graphs and charts in your presentation. 

Steve Jobs often used the visual presentation style. You can see an example of this in the YouTube video below:

Notice the visuals on the giant screen behind Jobs.

Here are some pros and cons of the visual presentation method:

Pros : The visual presentation technique is helpful if you've got a large audience. The visuals will let the audience see what you're discussing in your presentation. This style is great if you're discussing a product or something similar.

Cons : The visual presentation technique isn't for someone who doesn’t need visuals to explain what they're talking about. 

2. Coach Presentation Style

The coach presentation style is for energetic and charismatic speakers. This presentation style is a great style to use with an audience who needs to be sold on an idea. This presentation style works best if the presenter doesn't need to get into details.

Pros : The coach style allows you to connect with your audience using role-play and listener interaction. Use this style to sell an idea or sell a product. The coach-style is a great style to use in a conference type setting.

Cons : The coach-style of presentation isn't suitable if you're a naturally quiet person. In this style you don't go into details, instead, you're communicating the big picture. If you need to get into the details of what you're presenting, you might want to explore other styles.

3. Instructor Presentation Style

The instructor presentation method is great to use when you've got a complex subject to discuss. With this form of presentation high impact visuals help you get your point across to the audience. 

This presentation style is appropriate for anyone who is great at presenting and is comfortable with their subject. Former U.S. Vice President Al Gore often used this presentation method. If you want to use this presentation method, be sure to consider:

Pros : The instructor type of presentation is great if you like to use metaphors and figures of speech to help you make a point. This style is also appropriate for people who want to use impactful visuals to further your points.

Cons : The instructor type of presentation isn't meant for short presentations. A lot of preparation time will go into making or finding high impact visuals.

4. Freeform Presentation Style

The freeform presentation method doesn't use slides. This style of speaking is very impromptu. This presentation style is great for a presenter who has a short speech and knows their presentation points well. 

Here are some pros and cons of this technique:

Pros : The freeform presentation style is great for an impromptu meeting where you don’t have much time to prepare. This presentation style can also be used at networking events.

Cons : With this presentation technique if you don't know your subject matter very well it can make you seem unorganized. Freeform presentation style is better if you've got a short presentation time.

5. Storytelling Presentation Style

The storytelling type of presentation relies on stories and examples to make points in their presentation. This style is suitable if you've got a lot of time to present your topic. 

This type of presentation style is also appropriate for networking events and conferences. This presentation technique often has a question and answer session at the end of the presentation. A speaker who uses this presentation technique is neuroanatomist and author, Jill Bolte Taylor.

As you listen to the presentation, take note of the various stories that the speaker uses. By telling stories from her own life, Taylor captures the audience's attention. Here are the pros and cons of the storytelling presentation style:

Pros: The storytelling style allows you to connect with your audience through stories. With this style of presenting, it's okay to get emotional. The emotion helps you connect with your audience better.

Cons: The storytelling style is not for you if you don’t have anecdotes to tell. You also need to leave time for a question and answer session. If you don’t have time for a question and answer session, then explore other styles.

6. Connector Presentation Style

In this type of presentation, audience feedback is highly encouraged. The speaker will try to connect to the audience through their similarities. This presentation technique applies to sales presentations.

Some of the pros and cons of the connector presentation style include:

Pros : This style is great if you want immediate feedback on your presentation. The connector form of presentation typically includes a question and answer session with the audience.

Cons : In the connector form of presentation, the speaker must have similarities with their audience. If they don’t have similarities with the audience, then they're not connecting with them. This style also isn't for you if you don’t want immediate feedback on your presentation.

7. Persuasive Presentation Style

The persuasive form of presentation is where the presenter is trying to persuade the audience to their point of view. A sales pitch presentation is an example of a persuasive form of presentation. 

In a persuasive speech connecting with the audience through a similar experience or through emotion helps the audience relate to the speaker. If you're planning to use a persuasive presentation style, consider:

Pros : The persuasive presentation style is great if you use your hands a lot while speaking. This style is also great if you're selling a product.

Cons : If you don't need to persuade the audience of something, then you'll want to look into other styles. This presentation style is for people who are more experienced in presenting sales pitches or presentations.

8. Interactive Presentation Style

The interactive presentation method requires the speaker to interact with the audience in some way. The presenter can connect with the audience by passing out speaker notes or an outline before the presentation. 

The speaker could also interact with the audience by using a whiteboard or host a webinar. This style helps keep the audience engaged with what the speaker is saying. 

Here are the pros and cons and this presentation technique:

Pros : The interactive style of presentation lets the speaker pass out copies of their slides beforehand. This allows the audience to follow along with the presentation and fully absorb the information. It also gives the audience a place to jot down a few notes or questions.

Cons : The interactive presentation style is better with complicated subjects. If your subject matter is too simple the audience may not have anything to discuss.

9. Lessig Presentation Style

The Lessig presentation style was created by Lawrence Lessig, a professor of law and leadership at Harvard Law School. This presentation method requires that the presenter only spends fifteen seconds on each slide. If there's text on the slide it's the speaker’s exact words. 

This style of presentation is great if you've got to present to a large audience. The rapid pace of this presentation style can keep the audience focused and engaged.

As Lessig speaks, you'll see how quickly he moves through the various slides. Also, notice the slides that contain what he says, word-for-word.

Pros : The Lessig style of presentation is great for a presentation where you've got a lot of talking points to get through in a short period of time. 

Cons : The Lessig style is for experienced presenters. If you don't have a lot of experience presenting you may want to try a different style. This style is also not for you if your presentation requires charts and graphics.

10. Educational Presentation Style

The educational type of presentation is for a speaker who is teaching the audience. Use this style if you're demonstrating a new product. You can teach the audience about the new product you're selling or offering.

Pros : The educational presentation style is fitting if you've got videos and other visuals to show your audience. You also can put extra information on the slides that you may not verbally discuss.

Cons : It may take a while for the audience to listen to you. If you've got more than one subject to discuss it can be too confusing for the audience.

11. Data Scientist Presentation Style

The data scientist presentation style relies on facts, data, analysis, and statistical information to backup and explain their main talking points. This type of presentation is perfect when you need to pitch the idea and back it up with factual claims. It works really well in a business setting when your audience is more interested in hard data rather than storytelling.

Pros: The data scientist's presentation style helps prove a point and persuade your audience. It also helps break down complex data into a more visually appealing presentation formats.  

Cons: Be sure to include other types of slides in your presentation too. Otherwise, your presentation can come off as dry if it has nothing but data.

5 Quick Tips To Help You Choose Your Presentation Style

So now that you know different presentation formats, it’s time to settle on one. But which presentation style should you choose? Here are five quick tips that'll help you decide which presentation style would be best for your presentation: 

1. Consider the Topic of Your Presentation

First, consider the topic of your presentation. Are you presenting a body of work or are you trying to educate your audience?

This can be the single most important factor in helping you decide which presentation style to use. 

Be PowerPoint Presentation Template works well with different topics.

2. Consider Your Audience

You also need to consider your audience. Are you presenting a brand new group of people or does your audience consist of people who already know you?

If you’re presenting to a brand new audience, it’s a good idea to opt for the interactive or connector presentation styles. This ensures your audience remains engaged throughout the entire presentation. 

3. Decide On Your Call To Action

Your call to action or the purpose of your presentation is another important element to keep in mind. If you’re trying to raise brand awareness a coach or storytelling presentation would work well. But if you’re trying to secure funding or get your audience to buy your product, educational, persuasive or data scientist presentation styles might work better. 

The B2B Marketing And Sales PowerPoint Template has several effective slides that can be used for call to action slides.

4. Combine Different Styles for a More Effective Presentation

All the presentation styles above are highly effective when you’re giving a very targeted presentation. But you can also make your presentation more effective by combining different presentation styles. 

5. Save Time With a Template

No matter which presentation style you choose, start with a professional template. Not only will most of the work be done for you when it comes to design and content type, but your presentation will also look polished and unique.

Ciri PowerPoint template has a professional and clean look suitable for all kinds of presentations.

Learn More About Different Types of Presentations

Are you still wondering about presentation methods and effective presentations styles? We've got a wealth of resources on presentations and presentation methods. Here are a few tutorials you may want to review:

You may also want to download a copy of our free eBook that explains how to make a business presentation:

Download a Premium PowerPoint Presentation Template Today!

In this article, you read about different presentation techniques . So, you should be ready to start your presentation. Choose one of the presentation techniques that's best for you. Then, download a PowerPoint presentation template today to save time and ensure a professional presentation .

Editorial Note: This post has been updated with contributions from Brenda Barron . Brenda is a freelance instructor for Envato Tuts+.

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11 different types of presentation styles.

Presentations have several use cases. Designing an effective presentation is a skill and a task. Since different situations call for various types of presentations, it can be confusing to choose a specific presentation style.

Let’s explore eleven different types of presentations and where to use them. From informative to persuasive, motivational to instructional, we’ll cover each type in detail, providing tips and strategies to help you deliver powerful and engaging presentations that leave a lasting impact on your audience.

Bonus:  AI Presentation Maker – The Effortless Way to Generate Presentations

So, let’s dive in and discover the secrets to mastering the art of presentation!

Purpose of a Presentation

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• Informing:  The primary purpose of a presentation is to provide information to the audience. It can include updates on the progress of a project, sharing research findings, or presenting data and statistics.
• Persuading:  Another purpose of a presentation is to persuade the audience to take a specific action or to change their thinking about a topic. It can include presenting a proposal, making a sales pitch, or advocating for a particular cause.
• Educating:  Presentations can educate the audience on a particular topic, such as teaching a new skill, demonstrating how to use a product, or sharing insights on a subject.
• Entertaining:  In some cases, the purpose of a presentation can be to entertain the audience. It can include delivering a keynote speech at a conference or event, performing a stand-up comedy routine, or using humor and storytelling to engage and captivate the audience.

Bonus:  10 Insanely Creative Presentation Ideas You Can Steal

11 Different Presentation Styles

To ensure that the presentation resonates with your audience, it’s crucial to understand the type of presentation. Let’s take a closer look at different presentation styles:

1. Educational

An educational presentation aims to teach or inform the audience about a specific subject or topic. It is usually structured around a clear learning objective or outcomes. It facilitates understanding, retention, and engagement with the presentation material.

You can include a range of visual aids like charts, graphs, images, or videos to illustrate and reinforce key concepts. This presentation style includes interactive elements like quizzes, activities, or group discussions to enable deeper learning.

Examples of educational presentations are lectures, workshops, training sessions, webinars, and e-learning modules.

2. Instructional 

An instructional presentation provides step-by-step guidance on how to perform a particular task or activity. The goal is to help the audience understand and follow instructions or procedures that will enable them to accomplish a goal or objective.

Instructional presentations typically involve clear and concise explanations of each step in the process, with visual aids such as diagrams, illustrations, or videos to help demonstrate the steps visually. You may also use props or other tools to help illustrate key concepts.

Instructional presentations include tutorials, how-to guides, product demonstrations, and training sessions for specific skills or processes.

Bonus: 10 Ideas For Impactful Presentation Openings

3. Motivational 

A motivational presentation inspires and energizes the audience, encouraging them to take action or adopt a particular mindset. The goal is to create excitement, enthusiasm, and empowerment in the audience, motivating them to strive for personal or professional success.

It features powerful storytelling, personal anecdotes, or quotes that convey a positive message or reinforce key themes. Visual aids such as slides, videos, or props can illustrate key points or create an emotional connection with the audience.

Keynote speeches, team-building events, and personal development workshops are examples of motivational presentations.

4. Persuasive 

A persuasive presentation convinces the audience to adopt a specific viewpoint. The goal is to persuade with a particular idea, product, or service. To create a persuasive presentation, identify and understand the needs and desires of the audience and tailor the content accordingly.

The presentation will often include a clear call to action with statistical data, case studies, testimonials, or other evidence to support the argument. Storytelling or personal anecdotes create an emotional connection with the audience and reinforce the key message.

A persuasive presentation can be for sales pitches, marketing presentations, and political speeches.

Bonus: Crafting Compelling Sales Pitches: A Step-by-Step Guide with Free Presentation Maker

5. Problem-Solving 

A problem-solving presentation identifies, analyzes, and solves a specific problem. It presents a clear and logical approach to solving a problem and gaining the audience’s buy-in and support for the proposed solution.

The content involves identifying and analyzing the root causes of a problem and proposing a viable solution. The presenter can use diagrams or flowcharts to illustrate the problem and proposed solution. It can also include a plan for implementing the solution and a timeline for achieving results.

Problem-solving presentations can be related to business proposals, project plans, and research reports.

Bonus:  5 Online Presentation Tools That Will Make Your Deck Stand Out

A visual presentation emphasizes the use of visual aids to convey information. It uses graphics, images, videos, or other visual elements to enhance the audience’s understanding and retention of the presented material.

Visual presentations can be in different forms – slideshows, videos, infographics, or posters. For those seeking to engage audiences with various design templates , leveraging such resources can significantly enrich your presentation’s visual storytelling. They communicate complex information quickly and clearly, or when you want to create a memorable and engaging experience.

You may use various techniques to create a visually appealing presentation, such as color schemes, typography, and layout design. You can use it for marketing campaigns, educational materials, and scientific presentations.

7.StoryTelling Presentation

Humans connect with stories. This presentation style weaves a narrative around your message, making it relatable and memorable. It captures the audience’s attention and makes complex concepts more relatable.

It’s a powerful presentation style for product launches, case studies, brand building, and social change initiatives.

8. Data-Driven Presentation

Numbers speak volumes. This presentation style heavily relies on charts, graphs, and other data visualizations to present complex information clearly and compellingly. Market research presentations and financial reports often utilize this approach.

Bonus: 8 AI Presentation Makers That Will Help You Win Over Your Audience

9. Live Demonstration Presentation

Show, don’t tell! This presentation style showcases a product, service, or process in action, allowing the audience to experience its value firsthand. 

You can show how something works or how to perform a task step-by-step.

Product demos, software walkthroughs, and scientific experiments are examples of this type of presentation.

10. Interactive Presentation

Interactive presentations encourage audience participation and engagement through polls, quizzes, Q&A sessions, or group activities. They’re ideal for workshops, brainstorming sessions, or team-building events where collaboration and interactivity are essential.

Bonus: 7 Key Elements to Include in Your Sales Strategy Presentation

11. Status or Progress Report Presentation

Status and progress reports are vital tools for keeping stakeholders informed about project advancement, challenges, and next steps. But simply reciting data points won’t win over your audience. Crafting a compelling presentation is crucial to ensuring everyone stays invested and aligned.

Software development projects and marketing campaign needs this presentation style.

Simplified: Your Only Needed Presentation Maker

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Source: Simplified

The AI presentation maker enables you to create outstanding presentations in a few steps. Start by going to the Design Dashboard and clicking “Generate with AI.” Then, choose “AI Presentation,” input your presentation topic, and click “Generate.” The AI Presentation Maker will automatically create a visually appealing and customizable presentation in seconds.

Simplified indeed simplifies making presentations and is all you need to create a powerful and engaging presentation.

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Presentation Types and Styles Explained

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From high school, then all through college, and now in the workplace — presentations have been a pillar of passing down knowledge to various audiences. 

But, what are presentations? 

They are a tool used to inform and educate audiences in a fun and informative way. 

Well, that is the simple way of explaining their purpose and meaning. 

We want to dig in deeper, and that is what this article will bring to you — a deeper understanding of different types and styles of presentation, so you never get overwhelmed or confused when you need to make a presentation. 

We will discuss: 

• Different types and styles of presentations,
• The purpose of using presentations in the workplace, and 
• How to utilize and recognize types and styles of presentations.

We will also show you: 

• Famous presenters for each style, 
• How you can use each presentation style, and
• A quote for each style to work as a useful reminder if you ever get confused.

Let’s dive in, shall we?

What are the purposes of presentations?

Sometimes, when a term is widely used, to the point where we subconsciously know the meaning and its purpose, it’s hard to pinpoint the true definition from memory. 

So, let’s start with the basics — what is the definition of presentations? 

Presentation is a manner of passing down knowledge from the speaker to the audience. A presentation can be a: 

• Demonstration,
• Lecture, or 
• Speech. 

The purpose of a presentation is whatever goal you set up to achieve. Those goals can be:

• To educate, 
• To persuade, and/or 
• To entertain.

According to LinkedIn’s article 4 goals for any speech, pitch or presentation , when you combine the goals we mentioned, your presentation will become powerful, meaningful, and impactful. The goals mentioned above are general and can be applied to any situation. Different types and styles of presentation can lead to different results. With the right type and style, you can: 

• Better your work and image with clients,
• Be more effective when presenting new ideas or solutions, and
• Ensure more progressive career growth.

These are only some of the business goals you can achieve with the right presentation type and presenting style. The more types and styles you try out, the more skillful you become, which helps you achieve your goals more efficiently.

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What are the different presentation types?

Presentation types illustrate the way you structure your presentation . 

We’ve mentioned the 4 purposes of presentations — every goal or purpose corresponds to a certain type. Before you can choose a structure, you need to answer the question “ What is the purpose of this presentation? ” 

And methods and techniques, which we’ll talk about later, help you maintain that structure.

Once you know what you want to achieve with your presentation, you can choose its type. 

Here’s what you need to know about each presentation type:

Type #1: Informative presentations 

Informative presentations are analytical and, as the name states, informative. With this type of presentation, your end goal is to inform and educate . 

Your audience only has to listen and soak up all the knowledge that is given by you. 

With this type of presentation, you can report on new findings and new data or deliver a lecture. 

Since the goal is to educate, your presentation must be precise and correct. Make sure that the information you are communicating has real value. When presenting, try to engage your audience with visuals of your data to help them understand.

Type #2: Persuasive presentations

To use persuasive presentations, you must answer the question “ What do I want my audience to do after listening to me ?”

The point of this type of presentation is to persuade your audience, change their minds, or offer a new point of view, so that they take action .

Persuasive presentation comes in handy if you are presenting a new product or a service and you want your audience to feel the urge to buy said product.

When you use this presentation type you must exude confidence, since you are your audience’s only source of information for your product. 

Type #3: Motivational presentations

You’ve probably heard of motivational speakers, and if you haven’t, here’s a quick crash course. Motivational presentations have a purpose to inspire and change people’s minds . 

Most people who use this type of presentation have a story to tell. These people use their own experiences as key points in their presentations to help the audience to relate to them. 

Since the goal is to inspire and change people’s minds, you have to have a powerful topic to discuss. 

Remember to cater to your audience and adjust your presentation to them and their level.

Type #4: Instructive presentations

Instructive presentation is technical, precise, and often longer than other types we mentioned. This type is here to offer instructions to an audience. 

So, if your goal is to explain step by step how to achieve a goal or do a task— an instructive presentation should be your choice. 

When you are delivering this type of presentation you need to make sure that every instruction is clear, understandable, and easy to follow.  

How to determine which presentation type you should use?

To choose the correct type for your presentation, you must determine your goal. Once you have your goals clear, it will be easy to see which type works best with your presentation. 

Here are some helpful questions that will help you to narrow it down to one type: 

• What do I want the audience to take away from my presentation?’
• What am I trying to give the audience? Is it information, a lecture, or a look into a new product/feature?
• What obstacles are keeping me from delivering my presentation effectively?

Determining the correct type for your presentation is a trial-and-error process. You will find that some types are more your speed, while others might give you trouble. But, keep in mind that the end goal should always be to give your audience what they came for. 

No matter which type you prefer, they all exist for a reason. Give them all a chance, and remember that practice makes perfect.

Presentation methods and techniques

When you define the type of your presentation, it’s time to get into methods and techniques for delivering a presentation. 

There are a lot of ways you can deliver your presentation, and here is our take on it. 

Presentation methods

A method is how you approach your problem . 

When it comes to presentation methods, we linked them with public speaking. Methods cover:

• How you choose to deliver your presentation and 
• How you structure your speech. 

Here are the 4 main methods:

Method #1: Impromptu or unscripted 

The impromptu method applies to speeches that are: 

• Not prepared , 
• Emotionally charged, and 
• ‘Given on the spot’. 

This method of speaking is purely done by improvising, so there are no written rules on how it should be done. 

Improvising and making up your speech as you go is not a wrong way to deliver your presentation. Still, instead of basing your entire speech on your ability to ramble on, incorporate this method in segments where you see fit or feel inspired to do so. 

Method #2: Memorizing 

The memorizing method implies that the speaker needs to know their speech word for word. 

It is mostly used in oratory contests for high school and college students. This method is difficult, and you would need to spend a lot of time reading and memorizing your text.

But, this method is the easiest when it comes to performance anxiety. Since the text is perfectly constructed and your only job is to memorize and relay it to the audience, it’s less nerve-racking. 

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If you struggle with anxiety before a presentation, we have an article to help you with that: 

• How not to be nervous for a presentation

The memorizing method, while being challenging at its core, can be freeing once the speaker is on stage. With this method, you can practice your body language to go with the text. And since the text is scripted and perfected, the speaker can move around the stage as they see fit.

Method #3: Extemporaneous

Extemporaneous is a synonym for impromptu and unscripted — so why is a synonym to a method we’ve already covered, now a completely new method? 

Well, that is because when it comes to the extemporaneous method, we think of a speaker that allows help during their performance . 

The extemporaneous method is a combination of the first two methods we mentioned. This method allows the speaker to prepare their speech and use notes and key points as an aid to keep on course. However, they will not learn their presentation by heart, but use their own words and speak in a conversational manner.

Method #4: Scripting 

The scripting method used to require a written speech from which the orator reads to the audience. Nowadays, we can see this method used by news outlets, with a teleprompter. 

So, to make use of this method, you need to write down your speech and read it proficiently to your audience. 

When it comes to in-person presentations and public speaking, this method is not the go-to. 

You shouldn’t spend the whole presentation just reading off of papers. When we present, we need to maintain eye contact and overall connection with the audience — and holding a piece of paper in front of the audience will get in the way of that connection.

Presentation techniques 

Presentation techniques are what you use before and during the presentation to make it compelling, informative, and easier to understand . 

Here are some of the techniques that we find quite useful: 

Technique #1: Practice

As a presenter, you want to make sure that everything goes smoothly — and for that to happen, you need to practice. The key to giving the best presentation is to practice relentlessly. 

Some useful tips to help you make the most of your practice are to: 

• Practice in front of a friend. — Practicing in front of a friend will not only help you with performance anxiety, but a friend might also have some useful tips on how to perform better. 
• Film yourself practicing. — When you film yourself giving your presentation aloud, it will help you to get used to cameras and the spotlight. Also, the camera will capture every mistake you make, and from there you can see what needs to be worked on.
• Practice in the auditorium. — It will do you good if you can practice giving your presentation in a meeting room or the auditorium. If you practice in the place you will be presenting, you will get used to the space, and it will be familiar to you on the day of your presentation.

Technique #2: Use visuals 

There is no need to overwhelm your audience with endless blocks of text. Think about how you can transform the data or information into a simple visual . 

The important thing to remember is that your audience might not be on the same level of knowledge as you. So, use visuals to help them follow your point. 

Technique #3: Incorporate stories 

No matter how informative and to the point your presentation is, including a story that is illustrating your point can be very helpful to your audience. 

Not only is storytelling a great way to engage and entertain your audience, but it is also a great way to show how your information is relevant to real-world events.

If you are curious to see what more you can do to prepare for your presentation, check out our article: 

• How to prepare for a presentation: Your 9-step guide to a successful presentation

Technique #4: Incorporate appropriate style 

Your presentation style is how you choose to deliver your presentation as a speaker. Style builds on the methods we have mentioned earlier, and it comes down to how you choose to speak to your audience. You can be a storyteller or a coach to your audience, and with each style comes a different influence. 

Methods and techniques are a great starting point when you are approaching your presentation structure and topic. 

But, there are different styles of presentation that you also should consider before walking up to that stage. Let’s learn more about them.

What is a presentation style?

A style is your preferred way of doing things, and when it comes to presentations, a style is how you choose to deliver your speech . Everything from your vocabulary to your tone defines your presenting style. 

If you are not sure what your personal presentation style is, you can always pick and choose from the already-established styles. Those include: 

• Storyteller, 
• Instructor, 
• Closer, 
• Connector, 
• Coach, 
• Lessig style, and
• Visual style.

Let’s get into more detail about each one of them.

Style #1: The Storyteller

The storytelling style consists of a (usually personal) story or anecdote. 

This style is used when the presentation doesn’t have any data or numbers that need to be explained. 

You can use this style to emphasize your point and to easily relay your goal to the audience. 

The storytelling style is great for the beginning of the presentation, as it is there to capture the audience’s attention. 

Formality level for the Storyteller style: Low

Since this style uses the speaker’s personal experiences and anecdotes to help the audience relate to the topic easily, the language used is conversational. There is no need for any excessive formality , and the speaker can address the audience in a friendly and familiar tone.

The Storyteller style characteristics

What characteristics should you be aware of when you want to utilize this style? 

The vocabulary that storytellers use is simple and conversational. Think about how you tell a story to your friends, colleagues, or family. Once you have that in mind, becoming a storyteller on stage won’t be a problem. 

Since the formality level is low, there is no need to overcomplicate things or to use synonyms for words that already have simpler and more known versions. 

Your story should have an introduction, where you will introduce the problem. Then, you can move into the main plot point that explains your topic. And finally, you should have a conclusion where you can circle back to the beginning and where you will untangle the web you cast and leave your audience with a final thought.

The pros of the Storyteller style 

Now let’s look at some of the pros of this style: 

• It’s easy to follow. 
• It illustrates your problem and solution in a creative way.
• It’s relatable and, therefore, more influential to the audience.

The cons of the Storyteller style 

Here are the cons of being the storyteller type: 

• A story that’s too long or not interesting enough can leave your audience bored. 
• Getting too caught up in the story can make your presentation longer than it should be.

Who is the Storyteller style best suitable for?

This style is great if you want to truly connect with your audience and have them feel as if you speak to them, rather than at them. Many people don’t like to be lectured, and if you are trying to make a point or a message stick out, try out the storytelling style.

Famous presenter with the Storyteller style

The storytelling style is preferred among TED talk speakers. 

But, when we think of storytelling, one particular speaker comes to mind — Nick Vujicic. He overcame great obstacles and has learned how to take what’s best from life. So now, when he tries to spread his message of endurance, he puts his trust into the storytelling style and lets his emotions and experiences speak to his audience. 

Quote by Nik Vujicic that embodies the Storyteller style

“ What really matters are the lives you touch along the way and how you finish your journey .” ― Nick Vujicic

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Style #2: The Instructor

The instructing style of presenting shares some traits of the storytelling style. It still uses the power of metaphors to get the message across to the audience. 

But, the difference is that the instructing style has more of a commanding voice . The instructor can carefully align the story and the data in a logical and compelling manner, leaving the audience convinced and educated.

Formality level for the Instructor style: Medium

A lot of politicians use the Instructor style when they are trying to influence a larger crowd. Since this style has a higher formality level than the storytelling one, it allows the speaker to use more serious vocabulary and address the audience as superior. 

The Instructor style characteristics:

The Instructor’s style is characterized by logic and command. As we mentioned, the speaker who is fond of the Instructor’s style needs to be able to handle the facts and connect with the audience. 

So, the main characteristics of this style would be: 

• More formal use of language, 
• Commanding voice, and  
• Persuasive nature.

The pros of the Instructor style 

Let’s take a look at some of the pros of this style: 

• It helps get a complicated message across. 
• It’s persuasive. 
• It’s fairly easy to use. 

The cons of the Instructor style 

Here are some of the cons to be aware of: 

• The speaker could be deemed distant or cold. 
• The audience can lose interest if the presentation is too focused on pure data. 

Who is the Instructor style best suitable for?

This style is great if the speaker has a complicated topic to discuss with a less knowledgeable audience. This style is used mainly for lectures and political speeches. 

Famous presenter with the Instructor style

A famous presenter with the Instructor style is none other than the former Vice President of the United States, Al Gore. He uses metaphors, data, his own personal experience, and even visuals to bring complex issues closer to a wide audience.

Quote by Al Gore that embodies the Instructor style

“ When you have the facts on your side, argue the facts. When you have the law on your side, argue the law. When you have neither, holler. ” — Al Gore

Style #3: The Closer style

The Closer style of presenting is a style that demands action from the audience . Presenters who opt for this style want their audience to not only learn something new but to get up from their seats with a newfound urge to make a change. 

This style is a personification of a call to action. The presentations made in this style are short, since the speaker has a goal in mind. They then use this style to convincingly reach said goal.

Formality level for the Closer style: Medium

This style is a great tool to connect with the audience. So, to make a connection between the speaker and the audience, the formality level drops. But instead of treating the audience as friends, the speaker simply talks to them. 

The Closer style characteristics

The Closer style is persuasive and somewhat commanding. People who are fond of the Closer style cut right to the chase and make their audience get to a decision. With this presentation style, there are no boring statistics or data. The key points are clear and delivered with a short and clear explanation.

The pros of the Closer style 

Here are some of the pros of the Closer style: 

• The presentation is short.
• The Closer is confident and knows how to deliver a point.
• The audience rarely gets bored with this style.

The cons of the Closer style 

Take a look at some of the cons of this style: 

• Some audiences aren’t ready to make a quick decision.
• Some audiences might feel that this style is too harsh or rash.

Who is the Closer style best suitable for? 

The Closer style is best to use when you need your audience to make a decision or to give them the urge to make things happen. 

This style is mainly used by CEOs and salesmen.

Famous presenter with the Closer style

Many presenters use this style, but the one that stands out the most is the philosopher Ruth Chang. She has delivered great presentations on how to make hard decisions. She keeps her presentations short, sweet, and straight to the point. 

Quote by Ruth Chang that embodies the Closer style

“A world full of only easy choices would enslave us to reasons.” — Ruth Chang

Style #4: The Connector style

The Connector style speaker is most comfortable engaging with the audience . Some could say that the storytelling style is very similar to the Connector in that sense. Both styles base their presentations on the connection with the audience. The difference here is that the Connector is both a presenter and a member of the audience — and they are comfortable in both roles. 

This style of presentation (as the name suggests) allows the speaker to connect to the audience, and therefore deliver the materials easier. One way that this style connects the speaker and the audience is through Q&A.

Formality level for the Connector: Low 

Since this style’s main purpose is to connect the speaker to the audience, the formality level is low. The speaker appears as one of the audience, even though they are on stage. To keep the audience engaged and get them to ask questions, the Connector treats the audience as friends and acquaintances. 

The Connector style characteristics

The user of this style needs to appear as if they are one of the members of the audience, but they just happen to be on the stage instead in a seat. One of the main characteristics that stand out for this style is the eagerness of the speaker to engage with the audience. When a speaker is a Connector, they will constantly ask questions and listen to the audience’s opinions.

The pros of the Connector style

Let’s take a look at the pros of this style: 

• The audience is engaged and encouraged to participate.
• The presentation flows at a relaxed pace.
• The audience feels connected to the subject.

The cons of the Connector style

• Audience might not be comfortable with asking questions.
• The presentation might be longer than planned. 
• Too many opinions will derail the presentation.

Who is the Connector style best suitable for?

The great thing about the Connector style is that it can be used in any presentation and any setting. Since the main goal of this style is to connect the speaker and the topic with the audience, there are no rules or limits as to where it can and where cannot be used.

Famous presenter with the Connector style

Padraig Hyland is a TED Talk speaker and a specialist in audience engagement, so it is only natural that he uses the Connector style. He has delivered countless speeches on how to be a great presenter and how to connect with any audience.

Quote by Padraig Hyland that embodies the Connector style

“ To successfully navigate the current disruption, organizations need to nourish their authentic leadership voice and create a new story that engages their people on the journey .” — Padraig Hyland

Style #5: The Coach style

What is a coach? In every sense of the word, a coach is a person who guides you, teaches you, and helps you achieve your goals. 

It is the same with the coaching style. The person who uses this style guides their audience with their own enthusiasm for the subject. The Coach style is mainly used in motivational speeches, as it allows the coaches to interact with the audience and share knowledge on a topic they feel passionate about.

Formality level for the Coach style: Medium

The Coach style serves as a guide . It gives the speaker freedom to use their knowledge and personal experience to drive the audience to feel the same passion about the subject as the speaker does. To achieve that level of familiarity with the audience, the formality level drops, and the speaker talks to the audience as a teacher and, well, as a coach would.

The Coach style characteristics

The Coach style allows the speaker to guide their audience from point A to point Z, through knowledge and passion, which makes the presentation interactive and informative. 

This style of presentation can be seen in motivational speeches, lectures, and speeches delivered by sports coaches. The main characteristic that follows this style is that it is delivered by enthusiastic speakers.

The pros of the Coach style 

Here are some of the pros of this style to look into: 

• It allows the speaker to connect to the audience through enthusiasm. 
• Presentations in this style are interactive and engaging. 
• It gives the audience step-by-step instructions on the topic.

The cons of the Coach style 

Let’s examine some of the cons: 

• The speaker’s passion can be overwhelming to the audience.
• The speaker can forget to ask for feedback . 

Who is the Coach style best suitable for?

The Coach style, since it serves as a guide, is commonly used by motivational speakers and in self-help presentations. 

They tend to choose this presentation style because it allows them to connect with the audience while still delivering a detailed step-by-step on the topic they are discussing.

Famous presenter with this style

There are a lot of motivational speakers today that are a fan of the Coach style, but the one that caught our attention is Mel Robbins. She is a lawyer and a motivational speaker that helps her audience to form healthy habits and attain discipline to achieve their goals.

Quote by Mel Robbins that embodies the Coach style

“ You have been assigned this mountain so you can show others that it can be moved .” — Mel Robbins

Style #6: The Lessig style

If you are in a time crunch, but you have a lot of material to cover, then the Lessig style is the perfect style for you. 

The Lessig style was invented by Lawrence Lessig, and it states that a speaker should spend only 15 seconds on each slide or point during a presentation . This style usually agrees very well with the visual style. 

Since not all presentations have slides, this style cannot be used with any type of presentation. However, if you have too many slides and too many points to make, then the Lessig style can help you use your time slot well.

Formality level for the Lessig style: Depends

The Lessig style is not a style of speaking per se, but a style for presentation time management . So, the formality of the language you use will be up to you and your topic. You can decrease or increase the formality level and the Lessig style would still be the same.

The Lessig style characteristics

The main characteristic of this style is that it includes slides or at least some visual aid. 

This style is also the one that is not concerned with your verbal cues and style of speaking. If you choose to try out this style you can combine it with any of the styles we previously mentioned.

The pros of the Lessig style 

Here are the pros of this style: 

• It’s easy to use. 
• It helps you keep track. 
• It saves time.

The cons of the Lessig style

Here are some of the cons of this style: 

• It is not applicable to presentations without slides. 
• Sometimes the suggested 15-second rule isn’t enough. 
• The presentation may feel rushed or unfinished.

Who is the Lessig style best suitable for?

The Lessig style bases its rules on slides and visual aids, so it’s best suitable for presentations that consist of slides. The topics for this style are endless, and it is up to the speaker to see where this style works best in their presentation.

The most logical choice is, of course, the founder of this style — Lawrence Lessig, a lawyer and a political activist. 

Quote by Lawrence Lessig that embodies the Lessig style

“ Technology means you can now do amazing things easily .” — Lawrence Lessig

Style #7: The Visual style

Presentations can be all about the slides, data, or videos, and there are also powerful presentations that are delivered with only the speaker on the stage. But, technology is not something to shy away from . There are great advantages to using technology and feeding your audience with visuals that will support your claims. As they say, a picture is worth a thousand words. 

Formality level for the Visual style: Depends

The formality of this style doesn’t depend on the visuals used, but on the speaker and the topic. The great thing about the visual style is that it can be used with almost any topic and type of data. So, when using this style of presentation, you can choose the level of formality you feel comfortable with.

The Visual style characteristics

The Visual presentation style’s main characteristics are the visuals, as the name suggests. The visuals can be anything from a picture, video, or creatively shown data and statistics. 

This style can be used together with any other style that we mentioned, as long as you add some pictures or other visual elements.

The pros of the Visual style 

Here are the pros of the Visual style: 

• Visuals help the audience understand the presentation better — sometimes, they can illustrate your point better than your own words. 
• Visuals can help you move your presentation forward. 

The cons of the Visual style 

Here are some of the cons of the Visual style: 

• Overusing visuals in your presentation can take focus away from you. 
• Visuals can be redundant. 

Who is the Visual style best suitable for?

If you are creative enough or confident enough to not let the glamor of visuals take over your spotlight, you can incorporate visuals into any workplace presentation. Visuals can be helpful almost everywhere, and they can aid your audience if the topic is too complicated for them to follow.

Famous presenter with the Visual style

One of the best visual presenters is Steve Jobs. He was one of the founders of Apple, and every year he used to give a great visual presentation or a rundown of Apple’s new product releases.

Quote by Steve Jobs that embodies the Visual style

“ For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through .” — Steve Jobs

How to determine which presentation style to use?

If you are wondering which style to use, first you need to ask yourself what kind of audience will be attending your presentation . Once you have an idea of who you will be talking to, you can start to think about your presentation style. 

Also, you need to know what is the purpose of your presentation and what you wish to achieve. 

Beyond that, try out different styles until you find the one you are comfortable with.

Collaborate easily with Pumble — Even when creating presentations

If you’re working on a presentation with your colleagues — no matter what type of a presentation it might be — you’ll probably find yourself in need of an efficient communication tool. 

Luckily, Pumble, a team communication app , makes your collaboration more simple and efficient, while keeping communication lines open at all times. 

Here are all the ways Pumble can help you create various types of presentations:

• Thanks to the voice call feature, you can stay connected to your colleagues while you work together on the presentation. 
• If there is a problem you have to address , you can always give them a quick video call and share your screen with them so you can brainstorm or problem-solve together. 
• If you need a second (or third, fourth, etc.) opinion , you can always ask for it on some of the Pumble channels . 
• If you have to provide further explanations or continue the discussion without cramming the channel space, you can continue your conversation in threads or reach out to particular colleagues via direct messages .   

Finally, one of the best things about Pumble is that you can never lose important information or shared files because it has unlimited history . 

Jana Pavlovic is a communication author and researcher. She enjoys educating herself and others on various team collaboration and technology topics. She found that working from home in a hybrid-type company is her perfect combination for work-life balance, and she’s eager to share her new-found knowledge with you.

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• Alternatives

10 Types of Presentations (With The Best Tips) You Need to Know in 2024

Leah Nguyen • 04 July, 2024 • 13 min read

Benjamin Franklin has a famous quote that 'nothing can be said to be certain except for death and taxes'. Well, there's another thing we'd like to throw in...

Death by PowerPoint...

Presentations seem to follow us along in life. From children in school to suited salary people, we're expected to use different types of presentations to make presentations that delight our audiences.

Executing a well-rounded presentation is by no means an easy task. There are many things to consider, but before we head to finer details, you must know what type of presentation you should deliver to your audience so that they get the message just right .

In this article, we will explore the most common types of presentations you’ll come across in your life, plus a few helpful tips to create them.

Let’s jump in 💪

Table of Contents

• Business Presentations
• Product Presentation
• Marketing Presentation
• Data Presentation
• 5-minute Presentation
• 10-minute Presentation
• Webinar Platforms
• The 10 20 30 Rule
• The 5/5/5 Rule
• The 7x7 Rule

Business Presentation s - Types of Presentation

In the business world, you’ll undoubtedly need presentations for anything, from product launching and strategy planning , to company trend reports and many more.

Let’s take a glance at the different types of presentations you might encounter in the business world 👇

Check out our guide on 'How to Nail A Presentation Like Apple' , or tips to host a business presentation successfully.

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In different presentation styles, a product presentation is a great opportunity to show off your newly built or renovated product features to the world.

Unlike other types of business presentations, the main purpose of this presentation is either to build hype around your product with users or to outline the idea of your product to your own team and shareholders.

Tips for delivering a product presentation

• Demonstrate it live . How does the audience know what you’re talking about when all you’ve given them is some vague speech about the product? For a product presentation to reach its full potential, it’s best to demonstrate the features visually so the audience can truly believe in them.
• Present with passion . When it comes to types of presentations in business, this is not the time to instruct or educate your audience about something. You want to introduce a new thing that no one has heard about, penetrate a new segment/market and either get people to incorporate your product into their lives or convince stakeholders that it’s worth a punt. The best way to do that? Make as much noise as possible. 
• Offer a bonus at the end . Give the audience something to walk away with for a powerful ending; this can be an incentive for ordering the new product early or a bit of fun trivia to excite the crowd.

Hosting a product presentation can be big pressure. Our all-rounded guide with real-life examples can help.

Marketing Presentation - Types of Presentation

No matter how solid your product or service is, you’ll have to come up with a proper plan to make it known and sell it to your intended audience.

This is where marketing presentations come into play. They introduce how, when and where you plan to sell your product to the board of directors or other shareholders. They will decide if those strategies are good to go.

Tips for delivering a marketing presentation

• Match your theme with the audience . There’s nothing wrong with being business-boring, but if your company is selling toys for children, your audience won’t understand the fun, bubbly spirit you’re trying to convey. Try to centre the slide designs and the attitude around the target audience.
• Show real-life data . No matter what style of presentation you choose, back up your bold statements with facts. Don’t rely on a hunch or people will doubt what you’re claiming.

You’re just one step away from creating an awesome marketing presentation. Nail the talk by checking our guide .

Methods of Data Presentation - Types of Presentation

In a world where every business relies on data analysis to make a difference, turning hard digits into meaningful and understandable insights is the role of a data presentation .

Make informed decisions, see the gap, and take the risky leap; all are possible if you have the ability to make sense of your data through various visualisation methods like bar charts, line graphs, histograms, and such.

Tips for delivering a data presentation

• Communicate the numbers clearly . You’ll have to stop assuming that everyone, including your boss, knows what you’re talking about. More often than not, they don’t, and it’s not their job to dig below the surface. Explain to them what the numbers mean and why this is important before presenting any data; the audience will surely appreciate that.
• Avoid presenting too many different things on one slide . We’ve seen people tackling four to five different types of charts on a single slide and it’s not nice. It’s overwhelming to process all of the data across all the different formats, so next time, go through one thing at a time to give the audience a chance to understand and remember it.

We’ve got these 10 methods of data presentation to make your numbers as clear as day. Examples and great tips included!

Timed Presentation - Types of Presentation

Do you know that the most impactful presentations in the world never exceed 20 minutes?

Real-life cases have proven that a lengthy one-hour talk is not as effective or memorable as a shorter one. That's why more presenters are shifting to timed presentations where they are compelled to deliver concise content within a specific time block.

The most common time presentations that you often meet in business or education settings are 5-minute presentations and 10-minute presentations . They are short, and will push you to make the most out of them.

5-minute Presentation - Types of Presentation

A 5-minute presentation is made for busy people who don’t want to waste half an hour listening to someone ramble. However, this type of presentation is one of the most difficult forms of presentation to master, because being concise but also informative is harder than you think.

Tips for delivering a 5-minute presentation

• Plan the timing . There’s not much room for procrastination when you’ve only got 5 minutes, so divide what you’re going to say into different time blocks. For example, make an introduction no longer than 1 minute, then dedicate the most time to explaining the main points.
• Remember that less is more . As you have such a short timeframe, don’t cram too much information like you’re stuffing a turkey; be selective with the content you choose...Try the 5-5-5 rule if you have trouble turning your back from a maximalist lifestyle. 
• Practice flowing . If you’re stuttering or giving out spaces of prolonged silence, you’re already losing so much precious time. Set the timer, practice speaking at a normal speed and see if there are any parts in which you should speed up, consider cutting or say in another way.

Check out our comprehensive guide on how to hold a 5-minute presentation , including free topics to get you started.

10-minute Presentation - Types of Presentation

When you want to introduce a new topic, perspective, or study to your audience, a 10-minute presentation is enough to bring all the new, exciting information to the table without exhausting them.

Even though they are longer than 5-minute presentations, one can still fumble at fitting the material during the 10 minutes. However, you can get over the fear of going overtime with our tips:

Tips for delivering a 10-minute presentation

• Know your structure . Typically a 10-minute presentation format includes an introduction (1 slide) - a body (3 slides) and a conclusion (1 slide). Your presentation should contain no more than three ideas as that’s the optimal number for the audience to remember. 
• Start with a bang . In the first few seconds the audience can already decide if your presentation is worth listening to, so use any means necessary to grab their attention. It can be a provocative statement, a “what if” scenario, or a hard-hitting question that you plan to address during the talk.
• Get interactive . A 10-minute presentation exceeds the average attention span of humans, which is 7 minutes . Counter that by adding interactive activities that actively engage the audience in the talk like a fun poll, word cloud , or live Q&A session.

You can’t turn your presentation into gold without a proper topic. Check out our 50 unique topics for a 10-minute presentation .

Webinar Platforms - Types of Presentation

A webinar is an online event hosted by an individual or an organisation. The keynote speaker will give a presentation and interact with the audience entirely online.

With the shift to remote working, training and learning, webinar platforms have become a popular choice for many organisations due to their convenience. You can join virtually anytime, anywhere in just a few clicks. 

No need for costly set-up, all you need is a video conferencing platform plus the type of presentation software that ensures you get all the interaction you need.

Tips for delivering a webinar presentation

• Test out the equipment beforehand . “ Wait, I don’t know why it’s like this”; “Please wait a few minutes since we’re having minor issues” - these are phrases that turn the audience off immediately after they join. Recheck everything and have a backup plan whenever a technical issue arises.
• Define a plan to create engagement . The biggest problem with having a webinar is the audience won’t be able to engage as much as they can in a physical space. Try having an ice-breaker game as the base, with quizzes , word clouds, or open-ended questions as the icing on the cake, and wrap up with a sentiment poll or a Q&A as the cherry on top for a robust and dynamic webinar.

Check out 10 best practices for a webinar presentation that’s sure to keep people coming back for more.

The Golden Rules of Presentation - Types of Presentation

Are we implying that a successful presentation has a holy grail formula to follow? - Yes, we are!

If you are still learning the ropes of storytelling and presentation design, and have always fantasised about delivering an impeccable presentation, then these simple, easy-to-follow rules should keep you nicely on track.

The 10 20 30 rule - Types of Presentation

This may sound like a collection of gibberish numbers, but honestly, they make total sense.

The 10 20 30 rule states that your presentation should…

• Contain a maximum of 10 slides
• Be a maximum length of 20 minutes
• Have a minimum font size of 30 points

With the 10-20-30 rule, you can say goodbye to hour-long presentations that have everyone mentally checked out.

Tips for delivering a 10 20 30 rule presentation

• Follow the guide wholeheartedly . Don’t just sneakily sneak a couple more slides into the 10 presentation slides you have already; the science says that people can't process more than 10 concepts in a presentation. Go over that and the chances of you losing the crowd drastically increase.
• Mind the idea . No presentation rule in reality is going to save you if your idea is terrible. Focus on researching what piques the audience’s interest, reach out to them beforehand if necessary and let them know how you can address their big questions.

Here’s the full guide: The 10 20 30 Rule: What it is and 3 Reasons to Use it .

The 5/5/5 rule - Types of Presentation

A 5/5/5 rule is one of the types of presentation that:

• Contains no more than 5 words per line of text
• Has 5 lines of text per slide
• Has no more than 5 text-heavy slides in a row

The 5/5/5 rule is incredibly effective for people who are struggling with measuring how much text is enough. You can focus on your main points with ease and end up with more professional-looking presentations (aka make use of negative space and emphasise what really matters).

Tips for delivering a 5/5/5 rule presentation

• Use data and images to tell the story . With just a chart or line graph you can draw out so many key points and takeaways from it. Replace texts with visuals if possible since it’s a more powerful way to communicate. 
• Make use of headings, short phrases, and common abbreviations . For example, instead of writing The website’s overall click-through rate increased by 10% compared to last year , you can rephrase it to The website’s CTR ↑10% YOY (CTR: click-through rate, YOY: year-over-year, which are common abbreviations in business). You can elaborate more on the numbers in the talk, so don’t throw everything on the slide.

Here’s the full guide:​​ The 5/5/5 Rule: How and Why to Use It (With Examples) .

The 7x7 rule - Types of Presentation

The 7x7 rule is a presentation design guideline that suggests no more than 7 lines of text per slide. This can include bullet points or short phrases and no more than 7 words per line.

Why the 7x7 Rule?

• Focus:  It forces you to present the most essential information, making your slides less overwhelming for the audience.
• Clarity:  Concise text improves readability and helps your audience quickly grasp your key points.
• Memory:  People can better process and remember short bursts of information.
• Visual appeal:  Slides with less text create more space, making them cleaner and more visually engaging.

Tips for delivering a 7x7 rule presentation

• Focus on the big picture: Since you'll be limited with text, prioritise communicating the core concepts of your presentation. Use your spoken words to expand on the key points on your slides.
• Needing more tips? Here's a more detailed guide for the 7x7 rule presentation .

The Takeaway

Presentations come in all shapes and sizes, and the key to creating an outstanding experience for your audience is matching them with the right type of presentation. Once you’ve got it right, you’ve established yourself on a solid platform that can launch your successful speech🚀

The best type of presentation engages the audience and makes it memorable. Try AhaSlides today.

Frequently Asked Questions

Why are presentation styles important.

Presentation style is important because it helps with communication effectiveness, enhances audience engagement, shows professionalism and credibility

What is the most important in a presentation?

A presentation should deliver a message with clarity to the audience. They should know what it is about, and the actions to take after the presentation.

What are the 4 key elements of a powerful presentation?

The 4 keys of a powerful presentation are content, structure, delivery and visual aids.

Leah Nguyen

Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.

Tips to Engage with Polls & Trivia

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Different types of presentations

Get your team on prezi – watch this on demand video.

Meghan Ryan July 29, 2022

Before you start building a presentation, you need a good structure. Ask yourself the purpose of your presentation – why are you getting in front of your audience? Are you trying to convince them to care about an issue and take action? Who are you speaking to – colleagues, customers, or investors? Asking yourself these questions will help you start to determine the type of presentation and structure it accordingly. Read on to discover different types of presentations and how to structure them.

Persuasive presentations

What is a persuasive presentation.

A persuasive presentation is one that tries to convince the audience to accept a certain position and to take action. It uses facts, logic, and emotion to help the audience understand the impact of a certain situation and see it from a different perspective.

How to make a persuasive presentation

• Start your presentation off strong and make the first 30 seconds of your presentation count. This presentation type needs a good hook that draws the audience in and starts getting them invested in the topic.
• Introduce the problem that needs to be solved and compare it with your solution.
• Build a narrative around your solution. Use evidence, back up your ideas with statistics and findings, and use emotion to pull your audience through the narrative. You should be building to a strong conclusion at this point.
• End with a summary of your points and relate them back to the actions that your audience takes.

This type of presentation requires confidence. Show that you feel passionate about your topic and believe in your solution to your audience. They need to feel trust in you to follow your ideas. Rehearse your presentation, but not to the point that you have every single line memorized. You want to sound authentic, not as though you’re rattling off facts and figures.

Persuasive presentation examples

Some of the most common types of persuasive presentations are product or business pitches, but there are so many more out there. Seeing how someone persuades their audience might give you some inspiration, so here we’ve compiled a few of our favorite examples of this type of presentation.

Watch this product pitch by Thriftplan, a workspace-saving solution helping companies retain their talent and employees manage their long-term savings.

This presentation on deforestation shows the effects that deforestation has had on the planet and introduces ways to become a “tree hugger” and combat it:

Learn more about what goes into an effective persuasive speech by reading our article on the topic.

Informative presentations

What is an informative presentation.

An informative presentation is a type of presentation that is just there to provide information. Unlike a persuasive presentation, you’re not necessarily delivering it to get your audience to take action or change their minds. This type of presentation is often analytical. It may just “report the facts,” but you might also want to include some analysis of the information.

How to make an informative presentation

• This type of presentation needs to be about a specific topic, so research your topic thoroughly. Whether that means gathering data from your team or colleagues, or going to the library or interviewing experts, you’ll want to take every step you can in order to seem like an expert in front of your audience.
• Consider your crowd and write this presentation type for them. If your audience knows a lot about your topic, you can skip some of the background information, like when you deliver a report to your team. A teacher will want to go into much more detail if they’re preparing a lesson plan, though.
• Write a thesis statement and organize the presentation around that. This will help you structure all the data and information that you’re discussing, rather than just doing a data dump.
• End on a call to action. This type of presentation is of course different from a persuasive presentation, but it’s good practice to give your audience something to do with the information you just presented.

Informative presentation examples

You have likely come across this type of presentation often throughout your workday. Here’s one by Devin Banerjee describing parental leave policies in the financial sector.

Motivational presentations

What is a motivational presentation.

Motivational speaking might be one of the most enviable types of presentations for people. Motivational presentations can turn a mere story into an inspiring tale. Very similar to a persuasive presentation, a good motivational presentation will convince you to do something, rather than just waiting for it to happen. It has a clear purpose, often pulling from a personal story written for a specific audience, and inspires the audience to make a change in their lives.

How to make a motivational presentation

• Know your purpose. This is important for any type of presentation, but none more so than for this presentation type. You need to know the purpose of your presentation and build upon a singular message.
• Understand your audience and write your content for them.
• Start your presentation with a strong hook, like a question, a personal story, or a compelling statistic.
• Include a personal narrative or a story that your audience can closely relate to. This helps them understand the core message of your presentation and feel more compelled to take action at the end.
• Conclude your presentation with a call to action. Your audience is motivated to make a change, so they need an outlet to do so.

Motivational presentation examples

There are so many motivational presentations out there, and many of them live here on Prezi. Look at this presentation on climate change, which compels you to take action and combat climate change on your own.

Instructive presentations

What is an instructive presentation.

An instructive presentation provides specific directions to accomplish a task. It might be a little longer than most types of presentations because you’ll need to discuss it step by step. In the end, your audience should walk away from this type of presentation more informed and with a new skill.

How to make an instructive presentation

• Determine exactly what you want your audience to learn at the end of your presentation. This type of presentation goes beyond just sharing facts. People want to learn how to do something, so make sure you have a clear idea of what that is.
• Map out the steps. Be clear about all ideas and information that is packed into your presentation.
• Have an understanding of your audience’s level of knowledge. Are they an informed audience or fresh to the topic you’re presenting? This type of presentation will be different depending on the audience you’re with.
• Use visuals and examples throughout your presentation so people new to the topic can more easily follow along.

Instructive presentation examples

Teacher Nucleo Vega teaches how to play and understand eighth-note subdivisions in his instructional video:

For even more examples of instructional presentations, read our article on the best instructional videos on Prezi.

Training presentation

What is a training presentation .

A training presentation is like a lesson that uses pictures and talking to teach something. People use it to help others learn about a specific topic or how to follow a certain process. It’s like a teacher’s tool to share information, show examples, and make sure everyone understands. You might see these types of presentations in school, at work, or in workshops to help people get better at something or understand new subjects. 

How to make a training presentation

• Start by clarifying the main goal of your presentation. Are you teaching a new skill, explaining a process, or sharing important information? Understanding your purpose will help you structure your content effectively.
• Consider who your audience is and what they already know about the topic. Tailor your presentation to their knowledge level, interests, and needs. This will make your training more relevant and engaging.
• Structure your presentation logically with a clear beginning, middle, and end. Use headings, subheadings, or an outline to create a coherent flow of information. Make sure your key points are easy to follow.
• Use visuals like images, charts, and diagrams to complement your text. Visuals help explain concepts and make your presentation more visually appealing. However, keep visuals simple and uncluttered to avoid overwhelming your audience.

Discover more insights and tips on online training and Prezi’s impact.

Training presentation examples

This Prezi on effective onboarding for PMs is a great example of a training presentation. It goes into detail about onboarding methods. This would be useful training material for product managers or their supervisors looking to provide instructional advice when taking on a new role. 

Status update presentation

What is a status update presentation .

A status update presentation typically includes information about what has been done, what is currently being worked on, and any challenges or issues that need attention. It’s a way for a team or organization to communicate openly about the state of their projects and ensure everyone is on the same page. These types of presentations are often given in meetings to keep stakeholders informed and make decisions based on the project’s progress.

How to make a status update presentation

• Clearly communicate the specific timeframe covered in your status update, whether it’s a weekly, monthly, or project milestone report. This ensures your audience understands the context and timeline of the information presented.
• Identify and focus on the most relevant Key Performance Indicators (KPIs) for your project, such as completion rates, milestone achievements, or budget status. These metrics should succinctly convey the essential aspects of your project’s progress.
• Employ charts, graphs, or visuals to illustrate progress effectively. Visual representations, like Gantt charts depicting project timelines and task dependencies, aid in conveying complex information clearly and concisely.
• Proactively address potential risks or challenges that may impact the project’s timeline or goals. Clearly communicate any issues and provide mitigation strategies to demonstrate transparency and preparedness in managing project uncertainties.
• Clearly outline the next steps for the project and assign responsibilities. Summarize key action items, including upcoming milestones, tasks, and deadlines, to make it easy for your audience to understand what requires attention or action in the upcoming period.

Example of a status update presentation

The structure of this Prezi provides a comprehensive year plan. It includes dynamic segments that offer a creative outlet for setting goals. The presentation covers setting goals, tracking progress, and getting started with your plans, which also makes a great base structure for a well-rounded status update presentation.

Pitch presentation

What’s a pitch presentation .

A pitch presentation is like a quick talk where someone explains their business idea, product, or service to persuade others to get on board. It shows why the idea is good, who it helps, and how it can succeed. People often use these types of presentations when they want support, financial investments, or to team up with others. They share key details about the problem their idea solves, who it’s for, and why it’s a great opportunity. The goal is to grab the audience’s interest and convince them it’s worth backing or investing in. You often see these types of presentations in startups or when someone is trying to get support for a new project.

How to make a pitch presentation

• Start with a strong intro to grab attention. Clearly state the problem your idea solves, keeping it brief and impactful.
• Explain the problem your idea tackles and introduce your solution. Keep it straightforward, emphasizing how your idea provides a solution.
• Present info about the market opportunity, including target audience, market size, and relevant trends. Use data to show that there’s a real need for your solution.
• Highlight your idea’s Unique Selling Proposition (USP). Clearly state the benefits your solution offers, focusing on what makes it stand out.
• End with a clear call to action. Summarize key points and provide a way for your audience to follow up or get involved.

Remember, keep it simple, engaging, and tailored to your audience’s interests and needs. Discover more tips on how to create a successful pitch presentation and investor pitch deck .

Pitch presentation examples

The Elevator Pitch Prezi is a good example of a pitch presentation. The presentation starts by stating the problem and then providing a solution, ending with a call to action – which is great for persuading potential investors. Discover more good sales pitch examples in this article.

Crisis communication presentation 

What’s a crisis communication presentation .

A crisis communication presentation is like a talk that happens when there’s a serious issue or emergency. It’s a way to share important information and updates with people who need to know—like employees, stakeholders, or the public. In these types of presentations, you’d cover what the crisis is, what steps are being taken to deal with it, and what the next moves are. It’s about keeping everyone informed and on the same page during challenging times. The goal is to be transparent, provide clarity on the situation, and let people know what’s being done to handle the crisis. It’s a crucial tool in managing and addressing unexpected and difficult situations.

How to create a crisis communication presentation

• Identify the nature of the crisis and tailor your message to the concerns of your specific audience.
• Your presentation should address what happened, its impact, ongoing resolution efforts, and preventive measures for the future. Keep the language simple and direct.
• Demonstrate understanding and empathy for those affected. Maintain transparency about the situation, including uncertainties, and commit to providing updates.
• Anticipate and prepare for potential questions, including difficult ones, to maintain control of the message.
• Support your message with helpful visuals like charts or timelines. Practice delivering your presentation confidently, with attention to non-verbal cues like body language.

By combining these elements, you can create a sense of trust with your audience and convince them you’re handling the situation effectively. Remember, honesty is key when it comes to these types of presentations. 

Prezi for all types of presentations

Prezi is a presentation platform that stands out for its dynamic features, making it ideal for various presentations. Its unique zooming user interface allows presenters to create visually engaging presentations, moving easily between ideas and topics.

The versatility of Prezi enables presenters to convey various moods and emotions effectively. Whether you’re delivering a corporate report, an educational lesson, or a personal story, Prezi’s array of templates and design options can be tailored to fit lots of different types of presentations. This flexibility means that your presentation aligns perfectly with your content, from serious and formal to playful and informal.

Moreover, different types of presentations require different presentation styles. Learn about presentation styles and explore what suits best for you and your presentation type by watching the following video.

Prezi Video

Prezi Video adds another layer of engagement by allowing you to present live alongside your content virtually. This feature is particularly useful in today’s hybrid work environments, as it fosters a more personal connection with your audience. With Prezi Video, you can interact with your visuals in real-time, creating a more immersive experience across all types of presentations. This blend of visual storytelling and live presentation helps to keep the audience engaged and improves the overall impact of your message.

Prezi’s AI text editing tool

Creating Prezi presentations just got even easier! With Prezi’s AI text editing tool , you can easily create all types of presentations in less time. This feature helps you shorten, expand, highlight, and summarize content to help you communicate your ideas better. It simplifies the process by offering relevant suggestions, making it easier to create cohesive presentations. 

Prezi with all its accessible features makes it easy to create content for any industry, from different types of business presentations to classroom and learning environments, Prezi’s versatility makes it a great platform for all. 

Final thoughts on different types of presentations

There are a lot of types of presentations out there, but they’re only effective if you understand the structure of each and utilize the structure to your advantage. Find more examples of presentations in our presentation gallery , or check out Prezi to start creating your own presentation today.

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9 Types of Presentations You Should Know (With Examples)

8 Effective Ways to Introduce Yourself in a Presentation

How to write a problem statement slide, how to write the perfect titles for your slides, pro tips to create an impactful employee induction presentation.

Mastering the art of crafting and delivering presentations is vital across diverse contexts and industries. In a world where effective communication often determines success or failure, understanding the various types of presentations is key. Each presentation type fulfills a distinct role, which we will understand in this article. So, let’s get going!

Why is it Important to Understand Different Types of Presentations?

Different presentations serve distinct purposes, each tailored to achieve specific goals and connect with audiences uniquely.  Imagine trying to motivate a team using the same approach you would use to deliver a technical report – it just would not work. 

Whether aiming to inform, persuade, train, or inspire, understanding and utilizing various presentation styles ensures you communicate your message properly and engage your audience on the right level. Each presentation type, from informative to persuasive, is like a tool in a toolkit designed for specific tasks to help you achieve your objectives.

Moreover, adapting to different styles keeps your communication fresh and dynamic. A one-size-fits-all approach can lead to disengagement, whereas using the right style for the proper context maintains interest and maximizes impact. 

Types of Presentations

1. informative presentation.

Informative presentations are designed to educate the audience on a specific topic. They provide clear, factual, and comprehensive information that enhances understanding. These presentations are commonly used in academic settings, corporate training sessions, and public awareness campaigns. 

For instance, a professor might deliver an informative presentation on the impacts of global warming, outlining the scientific principles, current data, and potential future scenarios. 

To make such presentations more effective, focus on organization and clarity. Commence with an introduction that sets the context and outlines the main points you will cover. Break down each section to address a specific aspect of the topic, providing detailed explanations supported by evidence and examples. Make sure to harness the power of visuals and charts to explain complicated data in simple terms.

2. Persuasive Presentation

Persuasive presentations convince the audience to adopt a particular viewpoint or take specific actions. These presentations are essential in various contexts, such as marketing, sales, and advocacy. 

The best way to increase their impact is by proactively addressing potential objections and counter-arguments. This approach demonstrates thorough understanding and preparation, which strengthens your credibility. 

Incorporate testimonials, case studies, and real-life examples to enhance persuasion by providing tangible proof of your claims. Deliver a clear and compelling call to action at the end of the presentation to encourage the audience to take the desired step, whether supporting a cause or changing a behavior. 

For example, this style can be used by non-profit leaders to advocate for a cause, such as raising funds for calamities, creating awareness, etc.

3. Demonstrative Presentation

How-to-do or demonstrative presentations focus on showing the audience how to do something through detailed, step-by-step instructions. They are particularly effective in educational settings, workshops, and training sessions where practical knowledge and hands-on experience are essential. 

For example, a project manager conducting a training session might give a demonstrative presentation on using a new project management software. The manager would guide the team through each stage of the software, from setting up a new project to tracking progress and generating reports, ensuring that participants understand and can replicate the steps independently.

Interactive elements, such as allowing the audience to follow along or ask questions in real-time, can further enhance understanding and retention. 

4. Sales Presentation

Have you ever found it challenging to convince customers to buy a product or service? Here sales presentations can help you navigate the challenge. These presentations showcase your unique value propositions, address the pains of your audience, and convey how your products can improve their situation.

For example, a sales representative for a new software solution might present its advanced features, user-friendly interface, and how it can streamline the client’s workflow, ultimately saving time and increasing productivity.

To make a sales presentation effective, you must understand the audience’s needs and tailor your content accordingly. Highlight the product’s core competencies, such as its superior performance, cost-effectiveness, or innovative features. Close your presentation and encourage the audience to take the next step, whether scheduling a follow-up meeting, requesting a demo, or making a purchase. 

5. Motivational Presentation

A motivational presentation aims to inspire and energize the audience, encouraging them to achieve their goals or make positive life changes. Such presentations often appeal to emotions, using powerful stories, personal experiences, and uplifting messages to connect with the audience on a deeper level. 

For instance, a keynote speaker at a corporate event might share their journey from overcoming significant challenges to achieving success, emphasizing resilience and perseverance as keys to personal and professional growth.

You can curate an engaging narrative that resonates deeply with the audience’s aspirations and struggles and engage them with relatable anecdotes and success stories that forge an emotional connection. Use inspirational quotes, vivid imagery, and energetic delivery to boost the motivational effect, encouraging listeners to visualize their own success and fully believe in their potential.

Offer practical advice, set achievable challenges, or provide valuable resources to support their journey. By leaving the audience with a strong sense of empowerment and clear direction, you can drive meaningful change and ignite a proactive mindset that propels them toward success.

6. Status or Progress Presentation

A status or progress presentation provides an update on the current state of a project, initiative, or objective. This type of presentation is essential for keeping stakeholders informed about progress, identifying issues, and aligning team efforts with overall goals. 

For instance, a project manager might deliver a status presentation to the executive team, highlighting key milestones achieved, current challenges, and any adjustments needed to stay on track. The presentation typically includes an overview of completed tasks, upcoming deadlines, and a review of budget and resources.

To make a status presentation impactful, focus on clarity and transparency. Organize the content to cover major areas such as progress made, key metrics, and any deviations from the original plan. Further, highlight both successes and setbacks to build trust and ensure that stakeholders have a clear understanding of where things stand.

7. Pitch Presentation

Pitch presentation is a critical tool for making a compelling case, whether an entrepreneur seeking venture capital, a startup aiming to attract customers, or a non-profit organization looking for funding.

In a highly competitive environment, a well-crafted pitch can differentiate you from others by clearly articulating what makes your offering unique and how it addresses a specific need or problem. 

By highlighting key aspects such as market demand, competitive advantages, and potential returns, a pitch presentation can capture the interest of investors, customers, or supporters, making it easier to secure the necessary support or resources. 

Pitch presentations are a critical opportunity to make a solid first impression and establish credibility. They provide a platform to showcase your expertise, vision, and commitment, which can build trust and confidence among your audience. A compelling pitch persuades stakeholders to take action and lays the foundation for future relationships and opportunities. 

8. Instructive Presentations

Instructive presentations are designed to instruct, educate, and inform an audience about a particular topic or skill. They are often used in academic settings, corporate sessions, workshops, and seminars. 

They incorporate examples, case studies, and practical applications to present key points and make the content more relatable and engaging. One key element of an instructive presentation is clarity. Presenters must ensure that their explanations are straightforward and avoid jargon unless the audience is already familiar with the topic. 

For example, a digital marketing expert can deliver an instructional presentation for small business owners who are new to online marketing.

9. Decision-Making Presentation

A decision-making presentation is designed to assist an audience in evaluating various options and making informed choices based on the information presented. 

These presentations are commonly used in business meetings, strategic planning sessions, and project evaluations. The goal is to present data, analyses, and recommendations in a way that highlights the pros and cons of different alternatives, ultimately guiding the audience toward a well-considered decision. 

Effective decision-making presentations often include visual aids such as comparison charts, decision matrices, and risk assessments. By providing a structured approach and clear criteria for evaluation, these presentations help the audience weigh their options methodically.

A Detailed Guide to Help You Choose the Right Presentation Type

Choosing the right presentation type is crucial for effectively communicating your message. The kind of presentation you select can significantly impact your audience’s engagement, understanding, and retention of the information. 

Here are some key tips to consider when deciding on the most suitable presentation type for your needs.

(i). Communication Objectives

Before selecting a presentation type, it is essential to define your goals clearly. Do you wish to inform, persuade, or motivate your audience? Understanding your key goals will guide the structure and style of your presentation. 

For instance, informative presentations are ideal for delivering factual information or educating an audience about a particular topic. These presentations should be clear, concise, and well-organized. On the other hand, if you wish to motivate your viewers, inspirational presentations are the way to go.

(ii). Audience Diversity

Knowing your audience’s demographics, background, and preferences is essential for choosing the right presentation type. Consider factors such as age, gender, education level, and cultural background to tailor your presentation style. Additionally, assess the audience’s familiarity with the topic. 

For example, for a knowledgeable audience, you can delve into more complex details, while for a general audience, it is better to keep the information accessible and straightforward. Understanding your audience’s interests and preferences can also help you choose a presentation type that will keep them engaged.

(iii). Context and Setting

The context and setting of your presentation can significantly influence your choice of presentation type. Evaluate the environment where your presentation will take place. Is it in a large auditorium, a small conference room, or online? Each setting has different requirements for presentation types and delivery methods. 

Also, consider the formality of the event. Formal settings may require a more structured and professional approach, while informal settings allow for a relaxed and conversational style. The audience size is another critical factor; larger audiences may need more structured and visually engaging presentations, while smaller groups can allow for more interaction and discussion.

(iv). Content Complexity

The complexity of your content should guide the presentation type you choose. For straightforward information, use clear and concise slides, infographics, or bullet points to avoid overwhelming the audience with too much information at once. 

Consider using detailed visuals, charts, diagrams, and multimedia elements for more intricate topics. Breaking the content into manageable sections and providing summaries can help reinforce key points and ensure the audience comprehends complex information.

For example, for detailed topics like financial performance, you can opt for informative presentations, while for simple subjects such as project progress, a status presentation would be more appropriate.

(v). Personal Style

Your personal presentation style plays a significant role in the effectiveness of your delivery. Choose a presentation type that aligns with your strengths and comfort level. If you are confident in storytelling, consider a narrative-driven presentation, whereas if you are more comfortable with data, focus on data-driven presentations. 

Utilize your preferred methods for engaging the audience, whether it’s through humor, interactive elements, or compelling visuals. Leveraging your strengths can enhance your presentation’s impact and make it more engaging for your audience.

Suppose your strength lies in convincing and negotiating with people. Here, you can leverage your skills to deliver a compelling persuasive presentation and convince the audience to take a desired action.

(vi). Time Constraints

The time available for your presentation will affect how much content you can cover and the depth of detail you can provide. For brief time slots, focus on key points and ensure clarity and conciseness, using impactful visuals and avoiding overloading the audience with information. 

With more extended presentations, you can delve deeper into the topic, include interactive elements, and engage in discussions with the audience. Plan for breaks and ensure a logical flow of information to keep the audience intrigued throughout.

Tips to Ace All Types of Presentations

1. use visuals.

Use professional PowerPoint templates to create presentations and give your slides a professional look. You can add visuals such as charts, graphs, images, and even videos to make your presentation look stunning. Ensure that your visual resonates with the topic and does not distract the audience from the main theme of the presentation.

2. Structure It Correctly

The structure of your presentation is crucial as it acts as an anchor for the audience. Start by introducing your topic, followed by details such as pros and cons, metrics, data, etc., and then summarize with a strong conclusion.

3. Incorporate Stories

Stories wire human beings into listening and have a great impact on engagement as well. By using stories in your presentation, you can communicate your message in a much better manner and make it more impactful.

4. Make It Interactive

Encourage interaction through questions, discussions, or activities. Engaging with your audience keeps them interested and makes your presentation more dynamic.

5. Deliver it Right

Consider various aspects of delivery to maximize the effectiveness of your presentation.

• Body Language and Gesture

Utilize gestures and movement to emphasize points and convey enthusiasm. Positive body language enhances your credibility and engages your audience.

• Maintain Eye Contact

Make eye contact to convey confidence and build rapport with your audience.

• Pay Attention to Pace and Tone

Speak clearly and at a moderate pace. Modify your tone to emphasize essential points and maintain audience interest. Avoid speaking too fast or monotonously.

• Be Authentic

Be yourself and let your personality shine through. Authenticity helps build credibility with your audience, making your message more relatable and memorable.

6. Wrap Your Presentation on Time

Respect your audience’s time by staying focused on your key messages. Avoid unnecessary details and keep your presentation concise and to the point. 

7. Practice

Rehearse your presentation often to refine your delivery, timing, and transitions. Practicing helps build confidence and allows you to handle unexpected issues smoothly. Anticipate potential questions and prepare concise, thoughtful responses. Handling questions confidently demonstrates your expertise and readiness. You should also be prepared for technical difficulties and have a backup plan in place. Stay calm and composed, and use any issues to demonstrate problem-solving skills.

Understanding and effectively utilizing different presentations can significantly enhance your ability to communicate and achieve your objectives. By selecting the appropriate presentation style and applying best practices, you can ensure that your communication is impactful, persuasive, and aligned with your goals. 

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The 6 types of presentation (and why you need them)

Hrideep barot.

• Presentation , Public Speaking

We all have been exposed to different types of presentations right from school years.

Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.

But each of them work for different settings.

In this article, we will take a look at 6 such types of presentations and when and why you need them.

1. Informative Presentations

This is the most common type of presentation, be it in an educational setting or business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

They are often analytical or require a rational analysis of the data presented.

Training sessions or one-day workshops are good examples where this kind of presentation is used.

Here is an example of an informative presentation on public speaking and presentations.

Now, there are different situations where you can use informative presentations.

a) Reporting

Although a report is a written explanation of an event, it can also be verbal.

A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.

b) Briefing

This involves explaining both positive and negative aspects of a particular topic in a few words.

It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.

Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.

c) Research

Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.

Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.

Tips for giving informative presentations

• As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
• Keep your presentation simple and clear . Avoid complex sentence structures and graphics
• Tell the outline of your presentation briefly in the introduction for a better flow
• Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
• Restate your keyphrase at the end and briefly summarize all the important points of your presentation

Speech topics for an informative presentation

• Cropping techniques
• Organic Farming
• Corporate Farming
• Hydroponics
• Sustainable Agriculture, etc
• Climate change
• Environmental issues
• Eco-friendly ways of management
• Eco-politics
• Eco-feminism, etc
• Gender studies
• Gender and education
• Religious studies
• History of education
• Philosophy of education, etc
• Ethnic cultures
• Indigenous cultures
• Multiculturalism
• Popular culture
• Cultural trends, etc
• Business administration
• Business ethics
• Business models
• Promotion and marketing communications
• Finance, etc

2. Persuasive presentations

Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.

If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.

Persuasive presentations are also widely used form after informative presentations.

There are various circumstances where persuasive presentations can be used.

a) Policy-making

Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.

Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.

For that matter, any executive or management body of an organization can make use of these kinds of presentations.

b) Value judgment

This kind involves answering the question “why” and supplementing it with possible benefits.

Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.

Even religious heads use this as a means of persuading their believers to follow their belief system.

Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.

An example of a persuasive presentation

Bailey parnell: is social media hurting your mental health.

This TED talk by Bailey Parnell is a good example of a persuasive presentation.

She starts strong by asking rhetorical questions that set the mood for her further points.

We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.

Tips for giving a persuasive presentation

• Start your presentation with a relevant quote or statistics about your topic to establish credibility
• Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
• Deliver your presentation with passion and genuine interest to motivate your audience to think
• Answer the question “why” for better understanding and clarity in your presentation
• State your viewpoint clearly and clarify doubts if your audience seems to have any

Speech topics for persuasive presentations

• Is animal testing ethical?
• Should cosmetic surgery be banned?
• Can the death penalty be the only solution to the rising crime rates?
• Should the legal age be 18?
• Should immigration laws be revised?
• Why you should never add your parents on Facebook
• Guys are more interested in gossip than girls
• It is your major duty to annoy your parents
• You are not enjoying student life if you are not procrastinating
• Endless memes can be made on my life, etc
• Is taming wild and exotic animals ethical?
• The importance of emotional support animals
• Why are bunnies the perfect pet?
• Why do animals make the best companions?
• Why there is a need for patients to have emotional support animals, etc
• How and why there is a need to do business analysis before opening your business?
• Why small businesses are successful and more profitable?
• Why do sales and customer service departments need to be paid more?
• Why does the HR department need to be polite and understanding?
• Why should you not do business with a family member?
• How charity is a means of converting black money to white?
• Why is detaining people on the suspicion of terrorism justified?
• Should euthanasia be made legal?
• Should violent crime offenders be sentenced to death?
• Should foreigners be allowed to buy a property?

3. Demonstrative presentations

This involves demonstrating a process or the functioning of a product in a step-by-step fashion.

So, a master class on communication skills or making a product model is an example of a demonstrative presentation.

Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.

a) Instructions

This involves giving guidelines or steps of a process or work .

Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.

Another instance can be at the workplace , to train the employees or introduce them to a new product at work.

This type also works with demonstrating recipes and cooking workshops.

An example of demonstrative presentation

The easy guide on making just about any smoothie.

In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.

He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.

Tips to give a demonstrative presentation

• Introduce your product and its function to your audience before telling them how to go about with the steps
• Explain the steps with diagrams or show them in real-time along with the audience
• Give equal time to every person in the audience for clearing doubts, if any
• Keep your introduction short. Not more than 5 minutes
• Discuss options or variations that the audience can try at the end of the presentation

Speech topics for demonstrative presentations

• How to administer CPR
• How to wrap a gift professionally
• How to budget your monthly income
• How to choose a car insurance
• How to restore a piece of antique furniture

4. Inspirational presentations

As the name suggests, this type of presentation involves inspiring others!

The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.

Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.

This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!

Tips for giving an inspirational presentation

• Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
• Develop a sense of connection by narrating personal incidents and experiences to grow empathy
• Have some main points that you want to emphasize on
• Make use of humor ! It instantly builds a connection with the listener
• Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference

Speech topics for an inspirational presentation

• Importance of diversity and inclusion
• Building mental resilience
• Need for change management
• Valuing small victories in life
• How procrastinating is your enemy

5. Business presentations

In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.

Let us take a dive into the different types of business presentations.

a) Sales presentation

Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.

It has a pre-defined strategy of initiating and closing the sales deal.

This can be done in person or nowadays, on the phone, or via e-communication .

b) Training sessions

Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.

This kind can also involve the audience to participate , like in demonstrative presentations.

c) Meetings

Meetings can be called for for different reasons and can be of different forms as well.

Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.

d) E- presentations

E- presentations existed before the COVID pandemic as well but were used seldom.

But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.

However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !

e) Seminars

Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.

It ends with a question and answers session , and the audience gets to take handouts with them.

f) One-on-one or 1:1

Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.

Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.

Tips for giving business presentations

• Include key phrases and other important details on your slides and make them bold
• Avoid casual slangs and informal tone of speech
• If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
• Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
• Know your material or content thoroughly to answer the questions asked by your audience

Speech topics for business presentations

• Implementing an Agile Project
• Introduction to data modeling
• Introduction to UML(Unified Modeling Language)
• Social Media strategies for a successful business
• Business writing for managers

6. Powerpoint presentations

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

There are various types of PowerPoint presentations that you can use depending on the context.

a) PPTs for general audience

• For general audiences, avoid using jargon terms

If you feel that you need to use them, provide the audience some background information about the field or topic being covered

• Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
• Use bullets or a numbered list for better retention
• Try not to read from your PPT
• Give handouts or record your presentation in case anyone wants it

b) PPTs for teaching

• In this case, the PowerPoint is content-based
• Make sure that the words on the slides are visible
• Use bigger font and avoid fancy fonts
• Add relevant pictures and graphics to keep your audience engaged
• You can also add documentaries or relevant videos to aid in understanding

c) Repurpose PPTs

• This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
• Giving new touches to an earlier PPT or changing the format
• You can take any slide of your PPT and upload it on social media for growing your brand or business
• You can even convert your PPT into mp4 , i.e, video format
• You can even add voice and save the mp4 format, and you have a good marketing plan!

d) PechaKucha

• This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
• This involves changing slides every 20 seconds
• There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
• The PPT mostly has graphics and fewer words
• This type of presentation is best suited for telling a story or a personal anecdote

e) Multimedia presentations

• This is the best kind of PPT to engage your audience
• It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
• Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
• Adding infographics such as charts and graphs makes the process of understanding easier and saves time
• Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged

Types of slides in a presentation

PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.

1. Text slides

As the name suggests, this category of slides involve words or texts.

You can format the text as plain sentences or pointers.

You may even arrange them all in a single slide or one line per slide.

The slide seen below is an example where every point is mentioned in a single slide.

2. Visual slides

This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.

You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.

The slide right below is a good example of a visual slide.

3. Mixed slides

Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.

Graphs and charts are the best examples of mixed slides.

Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!

Types of Oral presentations

So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.

Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.

All the types we discussed fall into these 4 broad categories:

1. Extemporaneous presentations

This type of presentation involves making short pointers or key phrases to aid while speaking.

You do not memorize, but organize the points and structure the speech way in advance.

Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.

2. Impromptu presentations

Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.

There is a valid reason for their fear, as you have to make your speech as you say it!

However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.

3. Manuscript presentations

The other extreme of the spectrum is manuscript presentations.

Here you have a script and you speak from it, word by word.

News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.

Usually, a prompter is used, from which the speaker speaks to their audience.

Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.

It is a digital screen that displays the contents, and the speaker speaks from it.

4. Memorized presentations

This type does not have any notes or cues , but you memorize or rote learn the whole speech.

School and some presentations at the workplace involve using this kind of presentation.

In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:

But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.

Types of presentation styles

There are various presenting styles, but they do not work for all types of presentations.

Let us get familiar with them, and know which style works with which type.

a) The storyteller

This style of presentation involves the speaker narrating stories and engaging the audience emotionally .

This technique works best with persuasive and inspirational types of presentation.

So, how to tell a story in a presentation?

• Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
• Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
• Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
• Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
• Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well

Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:

b) The Visual style

Most of us are visual learners, making visual information easy to understand and retain.

Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.

Some tips of presenting with visual style:

• Include only important pointers in your PowerPoint presentation and highlight or bold them
• Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
• If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
• Avoid overly complex visuals as it will confuse the audience more
• Avoid using more than 6 lines per slide

c) Analytic style

If you have data records or statistical information to be presented, an analytic style will be more helpful.

It works best for Informative and Business types of presentations.

Tips to deliver in analytic style:

• Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
• Focus and speak on selected data as too much data statistics can be overwhelming for the audience
• You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
• If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words

Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.

d) The Connector

The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.

This style works well with Sales and marketing presentations.

How to give a presentation using connector style?

• Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
• Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
• Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
• Ask questions to your audience at regular intervals for a better audience engagement
• Make use of multimedia sources to keep your audience engaged and entertained

Which type of presentation is best?

Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!

These are persuasive presentations!

You can use them in various settings; from political, business to educational.

Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!

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To conclude

We saw 6 types of presentation and understood it in detail.

We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.

We then explored the types of slides that you can use, and also the types of presenting orally.

We also gave you some tips and a few topic ideas that you can incorporate in your next speech!

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11 Types Of Presentations To Engage Your Audience

• By Judhajit Sen
• April 28, 2024

Key Takeaways

• Presentations serve diverse purposes, from educating and persuading to motivating and problem-solving, and various styles are offered to engage audiences effectively.
• Educational presentations foster understanding through structured learning objectives and interactive elements like quizzes, while persuasive style of PowerPoint presentations sway opinions with compelling narratives and strategic visuals.
• Motivational style of presentations inspire action through personal stories and powerful messages, while progress report presentations track advancements transparently, aiding informed decision-making.
• Demonstrations and instructional presentations guide audiences step-by-step, fostering interaction and skill acquisition, while sales presentations blend charm and persuasion to showcase solutions effectively. Storytelling presentations captivate with relatable narratives, fostering genuine connections, and problem-solution presentations tackle challenges strategically, proposing viable solutions.
• Informative style of presentations empower audiences with valuable insights, simplifying complex topics with clear visuals and relatable examples, while visual presentations enhance understanding concisely, leveraging the power of images to engage effectively.
• Mastering these engaging presentation styles unlocks the potential to inform and inspire, ensuring audience engagement and success in dynamic environments.

Presentations serve various purposes in the business world, catering to different needs and goals. They inform by sharing strategies and educating about organizational goals, instruct employees with directions and new skills, induce with emotion and logic to drive action, and aid decision-making by presenting crucial information.

The essential purposes of presentations lie in their ability to transfer knowledge from speaker to audience. They encompass demonstrations, lectures, or speeches aiming to inform, educate, or entertain. Combining these goals enhances a presentation’s power and impact, improving outcomes in various situations.

Informing involves updating on projects, sharing research, or presenting data. Persuading seeks to sway opinions or prompt specific actions, such as proposing ideas or making sales pitches. Educating aims to teach new skills, demonstrate product usage, or share insights. Entertaining captivates audiences through humor, storytelling, or engaging performances.

Different presentation types and styles lead to diverse results, improving work relationships with clients, effectiveness in proposing ideas, and career growth. Experimenting with various approaches enhances skills, enabling more efficient goal achievement. When wielded adeptly, different presentation styles become potent tools for success in the dynamic business landscape.

The following are 11 types of presentation styles that can be used to engage your audience.

Educational Presentations

Educational presentations introduce unfamiliar audiences to specific topics, making them invaluable for explaining complex processes and sharing crucial information. They are instrumental in teaching audiences about various subjects and fostering understanding and engagement.

Educational presentations are structured around clear learning objectives. They aim to facilitate comprehension and retention of the material being presented. They often incorporate detailed visuals and instructions, which is beneficial for teaching new employees company procedures and policies.

Aids like charts, graphs, images, and videos are commonly used to illustrate and reinforce key concepts, enhancing audience understanding. Additionally, interactive elements like quizzes, activities, or group discussions deepen learning and engagement.

Lectures, workshops, training sessions, webinars, and e-learning modules exemplify educational presentations. These versatile formats cater to diverse learning needs and preferences, providing interactive learning experiences and knowledge acquisition opportunities.

Persuasive Presentations

Persuasive presentations wield the power of conviction to sway audiences towards a particular viewpoint or action. These presentations function as verbal negotiations, employing compelling arguments, logical reasoning, and emotional appeals to win over listeners.

Understanding your audience’s motivations is vital to tailoring your message to their interests and concerns. Crafting a narrative with a strong opening, solid arguments, and a memorable close enhances persuasion. Strategic use of visuals reinforces key points, aiding in audience engagement .

Examples of this style of presentations abound, from pitches for environmental conservation to advocacy for policy change or addressing social issues. They aim to influence beliefs, attitudes, or behaviors, urging audiences towards specific actions or adopting new perspectives.

In business, these kinds of presentations are ubiquitous, whether pitching for funding, advocating for technology adoption, or pushing educational reform. They articulate problems and propose solutions backed by data to compel stakeholders towards desired outcomes.

These presentations demand confidence as they seek to prompt action, such as purchasing a product or embracing a new idea. Unlike informative type of presentations, persuasive ones inform and seek to change minds and inspire action. They utilize research findings, storytelling, and emotional connections to bolster their case.

Persuasive presentations are effective tools for sales pitches, marketing initiatives, or political speeches. They utilize rhetorical devices, metaphors, and aids to engage audiences, offering new perspectives while appealing to emotions and logic. Ultimately, they aim to influence decisions and drive desired outcomes, making them indispensable in various contexts.

Motivational Presentations

Motivational presentations inspire and uplift audiences, urging them to overcome challenges and embrace positive change. They employ personal stories and powerful messages to resonate with listeners and spark enthusiasm.

These inspirational presentations are effective tools for organizational leaders to motivate employees and boost morale. Recruiters also leverage motivational kind of presentations, sharing success stories to attract new candidates.

Utilizing personal experiences as focal points, motivational speakers captivate audiences and drive them to action. Adapting to the audience’s level of engagement is crucial for maximum impact.

These types of presentations foster excitement and empowerment through storytelling, encouraging individuals to pursue personal or professional growth. Aids like slides and videos enhance key points and emotional connections.

Keynote speeches, team-building events, and personal development workshops exemplify motivational style of presentations. While not as dramatic as TED Talks, company overview presentations serve to connect with audiences, boost morale, and inspire action.

In various fields, like sports and entertainment, these presentations stir emotions and inspire audiences to achieve excellence. Athletes share stories of resilience, while industry professionals discuss creative journeys and societal impacts.

Motivational style of presentations typically inspire confidence, encourage change, and uplift spirits by forming emotional connections and delivering clear calls to action, making them invaluable tools for personal and professional development.

Progress Report Presentations

Progress report presentations update stakeholders on the advancement of projects, campaigns, or initiatives, akin to progress reports. These presentations encompass vital metrics, status updates, potential hurdles, and pending tasks. They offer a platform for project teams to share their progress, inviting questions and contributions.

Consider a company implementing a marketing strategy. In such cases, progress presentations become essential. They offer insights into the campaign’s journey, including status updates, data collection, and task adjustments. Take, for instance, the team stand-up presentation, characterized by its structured agenda, updates, discussions, and Q&A sessions, ensuring alignment and focus.

Projects and businesses evolve continuously, like living organisms. Status presentations act as navigational aids, providing updates on achievements, challenges, and future plans, like a team GPS. Transparency reigns supreme, utilizing visuals like infographics and charts to simplify complex data, facilitating trend identification and informed decision-making. Visual representation enhances comprehension, aiding prediction and strategy formulation grounded in evidence.

Demonstration Presentations

Demonstration presentations, also known as How-To presentations, guide audiences through step-by-step processes or techniques, offering clear instructions for replication. They excel in teaching practical skills and hands-on procedures, commonly found in workshops, training sessions, and cooking classes. Creative slides enhance engagement and aid information retention.

Incorporating visuals, props, and live demonstrations, speakers break down complex tasks into manageable steps, fostering audience interaction and effectively addressing queries.

Demonstration presentations elucidate complex concepts using visuals and demonstrations. They cater to diverse audiences, from internal employees seeking software insights to potential investors exploring technological innovations.

Preparation is vital, involving extensive research to distill intricate topics into digestible sections. Aids like graphs and charts simplify complex information, ensuring accessibility for all audience members. This meticulous approach ensures comprehension and engagement across varied knowledge levels.

Instructional Presentations

Instructional presentations guide audiences through specific tasks or processes to enhance understanding and facilitate action. Similar to educational presentations but more focused on providing instructions, they offer step-by-step guidance on achieving goals or performing activities.

Webinars, workshops, and training sessions exemplify instructive presentations, which deliver new information and teach new skills. For instance, a human resources instructional presentation might detail how employees can enroll in a new insurance plan.

Technical and detailed, instructional presentations explain tasks systematically, ensuring clarity and ease of comprehension. Each instruction must be clear, understandable, and actionable, fostering successful implementation.

Presenters may use aids like diagrams and videos to elucidate each step, making complex processes accessible. Tutorials, product demonstrations, and how-to guides exemplify instructional presentations, empowering audiences to learn and apply new knowledge effectively.

In corporate settings, instructional presentations train employees on software usage or policy changes, fostering practical skills acquisition. Similarly, they break down complex concepts into manageable parts in educational contexts, encouraging engagement through interactive elements and practical demonstrations.

Whether guiding new employees through software usage or instructing chefs on culinary techniques, instructional presentations aim to transform novices into experts. By breaking down concepts, using real-life examples, and incorporating interactive elements, they maximize learning and practical application, ensuring audiences leave equipped with valuable skills and knowledge.

Sales Presentations

Sales presentations are the cornerstone for businesses seeking to win over potential clients or customers, blending charm and charisma to showcase products, services, or ideas. They prioritize a clear value proposition, engaging storytelling, confidence, and a compelling call to action. Emphasizing benefits over features, adept presenters preempt objections and employ storytelling to demonstrate solutions to audience-specific problems. Visual aids enhance memorability and impact.

In the sports industry, sales presentations often involve sponsorship proposals, leveraging demographic data, engagement statistics, and past successes to illustrate potential returns. Similarly, presentations pitch new projects or content distribution deals in the media and entertainment sector. For instance, production companies pitch series concepts to streaming platforms, highlighting creative aspects and market analysis to align with the platform’s brand and audience demographics.

Sales presentations infuse enthusiasm with persuasion, aiming to translate it into tangible business outcomes. They are versatile tools for promoting service offerings, product launches, or consultancy proposals, leveraging industry expertise and experience to captivate stakeholders and secure deals.

Storytelling Presentations

Storytelling presentations captivate audiences by weaving narratives to convey information effectively. This approach finds utility across academic and business domains, fostering engagement and resonance with specific audiences. Incorporating personal anecdotes or relevant examples enhances relevance and understanding.

This style revolves around personal stories or anecdotes, eschewing data-heavy content. Its conversational tone facilitates easy comprehension and audience connection. Storytellers employ simple, familiar language akin to casual conversation, ensuring accessibility and relatability.

Presenters structure their stories with an introduction that presents the problem, followed by the main plot point elucidating the topic, and concluding with a reflection that resonates with the audience. This approach fosters genuine connection and audience engagement, steering clear of a lecturing tone.

While effective for conference speaking and networking events, storytelling may not suit sales discovery phases, where the focus should remain on the prospect. However, it shines in settings, allowing ample time for storytelling without detracting from audience interaction.

Ultimately, storytelling presentations breathe life into learning points, adhering to principles like TED’s Commandments to evoke genuine emotions and honesty. This style fosters a profound connection with the audience, transcending mere dissemination of information.

Problem-Solution Presentations

Problem-solution presentations offer a strategic approach to tackling organizational or client-centric challenges. They begin by identifying and analyzing a problem before proposing one or more solutions, a format prevalent in the consulting and tech industries.

In consulting scenarios, presentations delve into operational inefficiencies backed by data analysis or market research, offering tailored solutions like new technologies or process enhancements. Similarly, tech companies pitch software solutions to address data management or security challenges.

Problem-solution presentations expedite internal decision processes by outlining problems, solution options, and potential outcomes. For instance, a company aiming to boost social media engagement explores strategies like giveaways or enhanced content creation, using marketing presentation templates to organize discussions and guide decisions.

These presentations follow a logical approach, identifying root causes, proposing solutions, and detailing implementation plans and timelines. They serve diverse purposes, from business proposals to project plans and research reports, aiding decision-making efforts by presenting problems and offering viable solutions for consideration.

Informative Presentations

Informative presentations serve as foundational tools in public speaking , aiming to educate and enlighten audiences on specific topics. Unlike presentations designed to entertain or inspire, the primary objective here is to share valuable information clearly and concisely.

These presentations rely on factual accuracy and clarity, often incorporating data and research to support the information presented. They follow a logical structure, starting with an introduction, explaining the primary information in the body, and concluding with a summary or conclusion.

Language in informative kind of presentations should be clear and straightforward, avoiding confusing jargon.  Visual aids like charts and graphs enhance  audience understanding.

Examples of informative type of presentations span various contexts, from academic lectures on scientific findings to business workshops explaining software features. In educational settings, professors impart knowledge on historical events or scientific discoveries. In business, financial analysts present market trends to inform strategic decisions.

The audience’s enhanced understanding and knowledge retention measure informative style of presentations’ success. They empower audiences with valuable insights, making complex topics accessible and relevant. Effective delivery involves simplifying content, providing relatable examples, and encouraging audience engagement through questions for clarity.

Visual Presentations

Visual presentations include infographics, images, charts, and other visual elements and offer concise and engaging ways to convey information. They are ideal for time-constrained topics or those needing minimal explanation. They aim to enhance audience understanding and attention and are often used by businesses to showcase product benefits, such as before-and-after images in a hair product presentation.

Technology complements visual presentations, offering advantages in supporting claims with compelling visuals. This style recognizes the adage that “a picture is worth a thousand words.” Formality in this style hinges more on the speaker and topic than the visuals, providing flexibility in adapting to different contexts.

Key characteristics include the emphasis on visuals, ranging from images to creatively presented data, and the ability to adapt to various presentation styles. Visuals can supplement any presentation, aiding comprehension of complex topics.

Various forms, including slideshows, videos, infographics, or posters, serve as vehicles for visual presentations, facilitating quick comprehension and creating memorable experiences. Techniques like color schemes and layout design enhance visual appeal and are suitable for marketing campaigns, educational materials, and scientific presentations.

Mastering Different Types of Presentations: A Guide for Engaging Audiences

Presentations are versatile tools, offering a spectrum of styles to captivate audiences. Each approach serves a unique purpose, from educating and persuading to motivating and solving problems. 

Educational presentations foster understanding through structured learning objectives and interactive elements like quizzes. Persuasive presentations sway opinions with compelling narratives and strategic visuals. 

Motivational presentations inspire action through personal anecdotes and powerful messages. Progress report presentations track advancements transparently, aiding informed decision-making. 

Demonstration presentations guide audiences step-by-step, fostering interaction and comprehension. Instructional presentations offer practical guidance, empowering skill acquisition. 

Sales presentations blend charm and persuasion to showcase solutions effectively. Storytelling presentations captivate with relatable narratives, fostering genuine connections. Problem-solution presentations tackle challenges strategically, proposing viable solutions. 

Informative type of presentations empower audiences with valuable insights, simplifying complex topics with clear visuals and relatable examples. Visual presentations concisely enhance understanding, leveraging images’ power to engage effectively. 

Mastering these successful presentation styles unlocks the potential to inform and inspire, ensuring audience engagement and success in dynamic environments.

Frequently Asked Questions (FAQs)

1. What are educational presentations, and why are they important?

Educational presentations introduce unfamiliar audiences to specific topics, aiming to explain complex processes and share crucial information. They are instrumental in teaching audiences various subjects, fostering understanding and engagement. Examples include lectures, workshops, training sessions, webinars, and e-learning modules. These presentations use structured learning objectives and interactive elements like quizzes to facilitate comprehension and retention.  

2. How do informative style of presentations differ from other types of presentations?

Informative type of presentations focus on sharing valuable information clearly and concisely. Unlike presentations designed to entertain or inspire, their primary objective is to educate and enlighten audiences on specific topics. They rely on factual accuracy and clarity, often incorporating data and research. Language should be clear and straightforward, avoiding confusing jargon.  Visual aids like charts and graphs enhance  audience understanding.

3. What are some examples of informative presentations, and where are they commonly used?

Examples of informative presentations span various contexts, from academic lectures on scientific findings to business workshops explaining software features. In academic settings, professors impart knowledge on historical events or scientific discoveries. In business, financial analysts present market trends to inform strategic decisions. The success of informative presentations is measured by the audience’s enhanced understanding and knowledge retention.

4. How can visual presentations enhance audience engagement?

Visual presentations rely primarily on infographics, images, charts, and other visual elements to offer concise and engaging ways to convey information. They aim to enhance audience understanding and attention, suitable for time-constrained topics or those needing minimal explanation. Visuals can supplement any presentation, aiding comprehension of complex issues. Techniques like color schemes and layout design enhance visual appeal and are suitable for marketing campaigns, educational materials, and scientific presentations.

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Whether you’re educating, persuading, motivating, or solving problems, Prezentium has the expertise and tools to help you succeed. Don’t miss out on the opportunity to unlock the full potential of your presentations. Contact us today!

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7 Presentation Styles to Make Your Presentation Shine

Although making a presentation may seem like something easy to do, it actually implies lots of time and effort. It’s not as easy as in just standing in front of a group of people and talking. There is an art in doing a good presentation that captures your audience’s attention and turns a dull topic into something interesting and exciting. Good thing is, you can always improve your presentation techniques. Whether it is for speaking in public or designing better presentations, practice makes perfect. So here there are 9 presentation styles that you can try out to take your skills to new heights.

Presentation Design Styles

You might think that presentation design is a secondary element in a presentation. After all, the speaker’s ability to convey the information is what makes the presentation a success or a fail. While this is true, there is much more than presentation design contributes. The presentation’s design can tell the audience an important message about the business or the speaker. Design can be the difference between an incredible presentation and a terrible one.

Over the years, PowerPoint has gained something of a bad reputation. This is precisely because of bad presentation design. All-white template presentations, too much text on the slides, clashing colors… All of these are presentation design characteristics that can drive the audience into the “Death by PowerPoint” syndrome.

PowerPoint is supposed to be a visual aid to complement your presentation. The problem is, in many cases, the PowerPoint is competing with the speaker, rather than complementing him. Slides with too much text, or even just complete sentences can make the audience feel like they’re going through everything two times. Bullet points can work fine as a summary at the end of a presentation. But when every single slide is filled with bullet points, it is not only boring, but it also spoils your presentation’s intrigue. Your audience will be more focused on reading al the following points that actually listening to what you’re saying about your current topic.

There are many elements that can make your presentation a distraction rather than an aid. Check out these bad PowerPoint examples that you should avoid at all costs . But in any case, a good (or bad) presentation design can really make a difference. These 4 presentation design styles can help you when you’re planning your next presentation.

-Minimalist Presentation Design

Minimalist started as an art movement in the second half of the 20th century. Since then, it has expanded to different areas, like literature, architecture, and even as a lifestyle . So why not use it as a presentation style too?

It’s hard to define minimalism in just a few words, but it can be summarized in the “less is more” philosophy. Usually, we think that the more complex and detailed something is, the more time it has been invested in it, meaning that it is more valuable. Minimalism goes against this idea. This style is all about cleanliness and effectiveness. Why use 5 different words when you can say exactly the same with one?

One of the most basic characteristics is the use of negative space. Sometimes we tend to feel the need to fill every single space with something. It’s not uncommon to feel that, otherwise, it’ll look to “empty” or too “simple”. Minimalism shows us that this is not always true. On the contrary, having just one element that contrasts with the background will help our audience to focus better on it. And even if it looks simple, that it’s its beauty!

Minimalism may look simple, but it’s actually not easy to achieve. It demands that you know clearly what are the most important elements that you have to showcase, and which ones you can dispense of. This is exactly why it’s such a great style for presentations. Not only it helps your audience focus better on what you wish them to, but it also helps you organize and think twice your own presentation while you’re designing it.

-Takahashi Presentation Style

In some way, the Takahashi presentation style is similar to the minimalism. However, it has its own characteristics that make it worth it to talk into more detail about it. It was created by Masayoshi Takahashi, hence its name. His presentation style is based on the idea of having just word-based slides, instead of pictures or graphs. Takahashi presentations usually have few words on each slide, with very big characters, like a headline.

lldecade2012 from masayoshi takahashi

Takahashi even makes his presentations with black text among a white background, to take simplicity to the extreme. He suggests that this way, the audience can understand better and faster. The trick is to ask yourself: if I have to summarize this slide in just one word, what should it be?

Obviously, this presentation style also demands a very specific way to speak in public. Takahashi created this design precisely so people can start focusing more on the presenter, not in the PowerPoint. But the design is a vital part of this style, so it made sense to put it right next to minimalism. Like this last presentation style, Takahashi presentations demand that you think through and through your presentations and what exactly are you trying to convey.

This presentation style demands a lot of confidence in the speaker, but when it works, it works! Are you daring enough to try to make your own Takahashi presentation?

-Colorful/Playful Presentation Styles

On the complete opposite side of minimalism, there is the Colorful presentation style. Sometimes, the key to making a presentation more easy to digest goes through the design style too. You can make a presentation funny and easy-going as a speaker, but if the presentation is all black and white bullet points, it’ll still be difficult to keep the audience’s attention. Having an eye-catching, colorful presentation certainly helps.

Here at 24Slides, our designers work with the style they call “ playful ”. It’s defined in contraposition to their other two styles, corporate and creative. These last two are more serious and business-like. The Playful style, on the other hand, uses bright colors and customized illustrations to catch the audience’s attention. The “playful” layout is also an essential part of this presentation style. The key is to present the information in new, innovative ways that will make the audience feeling like it’s the first presentation of its kind, instead of “just another boring report”.

Doing a playful presentation may be a little bit hard if you’re not an experienced designer. But you can still add elements of this presentation style, like for example color . Many people are afraid to use colors, thinking it will look unprofessional, or eye-straining. But they are many online tools to make sure your color scheme looks clean, instead of colors clashing with each other. Session College’s Color Calculator , for example, is great to make customized color palettes.

If it proved to be too much effort for you, however, or you just one a presentation with professional illustrations and icons, you can always contact our designers at 24Slides . They’ll be more than happy to help you create a beautiful playful-style presentation (or in any presentation style really).

-Jump and other non-traditional outlines

Want to make a more interactive PowerPoint presentation? One of the main criticisms of PowerPoint is that it’s too linear, too rigid. If you want to go back and forth from different topics, you’ll be forced to go through all the previous slides until you find the one you were looking for. This is one of the main plus points of Prezi . But very few people know you can make something very similar with PowerPoint.

You can jump from a slide to another with the use of internal hyperlinks . All you need to do is to select what you want to be the trigger, and then select the option Insert ribbon > Links > Link. Then, in the “Insert Hyperlink” window that will pop-up, choose the option of “Place in This Document”, and choose your destination slide. It’s not difficult at all when you get the hang of it, though it can be time consuming. It also demands that you have a very good knowledge of your own presentation. You need to know from where slide you can jump to which. But it can certainly give a different look to an otherwise plain presentation.

Another option for designing non-traditional PowerPoint is to use the new features Microsoft Office has added. Zoom and Morph are great features to give your PowerPoint a completely different feel. Add-ins like PowerPointLabs also give you a wide range of options to make your presentations feel less like a PowerPoint and more like an interactive video. These options will certainly keep your audience’s attention!

Presentation styles

Aside from the presentation design styles, there are also certain techniques you can use to improve your skills when talking in public. Speaking in a monotone tone, or speaking too fast or too slow, fidgeting… all these are elements that can affect the audience reacts to your presentation. But really good speakers also make sure that they have a certain tone or “style” when presenting. This gives a unified feel to the whole presentation.

Here I’ve divided presentation styles according to the speaker’s objective. The first thing to do when planning a presentation is to ask yourself: what am I trying to achieve with this presentation? Am I trying to sell something? To inform my audience about a certain topic? Am I trying to inspire them to do something or change something?

Whichever objective you pick, the first and foremost point of all of them is to make your audience care about what you’re talking about. Once you know what exactly you want to accomplish with your presentation, it’s easier to think how to make them care about it. For example, if you’re trying to sell something, you need to make them care about the product. Make your audience care about what they’re losing without it, what could they accomplish with it.

Here you’ll find 3 presentation styles that can help you make your audience care more.

– Storytelling

Storytelling is actually more of a resource than a presentation style. But it’s worth mentioning since it’s such a great way to make your audience care about your presentation. You can mix storytelling with any of the following presentation styles, and it will give them the extra push to really believe in what you’re selling.

Storytelling is great because it invites your audience to empathize with what you’re presenting. Abstract thinking and general facts are difficult for people to relate to. You may say something like “extreme poverty affects almost 10% of the global population”. While this might be shocking, it’s still just a number. With storytelling, you put a face to the cold, hard facts. You present your audience with someone who is experiencing extreme poverty, what does this mean for this person, how do they live. I’ll assure that it will stay in your audience’s minds way longer than just a number.

TED Talks are a great example of this technique. Whether they’re presenting an inspiring case, a new scientific discovery, or a business skill you should have, they are all grounded in personal experiences. This allows the audience to really see how individual lives are impacted and empathize with them. TED Talks also has a great article on why storytelling is such a powerful too l.

If you want to know more about how to incorporate the storytelling technique to your presentations, you should definitely take a look at the 7 essential storytelling techniques for presentations .

– Data/Statistician

There is the preconception that data-driven presentations are always boring. This is certainly true in many cases. After all, hearing a long list of numbers and percentages is not particularly fun. Plus, it’s probably completely useless. Most people won’t remember even one of all those numbers you threw after the presentation has just ended. In this type of presentation, it is important that you showcase what all this data means .

Just like with storytelling, numbers are just numbers. You need to anchor that data in something more concrete. To make your audience care, you need to show what is behind the data, and how it might affect them. Another great technique is to relate their work with the data you’re showing. How did the team’s work impact in these statistics? Giving credit where credit is due is not only fair but also an incredibly useful tool.

In this presentation style, the way you showcase your data is vital. Just talking about the numbers is hard to understand and to process. Graphs, charts, and diagrams are popular because of a reason: they are effective. Seen data in a visual way makes it so much more easy to understand and digest.

– Pecha Kucha

Finally, we have the Pecha Kucha presentation style. While this one is in a way connected to the “storytelling” presentation style, it certainly deserves its own section due to its unique setup. Pecha Kucha is also called the 20×20 presentation. Architects Astrid Klein and Mark Dytham created this presentation style in 2003, and it has gotten a huge following ever since. While this one might not apply to every single presentation out there, it’s a great option to have around.

Pecha Kucha presentations consist of 20 images. Each of these has exactly 20 seconds, and they should transition automatically. This way, the speaker won’t have the temptation of staying in one for too long. Because of all this, Pecha Kucha is a highly visual, concise presentation style. As you can probably imagine, It is a really hard presentation style to use. It demands you know your presentation as the back of your hand, and to know very well what are you planning on saying on each slide. But precisely because of that, if it’s done well, it really works. It combines the charm of casual smalltalk (“pecha kucha” actually means chit-chat after all), with precision and conciseness.

It’s certainly not the presentation style to use for a sales report, but mixed with the storytelling technique, it can work wonders.

Designing presentations is hard work

You may be thinking “This is way too much work”, and it is sadly true. Doing presentations is not easy. It’s up to you to step up your game and improve your speaking abilities so you can connect better with your audience. However, there is one thing we can help you with and that is presentation design . Our team of designers here at 24Slides will make sure your presentation look the best, while you focus on yourself. You can pick whichever presentation style you think will fit best, and the designers will take care of it!

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8 Effective Types of Presentation Style to Keep the Audience Hooked

Let’s indulge in reminiscence of school days and recall the subject delivery style of the same teacher during history and geography classes. The storytelling approach while delivering history lessons and the visual and instructor style of the teacher while teaching concepts of geography made these boring subjects interesting for you, right? Had the teacher used a similar teaching style for both subjects, learning would not have been fun! 

Likewise, when it comes to public speaking, one presentation style doesn’t fit all messages and information. Some presentations require you to inspire the audience through analytics and facts, while others can be delivered successfully by making emotional connections with viewers. Based on the subject matter, purpose, context, and audience size, a presenter has to choose the appropriate style and assume the roles of a storyteller, connector, coach, or instructor.

In this blog post, we have explained some most effective presentation styles. Learn about them and choose the one that can work wonders for your next presentation!

1. Coach Style

If you are an energetic and charismatic speaker having a passion for the topic on which you are going to talk, this approach will suit you the best. You can use listener interaction or role play to put your audience at ease and engage with them. You can count on this style when presenting to a group or addressing a conference. For instance, project managers or team leads can use it while explaining a task or project to subordinates or speaking to a group of executives who want to know the details about what your company does instead of how you do it.

Expert Tip: Control your tone and voice; avoid speaking too fast. Strike a balance between talking and getting feedback from your audience.

Example: Linda Edgecombe used coach style in her TED Talk on “Breaking Busy: Changing our Culture from Chaos to Calm.”

3. Instructor Style

This style is mostly used by teachers/professors to teach complex topics to students.  The concept is presented in a logical order and explained using figures, metaphors, high-impact visuals, and lots of relevant content. Business professionals can use this style to present a large set of statistical data or the information with which they are unfamiliar (such as features of a newly launched product or an updated version of an app). 

Expert Tip: If not used appropriately, this style can backfire, making your audience distracted and lose connection. So, while using this approach, ensure you balance attention between the spectators and the material.

Example: The founder and chairman of The Climate Reality Project, AI Gore, used instructor style in his TED Talk on “The Case for Optimism on Climate Change.”

3. Visual Style

This style is perfect if you have to explain a complex topic to a mass audience with broad interests. The presenter complements the discussion points with high-definition graphics , such as charts, images, infographics, graphs, icons, diagrams, etc., making the overall presentation a gripping visual feast. The right ratio of text and visuals in the slides makes comprehension easy and effortless for viewers.

Example: Steve Jobs used this presentation style while introducing the iPhone at MacWorld Conference 2007. 

4. Lessig Style

Choose this style if you want to progress with your presentation at a quick pace and keep the audience intrigued and focused. This style was founded by a law and leadership professor at Harvard Law School, Lawrence Lessig. The presenter spends only 15 seconds on each slide, and the text in the slides is synchronized with the spoken words of the presenter. This is a perfect approach if you have many points to discuss in a limited time.

Example: Lawrence Lessig used this style in his TED Talk on “Laws that Choke Creativity.”

5. Freeform Style

If you are well-acquainted with your subject/topic and have a relatively short time to put forth your points, this impromptu, unscripted, and little structured presentation style is for you! You can weave a strong story around each key message and narrate it without using slides. You can choose this less rehearsed and more conversational freeform style for unplanned meetings, networking events, and elevator pitches. The audience who prefers personal and creative elements in the talk over structured and overly rehearsed speech will definitely like this presentation style of yours.

Example: This style was used by Sir Ken Robinson in his TED Talk on “Bring on the learning revolution!” Watch it here –

6. Takahashi Style

This Japanese style of presentation is named after its creator, Masayoshi Takahashi. Rather than visuals and graphics, this approach counts on text and speech. The main word, which is the focal point of the slide, is showcased in bold text. The short and concise phrases are used sparingly. You can use this style for short presentations.

Here are some slides from one of Takahashi’s presentations:

7. Connector Style

Leverage this style if you want to make your presentation interactive instead of keeping it a one-sided talk. The presenter encourages the active participation of the audience by asking them questions and feedback and identifying common grounds to connect with them at a deeper level. Sales executives can rely on this approach to help the audience understand their challenges and how the product solves the problems.

Expert Tip: You must have excellent control over your gestures and body language to establish a quick rapport with the audience.

Example: Connie Dieken used this style in his opening FlashPoint keynote at MPI World Education Conference. 

8. Storytelling Style

This anecdotal presentation style relies on examples, case studies, and stories to emotionally connect and engage with the audience. You can use it if you don’t have statistics, data, or charts to support your points and have enough time to tell your stories (for example, in sales presentations, networking events, and conference speaking).

Expert Tip: Your stories must have logical connections with your core message; otherwise, you will lose your trustworthiness and credibility.

Example: In her TED Talk on “My Stroke of Insight,” Jill Bolte Taylor grabbed the audience’s attention with her astonishing story.

The Inference

There is no universal perfect way to deliver a presentation . You can use any of the styles that best fit the objective of your speech. You can also combine two or three styles to make your talk more engaging and memorable. No matter what style you pick, you can win the audience’s heart and leave a lasting impression with the right preparation and practice. 

How did you find this blog post? Do share your thoughts in the “Comment” section below!

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More From Forbes

Which of these 4 presentation styles do you have.

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We all have our own presentation style, but have you ever thought about how your particular style compares to others? And the strengths and weaknesses of your presentation style?

After years of research, my team and I have found there are four primary presentation styles: the Closer, the Data Scientist, the Director and the Storyteller. You can discover your own style with the quiz What’s Your Presentation Style?

One style isn’t better than other; but picking the wrong style for a particular audience can cause trouble for even the best presenter.

One of the traits that differentiates presenters is whether they like communicating with emotions or data. Some presenters make emotional connections with their audience, while others prefer to persuade through facts and analytics. Another characteristic that differentiates presenters is whether they stick to a structured presentation or they go off script and jump around.

There’s more to presentation styles than just these characteristics, but as a starting point, these differences are emblematic of the myriad ways we deliver presentations.

Here are descriptions of each of the four presentations styles (the Closer, the Data Scientist, the Director and the Storyteller). See which style you think resonates with you, and then take the presentation styles quiz to corroborate your intuition.

The Data Scientist

Some of the most innovative ideas in today’s world are powered by big data and analytics. The Data Scientist presentation style captures that wonderfully. Knowing that the business world is increasingly moving in an analytical direction, one of your biggest strengths is how you fill your presentations with data analysis.

While some presenters would rather tell a story and focus on narrative, you use data, analytics, facts, and figures to make your point and persuade your audience. Nobody will ever accuse you of giving a presentation filled with fluff. While some presenters can speak for an hour and say absolutely nothing, you will rarely, if ever, have that problem. Your presentations deliver hard data, information and analysis.

One potential downside to watch out for is facing an audience that doesn’t grasp or want all of your analytics. They’ll lose interest in what you’re saying perhaps because they want a presenter who connects with them emotionally or who gains their buy in by skipping right to the big finale. When you find yourself in this situation it will test your presentation skills. You’ll need to be able to assess what presentation style your audience prefers and know how to stretch outside of your Data Scientist comfort zone.

Faced with a world that increasingly loves analytics, having a Data Scientist presenter on the team can be a great benefit.

The Storyteller

Some of the most persuasive presentations in history have been engaging narratives and stories. As humans we are fundamentally emotional creatures and that’s why your Storyteller presentation style is so powerful. The Storyteller that can tap those emotions and weave a persuasive narrative typically delivers successful presentations.

Some presenters are much happier delivering dozens of slides with charts and graphs. But as a Storyteller, one of your greatest strengths is staying focused on making an emotional connection with your audience. An audience may not remember every single data point or statistic, but they will remember a great story or emotional connection. When an audience doesn’t connect with data, or they’re getting bored with too many slides, you’re able to skip all of that, feel their pain and get them connected to you.

One potential downside to watch out for is audiences that just want a factual answer to a simple question. Sometimes an audience isn’t quite ready to make an emotional connection to a presenter and, in those cases, you’ll be faced with a big decision. You’ll need to be able to assess what presentation style your audience prefers and know how to stretch outside of your Storyteller comfort zone.

In a world where emotion sells, and stories are so memorable, having a Storyteller presenter on board can be a big advantage.

The Closer doesn’t mess around. Knowing the reputations of many type-A CEOs, the Closer can jump into a presentation, cut right to the chase, deliver the bottom line and skip all the boring stuff.

Some presenters are dedicated to outlines, slides, timelines, and scripts, but not you. As a Closer, you see the end goal and you go right for it. Why spend 60 minutes dragging your audience to a conclusion when you can get right to the point and be done in 15 minutes?

While patience isn’t necessarily your biggest virtue, distilling a presentation to its essence is. And that’s one of your greatest strengths. You can see the destination and get right to it. And as a result, your audiences will rarely, if ever, get bored or miss the central point.

One potential downside to watch out for is that, at some point, you may run into an audience that isn’t ready to move as quickly as you. And that may leave them feeling like your presentation style is too abrupt or harsh. Or that you’ve bounced around too much, leaving them feeling disoriented. You’ll need to be able to assess what presentation style your audience prefers and know how to stretch outside of your Closer comfort zone.

With today’s world of information overload, having a Closer who can distill a presentation to its essence can be a terrific asset.

The Director

The Director gives order to presentations. As a Director you like presentations to have a clear linear flow, with logically structured slide decks and clear transitions across topics and presenters. While some people are content to jump in front of a crowd and speak extemporaneously, you are much happier with an outline, slides, timelines, and scripts.

Sometimes a presentation misses the mark (perhaps running into a bored or distracted audience). And while some presentation styles (like the Closer or Storyteller) will happily trash the slide deck ad go ‘off-script’, you’re much more likely to stay the course and see it through.

This is one of the greatest strengths of the Director. You deliver ordered, logical and structurally sound presentations. It’s highly unlikely that you would walk into a presentation unprepared. And when you’re working on a team presentation, you’re typically the one to whom the others will turn to ensure that the slides, outlines, timelines and scripts are well executed.

One potential downside to watch out for is when the presentation you’ve so carefully prepared is a poor fit for your audience. Perhaps there was a last minute change in the attendance or some emergency sprung up. But regardless of why, you may someday face a test of whether you’re willing to scrap your thorough preparation and react on the fly. You’ll need to be able to assess what presentation style your audience prefers and know how to stretch outside of your Director comfort zone.

Ultimately, with today’s complex and complicated presentations and teams, having a Director on board can be a great asset.

So, what’s your presentation style? As I said at the beginning, one style isn’t better than another. The key is to first understand your own particular presentation style so you can match your style to that of your audience. Whether you’re pitching your boss, delivering a sales presentation, speaking to your employees or an audience of thousands, matching your style to your audience is an essential step to effective presenting.

Mark Murphy is a NY Times bestselling author, founder of Leadership IQ, a leadership training speaker, and creator of the leadership styles assessment .

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7 Types of Presentation Structures Used by the Experts

How to structure your presentation like a ted talk.

When you’re first starting to create your presentation content, the task may seem daunting. But if you first choose from one of these types of presentation structures , you’ll find that fitting your story and your content in becomes like second nature.

Choosing your favorite type of presentation structure, putting together a rough draft and creating a storyboard of your information are all necessary steps to create an expert presentation. Learn more in the video below.

Video Transcript

I want to talk to you about a day in my life that was one to remember for all the right but also all the wrong reasons. You see, I used to drag race cars, and this one particular day, I had reached the finals for the very first time.

It was just me and one other person going head to head. We go up to the start line. That line flashes green. We’re down at the race track but unfortunately, he got a better jump than I did.

I’m slowly creeping up as we go towards that finish line but unfortunately again, that finish line crossed before I could take first place.

I finished in second place. It wasn’t first, but it was my best finish ever. I was elated.  Little did I know, my day, in that moment, I was at the peak of my day headed for a valley.

What would happen later is something my family still talks about in a joking manner, nonetheless. Are you hooked? Well, any strong presentation will tell a story. It’ll keep your audience locked in from start to finish.  

Hello World, my name is Mike Plogar here with Visme and if you stick around, not only will I tell you the seven types of presentation structures , I’ll also finish my story and give you something to laugh about.

Before we get to the seven types of presentation structures, it’s important to thoroughly plan your message in a rough draft.

First you gotta decide if you want your message to be informative, inspiring, persuasive or entertaining. It can be one or two of these, but don’t try to cover the entire map.

Then you want your title to be the very first slide in your presentation to set the tone for what you want to accomplish.  

Start jotting your ideas down on paper and establish your main focal points. This will make writing your actual presentation much, much easier.

Fact and Story

If you’re looking to inform or inspire, the fact and story presentation structure is a great place to start.  

Here, you intertwine facts into your stories to keep your audience interested. You start with “what is?”  This is the present reality or the current situation at hand.  

This statement should be completely factual and from there, you turn to what could be to express potential improvements.  

By going from facts to stories, facts to stories, your audience constantly wants more. However, it is important to reach that finish line in your presentation.  

Your viewers will feel like they’ve learned something new and they will be inspired to act. So make it easy for them to do so by drawing out exactly how they can create change.  

This   TED Talk by David McCandless on the beauty of data visualization is a perfect example of fact and story. He combined his own data with personal stories that the audience can relate to.

The Explanation

Our second presentation structure is the explanation. The explanation’s purpose is to inform about a process, create a plan to fix a problem or even to learn something new.  

This is typically used by consultants or sales people trying to create new master plans.  

You start at the bottom with the lay of the land. This shows where things are, but you want to establish a plan of attack to reach your destination.

You should start with a story to keep your audience excited.

Then step up to the road map. This is an actual visual representation on how you’ll reach your destination. The audience by now is on the right track.

Your first steps begin the adventure while your next steps are somewhere in the middle, laying out each step one by one by one.

When you’re almost there, you look back at just how far you’ve come. And finally, the arrival is when you’ve reached your destination, and the audience feels enlightened with new knowledge.

Try watching this TED Talk by Amy Cuddy . She explains how power poses affect the difficult situations and at the end, she even invites us all to try in a 2-minute practice of power posing.

Just as it sounds, the pitch is all about expressing an idea to solve a problem or to improve something.

Have you ever seen the show Shark Tank ? It’s one of my favorites because you see small companies and individuals that are “pitching” their products to potential investors.  

In the pitch there are a series of events to take place. 

First is the wind-up. These are facts that you want your audience to relate to and to understand.

After that comes the hurdle.  This is a problem or “the problem” that you have a solution for. Present this in a story so the emphasis is doubled.  

After diagnosing the problem, shed some light on the idea and how the problem can be solved. This is called the vision .  

Then comes the important part. Present solid options that would solve the issue. Use tests, experiments, research, data. Anything you possibly have as proof (and a story) to give backbone to your ideas.  

And finally, you want to close out with your best option. Tell the audience the fine print on what the next steps to take are, an d finish with the hook, the conclusion, with an added bonus to the solution.  

Check out this pitch by Enric Sala . After ten years of research, he’s hoping to turn high seas into natural reserves solving oceanic destruction and low fish supply. 

Typically in our lives, we like to avoid drama in any way possible. But that doesn’t have to be the case in a presentation.

This style follows a main character or group of people through all the trials and tribulations they’re experiencing before finishing with an inspiring success story .  

There are eight steps in this structure, and you start with one fine day.  

This sets the scene of the story. There’s nothing great going on. Nothing bad. Everything is just fine.  

Suddenly a challenge appears. This is a problem that must be solved. Then you attack it with a descending crisis but unfortunately, that just makes everything worse.  

You’ve now reached rock bottom. Your story is at a standstill.  

Here’s a little secret: pause for added effect.

When all seems lost, some lights shine through to get you right back on your feet and with this new discovery, you’re fighting to get back to where you started and the rise.  

Before long, you’ve reached the return. This is where everything is normal again. But why stop there?  

You’ve reached a conclusion, but you’ve also learned an invaluable lesson along the way. Your audience is inspired, they’re informed and they’re even entertained a little bit with a great comeback story.

This TED Talk by Adam Driver is a perfect example. This takes you through his journey of being a marine, becoming an actor and the lessons he learned along the way.

Situation-Complication-Resolution

One of the most popular presentation structures in the sales world is situation-complication-resolution.  

It’s a very simple style, simply connected with the words “but” and “therefore.”

You start with a neutral statement like, “The team is playing well lately.” Then a complication happens, and that’s where the word “but” comes in. The team is playing well lately, but their best player just went down with a knee injury.  

You want to make sure you use facts to back everything up in your statement. It’s also much easier to break down these facts when creating a resolution.

Finally, you’re coming close to your destination when you use the word “therefore.” The team is playing well lately, but their best player just went down with a knee injury.  Therefore, someone else must step up and improve their play.

You want to make sure you’re always backing up your statements with facts and statistics.

Paul Greenberg did an excellent job of this in his TED Talk explaining how the world is overeating certain types of seafood, and what can be done to fix that.

Situation-Opportunity-Resolution

Our sixth presentation structure is nearly identical to our last model. This is situation-opportunity-resolution. Everything remains the same as our last one, but the movement now trends upwards.  

The problem here is not too hard to fix. It’s even looked at as more of an opportunity than an issue. These presentations, though, are often the shortest, which is where the trick lies. The audience at the end might question, “Is that all?”  

So make sure you throw in a story to make your presentation more relatable and more effective.  

This TED Talk by Adam Galinzky incorporates personal stories and proof about the difficulty of speaking up at the right time.

Hook, Meat and Payoff

Our final presentation structure is the hook, meat and payoff. This is very similar to the drama as it relies very heavily on storytelling.  

It all starts with the hook . This is where you’re laying the foundation to get your audience on the edge of their seats.

Then comes the meat. This is the most detailed section of your presentation, and it can typically consist of a list or a timeline to help your audience follow along.

Then you want to close with the payoff. This is an inspiring conclusion that should reference the beginning of your presentation, and it should leave your audience feeling inspired.

Think of the last time that you saw a really good movie. You likely left that movie theater or your couch feeling inspired and wanting to do good. That’s exactly what this presentation style is.

Jill Bolte Taylor, a neuroanatomist, suffered a brain hemorrhage. And she takes us through her eight-year journey of recovery, and she even uses a real brain to grab her audience’s attention. This is one of the best TED Talks that I’ve ever seen, and I encourage you to click here and watch for yourself.

Now you’re not done just yet. After you decide which type of presentation structure best fits you, it’s now time to create a storyboard.

Think of yourself as a filmmaker. A storyboard can lay out the aspects of your presentation in a visual draft of sorts.

To make it very easy to visualize, create your storyboard with index cards. Each card can represent a different slide in your presentation. And by putting it on paper first, it makes it much easier to edit, and it doesn’t get any easier than editing with Visme .  

A very shameless plug, I know, but Visme is completely free. You can edit a blank canvas with videos and animations and audio. You can edit text and images that fit your style. There are endless possibilities with Visme.  

Before we go, I do want to tell you to rehearse, rehearse, rehearse. TED speakers say you should rehearse a minimum of ten times before doing the real thing.

You want it to seem professional, and you want your presentation to flow naturally.

Now at the beginning of this video I told you all about my drag racing story, and how I was at the peak of my day and I was headed for that valley. Right?  

Well that valley happened later on that evening when I decided to show off my skills on my stilts that I owned in front of my family and friends.  

And well, what happens when you try to show off and your confidence is high? Well you’re brought back down to earth. Literally. I was brought back down to earth in a big fall and I broke both of my arms.  

Yes, one of the most embarrassing stories in my life, and I have now just told the entire YouTube universe. Thank you for listening.

Hey, before we go, I do want to make sure that you do check out Visme’s website and subscribe to our channel for constantly updated content.

For now, I’m Mike Plogar with Visme helping you make information beautiful.

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Team Presentation Theory: The Five Formats

Wednesday, Aug 21, 2024 • Jeremiah Valentine : [email protected]

Team Presentations are routinely used in academia. However, there is a significant lack of published research outlining a framework for team presentation strategies and techniques that can be applied to students, faculty and business professionals. 

Dr. Daniel Usera, Clinical Marketing Professor, walks readers through the dynamic task of presenting as a team with different examples . W hile comparing and contrasting different styles that are well explained and easy to understand. The article instructs and informs readers about transitions styles and presentation styles. 

Initially, he highlights the speech writing five-point outline. Typically starting with an introduction, three main points, and a conclusion. After highlighting topics, he explains various speaker's roles. T he opener who delivers the introduction, each following speaker presents a main point, and a closer who finishes with the conclusion. 

Each group member should access and lean into their strengths during the presentation to complete the experience. Usera mentions in the article that speaker roles should depend on talent, subject matter experience, and the size of the team. To facilitate a team ’ s transitional periods between speakers, Usera spotlights four different options which are Hosted, Un-hosted, Overhand, and Topical transitions. 

Two students pitch during a group pitching event on Dec. 13, 2022.

Transitions

Hosted Transitions

A host conducts the handoff between two team members

Un-hosted Transitions

Transitioning speakers conduct their hand-off without a host

Overhand Transitions

Preceding speaker says the transitions statement before handing off the microphone or microphone

Topical Transitions

The next point is set up without a hand-off

The article f o cuses on presentation styles and how teams interact internally during a presentation . Usera presents 5 different presentation options including Hosted, Relay, Hybrid, Popcorn, and Duo. Each format can utilize the same material while presenting a different way . 

Team Presentation Formats

Hosted Format

Relies on one speaker to open and end the presentation and conduct transitions between main point speakers (uses hosted transitions)

Relay Format

Spreads speaking responsibilities equally between all group members

Three Advantages: most common and natural format that audiences might expect speakers to use ; one speaker is not emphasized over the rest; un - h osted transition style can be quicker than hosted ones

Hybrid Format

Uses the same speaker to open and close while executing un -h osted transitions

Benefits of Hybrid method

Opener/closer engage the audiences with their strong speaking skills establishing a connection and credibility

Reengaging with the audience can create a memorable ending

Popcorn Format

Creates a more conversational and casual presentation

All speakers can participate in the introduction, main points, and conclusion

No distinct speak roles; can be completely improvised 

For teams of two; both speakers conduct the introduction, main points and the conclusion

The duo format allows group members to take turn s speaking throughout the presentation, moving through topics rather than speakers

Risks Associated 

Requires additional coordination or rehearsal

Can be imbalanced towards one team member over the other

The presentation styles can be used dynamically , a llowing a team to keep the audience engaged with different topics, multiple speakers and keeping a constant pace throughout the presentation. Usera mentions, “ An essential strategic decision that all teams must make is how they deploy their speaking talent. The five team presentation formats offer different approaches and trade-offs to this question. ” Talent and strengths should be considered as a team choose s a format to work with. 

Dr. Usera, Clinical Associate Professor of Marketing at The University of Texas at Arlington, published this article titled “ Team Presentation Theory I: The Five Formats ” in the Business and Professional Communication Quarterly academic journal in January 2024.

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9 types of office layouts explained

August 19, 2024

August 20, 2024

Choosing suitable types of office layouts can make a huge difference in how your team works. Well-designed workspaces boost productivity, encourage collaboration, and support diverse work styles. From traditional setups with private offices to open plans and hybrid configurations , each has its benefits and challenges. Knowing these configurations can help you pick the best ones for your business.

In this blog, we’ll explore nine types of office spaces , breaking down their characteristics and pros and cons . Tailoring your workplace to your employees’ needs can make it more dynamic , efficient, and enjoyable. No matter what you’re trying to accomplish, there’s a layout that’s right for you.

Discover a setup that will turn your workspace into a thriving hub of productivity and happiness .

The importance of your office layout

Here are the main reasons why your office layout matters significantly:

• It boosts productivity

When an office is well-designed, essential tools and spaces are easy to find, minimizing interruptions and time waste. Additionally, employees who can work in a setup that matches their needs are more likely to be productive.

• It enhances collaboration

A thoughtful design promotes better communication and collaboration as teams can find workspaces and equipment that meet their needs.

• It improves employee well-being

Enabling employees in a tailored environment is a clear, people-centric move. It enhances a modern, comfortable, and ergonomic setup, which boosts health and satisfaction.

• It maximizes space utilization

Customized layouts allow you to tailor your office space according to your actual needs and those of your workforce.

• It supports flexibility

Dynamic and agile office designs meet today’s workforce’s demands for flexibility at work regarding the physical workspace and the way they work. 

• It saves office costs

Tailored office layouts enable you to reduce costs by optimizing or downsizing the office , making it more valuable and attractive.

• It strengthens corporate culture

Well-designed offices reflect company values and foster teamwork.

• It answers employees’ expectations

There is no one-size-fits-all office layout. A modern setup with flexible spaces and amenities aligns with employees’ needs.

🎬 Learn how we can support your hybrid work environment in this less than two-minute video about the features of the deskbird app !

9 types of office layouts you could choose for your workplace

1. traditional office layout, characteristics of a traditional office setup.

In a traditional office, employees have individual offices or cubicles, which provide private spaces for focused work. This layout frequently portrays an evident hierarchical setup, with managers in separate workstations and team members in cubicles.

Pros of a traditional office layout

You get a quiet environment perfect for concentration. The defined structure clarifies roles and responsibilities. It also lets your employees personalize their workspaces, giving them a sense of ownership.

Cons of traditional office design

Physical barriers can make collaboration harder by limiting spontaneous interactions. Traditional layouts require more space and resources than modern, open designs, so they’re less optimized and efficient.

2. Open office layout

Characteristics of an open office.

Open offices feature large, unenclosed spaces with minimal partitions, encouraging collective work. Desks are typically arranged in clusters, promoting interaction and collaboration.

Pros of an open office layout

It facilitates communication and teamwork and creates a fun, engaging environment. Open offices are often more cost-effective and flexible because they can be reconfigured. They also use space more efficiently and foster a sense of community.

Cons of an open office design

The lack of partitions might lead to noise and distractions, making it more difficult for your team to concentrate. Privacy is limited, which is a drawback for confidentiality tasks. Additionally, some employees may find the constant activity overwhelming.

3. Cubicle office layout

Characteristics of cubicles ‍.

Cubicles are semi-enclosed workspaces with partitions, giving each employee a small, personal area. This layout offers a balance between privacy and openness.

Pros of cubicle office layout 

Cubicles offer more privacy and fewer distractions than open offices, so your employees can focus better. They’re cost-effective and use space efficiently while providing a private environment. Moreover, cubicles help keep the workplace organized.

Cons of cubicle office design

Cubicles can appear isolating, making it hard to collaborate and communicate. If they feel cold and impersonal, employee morale can also suffer. Plus, some noise can still travel through the dividers, which might be distracting.

4. Private office layout

Characteristics of a private office setup.

Private desks are individual workstations with enclosed spaces so employees can focus. Most come with a desk, ergonomic chair, and plenty of storage.

Pros of private offices

They offer total privacy and minimize distractions, perfect for confidential work. They’re also a status symbol and a personal space that can boost job satisfaction . It’s great for roles that require deep focus.

Cons of private office design

This layout takes up more space and resources, so it’s less efficient. Communication and innovation might slow down if it limits spontaneous interactions and collaboration.

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5. Team-based office layout

Characteristics of team-based office setup.

This layout assigns employees by teams or departments, with designated areas for each group. It supports collaboration and often includes shared workspaces.

Pros of a team-based office layout

These layouts are great because communication and teamwork rise when people collaborate closely on a project—also, having all team members nearby can make project management easier.

Cons of team-based office design

It makes cross-departmental collaboration harder. If multiple workers focus on different tasks in proximity, noise, and distractions can be problematic. Constant interaction can also lead to interruptions and reduced concentration.

6. Activity-based office layout

Characteristics of an activity-based setup.

This layout provides different areas for specific activities, such as quiet zones for focused work, open collaboration spaces, and casual, informal meeting spots.

Pros of an activity-based layout

It’s flexible and accommodates a variety of work styles and tasks. It lets your team pick the most suitable environment for them, which boosts their productivity. Providing specialized rooms for diverse activities can increase employee satisfaction and performance.

Cons of an activity-based design

Activity-based setups make managing and maintaining multiple workspaces challenging. Likewise, employees might struggle to adapt to moving between departments or zones. Designing various types of spaces can also require more planning and resources.

7. Co-working office layout

Characteristics of co-working office setup.

Co-working spaces are shared workspaces where multiple individuals or companies work together. They often feature open areas, private desks, and centralized amenities.

Pros of a coworking office layout

These areas are ideal for networking and collaboration. They offer flexible rental options and different working environments to meet your needs. This layout fosters innovation and creativity.

Cons of co-working office design

‍ Your employees might have trouble focusing in communal spaces because they’re noisy and distracting. Privacy is limited, and there’s a potential for overcrowding, especially in popular spots. Lastly, the lack of control over the setting can be a drawback for some companies.

8. Hybrid office layout

Characteristics of a hybrid workspace.

Hybrid offices combine different office layouts in the same workspace so employees can choose to do their jobs in the best work environment possible.

Pros of hybrid office layout

This layout accommodates various work styles and wishes, enhancing flexibility and work-life balance . Your staff can adapt the space accordingly as activity patterns and personal preferences change. Hybrid offices can also attract a broader talent pool as they are considered professional setups that consider employees’ needs.

Cons of hybrid office design

Hybrid offices can be challenging to manage and coordinate. They need modern and efficient technology (like deskbird!) to support seamless communication and collaboration between on-site and remote workers.

9. Home office layout

Characteristics of a home office setup.

Home offices are workspaces within a household, often customized to fit individual needs and preferences. It includes essential office equipment and a comfortable working environment.

Pros of a home office layout

It offers comfort and convenience, eliminating commute time and increasing flexibility. It allows your employees to create a personalized and ergonomic workspace so they can be more productive.

Cons of home office design

Working from home can blur the lines between professional and personal life, leading to potential burnout . Isolation and distractions at home can also impact performance and overall work experience. Plus, not everyone’s living environment is ideal for productivity.

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9 recommendations for choosing the best types of office spaces for your teams

1. prefer an agile office layout with multiple types of workspaces.

Creating an agile office layout means providing various workspaces to fulfill different needs. Include quiet zones for focused tasks, open areas for collaboration, and cozy spots for casual meetings. This setup allows your team to choose the best place for their work. 

A flexible layout helps your office adapt to changes and supports diverse activities, making your workspace more efficient and enjoyable for everyone. It’s about flexibility, variety, and ensuring that your business can meet the demands of modern work styles. This approach creates a dynamic environment that fosters innovation and efficiency.

2. Consider your working model

When designing your workplace layout, think about your working style. Are you a full-office, hybrid-at-will, or 2–3 days basis team? Each type has unique characteristics. Larger setups might benefit from traditional layouts with designated desks. Hybrid models can use flexible spaces that employees can book as needed, ensuring a smooth transition between on-site and remote work. 

If your team follows a 2–3 days basis schedule, consider a mix of fixed and hot desks to accommodate fluctuating attendance. Tailoring your layout to your working model and your workforce’s expectations boosts efficiency and keeps your employees comfortable and productive.

3. Ask your workers about their feedback and preferences

When planning your office redesign, involve your team by gathering their feedback. Use surveys or in-person meetings to understand their requirements and preferences. Do they want more collaborative spaces, quiet zones, or ergonomic furniture? Their insights highlight what works and what needs improvement. 

Involving employees in this process ensures the new layout meets their expectations and makes them feel valued. Creating a workspace with their input can improve morale and efficiency, leading to a happier and more productive team.

4. Take into account your office size and the number of employees

Consider that there might be a gap between what you would like to do and what you can do. Therefore, it is crucial to take into account your office size and workforce when planning the layout. In smaller workspaces, use multifunctional areas and smart storage to maximize room efficiency. For larger offices, create distinct zones for different tasks, balancing open and private spaces. Be sure everyone has enough room to work comfortably. 

This approach keeps the workspace organized and efficient, tailored to your physical constraints and team size. A well-thought-out layout supports better workflows, reduces stress, and improves the overall working environment for your employees. This creates a functional and pleasant setup for everyone.

👋 Try our hybrid office calculator:  discover how to optimize your workspace and save costs!

5. Think about space's ergonomy

Ergonomic practices play a vital role in creating a comfortable and productive office. Start with adjustable chairs and desks to accommodate different body types and preferences. Position monitors at eye level to reduce neck strain and keep keyboards and computer mice at the right height to prevent wrist pain. 

Provide adequate lighting to minimize headaches, with natural light being ideal. Encourage regular breaks and movement to avoid health problems associated with prolonged sitting. Prioritizing ergonomic practices boosts employee well-being, reduces the risk of injuries, and enhances overall productivity.

6. Create an inclusive workspace layout

Creating an inclusive workspace layout ensure that all employees, regardless of their personal abilities, can work comfortably and efficiently. Universal design principles play a big role here, ensuring that office layouts are accessible to everyone. Consider common pathways, adjustable workstations, and voice-activated systems to support diverse needs. 

It’s also important to comply with workplace regulations for disability rights while fostering an empathetic culture. An inclusive design boosts morale and productivity by allowing people to navigate and use the workspace with ease. This ensures that every employee feels valued and included in the workplace.

7. Implement biophilic office design

Implementing a biophilic office design can significantly enhance your workspace by incorporating elements of nature to improve well-being and productivity. Start by integrating natural light and colors. Adding plants and green walls boosts mood and reduces stress, while earthy materials like wood and stone contribute to a calming environment. Water features, such as fountains, bring a sense of tranquility. 

Creating outdoor spaces or terraces for breaks can further connect employees with the outdoors. This approach enhances the office’s aesthetic appeal and promotes a healthier, more productive business.

8. Check your office analytics

Workplace analytics allows you to see how every corner of your workspace is used and occupied. By understanding patterns in desk and meeting room usage, you can identify areas that are over or underused. For example, if certain spaces are always booked while others remain empty, you can adjust the layout or create more areas that meet demand. 

This optimization helps reduce wasted space and guarantees that your employees have the resources at their disposal when they need them. Tools like deskbird provide these insights, enabling you to make data-driven decisions that enhance overall workflow and collaboration.

9. Use modern workplace technology

With modern office technology, productivity can go up, and operations can be streamlined. Using smart sensors, you can optimize layouts and make sure resources are being used efficiently. With digital ergonomic furniture, employees can adjust their workstations for better comfort and posture, reducing physical strain. 

Teaming up with tools like the deskbird app simplifies desk booking and hybrid scheduling so workers can find and reserve spaces that work for them. By combining deskbird with other smart solutions, your staff can perform in the best working conditions.

Choosing the right workspace layout is key to creating a productive and enjoyable work environment. Each type of design, whether traditional , open , cubicles , private , team-oriented , activity-based , coworking , hybrid , or home office , has its own set of advantages and challenges .

By understanding these types of office layouts , you can create a setup that best suits your team’s needs and wants. A strategically designed workplace arrangement enhances focus, fosters collaboration, and provides flexibility. Tailoring your facilities to your employees’ preferences boosts efficiency and improves job satisfaction , making your business a place where everyone desires to come and thrive.

Before closing the tab, request a free demo of the deskbird app to discover how we can help your company manage a flexible office efficiently and improve the workplace experience !

• 6 Types of Office Layouts: Engineer Them for Productivity , Yarooms.
• Types of Office Layouts , Live Home 3D.

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Paulyne Sombret

Paulyne is a highly respected expert in hybrid work. She's known for her writing on sustainability in the hybrid office, flexible work models, and employee experience. With a strong background in content and SEO, her work explores the exciting trends and latest news in the world of work.

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